— Custom Designed
Channel Letters
Make A Statement For Your Business
Channel letters are customizable metal letters that are most commonly used on the exterior of a building outside of a storefront, strip mall public buildings & offices. Channel letter signs help businesses shape their identity & build their brand through brand awareness. Often being on the exterior of a building, channel letter signs are visible from miles away.

There are hundreds of options for channel letter signage; varied fonts, materials, lighting options, sizing & colors. Our sign experts here at Signarama can customize your sign to your exact needs and specifications. Channel letters are often mounted either flush to the building (attached directly to the building façade), or they will be mounted on a raceway (wireway). A raceway is used as a mounting structure & also as a container for the sign’s electrical components.
What Are Standard Channel Letter Signs?
A standard channel letter sign is front lit, meaning the illumination comes from the front of the letter through the sign face. Other lighting options include backlit (halo) or reverse channel letters. The illumination from this type comes through the back of the letter, giving the sign a “halo” lighting effect.
Signarama uses high efficiency LED lighting. As neon lighting has become the “old school” solution for channel letters, we are confident that LED lights provide the best solution with over 100,000 hours of guaranteed lighting, & an average of electrical savings of 15% per year. Depending on the scope of the project, our team uses Samsung LED’s, GE Tetra LED’s, JT LED’s, & Sloan LED’s.
We have built hundreds of channel letter signs all over the country. From 1-800 Law Firm to Sylvan Learning Center; Blue Apron Bakery, to Kelly Services; EmbroidMe and many more. We are proud to have helped so many businesses get the signs they deserve and make a statement in their community.
Clear Communication
A channel letter sign for your business is one of the clearest ways you can showcase who you are in your community immediately.
Fully Customizable
Channel letters are customizable metal letters that are most commonly used on the exterior of a building.
High Efficiency
Signarama uses high efficiency LED lighting, which provide over 100,000 hours of guaranteed lighting and an average electrical savings of 15% per year.
— Our Work
Recent Channel Letter Projects
Forum Health
Forum Health, also known as Forum Health Medical Weight Loss, has been a trusted provider of medically supervised weight loss treatments since 2006. With a track record of assisting over 10,000 patients in achieving successful weight loss, Forum Health is committed to not only short-term weight reduction but also long-term weight maintenance through lifestyle modifications.
1-800-Self-Storage.com
1-800-Self-Storage.com is a locally owned and rapidly expanding self-storage company committed to delivering exceptional customer experiences. Their primary goal is to ensure that every individual who chooses to store with us is completely satisfied with their decision, avoiding any potential frustrations. Their dedicated staff goes above and beyond to create an environment where tenants genuinely enjoy visiting our facilities, knowing that their belongings are safe and well-protected.
RJ’s Pub
RJ’s Pub in Rochester Hills is a beloved establishment that has been a cornerstone of the community for over 33 years. Since its opening in 1989 by a dedicated family man, this pub has strived to recreate the warm and welcoming atmosphere depicted in the popular TV series Cheers. RJ’s offers a place where locals can gather, where everybody knows your name, and where you instantly feel at home.
Hand & Stone
Pearle Vision Metro Detroit is a part of the larger Pearle Vision network with over 400 locally owned centers across the United States. Pearle Vision is dedicated to providing excellent eye care and prioritizes caring for both the eyes and the people behind them.
Pearle Vision
Pearle Vision Metro Detroit is a part of the larger Pearle Vision network with over 400 locally owned centers across the United States. Pearle Vision is dedicated to providing excellent eye care and prioritizes caring for both the eyes and the people behind them.
TI Fluid Systems
TI Fluid Systems is a global company that specializes in designing and manufacturing thermal management and fluid handling systems for the automotive industry. They are focused on delivering innovative and sustainable solutions that improve efficiency, performance, and environmental impact.
Mullen Automotive
Mullen Automotive is an innovative automotive company headquartered in Southern California that is dedicated to creating clean and scalable energy solutions and electric vehicles. With a focus on sustainability, Mullen Automotive owns and partners with several synergistic businesses that work together to achieve the unified goal of providing customers with reliable and efficient electric vehicles.

— More than Just Business
Good Clients
Great Reviews!
We make signs for companies of all sizes and locations. We work with franchises and mom and pop shops, local and long distance.
Great company! Great products, great customer service, great communication!
Jesus Trujillo
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We are experts in industry solutions. Contact us today for a quote and to review your signage needs.