About Master Millworks
Established in 2013 and located in Madison Heights, Michigan, Masters Millwork stands out as a top-tier commercial millwork shop, specializing in crafting remarkable spaces. The company has played a pivotal role in the revitalization of Detroit and the surrounding regions, fostering collaborations with local enterprises, contractors, designers, and architects.
Master Millworks has a commitment to excellence. They have built a reputable name by consistently delivering exceptional quality within stipulated timelines. With a team of skilled artisans, each project undergoes meticulous craftsmanship from inception to installation, ensuring it meets the highest standards.
A National Presence
Beyond its Michigan origins, the company’s exceptional track record has propelled it to serve clients across the entire USA. Its expertise spans various specialties, encompassing millwork, custom designs, countertops, cabinets, and transformative solutions catering to diverse industries.
Crafting Distinctive Spaces
At Masters Millwork, there is an inherent understanding that spaces have narratives to share. Through its innovative craftsmanship, the company guarantees that each project, whether it’s designing a corporate office, a medical facility, or a multi-family complex, evolves into a genuine work of art.
In 2017, Signarama Troy/Metro Detroit embarked on a transformative signage project in collaboration with Masters Millwork, as they transitioned to their new facility in Madison Heights. The objective was clear: to amplify Masters Millwork’s brand presence through distinctive signage solutions that showcased their identity and catered to the dynamic traffic flow along I-75 and the adjacent Costco location.
Challenges and Solutions
Given the strategic location of Masters Millwork’s new facility, the project posed both branding and visibility challenges. Signarama Troy/Metro Detroit recognized the need for impactful signage that not only established the brand identity along the prominent I-75 frontage but also captured the attention of the significant footfall around the neighboring Costco.
The team devised a multi-faceted solution that combined branding and visibility:
Primary Signage (I-75 Façade): To maximize branding along the I-75 side of the facility, Signarama Troy/Metro Detroit crafted front-lit channel letters mounted onto a raceway. This configuration ensured enhanced visibility during the day and at night, capturing the attention of passing commuters and establishing a striking brand presence against the backdrop of the highway.
Secondary Signage (Adjacent Side Wall): Recognizing the need to cater to the traffic from the nearby Costco, the team designed a 6” deep internally lit sign cabinet for the opposite side wall of the building. This secondary sign further reinforced the brand identity and maintained visibility from the bustling surroundings.
The collaboration between Signarama Troy/Metro Detroit and Masters Millwork resulted in a comprehensive signage solution that addressed the client’s unique needs and aspirations. The project achieved the following results:
Enhanced Brand Visibility: The front-lit channel letters positioned along the I-75 façade became an iconic representation of Masters Millwork, effectively boosting brand visibility both day and night.
Strategic Dual-Facade Presence: The combination of primary and secondary signage strategically catered to the distinct traffic flows from I-75 and the nearby Costco, ensuring maximum exposure and recognition.
Aesthetic Appeal: The meticulously crafted signage not only conveyed essential information but also added to the aesthetic appeal of the new facility, contributing to its overall visual impact.
Landmark Recognition: The standout signage turned the facility into a landmark along the I-75 corridor, serving as a point of reference and identification for commuters and visitors alike.
Successful Collaboration: Signarama Troy/Metro Detroit’s expertise in signage design and installation, coupled with Masters Millwork’s vision, led to a successful partnership that translated the client’s requirements into tangible, impactful solutions.
The Masters Millwork signage project stands as a testament to the collaborative prowess of Signarama Troy/Metro Detroit and their dedication to delivering customized, eye-catching signage solutions that leave an indelible mark on the landscape.