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Learning from others who have done well promoting their business can be instructive. But, on the flip side, you can also learn from marketing ploys that just don’t cut it. One is a case of imitating what someone else has done right. And the other is a case of steering clearing of what others have

Asking questions

Do you want to promote your business or brand? Or are you planning on updating your storefront? If you are, you’re probably going to rely on a signage company. But before you do, you’ll want to make sure that you find one that can help you fulfill your business’ unique requirements. This article will guide

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Signs are a way to attract attention to your company, item, or idea. You have something you want to share with others, and putting it out there for them to see it is one way to do that. Today, we want to share some sign inspiration. Seeing what others have done might get your own

Neon sign

A business owner looking for signs is like a kid in a candy store. There is a vast variety of options to choose from. Each of them is better for reaching specific goals. That’s why it’s critical to know your stuff before selecting a product. Whether you want to provide some information or want to

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In the restaurant industry, it goes without saying that one of your main goals is to connect customers with food. And what better way to reach customers with your delicious food than to bring it to them? That’s one of the advantages of a food truck—you can drive those tasty offerings to the customer instead

Sale happening at Farmers Market

Farmers markets have grown tremendously over the last decade. These shopping experiences have begun to pop up in neighborhoods all around the country. They are clearly popular and for a good reason. People love their friendly, down-to-earth atmosphere and the variety of unique items and fresh produce on offer. But they are fantastic for vendors

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As you consider where you want to steer your business, one thing you may be wondering about is the importance of brand awareness. Even though you’re not sure what it is, you don’t want to miss out on any element that could be significant to the health and growth of your business. So today, let’s

Open Sign on small business storefront

Small businesses are the epitome of a local and personal shopping experience. They are the lifeblood of many towns across the country. The U.S. Small Business Administration states that there are more than 27 millionsmall businesses in the United States. One challenge that owners of these businesses face is how to compete with trans-national corporations.

The word

Business owners often make the mistake that any sign is better than no sign. But in today’s world advertisements are everywhere. It is easy for ads to get lost in the clutter. Never fear! Experience has shown advertisers what can make your advertisement a hit or a miss. If you apply these principles by carefully

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Serving up great food and drinks at your Detroit cafe may be job #1 in your day-to-day work. But, as a small business owner, you know that there are other important jobs to stay on top of, too. And one of them may be actually getting people in the door to your cafe. After all,

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You’ve been brainstorming ways to get your message out to customers—from promoting an upcoming event to advertising a monster sale to simply saying “Hey, we’re here, drop by.” Obviously, signs are one way to say what you want to say without getting hoarse from yelling your news. And you’re thinking signs seem like a good

Calendar for event planning

Planning an event can be overwhelming. There are so many different moving parts to think about that it is easy to get lost in the details. But with a good strategy, you can make sure to stay ahead. We have broken down the process into several steps that you need to complete to plan and