Our Story

With humble beginnings in 1998… Signarama Troy / Metro Detroit relishes their “Made in Detroit” Hustle!

The power couple Ed & Joann Progar opened the first Signarama location in Michigan, back when there was less than 100 locations in the United States. They laid the foundation for a company culture that took great pride in customer service and always doing what is best for the client. Bob Chapa applied for the job of the very first Graphic Designer and Sign Production person in those early days… coming from an independent family sign business, Bob caught up their production level in his job interview and the rest is history.

After many incredible years of mentoring by the Progar family, Bob Chapa became the youngest Signarama franchisee in the country at the time and bought Signarama Troy in 2005. He knew that his passion for building an incredible team and developing processes to improve the business would be a game changer for Signarama.

A few key additions to the team over the next few years really changed the path of Signarama Troy / Metro Detroit. Michael Stephens joined the team while still in high school and became one of our most experienced salesmen ever… Don Baldino replaced Bob as the key production person and now runs the entire Production Department… and Torey Rouillon joined as a Sales Assistant… and worked her way up to become the Director of Project Management for all national clients.

Opening in 1998 in just 850 square feet…. Growing over 25 years through 5 different locations, Signarama Troy / Metro Detroit is perfectly suited to overcome any obstacle you may be facing to make sure your sign project is taken care of!

Through a few key acquisitions, Signarama continued to grow in the Detroit market and strengthen their position as industry leaders. With the acquisition of Moore Signs in 2014, Signarama Troy became positioned as the key resource for commercial and residential real estate signs in Michigan. In 2016, Bob made a big decision to acquire JL Geisler Sign company out of Warren, Michigan with over 55 years experience as leaders in high level architectural and ADA signage projects.

By bringing Geisler Sign Company into our fold, we quickly realized that our capabilities and scale as the largest Signarama in the World had great opportunity to become the most sought-after and reliable National Signage Project Management Sign Company in the United States… and National Branding (www.NationalBranding.com) was born. We now provide best-in-class project management and technology solutions through our own developed software (www.BrandBoss.app).

The future is very bright at Signarama Troy / Metro Detroit… with an amazing history, incredible team… top shelf equipment… we are ready to tackle any project you can dream up!