About Byrd’s Hot Chicken:
Byrd’s Hot Chicken is where comfort food meets a California twist in a delightful fusion of culinary traditions. Born on the West Coast in California and spreading its wings to Illinois, Indiana, Florida, Texas, and now Michigan, Byrd’s Hot Chicken is celebrated for its commitment to delivering a premium product at a reasonable cost. The menu showcases a carefully curated selection of items that exemplify the best of hot chicken with a unique Californian flair.
At Byrd’s, they are committed to excellence in every aspect of their offerings. The menu features sandwiches, tenders, wings, chicken nuggets, and the iconic Byrd Bomb—a tantalizing creation that melds diced chicken tenders, slaw, pickles, cheese, and the signature 24/7 sauce on a bed of crispy fries and thick Texas toast. It’s a flavor explosion that promises to leave taste buds tingling with satisfaction.
While the menu is concise, it packs a punch. Guests can choose from the sandwich, the chicken tenders platter, or the Byrd Bomb (featuring chopped tenders with cheese) and discover the mouthwatering essence of Byrd’s Hot Chicken. The commitment to excellence extends to the sides, which include classic fries, crunchy fried green beans, and indulgent mac and cheese.
At Byrd’s Hot Chicken, they believe in creating more than just a meal; they create an unforgettable dining experience. Guests are invited to join Byrd’s on a culinary journey that blends tradition with innovation, comfort with bold flavors, and California vibes with a touch of heat. Come, savor the Byrd’s difference!
Project Overview:
Signarama Troy had the exciting opportunity to collaborate with Byrd’s Hot Chicken, a popular establishment with locations outside of Michigan, marking Novi as the first in the state. The initial consultation revealed that while a prominent sign was crucial, the client also aimed to generate anticipation and awareness about their upcoming opening. Understanding the unique requirements, Signarama Troy took on the challenge of creating a comprehensive signage solution that not only showcased Byrd’s Hot Chicken’s national brand but also conveyed the message of their imminent arrival to the local community.
The project encompassed the design and production of temporary window signs strategically announcing the “opening soon” status. This approach aimed to pique the curiosity of passersby and build excitement among potential customers. Additionally, Signarama Troy focused on developing interior dimensional wall signs and graphics that harmonized with the national brand while ensuring that guests could catch a tantalizing glimpse of the mouth-watering chicken offerings.
The scope extended to illuminated window signage, adding a touch of allure to the exterior, and a prominent channel letter wall sign for the main building. The objective was to create a cohesive visual identity that not only aligned with Byrd’s Hot Chicken’s existing brand image but also stood out as a signal, attracting attention to the Novi location.
Given Byrd’s Hot Chicken’s reputation and the unique requirements of this being their first venture in Michigan, Signarama Troy approached the project with creativity and precision, with an eye on the potential for future collaborations as the owner expressed plans to open more locations in Southeast Michigan.
Results:
The collaboration between Signarama Troy and Byrd’s Hot Chicken resulted in a striking and effective signage solution. The temporary window signs successfully served their purpose, creating a buzz in the community about the upcoming opening. The “opening soon” announcement, strategically placed, garnered attention and generated excitement among locals eager to experience Byrd’s Hot Chicken for the first time in Michigan.
The interior dimensional wall signs and graphics seamlessly integrated with the national brand, offering a visually appealing ambiance that showcased the mouth-watering offerings of Byrd’s Hot Chicken. The lit window signage added a touch of sophistication to the exterior, contributing to the overall welcoming atmosphere.
The standout feature was the channel letter wall sign, a bold and eye-catching element that not only marked the Novi location but also established a strong visual presence in the area. Signarama Troy’s collaborative efforts with Byrd’s Hot Chicken have set the stage for a successful entry into the Michigan market, with the anticipation of further expansion in Southeast Michigan on the horizon.
