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Motown Fire

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About Motown Fire        

Motown Fire, founded in 2011, was established with a distinct purpose – to cater to the unique needs of homeowners in its local community, setting itself apart from traditional contractors. While technically a contracting business, Motown Fire’s founder believes in the greater mission of enhancing people’s lives. This mission is fulfilled by creating the perfect ambiance for homeowners to gather with their friends and loved ones, emphasizing the significance of a warm and inviting space in a home.

Motown Fire specializes in a range of services designed to elevate the experience of having a fire at home. Their offerings include gas fireplace installation, outdoor fire pit and fireplace installation, as well as comprehensive fireplace maintenance and repair. For Motown Fire, it’s not just about providing a source of heat; it’s about creating a cozy haven where cherished moments are made.

The team at Motown Fire takes immense pride in their ability to craft these inviting spaces for their customers. The company’s commitment to customer satisfaction and quality craftsmanship is unwavering. Their approach is guided by a set of core values, which they refer to as the “4 A’s”:  accountability, attitude. assistance and attention to detail.

Motown Fire’s mission is crystal clear: to provide a superior customer service experience paired with unparalleled craftsmanship. They understand that their role is more than just installing or maintaining fireplaces; it’s about creating lasting memories and exceptional spaces for their customers. With their unwavering commitment to the 4 A’s, Motown Fire is ready to meet your fire-related needs and provide the warmth and ambiance your home deserves.

Project Overview

Signarama Troy / Metro Detroit recently undertook an exciting project to provide Motown Fire with new signage solutions in the form of custom channel letters. Motown Fire, located in Chesterfield Township, MI, recognized the need for updated and eye-catching signage to promote their in-store shopping experience. Their store, conveniently situated alongside I-94, experiences heavy daily traffic, making prominent and attractive signage essential for attracting customers and enhancing their visibility within the community.

The primary objective of this project was to design and install custom channel letters that would not only serve as a powerful branding tool but also effectively communicate Motown Fire’s presence, services, and the convenience of their in-store shopping experience to passersby. Signarama Troy / Metro Detroit embraced this challenge, leveraging their expertise in creating impactful custom signs and channel letters to deliver a solution that met Motown Fire’s specific needs.


The partnership between Motown Fire and Signarama Troy / Metro Detroit has yielded outstanding results. The new channel letters have significantly enhanced Motown Fire’s visibility and promotional efforts:

  1. Increased Visibility: The custom channel letters are strategically designed and installed to ensure maximum visibility from I-94, capturing the attention of the heavy daily traffic. These eye-catching signs effectively guide potential customers to the Motown Fire location in Chesterfield Township.
  2. Enhanced Branding: The new signage not only attracts attention but also reinforces Motown Fire’s branding. The channel letters serve as a powerful branding tool, creating a lasting impression on customers and helping to establish a strong brand presence in the community.
  3. Promotion of In-Store Shopping: The signage solutions provided by Signarama Troy / Metro Detroit effectively communicate Motown Fire’s commitment to in-store shopping, making it clear to potential customers that they offer an inviting retail experience.

In summary, this project has successfully achieved its objectives by providing Motown Fire with custom channel letters that not only boost their visibility but also promote their in-store shopping experience. The signage now acts as a beacon for the business, effectively capturing the attention of the heavy traffic passing along I-94 and strengthening their presence in Chesterfield Township, MI.

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