About Guardian Alarm
Headquartered in Southfield, Michigan, Guardian Alarm operates with a steadfast commitment to safeguarding the well-being of the communities it serves. Established in 1930, Guardian Alarm has since evolved into one of the preeminent security providers in the Midwest, dedicated to protecting the homes and businesses of countless families and organizations.
With a rich history spanning nearly a century, Guardian Alarm has continually adapted to meet the ever-changing security needs of its clientele. From individual residences to expansive corporate facilities, Guardian Alarm deploys cutting-edge technology to secure what matters most to its valued customers.
As one of North America’s largest independently-owned security companies, Guardian Alarm proudly serves the regions of Michigan and Ohio. Its legacy of excellence, dating back to 1930, encompasses the provision of customized and intelligent security systems. These systems encompass an array of features, including state-of-the-art intrusion alarm technology, smart automation, remote video monitoring, fire and life safety solutions, commercial access control, and around-the-clock security monitoring, among others.
Guardian Alarm’s enduring commitment to innovation and unwavering dedication to the safety and security of homes and businesses make it a trusted partner for a diverse range of clients. With a heritage deeply rooted in protecting communities, Guardian Alarm continues to lead the way in delivering advanced security solutions that offer peace of mind to individuals and organizations alike.
Project Overview
Signarama Troy embarked on a major project involving Guardian Alarm, a leading security solutions provider headquartered in Southfield, Michigan. As Guardian Alarm prepared to relocate its corporate headquarters a few miles away to 26711 Northwestern Highway, Southfield, MI 48033, the need arose for a comprehensive signage transition to reflect their new location and branding.
One of the primary components of this project was the meticulous removal of existing signage from Guardian Alarm’s old headquarters in Southfield. As the company had served its community for decades from this location, it was essential to ensure a seamless and respectful transition to their new premises.
The centerpiece of the project was the installation of impressive channel letters, standing approximately ten stories high at the new location. The strategic placement of these channel letters was of paramount importance, requiring careful consideration to maximize visibility from Northwestern Highway and Interstate 696. With a daily traffic count exceeding 16,000 vehicles, the positioning of these channel letters played a vital role in enhancing Guardian Alarm’s brand visibility.
Additionally, the project incorporated an essential element – Guardian Alarm’s logo change in late 2022. Adapting to this logo change while maintaining consistency and brand recognition was a critical aspect of the signage transition. Signarama Troy took on the responsibility of ensuring that the new channel letters accurately represented Guardian Alarm’s refreshed branding.
Results
Signarama Troy’s partnership with Guardian Alarm yielded remarkable results, underscoring the significance of careful planning and expert execution:
- Seamless transition: The careful removal of signage at Guardian Alarm’s former headquarters demonstrated a commitment to maintaining respect and continuity in the community while the company relocated to its new premises.
- Strategic visibility: The installation of towering channel letters, strategically positioned for optimal visibility from Northwestern Highway and Interstate 696, ensures that Guardian Alarm’s presence is unmissable to the thousands of daily commuters and passersby.
- Brand consistency: Despite a logo change in late 2022, Signarama Troy successfully integrated the new logo into the channel letters, maintaining brand consistency and recognition. This adaptation seamlessly aligned with Guardian Alarm’s evolving identity.
- Enhanced brand image: The prominent channel letters not only serve as a beacon for Guardian Alarm but also contribute to enhancing the company’s brand image, reflecting its stature as a leading security solutions provider.
In summary, Signarama Troy’s involvement in Guardian Alarm’s signage transition project underscores the importance of precision and attention to detail in every aspect of the process. The successful execution of this project ensures that Guardian Alarm’s new headquarters is both visually striking and aligned with its evolving brand identity, ultimately enhancing its presence within the Southfield community and beyond.
