You can’t go to a tradeshow without a professional tradeshow display. Eye-catching signage is crucial to attracting visitors to these events. You want to get their attention and keep it if you’re going to sell your product or service or generate leads.
A single sign can speak volumes about your brand. You want to let your audience know who you are, what you’re about, and what you can offer them. But that’s why it’s so important to choose the ideal sign.
Types of tradeshow displays
First, we’ll look at the basics. There isn’t just one type of tradeshow display. Sign-making companies offer a whole host of products that you can use at exhibits. Each of these comes at a different cost and with unique features.
So here are the main options you should choose between for a tradeshow sign.
All in all, this sign is a tradeshow favorite. It’s a great way to dress up your booth, advertise your business, and can be very practical too.
Typically, these are back walls that are made up of a frame with custom printed graphics that you can wrap around. We recommend that you buy one that you can easily assemble and disassemble at the event. They are even better when they come with some kind of carrying case.
Banners are a mainstay of tradeshow marketing.
Generally, these signs are cost-effective and versatile. Their vertical orientation can help you save on floor space while still giving you plenty of space for content. There are a few types, but most businesses prefer freestanding banners, which you can mount on a frame.
Another of the best products for tradeshow displays are table covers. This is a highly-effective way to dress up your booth while also promoting your business and your brand.
The design for these displays is typically straightforward and neat. You can use a black or white background with contrasting text for your companies name.
One highly customizable product for a tradeshow display is panel signs. Here you will have lots of options to work with. You can choose between materials like acrylic, wood, and aluminum, among others. On top of this, you can completely adapt the size and dimensions.
In some cases, you can even ask your sign-making company to attach a few panels together. You can place them on your tabletop, use them as a back wall, or hang them from your booth.
Instead of a table, you can also use an island as a surface for your stall. You can hire a sign company to construct one from scratch. Or you can jazz up an old stand. For example, you can buy graphics to wrap around it.
A well-designed island can make a fantastic centerpiece for your booth.
Put your message in the spotlight by hanging it from the ceiling or top of your booth. If you’ve ever been to a tradeshow, you know that every inch of the space is valuable real estate. This is a great way to catch the eye.
Sign companies have products that they created specifically for this. But you could also take any other type of sign as a banner or panel and hang them.
The above are undoubtedly some of the most popular signs for tradeshow displays. However, the list isn’t exhaustive. The following are more great options:
- Graphic tents and canopies
- Hybrid displays
- Modular exhibits
Guide to choosing the best tradeshow display
To help you pick the ideal display, we’ve looked at questions you need to ask about the event and your business.
Does it fit your budget?
Let’s get one of the most important aspects out of the way first. And that is what your signage budget is. You need to go into this process knowing how much you can afford and how much you want to spend.
As we’ve said, signage is usually an essential aspect of your booth or stall. But you still don’t want to blow the bank. The key is to figure out how to get the most value for your money.
Will it be more impactful to get one high-quality sign or several budget-friendly signs?
On average, businesses prefer to use one to three boards for their display. One thing that you need to keep in mind is that you can usually use tradeshow signs again and again. As long as there isn’t content that is specific to that event, you can reuse them.
Therefore, if you frequently go to tradeshows, it’s best to think of this as a long-term investment. In that case, you can probably spend more now to avoid spending later.
At Signarama, we’ve made exhibition signs for all kinds of budgets from $100 to $2000. But most displays are in the $300 range.
You can decrease or increase the costs through your choice of content, material, finishes, mounting, dimensions, and clearly the type of sign.
What are your signage goals?
Another critical question you need to ask is what are your signage goals. Signs can be pretty versatile. Yet there is only so much content you can effectively fit on one display. So you have to focus on one central message or purpose.
Overall, here are the most vital signage goals you can choose from:
- Promote your business
- Build brand recognition
- Sell specific products or services
- Educate your audience
- Grab attention
- Give directions or instructions
- Decorate the space
The sign you pick in the end needs to help you reach these goals. For example, if you want to educate your audience, a table cover probably won’t cut it, but it can work well for brand recognition.
How long will it take?
In an ideal world, you would be able to start planning several months to a year before an event. But the reality isn’t always that straightforward. Occasionally you will only have a few weeks to get your stand ready for an exhibit.
In these cases, you might not have much time to have your displays made.
Creating quality signage takes time since the process has several steps. Usually, you would start by asking for quotes, designing the content, creating and approving proofs, and then printing.
Therefore, you must ask your sign making company how long their different signage products will take.
Some products might be done and dusted in as little as a week. However, others can take a month or longer.
If the margin of error is too small, pick another display. Miracles do happen, but sometimes it’s not worth the risk. You don’t send a newsletter without any content. Similarly, you don’t go to a tradeshow without any signage.
Nobody wants to be in the situation where they rush around last minute to pick up a display.
How much space do you have?
Hopefully, you will plenty of space to work with for your booth. But that’s not always up to you. The organizers will often allocate a specific area for each exhibitor, or you might get the opportunity to choose the size for a price.
Unfortunately, this means that you might get a spot that seems way too small. This is where you have to get creative. You need to find space where you didn’t know there was any. It can be handy to consult the experts about this as well.
Luckily, there are a variety of signs that can help you maximize the use of space. Here are a few of them:
- Table throws
- Panel signs
- And table tops
On the other hand, if the stall is large, your challenge would be to make sure it doesn’t look too empty. If it does, you risk looking unprepared, and your exhibit will probably be unimpressive and possibly dull.
In this case, you need to use several types of signs. For example, in a wide booth, you can use a series of freestanding banners as well as a pop-up display.
B2B or B2C?
Whenever you’re making ads or signs, you need to consider your audience or target market. The secret to great marketing is always designing for your viewers and not for yourself. To do that, you need to know who you are talking to.
Therefore, your signs need to be different depending on whether the tradeshow is for B2C or B2B. In other words, are you trying to sell to a consumer or to another business?
For example, a tradeshow for B2B might be one where different software developers for project management tools are promoting their products to interested companies.
Of course, your audiences might overlap at times. However, it can usually be pretty clear cut at these types of events.
Generally, a common mistake people make is to design their promotions in the exact same way for both. But that’s not the best way to maximize their impact. Instead, you need to choose your tradeshow display with the express purpose of meeting their unique needs and desires.
In the case of B2B, you want to focus on the following:
- These customers are looking to you to educate them. They want and need to make informed decisions that they can justify to their superiors. So this should be a key aspect of your displays.
- Unlike consumer marketing, you shouldn’t be shy about the details. This is your opportunity to go in-depth about your product or services and answer many of the questions they might have. You want to show them you’re the real deal.
- You need to have patience with B2B customers. Their buying cycle is longer, and there is usually a longer chain of command to deal with. So instead of including a call of action to encourage the audience, for example, to buy a product now, you can tell them how they can get more information.
- Above all, these customers are serious about returns on investment (ROI). There is no beating around the bush. They want to know what they are going to get from the deal. You want to give them concrete examples of information on what you can do for them.
That’s why you want to choose a sign type that allows you to fit in as much content as possible. Banners are typically your best option.
For example, take a look at the sign we made for Test Equipment Distributors. The height of the banners allowed them to use space efficiently to fit in as much info as possible without the display looking overcrowded.
If you want to, you can use more than one banner to convey additional details and make your stall look fuller and more complete.
On the other hand, for B2C marketing, you want to focus on the following:
- Consumers tend to rely more on emotions to make purchasing decisions instead of pure reason and logic. So you need to connect with them on an emotional level. Don’t talk about ROI’s. Tell them that the product can make them happier or boost their confidence.
- B2C customers don’t want to be overloaded with details. In this case, less is more. You will lose their attention if you can’t get the main point of the sign in a matter of seconds.
- You want to add some fun to your sign. Most of the time, consumers don’t want to look at a sign that reads like a user manual. So sprinkle it with a few exciting elements like photos and graphics.
Generally, you can also use banners for B2C tradeshow displays. But this isn’t necessarily the most efficient option for you. You can also choose signs like table throws, coroplast boards, routed signs, and so on.
Just take a look at the board we made for Mazda. The sign contains far fewer words, so they did not need as much space. And the colorful photo helps to make the sign stand out.
Take your event signage to the next level
Events can be a big deal for your business. It’s a high-impact method to attract new customers and keep your existing ones excited about your company. However, they usually require a significant investment in terms of time and money. That’s why you need to make the best of it.
You want your business to put its best foot forward all the time and everywhere. But some situations may offer a more targeted chance to represent to others who you are and what you do. And one of those situations is a tradeshow—a perfect opportunity to represent your brand to the watching world. That’s why today we’re going to dive into some tips for crafting tradeshow displays you can be confident standing behind (or perhaps standing in front of).
Select stellar graphics
If you’re a regular blog reader, you’ll know that we touch on this topic frequently. Good graphics lay a solid foundation for your signage. Choosing the right colors, images, fonts, and sizes is an important part of your signage creation.
Here’s a tip for a striking display—give your signage some depth. This could take different forms, depending on how much space you have available and on what your budget is for the project. Here are two options we like. Check out this one where the signage is curved instead of simply being a flat surface.
And this display (photos 2 and 3) looks like a walk-in experience. Try using something like this to enhance the viewer experience. Instead of simply interacting with the text or visuals they can see behind your tradeshow table, this display offers a chance to be immersed in your company’s promotional materials.
Let the lighting pull its weight
Another thing to keep in might with your tradeshow displays is that they can actually be affected by external factors. So while the sign’s own design is vitally important, it’s not the only thing you’ll want to think about. You may also need to give some thought to the lighting that will help your sign be visible.
First, there may be lighting on the tradeshow floor to take into account. And you might be doing yourself a favor by thinking about this in advance and learning what to expect when you actually set up your display. This way, you’ll have done your best to be prepared for the lighting that’s available.
Second, your display may involve lighting that you provide. For instance, if you have a walk-in display, like the one we noted above, lighting might be a huge part of the experience.
The right kind of lighting can make your exhibit a showstopper for sure. But we know those types of eye-catching displays don’t happen without planning and preparation. That’s why you’ll want to know whether your display calls for you to provide some of the illumination. And if it does, make a solid plan to provide it so that you can shed light on your setup beautifully.
Look at the location
Just as we said with lighting, there’s another external factor to take into account in the planning phase. And that is your tradeshow display’s location. What kind of space will you be working with? How many square feet will you have to call your own? Will you be in a corner, a center area, or with your back to the wall?
Take some time to discover these things in advance if possible so that you can work with your sign company to optimize your signage. Determine what tradeshow signage will fit best and look most appealing in your particular location.
Put yourself in your viewers’ shoes
Here’s our very best advice to underly your entire process of choosing and crafting tradeshow displays. Try to put yourself in the shoes of your viewers and imagine what the signage will look like from their perspective.
This is actually where you may want to pull together a team of people within your company—allowing everyone’s different strengths and experiences to inform the project. Have some company employees been to this tradeshow before? If so, you don’t want to miss out on their perspective.
You may have masterminded what you think is a winning display only to be informed by a “regular” who’s attended the show years running that your sign has far too much information to be absorbed. And that regular may well know the rate at which people are going to be passing by your display. He or she has likely noticed what displays piqued their own interest in prior years, too.
Plus, don’t forget to tap into any in-house graphic design or marketing team your company has. They may be able to offer insights into viewer preferences and behaviors. And while it may sometimes be hard to hear their honest suggestions, put the interests of the company first and ask for constructive critique.
Learn all you can about signage
Information that is specific to tradeshow signage is a great idea of course. But you should also be able to pick up helpful nuggets from general signage tips, tricks, and how-tos. Check out our Sign Terminology: Negative Space, Optimal Distance, Typography & More to start learning. Or read up on fonts with our 10 Professional Sign Fonts + The Meanings Behind Them.
Golf tournaments have long been a highly effective fundraising tool for organizations of all kinds. People are always eager to take part in the fun at one of these events. Besides this, it can be an excellent marketing opportunity for the sponsors and the host alike.
No matter your budget, signage is a crucial part of making an impact at these events. Golf signs are a staple and were clearly named specifically for this.
In this article, we will show you the clever uses for these products. And of course, give you some tips on how to create a unique look and design.
The “tee” on golf tournaments and signage
During spring and summer, hundreds of businesses, corporations, and organizations host corporate golf tournaments. You and your clients will get to have some fun in the sun while you:
- Build relationships with your customers and suppliers
- Raise funds for a charitable cause
- Advertise your business and build brand recognition
If you want to keep things simple, you can host the event in a traditional tournament format. But you can add extra fun to the day by including some custom games or scoring to the mix.
Golf tournaments might not work for all businesses and organizations. Overall, they usually work best for the following:
- Community-based organizations
- Charitable foundations like NPO’s and NGO’s
- Firms with a B2B component
- Organizations whose target market are middle-income individuals
This is because we often associate golf tournaments with attempts to raise money for good causes.
For this, you typically want to attract participants who have the time to partake and the willingness to spend money without necessarily getting a product or service in return. Remember that in many ways, this is not a typical business event.
If you already have strong ties with other companies through B2B sales, for instance, it can be much easier to attract sponsors.
Take a look here if you want to find out more about golf tournaments.
What are golf signs:
Usually, golf signs have a pretty simple format. Most sign-making companies build them from sheets of printed coroplast or other corrugated plastic. Thanks to this unique material, they are super lightweight and cheap to boot. So you can commission a whole range of signage for the event.
However, for a larger budget, you could ask your sign company for their custom options, like constructing them from wood or other pricier materials.
Most golf signs are easy to use and install. Some will have thin metal frames and legs which you can pop into the green. Others are freestanding and have an a-frame.
10 Clever uses for golf signs
Unfortunately, it’s easy for us to get stuck in patterns and habits. Many business owners and advertisers might only think of a few basic uses for golf signs. However, there is actually a long list of ways that you can successfully use these signs.
Generally, you are only limited by your creativity and ability to implement your ideas.
All in all, you can use signs at the event for a couple of key goals:
Here are ten interesting and specific ways that you can use golf signs for your event.
1 – Hole sponsors
First off, we recommend that you commission golf signs for your hole-sponsor signage. The purpose of this is to recognize them for their contribution. Usually, this will be part of your agreement for their help.
Through this, you are both thanking them and creating an opportunity to advertise their business.
Above all, you want these signs to show off your sponsors. So you need to include elements of their branding. But they should also give information that’s specific to the event.
2- Other sponsors
For a big event, you will likely get endorsements for specific features of the day. For example, you can ask someone to sponsor the lunch, breakfasts, and snacks.
All of these contributors also need to be thanked and recognized.
3 – Directional signage
Have you thought about the ways people will move around the course?
Golf signs can help you solve this problem. You can design a whole range of signs to direct attendants around the event. At the least, you need to point out the restrooms and other facilities.
However, you probably also want them to know where to find the registration table, the dining area, meeting points, and so on.
4 – Pre-event activities
On top of this, you need to create signs for all your pre-event activities. So to be clear, this will be all the proceedings before the main tournament starts. You can use golf signs for advertising features of the event as well as to help organize the activities.
A few popular options are:
- Opening ceremony
- Putting contests
5 – On-course events
Similarly, you need signs for the on-course activities. Why not use golf signs for this too? You need to inform the participants about all the contests, the prizes, and the rules. These events are all about maximizing the fun but also reaching your funding and advertising goals.
- Hole-in-one challenges
- Longest drive contests
- Closest to pin
6 – Rules for the day
Another clever use for golf signs is to print the rules of the event on them.
Whenever you host a large event, you will need to establish some ground rules. This is necessary to keep everyone safe and establish some order. In the end, this will improve the experience for all the attendants.
Luckily, because they are cheap and easy to make, you can produce more of them than you would be able to otherwise.
7 – Parking
Hopefully, your event will be packed. You probably want to attract as many customers as you can. However, this will come with some logistical issues. One of these is how to sort out the parking.
You need to get everyone to stop their cars in the allocated spots and not block each other in.
Golf signs can be an excellent low-cost solution for this. Among other things you can use them to:
- Point out where visitors can park
- Allocate spaces for suppliers, staff, and vendors
- Block out spots for VIP’s, like sponsors
- Show where no one is allowed to park
- Mark wheelchair parking
Plus, best of all, the signage will fit in perfectly with the rest of the event’s aesthetic.
8 – Caution and warnings
The best golf courses are often in unique environments. Because of this, they could have some unusual obstacles or require different precautionary measures. Besides this, you may also need temporary warnings for the event.
Once again, this can be the perfect use for your golf signs. Here are examples where you could use them to warn participants:
- Animals on the range
- Houses close to the course
- Parking areas
- Low flying aircraft
Check out this warning for lions on a golf course in South Africa’s Kruger National Park.
9 – Top player updates
Much of the fundraising potential of a golf tournament depends on healthy competition. You want the players to hit as well as they can so that the sponsors can payout. So how do you encourage this?
Creating hype is usually great for competition. And this is where your golf signs can come in handy.
You can use the boards to give updates about the top scores and scores at the different holes. To do this, you can design them with an empty line to write or post updates. It will keep the excitement and competitiveness going.
10 – Welcome signs
Last but not least, you can always use golf signs to welcome guests to the tournament. Any event planner worth their salt can tell you that this is crucial. It’s a great way to greet all the visitors and sponsors and to kick off the day.
You should put them at the entrance to the golf course, the driveway, the registration tent, or the parking lot. In other words, wherever they will have the most impact on the site.
Tips for designing golf signs
Generally, these boards aren’t known for being flashy, nor should they be. Instead, the design should be uncomplicated and accessible. In this, their content needs to reflect their purpose. You should aim for a simple yet attractive look.
We’ve broken down the key aspects of this below.
Design an experience
Throughout the business world, more and more people are recognizing the importance of creating an experience for your clients. It’s not just about the pictures on your ad or so on anymore.
If you want your business to draw in the crowds in today’s market, customer experience should be your focus.
So ask yourself, what do you want the event to be like for your customers? And how can your golf signs help?
First, you don’t want to overwhelm guests and visitors with too much information, too many graphics, and a kaleidoscope of color. For most people, this will detract from the feel of the day.
Second, by including helpful information in your designs, you can help the event run more smoothly.
Besides these two, the tone of the signs can affect people’s moods. For example, they can be friendly, humorous, or playful.
Blend into the landscape
One popular idea for golf signs is to create them to fit in perfectly with their environment. You can work in elements like the colors green and blue. Or else you can use graphics that suit the theme, for example, pictures of grass.
If done well, this can make your sign aesthetically pleasing and can even add to the look and feel of the day.
But there can be some significant downsides. If the sign blends in too well, no one will see it! Or at least fewer people than would have otherwise. So you have to strike a balance.
Essentially, you want it to reflect the nature of the event. Yet it should still catch the eye. Therefore, it’s all about balance.
A pop of color
Overall, a critical design challenge is always how to make your sign stand out. A tried and tested method for this is to add some color to your palette.
For this specific purpose, you want to choose a shade that will contrast to the blue and green of your surroundings. Therefore, white is usually the best choice for background color. It will be visible in every season.
Pops of bright colors like red and yellow are also good choices for golf signs. You want just enough to draw the eye.
A note on branding
More likely than not, a variety of companies will be represented at your golf tournament. One of the crucial parts of acknowledging them is through signage. As we’ve said, this is typically part of the deal with sponsorship for these events.
That’s why you need to have all the branding on point. Your audience needs to be able to identify the different businesses involved correctly.
To do this, you should use unique elements of their corporate identity like the following:
- Color palette
- Motto or tagline
These are the basics of visual branding.
Golf themed content
Golf themed content on a golf sign at a golf event might sound like overkill. But it works. Most of the participants are there because they love the sport. The additional references won’t bother them.
Instead, you can use them to contribute to and emphasize the spirit of the day.
Don’t complicate things too much. It can be as easy as including a golf ball or club in the design. Or you can use relevant jargon and jokes.
Another good idea is to design the sign in the shape of a golf ball.
Create a positive experience
You will find it helpful to think of the golf tournament as a holistic experience. All the tiny details will contribute to the success of the day. Therefore, your golf signs can have a significant impact on the atmosphere and need to be designed with care.
But this isn’t the only corporate bash where these products can be useful. Nor are they the only type of sign you can use. For more inspiration, take a peek at a portfolio of clever outdoor event signage ideas and creating & designing the perfect event registration signage.
Whether you’re in the nonprofit world or the world of business, events are great ways to bring people together around a common cause or interest. And with a large (or small) group of people gathered in one place, signage simply makes sense. Naturally, event hosts might need promotional signs and wayfinding signs. But you’ll also want to remember event sponsor signage—signage that helps you draw attention to the people or groups that make your event possible.
So today, let’s check out some event sponsor signage options for your event. From napkins to floor graphics to banners to wall wraps, you have plenty of options to choose from.
To share or not to share
Sometimes your sponsors will be grouped together on your signage, essentially sharing the space. For instance, at a summit with 10-15 corporate sponsors, you might use a tradeshow display to promote their names and logos. They could be listed one after the other or displayed in a grid format. The same concept holds true for a 5K race. You might have numerous sponsors from the community, so it could make sense for them to share signage.
However, there are also times when you may want to promote one particular sponsor in a way that truly sets them apart. For instance, if your event has various levels of sponsorship, then your gold sponsor just might merit a higher level of promotion than a lower level sponsor.
Here are some options you can use whether you opt to have your sponsors share signage or not. Note that some might be more appropriate for promoting a single sponsor than others. So choose the option that best fits you and your sponsors’ needs.
Getting creative with event sponsor signage
Can you print your event sponsors’ names on a simple sheet of white paper, hand out copies to each attendee, and call it your “event sponsor signage”? Certainly. But, why would you? Especially when you have other options that can offer a more eye-catching display.
Banners are a natural option, and one that may come to mind quickly. While they may sound like an overly simple solution, we contend that your banner can be top-notch—thanks to the quality of your materials and design. So choose a sign company that can create an excellent product and provide them with masterful graphics to get the banner off to a great start.
Remember that if you have a registration table at your event, that’s a prime place to catch the attention of your attendees. After all, if everyone has to head to the registration table on arrival, then everyone will get a chance to see your display. Make that count by creating event sponsor signage that can sit on the surface of your registration area.
It’s easy to think of a wall wrap as a sign you would only use for your own company or organization’s branding. But actually, if you have an ongoing relationship with your event sponsors (or if your event spans a significant period of time), a wall wrap could function as interesting event sponsor signage.
Just like wall wraps, floor graphics that promote your event sponsors could provide an eye-catching signage option. Design them well to truly delight your attendees and even your sponsors themselves.
Balloons add an undeniable level of festivity and cheer to any event. But branded balloons? Now, that takes things a step further. They’re a way to promote an upbeat attitude and give a shout-out to your sponsors at the same time.
Just like branded balloons, printed napkins may be small, but when it comes to event sponsor signage, they could pack a powerful punch. If your event includes food of any type, chances are people are going to want napkins. And that means you have those food consumers as a captive audience. They can refuel and be introduced to your sponsors at the same time—via the food and napkins it’s served with.
Another great idea is to get tablecloths printed to display the names and logos of your sponsors. This could be great if your event includes food. But even if it doesn’t, you can use a stretch table cloth on the tables in a conference vendor hall.
Yard signs are one way to promote your sponsors outside your building. And just as we said with banners, your yard signs will be excellent if you begin with high-quality materials and top-notch graphics.
When an event truly calls for taking your event sponsor signage to the next level, vehicle wraps are a perfect option for making an impression. And if your event involves traveling on major roadways, this could be a great way to go.
Something to bring home
It’s also a great idea to provide event attendees with information about your sponsors to bring home. This helps you honor and support your sponsors in an ongoing way. There are plenty of ways to do this.
Depending on the relative formality or informality of your event, T-shirts could be a great option. While you may not originally think of them as signage, if your event attendees wear them, then they’re mobile signage by default. Maybe they’re not as obvious as a sandwich sign, but they do function as a means of promoting the event.
Print your sponsors on event swag bags. That provides moving signage that can continue to promote both your event and your sponsors long after the event is over.
A sign is worth a million words
When you have great things to say about the groups that back you, you need to create great event sponsor signage to get the job done right. For more, learn how to choose colors for your signs with The Best Tips On How To Mix & Match Colors On Signs.
Creating the perfect event registration signage is a critical step in putting on a successful event. You know it needs to be visually appealing, but it also needs to be informative and have easy-to-follow instructions on where to go and what steps guests will need to take to properly register. On a practical level, if guests can’t find the registration desk, well, they won’t be able to attend the event!
Creating the perfect event registration signage
First, let’s address the all-important (and often confusing) subject of creating the right signs to steer people in the right direction – toward the registration desk.
Outdoor signs for event registration
Especially if your venue is large, you’ll need plenty of signs to hail your guests even before they park their cars. Setting up A-frame sidewalk signs on the curb outside and on the street corners will help direct your guests to the right building.
Next to the door you should set up another sign to assure people they are at the right place. This sign can and should be tall and imposing, with the basic and essential information about your event.
Indoor signs for event registration
Indoor signage – a lot of it – is important if the venue is large or the registration desk is down the hall or in an entirely different part of the building. Put a sign at every corner with arrows showing which direction to go. But first, when people walk in there should be a sign giving them a little more information and pointing them to the registration desk.
Finally, set up the perfect event registration signage near the desk itself! If you’re expecting large crowds, putting up signs that will direct guests to line up in an orderly fashion can be a huge help. Next to the door you can put up a tall sign that provides even further information on the event. And above, you might consider hanging banners that confirm that this is indeed the registration area.
To the best of your ability, barring any personal mistakes the guests make, you’ll need to make sure that their registration experience is smooth and easy to understand. Having the proper signage can take a lot of the weight of the responsibility off of you and your staff.
Designing the perfect event registration signage
Now let’s take a look at some examples of event registration signage to get you inspired.
Go bold or go home
Big, bold colors go a long way when designing event signage. Large signs that have bright, clean colors will help draw the guest’s eyes. It’s also best to go minimalist. You want your signs to provide guests with the info they need, but too many words or (worse) tiny print will slow people down. This could only lead to more confusion if they decide to skip reading the information altogether. Words need to be easily seen from a few feet away.
Minimalism is key
See how this convention sign is wonderfully minimalist, while still being eye-catching? People can clearly read the text, follow the arrows, and the bright, almost cinema vibe makes it hard to miss.
Creating a minimalist infographic feel for your signage can also be helpful. However, remember that minimalism is important, and don’t stuff your sign full of information. Keep it clean and sharp. Also, remember to use modern fonts that make your brand look as professional as possible.
Represent your brand
Let your event registration signage represent your brand. This advice is helpful whether your event is a business conference, a school conference, or anything in between. If people know your logo and they see it on your signs, they’ll immediately make the connection. Even simple things like certain color combinations help define your brand. If you’ve created a hashtag on social media for your event, make sure to include that on your registration signs so people will know to use it when they post on social media.
Create an event to be remembered
Pull off your event registration with efficiency and great visual appeal and guests will remember your event with pleasure. And if your event is annual, they’ll want to come back next year! Step out of the box, design something really special for your event, and make it unique and practical. But don’t forget the basic principles of creating and designing compelling event registration signage that will guide and help guests along the way!
If you want to read more, check out unique designs for every kind of sign with tips to get the look and the best tips on how to mix and match colors on signs.
You’re about to host an event, and you’re excited about the potential to bring people together around a topic everyone finds interesting. Naturally, there’s plenty of planning. And in your case, there’s even a little something extra to mastermind—how to prepare for an event that you’re hosting outside. That’s why you need some creative outdoor event signage ideas. Of course, you need to keep people in the know about where they need to be, when they need to be there, and what they should expect once they get there.
Window signs (and not the kind you’re thinking)
Here’s a creative wedding sign made from an antique window. What’s not to love about this delightfully creative sign? Really, it has it all—plenty of space, built-in formatting solutions, whimsy, and a touch of the rustic. While this one is for a wedding, there’s nothing to stop you from using the idea as a creative springboard for another type of event.
You do it!
How about using it to list the order of events, special guests, and sponsors for a nonprofit fundraiser. Plus, you could even paint the window frame in your organization’s colors. On the other hand, if you’re a corporation planning a low-key, small conference, then why not use this to announce speakers and talk about times alongside meal info and vendor table listings.
Armed with these outdoor event signage ideas, it’s time to get started planning your own event’s great messages. Try to take the time to think now about what your attendees truly need to know and what information will provide them a comfortable and delightful experience.
Dimensional letter signs—when you need to GO BIG!
Some events will likely be able to thrive with signs in typical sizes. But, every once in awhile, companies or organizations may host events that simply call for sizing up. And that’s when you might just want to explore dimensional letter signs. If you’re hosting a large outdoor gathering like a fair, festival, or conference of some type, craft dimensional letter signs to stand at the entrance to your location. Spell things out in words so big, no one can miss them.
Of course, this would be a great time to get your sign specialist involved. For a big project, it makes sense to tap the big experts.
If you’re hosting an event that can do with a healthy dose of humor, why don’t you mix full-size photo cutouts of people with A-frame sidewalk signs for a show-stopping look? The side-walk sign can do the heavy lifting in this case—use it to hold the majority of your words, to really say what you need to say. The cutout is there to grab people’s attention, make them laugh, and get them in a great, celebratory mood.
Eye-catching outdoor backdrop signage
If your outdoor event space isn’t exactly scenic in its own right, check with your sign specialist about creating a backdrop of your own. Capitalize on the idea behind tradeshow displays and exhibits—signage that can create what almost looks like a wall behind your setup.
Create something like this backwall as the backdrop for your event sign-in area. Or simply set up the signage with photos ops in mind—providing a branded area for your attendees to take photos.
Go super creative with a fun outdoor scene that makes it look like your attendees have been transported to another location. Or take the display in a humorous direction by printing full-body photos of people important to your organization. Your attendees can “pose” with important leaders and bring home mementos of the occasion on their phones or cameras.
Table & sign combo
Letters within a letter
And with this outdoor signage, we love that they didn’t just use a simple rectangular sign face for their message. Instead, the message speaks from an enormous letter of the alphabet that’s sure to catch the attention of passersby (also from the FireSign Inc. website).
Co-opt this idea to fill your event space with alphabetic signage. In fact, if you have a business with an acronym for a name, this could be your greatest option yet.
Tackle outdoor event signage ideas early
Whatever your event, don’t forget to plan your outdoor event signage ideas in advance so your sign specialist has adequate time to manufacture your signage. Plus, be sure to mull over how you’re going to promote your event so you can reach your target audience. For those of you working on graduation events, check out Tips For The Graduation Event Planner: Ceremonies, Open Houses, etc. And if it’s a fundraiser you’re hosting, don’t forget to check out How To Advertise Fundraisers For Your School Or Nonprofit Event
Organizations don’t run themselves. They need inputs—often money and time. Sometimes, as a leader or member of an organization, you’ll find yourself looking for ways to get these inputs. And when you’re trying to raise money, fundraisers are a natural option. But to get people to your fundraiser, you know you need to let them know about it, and that may mean learning how to advertise fundraisers.
People drive the mission
Yes, people may sometimes come knocking an organization’s door looking to give away money or time in service of a cause. But other times, the organization will have to go looking for these partners instead. Obviously, fundraisers are one way to connect your program with the money it needs. Yet, there’s a pre-fundraiser step that’s also important. And that’s connecting the willing donors with the fundraiser in the first place.
You may have many people who truly want to support your mission and even have the resources to do so. But if they don’t know about your need, how can they help you? So, as we look at how to advertise fundraisers, here’s one way to envision it: you connect partners with the fundraiser→those partners connect with the organization’s mission.
How to advertise fundraisers for a school
Advertise your school’s fundraiser to people who have a vested interest in your school. For one thing, this could be the community where the school is located. If you’re trying to raise money for new desks for local children, the community may very well care about that.
Another group to appeal to is graduates of your school—people who know firsthand what the school can do and does for students. If graduates of a university feel fond about their experience studying there, they may be a prime group to reach for fundraising.
Once you’ve identified the group or groups of people who will likely care about your fundraiser, think next about where they’re likely to be looking. Then, turn to those media and formulate advertisements for them.
The school newspaper is a natural idea, as is an alumni newsletter. Sending an email through the school database is another option if privacy restrictions allow. Your local newspaper could also be a great way to reach stakeholders in the community.
Nonprofits need to advertise their fundraisers, too
Just like schools, nonprofits also need to connect with people who want to support their work, financially or otherwise. As a nonprofit, you want to be seen by people who care about your mission and are willing to take action, even if it’s just the simple act of opening their wallet.
Find the community that already supports what you do. So if you’re a nonprofit that provides wheelchair-accessible homes for wounded military personnel, then you absolutely want to think about what venues will help you reach active military personnel, veterans, and their families.
Depending on your organization’s scope, finding your supporters could include advertising in magazines, newspapers, journals, etc. that target the community you’re trying to serve. Don’t forget the internet either—in part because of its sheer popularity. Use the social media ideas outlined above.
Physical advertising is also an option. It could be a banner reminding people in your town of your nonprofit hospital’s annual gala. Or it could be a swath of yard signs encouraging people to join your organization’s walk against cancer. Even a temporary post and panel sign could help you get the word out.
Find a partner (or more than one)
Nonprofits can also think about the sort of partnered advertising that exists when they work together with an area business. If you’re a local food pantry, find a company in your area to sponsor you. Your partner can even help you advertise. For instance, they could shout out your fundraiser in an internal email or post about your event on their company Facebook page.
Their sponsorship could also make it into your promotional materials, too. You can create signs for your fundraiser containing your own logo and also the logo of the company who’s sponsoring you. You may have seen this strategy of listing sponsors on promotional material used for events like 5K races for a cause.
Additionally, you can advertise fundraisers on the community bulletin boards of local cafes, libraries, businesses, and community centers. And some local businesses like coffee shops may even partner with you to put your event on their coffee sleeves in the period leading up to the big day.
Social media for schools or nonprofits
Additionally, leverage social media if that’s a place where you know interested parties are likely to be. For a school, is there an alumni group on Facebook? Or maybe there’s a group for parents of students.
Plus, you can use social media to reach groups of people who unite around a common interest. If you’re an art school, you may find that local artists have established a community on Instagram. Also, check for social media groups comprised of people who are not geographically close but are all interested in a topic that relates to your mission.
Signs all the time
Discovering how to advertise fundraisers is important. But don’t limit your organization’s use of signs only to those times that you’re planning an event. Instead, find a way to let people know who you are and what you do. Take a look at how you can Use Signs Like These To Promote Your Cause & Get More Support. And if responsibility for this fundraiser falls on your shoulders, be sure to check out The Ultimate Guide To Event Planning And Advertising.
Graduation season is finally here. Not only will there be plenty of excitement, there will also be plenty of work. And if you’re responsible for planning events or hosting parties, you know you’ll be busy.
That’s why it’s a perfect time to explore tips to help you plan and execute great graduation events.
Let’s start will a simple idea that can have a large impact on your event (and your stress level). Here it is: you don’t have to do it all yourself. That’s right. Getting other people in on the operations could be a great help. While you may be planning and coordinating a major event, you don’t have to do every task yourself.
And keep this in mind regardless of the type of graduation event you’re working on. Some of you might be about to throw a graduation celebration barbecue in your back yard. Others could be laying the groundwork for a graduation ceremony. Still others may be prepping an award or recognition ceremony. No matter the content of your graduation event, remember that having others join in on the work could be a great help.
Minimize stress with the division of labor
As you work with others leading up to your event, think about what abilities and talents they bring to the table. Let’s say someone on your committee is a graphic designer. Then, it makes sense to ask them to help with signs, programs, and other materials. Or if a team member is a cake decorator, they might be a great person to supervise the cake-procuring process.
As people offer assistance (or agree to help after being asked), you may find it useful to specifically assign tasks. In short, make sure people know what their jobs are. That way, they can take ownership and carry the task to completion.
Break down tasks
Since a large event has a lot of parts and pieces, consider creating a task breakdown. For instance, “Plan graduate’s walk” could break down into many other tasks. It could look like this:
- Select preferred recording of “Pomp and Circumstance” and send to audio/visual team.
- Mark floor so graduates know where to stand.
- Acquire diplomas.
- Find graduation gown supplier if necessary.
- Plan stage arrangement.
- Plan location of graduate lineup.
Once you know the component parts of a particular event, you can assign these jobs to your helpers.
Do a trial run
Obviously, on the actual day of the event, you’d like things to go smoothly. A trial run could help you iron out any wrinkles ahead of time. You’d certainly like to know now about any problems, if possible—because at this point you can still make changes.
This could look like setting up a stage in advance and having some (or all) students walk across. Can they be seen clearly from the audience seating area? Can the audience hear the sound well? Do the students have an unobstructed path to the post-walk seating?
Get input from others
As you coordinate and plan for success, be sure to learn from others. Some people may have valuable thoughts to add. And they may also have more experience with similar situations—so why reinvent the wheel?
For instance, maybe you know a family that’s hosted numerous successful graduation parties for their kids. So, it might be a great idea to appeal to them for do’s and don’ts for hosting an enjoyable celebration.
Collect contact information
Here’s another tip to help keep the wheels moving well. Make sure you have adequate contact information. This could mean getting the cell phone number of the person who handles audio/visual equipment. (That way, if you run into a hearstopping hangup, you know who to call).
Or it could mean knowing how to reach the janitor in case you find a door unexpectedly locked. Plus, you may want to find out the best way to contact the members of your event team. Then, you’ll be able to reach out directly to any helper to ask questions or share information when necessary.
Keep calm, cool, and collected
When different people with varying opinions collaborate on an event, things can get stressful sometimes. You may be able to help others handle situations calmly by being calm yourself. You could find yourself at a point where people are disagreeing and tempers are flaring. If so, keep your own response in check. And, if possible and appropriate, try to help others deal calmly and constructively with the situation.
Get started on signs
With your graduation event just around the corner, be sure to get your signs started adequately in advance. For some events, you could want directional signs (like A-frames or lawn signs). Use them to direct graduates and guests where to find parking. Or deploy them to point out where to head next when you have a series of events in different locations.
Then, of course, you may want banners, too. Whether you’re celebrating one person or a group, a banner can help you “say it with a sign.” Plus, feather flags could be useful—maybe to mark the start of the graduate lineup.
Remember to leave enough time to design signs in addition to simply having them made. You certainly want signs that look good and get the message across. So, give yourself time to make that happen. If you don’t have a designer available, you can also check into your options for having your sign company help with the design.
Don’t charge in blindly
And if you haven’t done so already, take a moment to sit down and think things through from a big-picture perspective. Grab a piece of paper and take stock of the different elements of a successful event. Writing it down and mulling it over may help you ensure you’ve covered all your bases. And for a few more event planning thoughts, head to The Ultimate Guide To Event Planning And Advertising.