You can’t go to a tradeshow without a professional tradeshow display. Eye-catching signage is crucial to attracting visitors to these events. You want to get their attention and keep it if you’re going to sell your product or service or generate leads.
A single sign can speak volumes about your brand. You want to let your audience know who you are, what you’re about, and what you can offer them. But that’s why it’s so important to choose the ideal sign.
Types of tradeshow displays
First, we’ll look at the basics. There isn’t just one type of tradeshow display. Sign-making companies offer a whole host of products that you can use at exhibits. Each of these comes at a different cost and with unique features.
So here are the main options you should choose between for a tradeshow sign.
All in all, this sign is a tradeshow favorite. It’s a great way to dress up your booth, advertise your business, and can be very practical too.
Typically, these are back walls that are made up of a frame with custom printed graphics that you can wrap around. We recommend that you buy one that you can easily assemble and disassemble at the event. They are even better when they come with some kind of carrying case.
Banners are a mainstay of tradeshow marketing.
Generally, these signs are cost-effective and versatile. Their vertical orientation can help you save on floor space while still giving you plenty of space for content. There are a few types, but most businesses prefer freestanding banners, which you can mount on a frame.
Another of the best products for tradeshow displays are table covers. This is a highly-effective way to dress up your booth while also promoting your business and your brand.
The design for these displays is typically straightforward and neat. You can use a black or white background with contrasting text for your companies name.
One highly customizable product for a tradeshow display is panel signs. Here you will have lots of options to work with. You can choose between materials like acrylic, wood, and aluminum, among others. On top of this, you can completely adapt the size and dimensions.
In some cases, you can even ask your sign-making company to attach a few panels together. You can place them on your tabletop, use them as a back wall, or hang them from your booth.
Instead of a table, you can also use an island as a surface for your stall. You can hire a sign company to construct one from scratch. Or you can jazz up an old stand. For example, you can buy graphics to wrap around it.
A well-designed island can make a fantastic centerpiece for your booth.
Put your message in the spotlight by hanging it from the ceiling or top of your booth. If you’ve ever been to a tradeshow, you know that every inch of the space is valuable real estate. This is a great way to catch the eye.
Sign companies have products that they created specifically for this. But you could also take any other type of sign as a banner or panel and hang them.
The above are undoubtedly some of the most popular signs for tradeshow displays. However, the list isn’t exhaustive. The following are more great options:
- Graphic tents and canopies
- Hybrid displays
- Modular exhibits
Guide to choosing the best tradeshow display
To help you pick the ideal display, we’ve looked at questions you need to ask about the event and your business.
Does it fit your budget?
Let’s get one of the most important aspects out of the way first. And that is what your signage budget is. You need to go into this process knowing how much you can afford and how much you want to spend.
As we’ve said, signage is usually an essential aspect of your booth or stall. But you still don’t want to blow the bank. The key is to figure out how to get the most value for your money.
Will it be more impactful to get one high-quality sign or several budget-friendly signs?
On average, businesses prefer to use one to three boards for their display. One thing that you need to keep in mind is that you can usually use tradeshow signs again and again. As long as there isn’t content that is specific to that event, you can reuse them.
Therefore, if you frequently go to tradeshows, it’s best to think of this as a long-term investment. In that case, you can probably spend more now to avoid spending later.
At Signarama, we’ve made exhibition signs for all kinds of budgets from $100 to $2000. But most displays are in the $300 range.
You can decrease or increase the costs through your choice of content, material, finishes, mounting, dimensions, and clearly the type of sign.
What are your signage goals?
Another critical question you need to ask is what are your signage goals. Signs can be pretty versatile. Yet there is only so much content you can effectively fit on one display. So you have to focus on one central message or purpose.
Overall, here are the most vital signage goals you can choose from:
- Promote your business
- Build brand recognition
- Sell specific products or services
- Educate your audience
- Grab attention
- Give directions or instructions
- Decorate the space
The sign you pick in the end needs to help you reach these goals. For example, if you want to educate your audience, a table cover probably won’t cut it, but it can work well for brand recognition.
How long will it take?
In an ideal world, you would be able to start planning several months to a year before an event. But the reality isn’t always that straightforward. Occasionally you will only have a few weeks to get your stand ready for an exhibit.
In these cases, you might not have much time to have your displays made.
Creating quality signage takes time since the process has several steps. Usually, you would start by asking for quotes, designing the content, creating and approving proofs, and then printing.
Therefore, you must ask your sign making company how long their different signage products will take.
Some products might be done and dusted in as little as a week. However, others can take a month or longer.
If the margin of error is too small, pick another display. Miracles do happen, but sometimes it’s not worth the risk. You don’t send a newsletter without any content. Similarly, you don’t go to a tradeshow without any signage.
Nobody wants to be in the situation where they rush around last minute to pick up a display.
How much space do you have?
Hopefully, you will plenty of space to work with for your booth. But that’s not always up to you. The organizers will often allocate a specific area for each exhibitor, or you might get the opportunity to choose the size for a price.
Unfortunately, this means that you might get a spot that seems way too small. This is where you have to get creative. You need to find space where you didn’t know there was any. It can be handy to consult the experts about this as well.
Luckily, there are a variety of signs that can help you maximize the use of space. Here are a few of them:
- Table throws
- Panel signs
- And table tops
On the other hand, if the stall is large, your challenge would be to make sure it doesn’t look too empty. If it does, you risk looking unprepared, and your exhibit will probably be unimpressive and possibly dull.
In this case, you need to use several types of signs. For example, in a wide booth, you can use a series of freestanding banners as well as a pop-up display.
B2B or B2C?
Whenever you’re making ads or signs, you need to consider your audience or target market. The secret to great marketing is always designing for your viewers and not for yourself. To do that, you need to know who you are talking to.
Therefore, your signs need to be different depending on whether the tradeshow is for B2C or B2B. In other words, are you trying to sell to a consumer or to another business?
For example, a tradeshow for B2B might be one where different software developers for project management tools are promoting their products to interested companies.
Of course, your audiences might overlap at times. However, it can usually be pretty clear cut at these types of events.
Generally, a common mistake people make is to design their promotions in the exact same way for both. But that’s not the best way to maximize their impact. Instead, you need to choose your tradeshow display with the express purpose of meeting their unique needs and desires.
In the case of B2B, you want to focus on the following:
- These customers are looking to you to educate them. They want and need to make informed decisions that they can justify to their superiors. So this should be a key aspect of your displays.
- Unlike consumer marketing, you shouldn’t be shy about the details. This is your opportunity to go in-depth about your product or services and answer many of the questions they might have. You want to show them you’re the real deal.
- You need to have patience with B2B customers. Their buying cycle is longer, and there is usually a longer chain of command to deal with. So instead of including a call of action to encourage the audience, for example, to buy a product now, you can tell them how they can get more information.
- Above all, these customers are serious about returns on investment (ROI). There is no beating around the bush. They want to know what they are going to get from the deal. You want to give them concrete examples of information on what you can do for them.
That’s why you want to choose a sign type that allows you to fit in as much content as possible. Banners are typically your best option.
For example, take a look at the sign we made for Test Equipment Distributors. The height of the banners allowed them to use space efficiently to fit in as much info as possible without the display looking overcrowded.
If you want to, you can use more than one banner to convey additional details and make your stall look fuller and more complete.
On the other hand, for B2C marketing, you want to focus on the following:
- Consumers tend to rely more on emotions to make purchasing decisions instead of pure reason and logic. So you need to connect with them on an emotional level. Don’t talk about ROI’s. Tell them that the product can make them happier or boost their confidence.
- B2C customers don’t want to be overloaded with details. In this case, less is more. You will lose their attention if you can’t get the main point of the sign in a matter of seconds.
- You want to add some fun to your sign. Most of the time, consumers don’t want to look at a sign that reads like a user manual. So sprinkle it with a few exciting elements like photos and graphics.
Generally, you can also use banners for B2C tradeshow displays. But this isn’t necessarily the most efficient option for you. You can also choose signs like table throws, coroplast boards, routed signs, and so on.
Just take a look at the board we made for Mazda. The sign contains far fewer words, so they did not need as much space. And the colorful photo helps to make the sign stand out.
Take your event signage to the next level
Events can be a big deal for your business. It’s a high-impact method to attract new customers and keep your existing ones excited about your company. However, they usually require a significant investment in terms of time and money. That’s why you need to make the best of it.
You want your business to put its best foot forward all the time and everywhere. But some situations may offer a more targeted chance to represent to others who you are and what you do. And one of those situations is a tradeshow—a perfect opportunity to represent your brand to the watching world. That’s why today we’re going to dive into some tips for crafting tradeshow displays you can be confident standing behind (or perhaps standing in front of).
Select stellar graphics
If you’re a regular blog reader, you’ll know that we touch on this topic frequently. Good graphics lay a solid foundation for your signage. Choosing the right colors, images, fonts, and sizes is an important part of your signage creation.
Here’s a tip for a striking display—give your signage some depth. This could take different forms, depending on how much space you have available and on what your budget is for the project. Here are two options we like. Check out this one where the signage is curved instead of simply being a flat surface.
And this display (photos 2 and 3) looks like a walk-in experience. Try using something like this to enhance the viewer experience. Instead of simply interacting with the text or visuals they can see behind your tradeshow table, this display offers a chance to be immersed in your company’s promotional materials.
Let the lighting pull its weight
Another thing to keep in might with your tradeshow displays is that they can actually be affected by external factors. So while the sign’s own design is vitally important, it’s not the only thing you’ll want to think about. You may also need to give some thought to the lighting that will help your sign be visible.
First, there may be lighting on the tradeshow floor to take into account. And you might be doing yourself a favor by thinking about this in advance and learning what to expect when you actually set up your display. This way, you’ll have done your best to be prepared for the lighting that’s available.
Second, your display may involve lighting that you provide. For instance, if you have a walk-in display, like the one we noted above, lighting might be a huge part of the experience.
The right kind of lighting can make your exhibit a showstopper for sure. But we know those types of eye-catching displays don’t happen without planning and preparation. That’s why you’ll want to know whether your display calls for you to provide some of the illumination. And if it does, make a solid plan to provide it so that you can shed light on your setup beautifully.
Look at the location
Just as we said with lighting, there’s another external factor to take into account in the planning phase. And that is your tradeshow display’s location. What kind of space will you be working with? How many square feet will you have to call your own? Will you be in a corner, a center area, or with your back to the wall?
Take some time to discover these things in advance if possible so that you can work with your sign company to optimize your signage. Determine what tradeshow signage will fit best and look most appealing in your particular location.
Put yourself in your viewers’ shoes
Here’s our very best advice to underly your entire process of choosing and crafting tradeshow displays. Try to put yourself in the shoes of your viewers and imagine what the signage will look like from their perspective.
This is actually where you may want to pull together a team of people within your company—allowing everyone’s different strengths and experiences to inform the project. Have some company employees been to this tradeshow before? If so, you don’t want to miss out on their perspective.
You may have masterminded what you think is a winning display only to be informed by a “regular” who’s attended the show years running that your sign has far too much information to be absorbed. And that regular may well know the rate at which people are going to be passing by your display. He or she has likely noticed what displays piqued their own interest in prior years, too.
Plus, don’t forget to tap into any in-house graphic design or marketing team your company has. They may be able to offer insights into viewer preferences and behaviors. And while it may sometimes be hard to hear their honest suggestions, put the interests of the company first and ask for constructive critique.
Learn all you can about signage
Information that is specific to tradeshow signage is a great idea of course. But you should also be able to pick up helpful nuggets from general signage tips, tricks, and how-tos. Check out our Sign Terminology: Negative Space, Optimal Distance, Typography & More to start learning. Or read up on fonts with our 10 Professional Sign Fonts + The Meanings Behind Them.
So what’s the deal with point-of-purchase signs?
As a business owner, you’ve probably picked up on all the hype. These displays are all the rage and for good reasons. You and your company will undoubtedly get your money worth with these products.
If you are interested in what point-of-purchase signs have to offer, stay put. In this article, we will breakdown all the advantages of these displays and the reasons behind them. By the end, you’ll know how to use them for your storefront best.
The essentials of point-of-purchase signs
To really understand these displays and how they can serve you, you need to understand them from top to bottom. So let’s first start by looking at what these signs are.
You definitely encounter a whole host of these boards each time you go shopping. Remember that poster in the checkout lane informing you about a 2-for-1 special on your favorite candy bar? Or that display that convinced you to join the store’s loyalty program?
These are just a few examples of point-of-purchase signs. But there are countless more.
In some cases, marketers or sign companies might also refer to them as POP displays or even point-of-sale signs. The point-of-purchase is pretty similar to the point-of-sale.
But the latter only refers to where the actual transaction is made. And the former refers to a much larger area.
You will usually place these wherever customers will be making a purchasing decision. For example, some of the most common spots and forms are:
- Checkout counter
- Ceiling hanging signs
- Checkout queues
- Endcap displays
- Shelving signs
- Dump bins
- Floor graphics
Their primary purpose is to influence purchasing decisions. You could, for instance, encourage your clients to make unplanned purchases. But significantly, like all types of signs, they represent your business and can help you build up your identity and brand awareness.
Generally, these signs are highly customizable. They aren’t one-size-fits-all types of products. Instead, you can create these displays in a variety of shapes, sizes, using various different materials. The key is, therefore, to design one that perfectly suits your business.
What makes point-of-purchase signs effective?
Now we are getting to the real gist of point-of-purchase signs and how they can help your brand grow and thrive. The following are some of the crucial reasons why this type of signage is effective:
Successful at influencing shopping behavior
Did you know that 70% of consumers’ purchase decisions are still made in-store?
This statistic means that the experience your customer has at your physical location can make or break the sale. There is serious money to be made in encouraging unplanned purchases. That’s why it’s important that you use signage to convince your visitors to make a purchase.
No wonder these signs are proven to increase sales, specifically impulse purchases.
A good way to target paying customers
First, POP displays are incredibly effective at increasing your sales because you can narrow in on paying customers. These are customers who are already planning on spending money on your business, but you can potentially influence exactly how much they want to spend.
Whenever you are designing an ad or sign, a critical factor is to make sure you reach your target audience.
Make empty space work for you
Another reason why POP displays are so effective is that you are using space that you already have. You don’t have to go buy or rent a location for an ad. This means you can save both time and effort. You are simply using what you have more intelligently.
Therefore, in terms of return on investment, these products compare favorably to other types of signage.
Keep customers engaged
Overall, POP displays are brilliant at catching visitors and customer’s eyes. Research on eye-tracking has shown that 13% of eye fixations in-store are related to point-of-purchase signs — this a significant amount of visual real estate.
That’s why they can be an ideal method to keep buyers focused on the experience. The longer you keep their attention, the more likely they are to actively engage with your business and the products and services you offer.
You can keep your customers excited and interested, and that way, everybody wins.
In today’s retail world, having high-quality products and services isn’t enough. There are multiple competitors with similar offers, who are all vying for people’s attention. Not to mention that brick and mortar stores now have to contend with online shops.
So what can you do to stand out?
You can create a unique experience that will repeatedly get your customers away from their screens and into your store. They can be very effective at helping you provide a suitable ending for each of your customers’ journeys. These signs will be perfectly positioned for this.
How to use your point-of-purchase signs?
So let’s recap. The main strength of point-of-purchase signs is that you can use them to impact a customer’s shopping behavior. This can potentially be a very powerful marketing tool. Your greatest challenge is in designing them and using them in the most effective ways possible.
In the previous section, we’ve touched on the reasons why point-of-purchase displays are effective and how they can benefit you. From this, you can probably already see that they can be suitable for several purposes.
So we will look at the best uses of these signs as well as the best ways to use them.
Influence purchasing decisions
Overall, one of the best features of point-of-purchase signs is that they can encourage purchases.
Significantly, there are some product categories whose sales largely depend on an impulse buy. Examples of this are magazines, candy, and gum. People rarely go into a store with the intention of buying one of these.
Aside from this, these displays can also be particularly useful to increase sales of higher-priced items like electronics. Customers want to feel informed and sure about these purchases. So giving them more information can help them feel more confident.
For example, you will typically see information boards on the counters where stores display their laptops. These boards will outline details like the specifications and the price.
Customer expectations and consumer demand
All in all, one of the smartest ways to use point-of-purchase displays is to help fulfill your customer’s expectations and demands. Generally, it’s a good idea to use point-of-purchase signs to help fulfill both of these.
Hopefully, your branding is consistent and clear and gives the people the right idea of what to expect. But these signs can be a fantastic addition and supplement.
First, you need to do some research on what their demands and expectations are. For example, perhaps your target audience comes to your store for your sales and promotions. In this case, you can advertise some sales at the point of purchase.
For example, think of a grocery store that is popular because they want to encourage their customers to cook high-quality, delicious meals. So for one of their POP displays, they have a digital sign that shows you how to cook specific dishes.
In the end, this is a brilliant way to round off their experience and increases the chances that they leave satisfied.
Draw attention to products and services
Typically, businesses in every industry face the problem of how to keep customers updated. You need to let them know about new products or services. And you need to keep them informed of your business’ updates like a newly launched app or website.
POP displays are ideal for this. You can use them strategically to draw attention to products and keep them informed.
Create an interactive experience
As we’ve said, it is crucial that you keep your customers’ demands and expectations in mind. But you need to realize that these are changing all the time. People now expect completely different things than they did ten or even five years ago.
One of these new features involves interactive components.
Customers want an experience that feels more personal. And like always, building a relationship is key to making any sale. Interaction can facilitate both these things.
Luckily, you can easily and cost-effectively incorporate this into your POP displays.
On the lower end of the scale, you can incorporate a QR code into the design. It can serve as a link to your website or app. Or you can, for example, create a promotion where customers get a reward for taking a selfie with the sign.
While on the higher end of the scale, you could use digital displays for your point-of-purchase signs. In this case, you can use a touch screen with which users interact to find products, claim rewards, or find more information.
Point-of-purchase displays that pop
Unfortunately, it can be quite tricky to get your point-of-purchase signs to stand out. Think of the average brick and mortar store. Typically, they will stock a vast range of different products, often from different brands.
This means there’s likely a kaleidoscope of colors, images, and patterns in your storefront.
If you are mainly stocking products from other brands or suppliers, you can make your POP displays stand out by using your branding. It should be clearly recognizable. Your customers will know that these are boards that they should pay attention too.
On the other hand, if you are only selling products from your own brand, you need to look for an alternative. In this case, you should pick one or two defining visual features that will make the sign stand out like a bold border or a different color background.
Location, location, location
Customers won’t know which products and services you provide unless you show them off. Likewise, you won’t benefit from point-of-displays if you don’t make them highly visible.
Your customers aren’t going to go looking and searching for your signs. People should be able to notice them at a glance.
Here are a few tips you can try to make your POP displays more visible:
- Use empty space where they will stand out
- Put them at eye level
- Hang them on the ceiling
- Install them on shelves or counters where customers will already look
On top of this, you can help to make it more visible by making sure that it is big enough. The average person should be able to read and make out the contents on the board if you want it to be successful.
Easy-to-understand calls to action
To successfully use a POP display, you need to include a call-to-action (CTA) that is unambiguous and easy-to-understand. In marketing terms, that is the part of the sign that encourages the viewer or reader to take some sort of action.
The relevant act might be to buy a product, hire a service, ask a question, go to a website, download an application, and so on.
To create an impactful CTA, you must make it:
Essentially, it means giving intelligible instructions.
Doing this can greatly improve the conversion rate, or in other words, the number of views the sign receives that turn into a sale. So this might be the percentage of people who saw your POP display and decided to grab the 2-for-1 candy bars.
Let’s say you want to increase membership to your loyalty program. To do this, you want to promote the benefits but also give them clear instructions on how to do this. Therefore a suitable call-to-action would be “Sign up today at the info desk.”
Take a look at these brilliant examples of call-to-actions.
Target your clients where it matters
Outdoor signage often catches all the shine. They are usually big, bold, and eye-catching. However, that’s not always what you need. You need to tailor your advertising strategies to the specific audience you want to reach and for what purpose.
When you’re looking to gain exposure and reach new potential clients, you should focus on your external signs like channel letters and billboards.
But if you want to keep your customers coming back and secure more of your business, you should put emphasis on your indoor signage, for example, your point-of-purchase displays. If this is your goal, learn more about how to incorporate signs into your business’ interior design and everything you didn’t know about indoor directional signs.
As a business owner, you know that you need signage to share your message with the world. Or at least with your customers and clients. Signage can take any number of forms and be placed in an exciting array of locations. But today let’s zero in on one specific type of signage your business can use—point-of-purchase (POP) signs.
POP signs can be placed beside the products they’re advertising. For instance, if you’re a convenience store, you might place your energy drinks on a pre-constructed cardboard stand-up display. The display both advertises the drinks and offers a convenient surface for them to sit on.
Naturally, you can learn a lot from others who have done well with their point-of-purchase signage. Let’s examine some tips for POP signs first. Then, we’ll explore some unique examples to help you gather visual inspiration.
Use a big number
One way to make an impression with your point-of-sale signs is to splash a big number across the space. And when we say big, what we mean is that the visual image of your number should be large. Printed large, your number can function to get the attention of passersby. And if your deal is a financially sound one, your customers should be surprised and/attracted by what they see.
For instance, this method could work if you want to advertise a selection of candy bars and snacks that you sell at your customer service desk. Craft a sign that lets customers know that food is available. And if your snacks cost customers $2.00 apiece, try letting that dollar figure shine. A giant “$2” featured prominently on your sign could snag the attention of hungry (and thrifty) potential customers.
Make it easy to take in
Obviously, “easy to take in” is a bit of a relative term. And how easy information is to absorb depends on the location where one is absorbing it and the amount of time they have to do so. Thus, the principle here may actually be to simply fit your information to the space you’re in. And to make it match well with the amount of time you expect your prospect to have.
For instance, a point-of-purchase sign posted near the checkout aisle of a grocery store may need to be short and sweet. Especially if your store usually gets people through the checkout line quite quickly. However, a POP sign placed near an airline customer service desk may be able to dig more deeply into your subject matter. Especially if your airline customer service queue is usually quite long at any given time.
Feature an intrinsically interesting design
Maybe this point should go without saying. But as we always advise, your signage is only as good as the graphics you use. Strong visuals make for strong signage. And in the case of a POP sign, that still holds true.
As an example, if you’re selling a particular drink, consider featuring a cutout of your drink in your signage. Or find other creative ways to directly relate your signage to the product you’re offering.
Go big or go home
As you’ll see in the examples below, sometimes your product itself can form a showstopping point-of-purchase sign. Simply size it up. An oversized version of the product you’re peddling might be just the thing to catch customers’ eyes and get their attention.
Visuals to inspire your signage plans
Take a look at these options to get your wheels turning. Then head out and create your own eye-catching signage.
1 – Enormous coffee creamer signs
Check out these oversized coffee creamer and dairy alternative signs. Imagine the delight of adults and children alike when they encounter signs this large near your checkout or customer service desk.
2 – Chiquita – Minions go bananas signs
Sometimes appealing to cultural figures can help out your signage. Take a look at this Chiquita display (photo 1 of 10) where Despicable Me’s iconic minions take center stage—dressed in festive fruit headdresses.
3 – A POP display that really pops (and is made of pop)
You know what it feels like to open the pull tab on a carbonated beverage and take that first sip. It definitely leaves your mouth feeling energized—thanks to all of those bubbles. Here’s some unique signage that radiates energy and an upbeat mood. And it’s constructed out of the product itself. What better way to advertise your product than by creating a work of art with your product?
Plus, check out this pop display that’s slightly more subdued and respectful, but no less eye-catching.
All the signs you need
Once your point-of-purchase signage is well planned and executed, take a moment to think about what other signage your company could use. Check out A Glossary Of Sign Definitions & The Distinctive Features Of Each to learn more about your signage options. Or try The Small Business Owner’s Guide To Creating Your Own Unique Signage to learn how to create signage that uniquely reflects your company.
Are you looking for a way to promote your company in the construction industry?
If so, we might have the answer for you. A construction signboard can be the ideal way to advertise your business on-site. You can use it to catch the eye of an audience who is already interested in hiring building services.
But before your construction sign board can start working for you, you need to design it to get the ultimate impact. We are going to discuss everything you need to know about the process from start to finish.
What is a construction sign board?
You might also know these products as job-site signs.
Generally, you can use them at any location where you are going to be working or where your services have been hired. You can install them on your worksite, the sidewalk around it, or the boundary, like a fence around it.
Most sign companies will make the sign from long-lasting materials like wood on which they will print the graphics or design of your choice.
Thanks to this sturdy and durable construction, you can move it around and use it again and again on multiple sites. Therefore, think of this product as a long-term investment.
All kinds of businesses can benefit from these signs, for example:
- Home remodeling
- Interior decorator
Job sites are usually high traffic areas. Hundreds, perhaps even thousands of people will pass by it or through it one day on foot and in vehicles. It would be a waste not to take advantage of this advertising space.
Benefits of construction sign boards
So how can this help you advertise your company?
First, it can help you get referrals from other companies who are working on the site or from any clients or guests visiting the site. The best part of this is that these will probably be people who have some interest in contractors in the construction industry.
Second, you can catch the eye of passersby. People are naturally curious every time they see a new construction site. So it won’t be too hard to catch their attention. With a branded sign, you can spread your feelers wider than your own industry and gain broader exposure.
Therefore, you can cover several bases at once with a construction sign.
But besides all of this, it can have some practical value too. Many businesses have found that a well-mounted construction sign board can help you hide the unsightly features on a job site. Overall, it can help you brighten up what can otherwise be a rather unattractive environment.
You can also think of the sign as an information board. It’s a relatively low effort way of communicating what the site is for, who is involved, how long it will take, and so on.
More importantly, all construction sites need to comply with safety standards set out by the relevant authorities like OSHA and ANSI. One clever use of these signs is to communicate some basic safety info as a supplement to other specialized signs.
For example, you can use it to remind anyone that this a construction site and that caution is advised.
When it comes to safety, every little bit can help.
The design process for a construction sign board
Regardless of the type of sign you are commissioning, you will follow some kind of design process. This is necessary to make sure that the sign is suitable, effective, and can help you meet your goals.
The process might seem a bit tedious. But remember, your audience will see the sign as a reflection of your business and your brand.
Put yourself in the viewer’s shoes. This will likely be their first encounter with your business. And if all they see is a shoddy low-quality sign, their expectations for your service might be on par, whether this is true or not.
Therefore, it will be well worth your time and effort to put your best foot forward.
1 – Decide what you want to say about your business
First, you need to decide what you want to say with your sign.
Overall, this is one of the most important decisions you are going to make. If you are using it for advertising purposes, ask yourself what you want the audience to take away from the sign, for example:
- The services you are offering
- Company’s contact details
- Your brand identity
- The name of the business
- Your approach – for instance, friendly or professional
It’s this information that will help you narrow down the content for the sign.
2 – Start designing
Only when you’ve figured this out can you start creating the design. You need to keep the end goal in mind the whole time.
If you have an eye for style and some graphics skills, you could complete the whole image by yourself. In this case, you should check out this list of the top software for designing signage.
Otherwise, you can hire a professional designer. Many sign-making companies can also assist you with this.
If you decide to go this route, it can be helpful to bring your ideas with you even if they are very rough.
3 – Consult your sign company
It’s important that you try to hire a reliable sign making company early in the process. They can significantly help you throughout the steps.
We recommend that you consult them about the design that you have in mind. They know all the ins and outs of signs, and they can tell you whether your concept will works. For example, some color combinations might not look as good when they’re actually put in print.
On top of this, your sign specialist can advise you about the costs and how each element can reduce or increase the price.
4 – Review and finalize
After consulting with everyone involved, you or the expert can finalize the design. Depending on the situation, you might need to go through several rounds of revision until everyone is satisfied. However, by setting precise requirements and with clear communication, you can streamline the process.
5 – Proof
Before you send your design in for printing, it’s useful to ask for design proof. This will either be a digital version or a printed mock-up that will give you an idea of what the finished product will look like.
Usually, this will be your last opportunity to check for any mistakes in the design, like spelling errors, and correct them.
Now you are ready to print the sign.
But before you jump the gun, let’s take a look at the critical aspects of the design.
Tips for designing the elements of a construction sign board
One common misconception about design is that it only involves the graphics or whatever is printed on the face of the board. But a well-thought-out plan should cover everything from the dimensions of the sign to the way it will be installed.
To help you get started, below are some expert tips on the critical elements of construction boards.
First things first, you should decide which material you want the sign to be printed on. If you want the board to come anywhere close to a job site, it needs to be durable. You want it to be able to withstand knocks and bumps.
That’s why most companies use materials like wood, aluminum, or composites.
Generally, the price and your budget will play a critical role in your decision.
Aside from the board, you should also decide how the sign company will print and treat the face. For example, you could ask about finishes like UV protection to keep the surface looking new for longer.
Next, you have to pick a spot for the construction sign.
One of the criteria should be how many people will be able to see it. You want to place it in a high traffic spot for optimal effect. The viewing distance and height will also factor into this.
Another consideration should be local permits and regulations. Different states and neighborhoods have different requirements that you need to fulfill. For more information on sign regulations in Detroit, you can take a look here.
Name and logo
You don’t want to leave people guessing. Anyone who sees the sign needs to immediately know who it belongs to. The basics for doing this is displaying your name and logo.
Take a look at this sign we made for CEVA Logistics. Their name and logo is loud and clear.
A few ways to make sure they stand out are the following:
- Choose a different color for the logo and the name than you used for the rest of the sign
- Make sure the font and graphics are large enough. Generally, you can design them to be slightly bigger than the other elements.
- Print them near the top, or the middle of the board so that they catch the eye.
The layout of the sign
Another key feature is always the layout of the design. The individual elements could be perfect, but if they aren’t arranged correctly, they won’t make a positive impact. It plays a major role in the impact and advertising potential of the board.
Significantly, as we’ve seen above, you can use the layout of a sign to emphasize specific elements. To do this, you can place it at the top of the center of the design.
The general rule of thumb is not to use too much content. You don’t want it to be too crowded because it will detract from the impact of each and make your sign less attractive.
Don’t be afraid of white space. It usually improves the overall appearance and effect.
Use graphics sparingly
Generally, you don’t want to use too many images or graphics for construction sign boards. In this way, they are often quite different from other types of signage. Above all, you want to show that your company is professional and reliable.
If you do use images it should be for a specific purpose. For example, your image can:
- Help to demonstrate what your business offers
- Show what the project will look like when it’s done
- Share a striking message for a significant impact
Luckily, using fewer images can help to keep the printing costs low.
Pick your words with care
All in all, this is the most straightforward tip but can also be one of the most challenging to follow.
You want to use as few words as possible. Many businesses have even made impactful signs with the bare necessities. In other words, by only including their company’s name and contact details.
Most of the time, you don’t have to go so sparse. But still, try to keep it short and sweet.
For the words you do use, be sure to format with a readable font in a suitable size.
The name and logo of your business are critical parts of your brand and its visual identity. But they aren’t the only features. Each and every element of the sign should reflect your branding. From the images to the colors, they should reflect your business.
To make your signs effective, you want them to form part of a coherent advertising strategy. They should fit with each other and complement each other.
This is one way you can promote your business successfully and make it more memorable.
Part of your marketing
Creating unique signage like a construction sign board can be a great step toward growing your business. With some clever design tricks and marketing secrets, you can attract new potential customers, generate leads, and encourage people to give your services a try.
But whenever you plan on launching an advertising campaign, it’s crucial that you remember it’s a process. Promoting any business isn’t only about commissioning one sign. Instead, you should make your signage part of a much wider advertising strategy.
As we’ve said, a critical part of marketing is your brand identity, so be sure to check out the importance of brand awareness to the success of your business.
Some businesses like real estate depend heavily on word-of-mouth advertising. Current or previous clients tell their friends and family members about the business, and those friends and family members turn into new clients. Thanks to these referrals offered by satisfied customers, the business grows and expands with the assistance of the very people it serves.
But what if your marketing strategy as a real estate agent is to capitalize on word of mouth referrals while also generating some leads of your own? Well, if that’s the case, then you might be looking to explore signage options to generate interest in your services. While word-of-mouth referrals may “talk you up” verbally, you want your signage to “talk you up” with visuals and text.
So let’s explore how you can create great real estate signs to help connect you with the people who need your real estate services.
1 – Time well
Time is a consideration when aiming to use your signs in the most effective way possible. For instance, try to leave your signs up for as long as appropriate. Additionally, install your signs in advance when necessary. For instance, in the case of an open house, you might want to get your signs out there before the actual open house date.
Another thing to remember—use your “under contract,” “pending,” and “sold” riders strategically so the community can get an idea of how effectively you work.
2 – Place your signs thoughtfully
Naturally, your signs look better in an aesthetically-pleasing environment. To the best of your ability, make sure that the yard your sign is placed in is well-maintained. For better or for worse, people will associate your sign with the yard they see it in. So make sure it gives a good impression.
3 – Leverage directional signs (several of them)
A directional sign pointing to the property you have for sale could be just as important as the for-sale sign itself. So be sure to have several directional signs leading to the property you’re selling.
4 – Remember your image is only as good as the quality of your graphics
Now, here’s a tip that you’ve heard us offer on the blog before. And it bears repeating because it’s important. You need high-quality graphics and designs if you want to end up with a high-quality sign. Poor visual design could drag down your sign even if the quality of your sign’s materials is top-notch.
Thus, if you’re not good at design yourself, consider hiring someone who is. Find someone who is good at mixing colors and fonts and at balancing the different sign elements. Your sign specialist may even be able to help with this.
5 – Keep it relatable
As a real estate agent, you’re in the personal service business. So try to foster a personal connection with people. A good photo may help with this. You’ll want to project an image of friendliness, professionalism, or whatever qualities your target client is looking for.
6 – Give an action step
Make sure that you clearly outline the action you want your target client to take. Are they supposed to call you and ask for a free home valuation? Or should they mail you for a free consultation? Should they text you to chat about the local market? Whatever it is you want viewers to do, make it obvious.
7 – Provide a way to get in touch
Just as you want to provide an action step, you also want to be sure that you’ve given your target market a way to take that action step. That’s basic, right? If they’re supposed to email you, provide an easy-to-remember email address. If they’re supposed to call, make that phone number easy to see.
8 – Use the channels your ideal client prefers
You also want your “way to get in touch” to be tailored to your ideal client. For instance, working with Millennials might call for being available via Facebook Messenger. Other people might prefer texting. And some people might like to reach you via email or phone messages. Try to discover what channels of communication your target market is likely to prefer. Then, make that communication method available on your signage.
9 – Promote specialization
You can even use your signage to set yourself apart from the competition. Certainly, that could include your design and visual appeal. But it could also include what you say about yourself. For instance, do you specialize and have plenty of experience in selling high-dollar value properties? Or maybe you have quite the record of successfully buying and selling manufactured homes. Whatever it is, considering getting the message out via your real estate signage.
10 – Be memorable. Be brand-oriented.
Craft your real estate signage to be visually and verbally memorable. If you have a slogan, consider putting it on your sign. Use the same terminology across your branding so that the community learns to recognize you and what you stand for.
If you’re using a photo of yourself or a logo or other graphic, use the same one (or a combination of the same ones) across your advertising and marketing channels. And this could even apply to your online channels as well as your physical marketing channels.
Plan for success
Get your real estate signage off to a great start by planning in advance. Don’t cobble something together at the last minute. Instead, prepare yourself by learning about your signage options. And give yourself enough time to get the job done right. Get started with The Small Business Owner’s Guide To Creating Your Own Unique Signage. Then take a look at How Your Business Can Take Advantage Of The Different Sign Types.
Golf tournaments have long been a highly effective fundraising tool for organizations of all kinds. People are always eager to take part in the fun at one of these events. Besides this, it can be an excellent marketing opportunity for the sponsors and the host alike.
No matter your budget, signage is a crucial part of making an impact at these events. Golf signs are a staple and were clearly named specifically for this.
In this article, we will show you the clever uses for these products. And of course, give you some tips on how to create a unique look and design.
The “tee” on golf tournaments and signage
During spring and summer, hundreds of businesses, corporations, and organizations host corporate golf tournaments. You and your clients will get to have some fun in the sun while you:
- Build relationships with your customers and suppliers
- Raise funds for a charitable cause
- Advertise your business and build brand recognition
If you want to keep things simple, you can host the event in a traditional tournament format. But you can add extra fun to the day by including some custom games or scoring to the mix.
Golf tournaments might not work for all businesses and organizations. Overall, they usually work best for the following:
- Community-based organizations
- Charitable foundations like NPO’s and NGO’s
- Firms with a B2B component
- Organizations whose target market are middle-income individuals
This is because we often associate golf tournaments with attempts to raise money for good causes.
For this, you typically want to attract participants who have the time to partake and the willingness to spend money without necessarily getting a product or service in return. Remember that in many ways, this is not a typical business event.
If you already have strong ties with other companies through B2B sales, for instance, it can be much easier to attract sponsors.
Take a look here if you want to find out more about golf tournaments.
What are golf signs:
Usually, golf signs have a pretty simple format. Most sign-making companies build them from sheets of printed coroplast or other corrugated plastic. Thanks to this unique material, they are super lightweight and cheap to boot. So you can commission a whole range of signage for the event.
However, for a larger budget, you could ask your sign company for their custom options, like constructing them from wood or other pricier materials.
Most golf signs are easy to use and install. Some will have thin metal frames and legs which you can pop into the green. Others are freestanding and have an a-frame.
10 Clever uses for golf signs
Unfortunately, it’s easy for us to get stuck in patterns and habits. Many business owners and advertisers might only think of a few basic uses for golf signs. However, there is actually a long list of ways that you can successfully use these signs.
Generally, you are only limited by your creativity and ability to implement your ideas.
All in all, you can use signs at the event for a couple of key goals:
Here are ten interesting and specific ways that you can use golf signs for your event.
1 – Hole sponsors
First off, we recommend that you commission golf signs for your hole-sponsor signage. The purpose of this is to recognize them for their contribution. Usually, this will be part of your agreement for their help.
Through this, you are both thanking them and creating an opportunity to advertise their business.
Above all, you want these signs to show off your sponsors. So you need to include elements of their branding. But they should also give information that’s specific to the event.
2- Other sponsors
For a big event, you will likely get endorsements for specific features of the day. For example, you can ask someone to sponsor the lunch, breakfasts, and snacks.
All of these contributors also need to be thanked and recognized.
3 – Directional signage
Have you thought about the ways people will move around the course?
Golf signs can help you solve this problem. You can design a whole range of signs to direct attendants around the event. At the least, you need to point out the restrooms and other facilities.
However, you probably also want them to know where to find the registration table, the dining area, meeting points, and so on.
4 – Pre-event activities
On top of this, you need to create signs for all your pre-event activities. So to be clear, this will be all the proceedings before the main tournament starts. You can use golf signs for advertising features of the event as well as to help organize the activities.
A few popular options are:
- Opening ceremony
- Putting contests
5 – On-course events
Similarly, you need signs for the on-course activities. Why not use golf signs for this too? You need to inform the participants about all the contests, the prizes, and the rules. These events are all about maximizing the fun but also reaching your funding and advertising goals.
- Hole-in-one challenges
- Longest drive contests
- Closest to pin
6 – Rules for the day
Another clever use for golf signs is to print the rules of the event on them.
Whenever you host a large event, you will need to establish some ground rules. This is necessary to keep everyone safe and establish some order. In the end, this will improve the experience for all the attendants.
Luckily, because they are cheap and easy to make, you can produce more of them than you would be able to otherwise.
7 – Parking
Hopefully, your event will be packed. You probably want to attract as many customers as you can. However, this will come with some logistical issues. One of these is how to sort out the parking.
You need to get everyone to stop their cars in the allocated spots and not block each other in.
Golf signs can be an excellent low-cost solution for this. Among other things you can use them to:
- Point out where visitors can park
- Allocate spaces for suppliers, staff, and vendors
- Block out spots for VIP’s, like sponsors
- Show where no one is allowed to park
- Mark wheelchair parking
Plus, best of all, the signage will fit in perfectly with the rest of the event’s aesthetic.
8 – Caution and warnings
The best golf courses are often in unique environments. Because of this, they could have some unusual obstacles or require different precautionary measures. Besides this, you may also need temporary warnings for the event.
Once again, this can be the perfect use for your golf signs. Here are examples where you could use them to warn participants:
- Animals on the range
- Houses close to the course
- Parking areas
- Low flying aircraft
Check out this warning for lions on a golf course in South Africa’s Kruger National Park.
9 – Top player updates
Much of the fundraising potential of a golf tournament depends on healthy competition. You want the players to hit as well as they can so that the sponsors can payout. So how do you encourage this?
Creating hype is usually great for competition. And this is where your golf signs can come in handy.
You can use the boards to give updates about the top scores and scores at the different holes. To do this, you can design them with an empty line to write or post updates. It will keep the excitement and competitiveness going.
10 – Welcome signs
Last but not least, you can always use golf signs to welcome guests to the tournament. Any event planner worth their salt can tell you that this is crucial. It’s a great way to greet all the visitors and sponsors and to kick off the day.
You should put them at the entrance to the golf course, the driveway, the registration tent, or the parking lot. In other words, wherever they will have the most impact on the site.
Tips for designing golf signs
Generally, these boards aren’t known for being flashy, nor should they be. Instead, the design should be uncomplicated and accessible. In this, their content needs to reflect their purpose. You should aim for a simple yet attractive look.
We’ve broken down the key aspects of this below.
Design an experience
Throughout the business world, more and more people are recognizing the importance of creating an experience for your clients. It’s not just about the pictures on your ad or so on anymore.
If you want your business to draw in the crowds in today’s market, customer experience should be your focus.
So ask yourself, what do you want the event to be like for your customers? And how can your golf signs help?
First, you don’t want to overwhelm guests and visitors with too much information, too many graphics, and a kaleidoscope of color. For most people, this will detract from the feel of the day.
Second, by including helpful information in your designs, you can help the event run more smoothly.
Besides these two, the tone of the signs can affect people’s moods. For example, they can be friendly, humorous, or playful.
Blend into the landscape
One popular idea for golf signs is to create them to fit in perfectly with their environment. You can work in elements like the colors green and blue. Or else you can use graphics that suit the theme, for example, pictures of grass.
If done well, this can make your sign aesthetically pleasing and can even add to the look and feel of the day.
But there can be some significant downsides. If the sign blends in too well, no one will see it! Or at least fewer people than would have otherwise. So you have to strike a balance.
Essentially, you want it to reflect the nature of the event. Yet it should still catch the eye. Therefore, it’s all about balance.
A pop of color
Overall, a critical design challenge is always how to make your sign stand out. A tried and tested method for this is to add some color to your palette.
For this specific purpose, you want to choose a shade that will contrast to the blue and green of your surroundings. Therefore, white is usually the best choice for background color. It will be visible in every season.
Pops of bright colors like red and yellow are also good choices for golf signs. You want just enough to draw the eye.
A note on branding
More likely than not, a variety of companies will be represented at your golf tournament. One of the crucial parts of acknowledging them is through signage. As we’ve said, this is typically part of the deal with sponsorship for these events.
That’s why you need to have all the branding on point. Your audience needs to be able to identify the different businesses involved correctly.
To do this, you should use unique elements of their corporate identity like the following:
- Color palette
- Motto or tagline
These are the basics of visual branding.
Golf themed content
Golf themed content on a golf sign at a golf event might sound like overkill. But it works. Most of the participants are there because they love the sport. The additional references won’t bother them.
Instead, you can use them to contribute to and emphasize the spirit of the day.
Don’t complicate things too much. It can be as easy as including a golf ball or club in the design. Or you can use relevant jargon and jokes.
Another good idea is to design the sign in the shape of a golf ball.
Create a positive experience
You will find it helpful to think of the golf tournament as a holistic experience. All the tiny details will contribute to the success of the day. Therefore, your golf signs can have a significant impact on the atmosphere and need to be designed with care.
But this isn’t the only corporate bash where these products can be useful. Nor are they the only type of sign you can use. For more inspiration, take a peek at a portfolio of clever outdoor event signage ideas and creating & designing the perfect event registration signage.
You don’t have to be a genius or a specialist to know that the field of communications is a rapidly changing one. We use forms of communication today that didn’t even exist in our grandparents’ era (or our own parents’ earlier lives, for that matter).
Yes, the way that we communicate is often subject to trends—cultural elements that experience dramatic shifts in popularity over time. So, let’s take a look at changes that may affect digital signage and explore ways you can tap into these changes for your business, nonprofit, or organization.
1 – “Smarter” signage
There’s a lot of talk these days about artificial intelligence (AI). But exactly what artificial intelligence is—that’s not always well understood. When it comes to digital signage, artificial intelligence may have a role to play.
However, it’s important to realize that this does not mean you should anticipate human-like digital billboards that are equipped to take over the world. No, not all. If you’re thinking full-size cutout signs are going to evolve into humanoid robots and take over the world, then we can see why you might panic. But that’s not actually what we’re talking about.
Instead, we’re talking about what Lamasa Tech meant when they wrote, “AI will decide whether certain content should be shown to a specific customer after analysing many databases and indicators. It will analyse a person’s goal when he or she is in front of the screen and determine the appropriate advertisement for that particular moment.”
And we also find the same idea in this statement from Digital Signage Today, “Luckily better analytics are now on the way thanks to new technologies like AI. Deployers can now use AI to analyze historical customer data to deliver more effective, personalized content.”
Pull those two ideas together and what you do you get? The idea of leveraging computing power to help spread the right message at the right time. In other words—let computers do what computers do best to help signs do what signs do best. Head over to Digital Signage Today to learn 4 ways AI is transforming digital signage.
Tap into it
If this is the wave of the future, then you surely want to be a part of it, right? However, you might be wondering how to go about taking AI-inspired action for your own digital signage. Here are a few ideas.
- Educate yourself – Learn all you can about artificial intelligence and how it may relate to your business or organization.
- Talk with others – Begin polling others in your industry for advice and ideas about using artificial intelligence. Are they tapping into it already for their business or organization? If so, how are they using it and what kind of results are they seeing?
- Consult the experts – Talking with experts in the field could get you started on an effective partnership—you know your business and experts know theirs. Find a way to combine these two deep wells of knowledge to take your business to the next level.
In this vein, you can always think of hiring a consultant. But if money is tight, consider reaching out to a local university to learn if a partnership is a possibility. The school may have information technology students who would be happy to use your real-world business as part of their final project—a win for both of you.
2 – Better-looking signage
Now, let’s pivot and look at a trend that isn’t necessarily backed up by external data. Instead, it’s a personal perspective on what we think should be a trend in digital signage. Will it grow in popularity? We certainly hope so!
Why do so many digital signs look B-grade? Sure, you’ve seen them as you pass by schools, churches, fire stations, and business. Signs that are simply lackluster or visually unappealing. We can call it the “scourge of ugly digital signs.”
So just what are we talking about here? Well, for one thing, digital signs with garish colors can sometimes look less-than. Otherworldly turquoise on a flaming yellow background—not the greatest idea. Radiant ruby and glowing evergreen—those colors may be a little more appropriate for a holiday display than for year-round digital messages.
Of course, dead pixels are another culprit. So are fonts and sizes of text that are difficult to read. And, certainly, another bad strategy is digitizing any marketing image—text, photos, or a combination—that was poorly designed to begin with. Let’s face it, not all visuals are created equal. And there can be a vast chasm between “good enough” marketing visuals and stellar ones.
Tap into the power of well-designed signage
Begin your journey toward a top-level brand image by using only the best visuals to represent your company, nonprofit, or organization. Here are several ways to get started.
Ask yourself what you want people to think about your company, not just now but also five years from now. If you want to be viewed as professional, expert, and trustworthy, craft your signage with those values in mind.
Sure, some signs are cheaper than others. But remember that in most industries, you get what you pay for.
Get expert assistance
Experts can weigh in on more than sign construction and installation. Some even offer design services. Ask to see any expert’s portfolio so you know if partnership will be a good fit.
The internet offers a vast array of resources for learning about how you can best reach your customers. Try out free classes about marketing, advertising, and graphic design. Plus, read all you can. And watch videos too. Take a look at our Tips & Tricks To Designing Eye Catching Business Signs and browse 10 Professional Sign Fonts + The Meanings Behind Them.