You can use signs for such a wide array of purposes from advertising to conveying safety information. However, no matter how you use these products, certain features are almost universal among all the types.
These are the crucial aspects that signage needs to make it a success. You can arrange these in a variety of ways to suit your sign’s specific purpose.
Let’s look at six elements that you need to include on your signs. Together with this, we will cover a few more bonus tips for designing effective signage.
The primary purpose of any sign is to communicate information to its audience. This is what makes it such a powerful tool in the hands of any business owner.
But how do you get this message across?
Yes, images can convey certain messages. But oftentimes, not as clearly as you can with words. It is up to a certain amount of interpretation. Therefore, the meaning an image conveys can be pretty ambiguous.
This is where using text comes in. Here are several reasons why words can be the ideal solution:
First, writing can help you to achieve the goal of the specific sign. What do you want to accomplish? Do you want to sell a particular product? Are you promoting a charity or cause? Use words when advertising something or describing something.
Second, you can use words to share crucial information about your business, like its name.
Third, you will often have to use text to communicate some terms and conditions or disclaimers.
The following are principles which you need to consider when it comes to text:
- Font: You need to choose the font carefully. Don’t choose one that is ornamental nor one that is too thin.
- Size: The text should be large enough that people will be able to read it from the relative distance.
- Amount: Keep it short and sweet. People are much more likely to read and remember a sign with fewer words.
- Complexity: Keep it simple. Go for clarity above anything else. Don’t use too many long and complicated words.
- Readability: All of these aspects boil down to how legible the words will be. There is no point to putting text on your size if people won’t be able to read it for any one of these reasons.
Even though, the script is the key to conveying specific information clearly and unambiguously don’t discount images. Big or small, graphics are still an essential element of signs. It’s no wonder that most signs, whatever their goal, feature graphics of some kind or other.
Images are clearly the main alternative to communicating a message without any words. They are often the element that takes up the most space of any feature on the sign.
One critical use of images in advertising is to create an emotional appeal. This is key if you are trying to persuade an audience to take a particular action. Photographs often work best in this regard.
Graphics not only make a sign more interesting to look at but can also make it more memorable. All of this can help you to achieve your specific goals.
Another way in which graphics are used on signs is through symbols. Symbols are a mark or character used as a conventional representation of an object, function, or process. So these are images whose meaning will be recognized by most people.
Therefore, they are most often used on safety and warning signs like exclamation marks and also on directional signs like with arrows.
Whatever image you go with, try to make it as impactful as possible. You probably only have one chance to catch a person’s attention.
A third critical element on most types of signs is some form of branding.
But what exactly are we talking about here?
Branding is a practice through which a business creates a design, symbol or name that is easily identifiable as theirs. This is essential to help the audience recognize the company or other venture to which it is relevant.
People usually won’t have time to read your entire sign. So it’s better to play smart and make sure that the significant parts, like who your company is, are noticeable.
Here are ways you can incorporate branding on a sign:
- Logo: If your company has a well-established logo this should feature somewhere on your signage.
- Name: Otherwise, you could print your venture’s name somewhere on it. It should be legible. You don’t have to use both if one would be enough to tell people whose sign it is.
- Colors: Does your brand have a specific color palette? If so, it can be a good idea to incorporate this on the sign.
- Motto: A tagline can make your business much more memorable as long as it is catchy. If it fits the purpose of the sign, you could incorporate it too.
The board doesn’t have to be covered with features of your brand, but it should be noticeable.
Remember that your brand identity will be more effective if it is consistent. For this reason, you should keep it recognizable across all your platforms.
However, this aspect isn’t necessary for all signage. For example, there is typically no reason for a safety sign to show off a brand. As a matter of fact, many informational and directional signs won’t need to be branded.
Few things in the world can have such a powerful effect on our minds as color can. It can be challenging to imagine signs without it. Even if you make your signage black and white, it is still an important feature to consider.
Color is a brilliant way to catch people’s attention. Bright and bold shades can help you make sure your sign stands out from its environment.
Additionally, you can use color to make small parts of the sign more visible. It can literally be the best highlighting tool. You can emphasize the most essential elements of the product by printing it in a different color or one that contrasts with its background.
Most of this boils down to creating the right aesthetic for your sign. You want to use the palette to your advantage to make it as appealing and impactful as possible.
Besides all of this, one of the most impactful uses of color is how you can employ it to affect your audience’s mood. You want to pick a palette that will evoke the right emotion and associations in people.
For instance, if you are making a sign to advertise a beach resort, you don’t want to coat it in red. Instead, use blue which can have a calming effect.
To use this effectively, you should learn as much as you can about the psychology of color.
5- Call to action
What is the point of designing and printing a sign if it doesn’t create the desired effect?
All types of signs are made to lead its audience to one action or another. Designers create advertisements to persuade people to buy a product or service from your company. These type of persuasive signs are probably the most flashy and exciting of all the signage products.
Not so differently, safety and warning signs are there to stop people from doing something that can harm them or others. And so forth.
No matter the sign, this is where the call to action comes in. This is any device which is used to prompt a response in the audience.
Nowadays, you will usually hear the term used to talk about digital sales and marketing. However, it is just as crucial in printed media.
A call to action should clearly tell the audience what you want them to do. It can be just a few words or a few sentences, but it should contain a verb of some kind. Words that you can use are:
These can work on both digital and printed signs.
Here are easy techniques you can use to make it more impactful:
- Create a sense of urgency. People are more likely to act if they feel they only have a short time to do so. That’s why limited offers and sales are so popular.
- Tell them what they will gain by taking action. Happiness? Excitement? Knowledge?
- You can make your call to action much more successful by using emotional appeal to persuade your audience.
For some inspiration, take a look at these brilliant examples of digital CTA’s. See for yourself just how effective they can be.
6- Interactive elements
Nowadays, another fantastic feature that you can include on your signage is interactive elements. These are devices that allow your audience to interact with the product physically. This adds a whole new level of depth to the experience.
Today, interactive features are one of the hottest tools in the industry. And for a good reason.
Research has shown that using them can lead to significant results. For example, the duration which a video holds your attention is increased by a whopping 47% when you add interactive elements.
What else do they bring to the table?
- They’re great at grabbing people’s attention. Besides this, it keeps your audience interested for longer.
- You don’t get much more memorable than interactive ads. The more time people spend with a sign, the more likely they are to recall it and your business later on.
- If you use them right, interactive elements can make your signage fabulously fun and exciting. Overall, this means that people are more likely to build positive associations with your brand.
- In digital products, you can use interactive features like a call to action. This can significantly boost responses to your ads.
Once again, this device can work wonders in both digital and printed signage.
You can make digital products interactive by adding links through buttons to creating virtual signs like banners. But this is only one potential application among many. The sky’s the limit to what you can do.
You also have more than one option when it comes to printed media. For example, an easy way you can implement this is to make signs that encourage people to take photos with it – like large frames. Another is to print QR codes on your sign that people can scan in order to find a link to your app.
Other tips to designing signs and their layout
But it’s not enough to simply throw all these elements together. Here are some pro tips on the design and layout of both your digital and physical signs:
- Save space: Don’t overwhelm your audience with new input. You really don’t have to fill every inch of your sign. Instead, stick to the essentials. Focus on making the critical message come across.
- Top to bottom and left to right: This is how we read, so it makes sense that the layout of your sign should match this style. Our eyes are trained to move this way. Therefore, you need to keep this in mind when planning the flow of the sign.
- Focal point: Successful signs usually have one primary central point. This can help you to grab people’s attention. Experts use lines to lead your eye to this center. On top of this, they use contrasting colors to highlight the point.
Intelligent design is becoming increasingly important in the modern world. The more saturated our environment’s become, the harder it can be to create a sign that will catch people’s eye. It’s all about putting the elements together to form a complete picture.
For more information read our article on the importance of good signage and the psychology behind how it works. And if you are having trouble choosing the right products perhaps take a look at the comprehensive guide to the different types of signs and their uses.
Children’s birthday parties are all fun and games. Or are they?
For the parents, who have to organize everything, the experience can be quite different. Instead, it can be nerve-wracking and tense. You just want the best for your kid but how can you manage this?
If you’re on the party planning train, take a look at our step-to-step guide on how to plan a fantastic children’s birthday party. It will also cover a few bonus decorating ideas.
Step 1: Calculate a budget
First things first, you have to get money matters out of the way. We all want the best for our children. But practically there are limits to what we can spend on their birthday parties.
Luckily, you don’t necessarily have to spend big to create a fantastic day. There are plenty of small things that you can save money on. For example, try baking the cake yourself.
To calculate the budget, you should consider what you want to spend, how much the different aspects will cost, and how much you can afford. Or else you can start off with how much you want to spend and plan everything around this.
If you consider this well, you can make the whole process go much more smoothly.
Step 2: Involve your child
It can be easy to get carried away with your vision and plan. But remember to involve your child from the start. Many kids love nothing more than to help come up with ideas for their own party.
This will help you make sure that they love the day from the beginning to the end. Here are some key aspects that you should ask them about:
- Which activities do they enjoy?
- How many friends would they like to invite?
- Who do they want to come?
- What is their favorite movie or book?
- Is there a specific place they would like to go?
- What are their favorite colors?
- Which foods do they enjoy?
Unfortunately, children’s expectations could often get out of hand. So you have to temper them to prevent them being disappointed later on. A great way to do this is through compromise. Real unicorns might be off the cards, but a pony ride might be brilliant too.
If you want it to be a surprise party, you can keep everything a secret. However, consider their personality, likes, and dislikes the whole time.
Step 3: Choose a theme
One of the critical things you can decide on with your child is the theme of the party. Of course, this will depend on the age of your child. If they are still too young, you can decide on one of the things that they like.
There are often trendy themes which all the kids want. Like the Frozen craze a few years back. But there are endless options that you could go with.
If you are having trouble deciding on one here are a few ideas that are always popular:
- Superheroes: All the kids can dress as their favorite hero.
- Movies night: You can set up a screen and let them watch some movies while eating popcorn and so on.
- Tea party: Need I say more, teacups and cupcakes are perfect for many young romantics.
- Dumbo: Dumbo is one of the biggest animated films of 2019. It’s no surprise that many kids would love a party with this adorable elephant as the focus.
- The Secret Life of Pets: This is another movie about adorable animals that your kid might fall in love with.
- Pirates: Pirate themed parties are a timeless favorite. Everyone can dress up, and you can arrange games like a treasure hunt.
- Activity focused: You can plan a party that is based on a specific event like horse riding or ice skating.
You can use these ideas to tie the whole day together from food to costumes to decor.
Step 4: Location
Now that you have a better idea about what type of party you are planning, you can begin looking for a venue.
Here are the essential aspects to keep in mind:
- How many people will it accommodate?
- Activities at the location
- Distance from your home or neighborhood
- Does it fit the theme?
If you want to, there are businesses which specialize in hosting children’s birthday parties. For example, some tea gardens and restaurants.
Don’t worry. You don’t have to rent out a fancy venue. Many kids love nothing more than a party at their home. One benefit of this is that you have more time to set up and prepare and you can keep everything on hand. Another is that there might be fewer safety concerns.
But a possible downside is that cleaning up afterward would be entirely your responsibility.
One more budget-friendly location is your local park. This gives you a lot of space to work with and your kids’ plenty of space to play in. Many parks also have jungle gyms, and so on that, they can enjoy.
Step 5: Send out invitations
Next, it is time to send out invites to all the friends that your child wants to come. Do this early so that everyone can put the date aside. Distribute them at least two weeks beforehand.
You can have a lot of fun with the design for the invites. They can match the theme of the day in creative ways. For example, if you are hosting a movie night party, print out invitations which resemble cinema tickets.
Nowadays, you could choose digital invites instead of printed ones. Rather than handing them out at school you can email it or send it as a message to the parents.
The invite should contain the following details:
- The date
- If they need to bring anything like towels and sunscreen
- Dress code (if there is one)
- Whether or not parents should accompany their children.
- How and when they should RSVP
Step 6: Decor
Once this has been finalized, you can go on to planning and sourcing the decor for the party.
Some locations will need far less to jazz it up while in others it will be entirely up to you to paint the scene.
But no matter the place, the decor should fit the theme of the day whether that be pirates or safari. This will help you to get everyone into the right mood and make the day more memorable.
You’ll be able to buy many of the items you need like printed napkins. Other things you could rent, like tablecloths and costumes.
Overall, getting everything together can take time. Therefore, you should start planning and gathering the items early on.
Step 7: Games
No children’s party is complete with activities of some kind. Surely, it’s a crucial part of helping all the kids have fun.
Moreover, you will need something to keep all the children busy for several hours on end. And we all know how easily they could get bored. Therefore, you should choose a variety of activities,
Plan three or four short games that are spread out throughout the day. For example, a sack race, tag, and pin the tail on the donkey.
Finally, it can work well to select different types of activities. You can choose one which involves lots of running and one which is less active like coloring.
Step 8: Organize the food
Eventually, you will need to give some attention to the refreshments that you are going to serve. This includes both food and drink. You will need to consider how many children and adults are going to attend
Preferably, you should arrange this at least a week before. If possible, wait to finalize the amounts until you’ve received the RSVPs.
You can make everything yourself, or you could hire a caterer to make a few platters. A good rule of thumb is to have enough food for a portion for each guest and some extra. Hence, no one will go home hungry.
To be safe, ask the parents on the RSVP if their children have any allergies or dietary requirements that you need to be aware of.
Most important, don’t forget the cake! Some would say you can’t have a party at all without a cake.
Step 9: Favors
Another aspect to consider is party favors. These are small gifts that you can give to each guest. You don’t necessarily have to get something too elaborate or expensive. Instead, you can just buy a treat to thank them for coming.
If you enjoy getting creative, you can make these yourself. And you can even write out a little thank you note to go with it.
Goodie bags are always a crowd favorite.
Take a look at these list of options of items that you can combine into a bag or give on its own:
- Assortment of sweets
- Candy skewers
- Pencils or crayons and a coloring book
- Water gun or bubble gun
- Homemade cupcakes or cookies
- Materials for painting
- Plush toys
- DIY slime
- Masks or costume pieces and props
- Lego pieces
Overall, try to have it suit the activity or theme of the party.
Since parents also come to younger children’s parties, consider getting some treats for them too.
Step 10: Set up
Finally, you need to get everything in place for the party. If you are hosting it at your home, you can start the day before. But if it is at a venue, you will probably only be allowed to start the morning of.
You can put up any decor items beforehand. However, it will be better to only serve food, drinks, and other perishables during the party.
An expert tip is put up signs to point the direction to the party. This can be extremely helpful whether you host it at home or somewhere else.
The best signs for these will probably be ones made from coroplast like yard signs. They are cheap and quick to make. And any professional signage company will be able to print them for you.
In addition, they should be able to make them in a variety of shapes and sizes.
While setting up, you can put signs in your yard to indicate that this is the location for the party. You can also tie some to poles in the street leading up to your house. Of course, they work even better if the party is in a large location like a park or a zoo.
Here are some additional ideas for decor to get you inspired:
- Bright and colorful: Children are drawn to bright colors. Use these throughout your party decor. This will help you to make the day much more festive.
- DIY: A smart way you can save some money is by making some items yourself. For example, make your own paper flowers. This can be a great way to get your kids involved.
- Mason jar magic: Take old glass containers and paint them. You can even stick on some decorations like glitter and use them as vases for flowers, candles or to place candy in.
- Reuse: Besides this, you can get creative with items you already own. Like using any old basket to pack a picnic in.
- Balloons: Nothing says party like balloons. So don’t forget to get some. You can make a balloon wall or even double them up as a party game like balloon darts.
- Food as decor: Food shouldn’t just taste good, it should look good too. So get creative with snacks, like chocolate pots which resemble real flower pots.
- Costumes as decor: The clothes that the kids wear can form an essential part of the aesthetic. So if everyone dresses up, you are one step closer to creating your vision.
- Go green: If you want to teach your children about protecting the environment, this is an excellent opportunity. Wherever you can, use eco-friendly decor like paper straws.
- Use banners: Signs aren’t only useful before the party but during it too. One fantastic product is banners. You can design personalized banners which wish your child a happy birthday or something similar. You can hang them up in several places at the party. The same company that manufactures the coroplast signs for you can also print these for you.
An important thing to remember when planning any party, especially a children’s birthday party is to have fun. Don’t take things too seriously and don’t sweat the small stuff. The more relaxed you are, the more everyone will enjoy the day. You want you and your child to look back on it as a happy and stress-free day.
One thing that can help you to achieve this is by asking for help. Don’t be afraid to let someone else handle some of the details. Consider hiring a professional company, like Signarama to design and print all the signs that you could possibly need for the day.
Learning from others who have done well promoting their business can be instructive. But, on the flip side, you can also learn from marketing ploys that just don’t cut it. One is a case of imitating what someone else has done right. And the other is a case of steering clearing of what others have done wrong. Save yourself time, money, and sanity by learning from the mistakes of others.
Today we offer some potential don’ts when creating promotional materials—things you may want to avoid as you promote your business. However, don’t forget that, to some degree, these judgments are relative. What may flop for one company, could be successfully carried out by another in some cases.
There aren’t always hard-fast rules. Be sure to deploy your own common sense and be forward-thinking. Keep in mind both your own thorough understanding of what you do as a company and of what your customers expect from you. That said, let’s dive into some scenarios you may want to steer clear of:
1 – To proofread or not to proofread—it’s not even a question
Enter a marketing firm that wants desperately to reach more clients in their local business district. They’ve set aside money in their advertising budget to rent a billboard to bring their message to nearby companies. The slogan?
Were reinventing businesses all over the city.
The problem? Well, if you were looking for a marketing company to help you reinvent your business, you would want it to help create top-tier marketing material, right? And top-quality marketing material shouldn’t have glaring spelling or grammatical errors. Thus, omitting the apostrophe in their first word doesn’t exactly paint a promising picture of the quality of their services.
The bottom line: Don’t forget to check (and maybe double check) your promotional materials.
2 – Not vetting for appropriateness
If you thought that think before you speak was advice that only children have to heed, you were wrong. The idea applies to marketers, too.
Imagine you’re the head of marketing at a medium-sized company in the foodservice industry. As such, you’re one busy manager and you don’t have time to tackle everything yourself. So you delegate promotional material creation to a star new hire who you recruited from halfway across the country. This talented individual comes up with what they think is a perfect slogan for a new product launch.
Turns out, coming from hundreds of miles away is a bit of a liability in this case. Their slogan contains language that has a very different meaning where you live from its meaning in your employee’s home state. At the end of the day, you never noticed it, but the community sure did.
The whole thing blows up and the company trends on social media—but not for a good reason. Innocent mistake? Yes. Innocuous outcome? Not so much.
3 – Cracking bad jokes
A popular hotel needs a billboard along a nearby highway. When he’s not at his hotel day job, the in-house “graphic designer” happens to be a savvy political strategist. He knows a lot about what’s going on in city politics. He designs a billboard that incorporates a joke about a recently contested city statute. It’s funny, and he and a co-worker laugh uproariously at the creation.
Two days later, it appears on three billboards. Some viewers don’t find it funny. Incidentally, neither do the designer’s managers who now have to deal with the community fallout. One way to try to prevent this kind of situation is to vet all promotional materials before they go out. In fact, the company could decide to mandate that multiple members of the company have an opportunity to weigh in before promotional materials are disseminated.
4 – Being vague on important details
Let’s say a local gift shop just came up with a snappy ad that simultaneously promotes their weekend craft festival and their shop as a whole. It’s already making viewers chuckle and smile. And people are definitely interested in checking the place out.
However, there’s one slight problem. The ad doesn’t mention when the fair is, where it is, or even how to get in touch with the company. While interested participants can do some legwork of their own to find out more, the company may have just shot itself in the foot. What if some potential participants decide that looking up more info is just too much work?
5 – Stabbing blindly at promotion
A manufacturing company has a “meeting of the minds” for upper management. They decide that the company needs to do more to market itself. So they choose to put more effort and money into promotion.
They elect to use a targeted mailing, a billboard, and a series of in-person visits to potential clients to try to market the company. Six months later, they discuss whether the work has had a positive impact. The chairman asks if they met their goals for the promotional campaign. The room is silent until someone is brave enough to ask “What were our goals?” Uh-oh.
If you don’t know what you’re aiming for, how will you know when and whether you reach it? Undirected promotion might seem great in the heat of enthusiasm, but what you really want is promotion that’s actually effective. And how will you know if it’s effective until you determine what effect you actually want to achieve?
Now that we’ve run through some scenarios you should try not to repeat, don’t forget that there is a flip side to this coin. Thus, take some time to learn about what you should and could do. If signs are in your promotional pipeline, check out our Tips And Tricks To Creating The Most Effective Signs For Marketing. Then, head over to 3 Of The Most Creative Signs & Banners In And Around Detroit.
Farmers markets have grown tremendously over the last decade. These shopping experiences have begun to pop up in neighborhoods all around the country.
They are clearly popular and for a good reason. People love their friendly, down-to-earth atmosphere and the variety of unique items and fresh produce on offer.
But they are fantastic for vendors too. Research has shown that they can yield substantial profits for farmers and other sellers.
If you are a vendor, it is essential that you find out what will make you stand out among all the other vendors and markets. In this article, we are going to cover farmers market ideas to sell more produce and handmade goods.
1- Giveaways & free samples
One of the things that people love about farmers markets are the free samples that they might find there. These give you the chance to try out any products before making a purchase.
Giveaways often attract people to approach your stall in the first place. Display them right in front of your table or goods. Pick a selection of some of your most popular products and any new items.
If you are selling handmade goods that they can’t use there like soap, it can work well to provide a small test item that they can take home to try.
A sample can really help customers who are on the fence to make a decision. So don’t miss the chance to entice buyers.
2- Pile it high
A pro tip for increasing your sales is to be generous with the number of products you display. Don’t skimp, but instead put out a bunch for each item.
Create the impression of abundance. This will appeal to many potential customers. It can look as if you have a much wider variety of products available and are likely to have something that will satisfy them.
You can really get creative with this. Stack the goods, lay them out, hang them, or put them in baskets. Whatever suits your specific products and stall.
3- Connect with customers
With the rise of departments stores, we have lost much of the personal touches that characterized older forms of shopping. People miss knowing their local bakers, farmers or fishmonger.
These markets give you and your customers the opportunity to form a more personal connection.
Make sure that you and any of your staff are friendly. Greet customers as they arrive at your stall and take the time to talk with them. If necessary provide some training for your team.
Creating this connection with customers can help to build trust. People want to know where their products and come from. They want it to be safe and high-quality. It could also increase the chances of them returning to your stall in the future.
4- Fresh products
For many people, farmers markets epitomize freshness. It is all about farm to table produce. Or directly from crafter to customer. People often come here because they believe any goods will be much newer than what they will find in a department store.
As you can imagine, it is essential then that you focus on keeping your products looking new. It’s vital whether you are selling produce, animal products, other foodstuffs or handmade goods.
In terms of fruits and vegetables, you want them to look crisp and fresh. For other items, the packaging should be new and undamaged.
When it comes to your products, think of the best ways to store them to keep them in good shape. One solution is to put any foodstuffs in cold storage and bring them out as products on the table are sold. This counts for crafted goods that can get damaged by the sun or heat as well.
5- Your best foot forward
You have to be strategic about setting up your display. As the owner, you might feel that all your products are equally great. But this isn’t necessarily how your customers will see it.
Therefore, one strategy you can use is to place your best or most appealing items at the forefront. You can literally put it in a more visible position than your other goods.
Additionally, you can make these items the focus of your marketing and signage.
6- Under wraps
No matter where or what you are trying to sell, packaging is always crucial. It is often a customer’s first look at your goods. This means that you need to pay attention to the design and materials.
Because customers who come to markets are interested in consciencious living, it can be an excellent idea to use these principles in your packaging.
Try to make it as eco-friendly as possible. Use recyclable material or reusable containers. Otherwise, don’t use any at all. Going “naked” with products is currently one of the most significant trends. You can offer customers the chance to bring their own containers for the goods.
How do you advertise your farmers market stall?
Many vendors might believe that marketing is all up to the organizers. But this isn’t always enough. You can really boost your sales by taking some of the promotion into your own hands.
Take any chance to advertise the market and your stall on different communication platforms for your business. For example, in newsletters or on your website.
Another option is to put up signs in your business or around it. This way, anybody who visits your farm or primary location will see it.
Be creative about the different methods and platforms you can use.
8- Instagram, Facebook, and Twitter
A vital part of your advertising should be to use social media. Facebook, Twitter, and Instagram are all fantastic resources for this.
These sites give you the opportunity to tell people about your business. One of its best features is that you can share photos and updates about your goods. Pictures are an ideal way to attract potential customers. It can really make your stall memorable.
Besides this, people will have the chance to ask you any questions that they have.
9- Eye-catching signage
Signage is a key part of any market stall and its marketing. But remember that just putting up a sign isn’t enough. Promotional materials need to be carefully designed. You want them to catch potential customer’s attention.
Here are some basic principles to keep in mind:
- Keep the sign simple
- Don’t use too many words
- Make it easy to read
- Use appealing graphics
If they are attractive, they will add to the aesthetic of your entire stall.
10- Label prices
People don’t want to spend excessive time searching for the prices of specific items. And they don’t want to be forced to ask you what every single thing costs.
One trick is to make prices as visible as possible. You can put individual labels on items. Another option is to write the costs out on sign boards. This will add to the aesthetics as well.
Some vendors find it easier to keep prices the same across categories – like choosing one price for all jams.
You can also make it easier by selling goods in bundles.
11- Decorate your table
Set up is on thing that makes farmers markets unique. Instead of having traditional storefronts, you work from a stall or table.
This display should be a crucial part of your strategy. Choose every single aspect carefully. Your display needs to be stunning. It needs to stand out from the crowd.
Your goods form a core part of the appearance. This is vital to the market aesthetic. However, you should also use other decor pieces too. Table cloths, baskets, and other features can increase your display’s appeal.
12- Be prepared
An essential strategy for any trader is to always be prepared. You want to be ready for everything the day can bring.
First of all, if you are new to farmers markets, you want to check up on any rules or policies that might be in place. Make sure you comply with them.
Second, ensure that you bring enough goods along. There is nothing worse than unnecessarily running out of products within the first hour. It can take time and a bit of trial and error to estimate how much you can sell at a time.
In addition to this, be ready for any questions that clients might have. People love asking you questions about the origins of your goods and so on.
13- Cashless payments
To help increase your sales, provide more than one payment option for your customers. Some markets might have policies about this. But the choice is usually up to you.
Only taking cash can look like a trouble-free solution at first. However, it can be bad for business in the long run. Nowadays, fewer and fewer people carry around paper money. Besides this, people often run out of cash on market day.
More options translates to more potential sales and possiby even larger sales.
Two alternatives are card payments and mobile payments.
14- Tell a story
Another one of our brilliant farmers market ideas to sell more is to tell a story with your stall.
When customers hear your personal narrative, they are more likely to build a connection with your business. It will keep them coming back and build loyalty and trust in your products.
The story you can tell is that of your products and business. Show them where it all started and what it is all about.
You can portray this through photos of your business. It can work well to write a bit about your business on pamphlets, signs and so forth. You and your staff should be ready to tell this to your clients.
Remember that this is all about creating a complete experience. You are giving customers an alternative to the impersonal and generic nature of other stores.
15- Local flair
Farmers markets typically form a large part of the movement to go local. It’s the ideal place to find produce and goods from your area.
Customers want to reduce their negative impact on the world. Some also want their money to stay part of the local economy and to support their community.
This is also what you want to emphasize in your stall. Clients should be able to see at a glance that your products are locally sourced.
The following are some ideas on accomplishing this:
- Feature goods that are specific to your area such as a regional cheese.
- Include the name of the area in your business name or in your product names.
- Display photos of the farm or place where the goods were crafted.
- Use local jargon in your marketing and signage.
16- Be unique
Especially at a market with plenty of fresh produce, you probably won’t be the only vendor to sell one type of item. There will likely be more than one person with handmade goods too, like jams and loaves of bread.
Next time you are there, take a walk around the market and look at other people’s stall. This can give you an idea of what makes your goods different. Use what you find to your advantage.
Highlight your uniqueness on your signs and packaging. It can really make the difference between customers choosing your stall and not others.
On the other hand, if you are selling a truly unusual item, you should make sure that you let people know. An excellent way to showcase it is to give people information on how to use it. If you don’t have anything like this, try to source an exceptional product.
Top farmers market ideas to sell your wares
Try out these farmers market ideas to sell to see if they help you to boost your profits. They all involve playing to the strengths of this type of shopping experience.
Farmers markets are all about making more conscientious decisions about our shopping and consumption. If you want to stay in the spirit of being more sustainable, check out FiberMate™ recyclable rigid print media for creating your stall signage.
And before you try to design your sign, don’t miss our tips on creating the most effective signs for marketing.
Small businesses are the epitome of a local and personal shopping experience. They are the lifeblood of many towns across the country. The U.S. Small Business Administration states that there are more than 27 millionsmall businesses in the United States.
One challenge that owners of these businesses face is how to compete with trans-national corporations. In the end, the solution boils down to attracting more customers to your store.
The 29th of March is National Mom and Pop Business Owners Day! So in honor of all the “mom and pop” store owners out there, we’ve created this guide on how to increase walk-ins to your small business storefront in Michigan.
1- Inviting storefront
The first step to drawing more customers to your store is to build an attractive storefront. Take a good look at the exterior of your business. Is it inviting? Does it look like a place that your target customers would like to visit?
This is key to attracting new customers as well as keeping established customers coming back.
You want to make them feel excited about coming into your business.
The following are some strategies that you can try for your window display:
- Keep it neat and uncluttered.
- Put your products on display. Choose some of your best and most popular products to show off.
- Don’t overcrowd the window.
- Design your storefront to suit your brand and style. Customers like stores that are unique and have personality.
- Don’t be afraid to make changes. If something doesn’t work, try something else. Keeping it new can also help keep customers interested.
- Use light cleverly. You want your store to appear well lit to passersby.
If you feel a bit lost, it can be a great idea to ask for some expert advice. A stylist or interior designer can be able to give you some tailor-made help.
Here are more ideas on how to create a welcoming storefront.
2- Curb design
Designing a storefront is not only about the window display. Another essential feature is to use curbside or A-frame sidewalk signs.
These traditional adverts can still be a fantastic way to increase walk-ins. It can help to catch the eye of passersby. Especially people who don’t know about your business.
Choose a beautiful sign that will add to the aesthetic appeal of your store. You want it to reflect the general theme.
One important use of these signboards is in advertising your promotions. This is a fantastic method for communicating deals and sales to existing customers and potential new ones. They will know about any specials before even stepping foot in the store. It can really help draw people in.
We have all seen those really witty curb signs. These are the ones that stick in your memory. So try to make it funny. Put some personality into it.
3- Essential signs
You aren’t only limited to curb signage. There is a huge variety of promotional materials for you to choose from.
Here are just a few options for a small business:
You don’t necessarily have to choose just one. Some variety can be useful to mix it up.
Put up these signs in your area to let people know about your store. Learn more on your target audience and try to figure out where they are more likely to see these signs. This can play a part in choosing locations for the ads.
But just having signs aren’t necessarily enough. You need to think carefully about their design and look. Keep them simple. Choose your words carefully. And make them pleasing to the eye.
It can also be a great idea to update the signs on your building. If your signage is old and outdated, new signs can really increase walk-ins to your storefront. Remember that first impressions matter.
4- Online presence
So far we have covered a lot of the physical aspects of encouraging walk-ins. But nowadays this isn’t necessarily enough. It is not only about the physical storefront. You need to have an online presence as well. You need to show some tech savvy.
People are increasingly relying on the internet for information. This is where people turn to find out about products, services, and businesses. Because of this, chances are higher that people will visit a store they found online first.
If you have been avoiding digital so far, you might want to jump on the bus.
Keep in mind that you don’t have to create an online store to reap some of the benefits of digital. You can build your own website, join online listings or create social media pages for your business.
Here is some of the crucial information that you should put out there:
- Share the physical location of your store. Make sure that is has been pinned on Google maps to make it available at the touch of a button.
- Tell people about the products and services that you offer.
- Notify people about your promotions.
- Let customers know when you have new things on offer.
- Upload photos and videos that show off your storefront.
5- Social media marketing
Say what you want about them, but social media sites can be a fantastic tool in any businesses toolbox. If you manage them carefully, it can be a great way to increase traffic to your storefront.
You can also use it to help build your reputation. Sites like Facebook have a review feature where customers can rate their experiences. They can also post photos of their experiences with your business.
A key to social media marketing is to use it to keep people up to date on your storefront. Tell them about any news or changes to your store. Do you have new products? Have you renovated your space?
This can build up some hype and get people to talk about the company.
One tip is to use social media in your physical store. Work out a hashtag and use it in your store and your marketing materials. A prevalent trend is to create a selfie wall where people can take pictures and post them online.
You can create an entire strategy purely for your social media campaign.
6- Support other local businesses
Mom and Pop stores function best in a well-connected community. You can contribute to building this community by making connections with other local business.
With some teamwork, you can help make each other’s businesses’ grow.
The first step is getting to know other small business owners. Go visit their storefronts and tell them about your own. Try to build a positive and mutually supportive relationship.
If there isn’t one yet, you can also start a formal local business community. This can involve setting up a listing or directory. Or even hosting annual meetings. A meet and greet can be a great way to get this ball rolling.
This community can set the stage for collaboration. You can offer to put some ads or business cards in your store and ask them to do the same.
Another idea is to host events together. Work together to set up a market or something similar where you can showcase your products and services.
7- Smart promotions
A tried and tested method for attracting more customers to your storefront is to use specials and sales. But because promotions have become more common, be sure you use them strategically.
You could, for instance, work out event-related promotions like a sale for a National Mom and Pop Business Owners Day.
It is vital that you try to share any information about specials as widely as possible.
Once you have your social media pages set up, this is the ideal platform to tell people about any specials. These sites give you more exposure and a better chance to catch customers’ attention.
A great idea is to use promotions to encourage your audience to use your social media. For example, offer them a chance to win a hamper if they share an image of some of your products. Make this even more effective by asking them to share your hashtag.
8- Keep them coming
Although it is essential to connect to new potential customers, it is still crucial to keep your existing customers. They are the people that keep your business running. On top of this, they can help you to bring more traffic by spreading news of your store.
That is why you should prioritize trying to keep people coming back.
By offering consistent and high-quality services and products, you can make sure existing customers want to return. At the same time, you need to grow with the times and keep up with clients’ changing needs.
Also, ask yourself how you can reward customers for shopping at your store.
Nowadays, most box stores have a loyalty program. You can have one too. It doesn’t have to be complicated. You can work out a simple system. For example, give customers a free product for “x” amount of purchases.
9- Prioritize customer service
One of the fastest ways for a small business to flounder is if they have lousy customer service. News spreads fasts, and it doesn’t take much for your reputation to suffer. Therefore, it’s essential for any company to be customer focused.
As a matter of fact, because of the more personal nature of Mom and Pop business, your customer service can be even better than that of larger enterprises. This is what draws a lot of people to smaller stores.
They enjoy being greeted by the owner. Or by staff who they eventually get to know.
You and your staff need to be appropriately trained to provide the best customer service possible. Courtesy is key. They need to know how to greet and address customers. Your personnel also need to know how to handle possibly tense situations with unhappy clients.
Above all else, you need to show customers that you care about them and their experience.
Are you looking for more ways to create a buzz around your business?
Well, one of the most effective methods is to host some in-store events. This is a surefire way of getting people to notice your store and to start talking about it. It can help to put your storefront on the map.
The benefit of holding an event in-store is that it gives you the chance to bring customers to your physical location. Now that they know where it is, they’ll be able to visit more easily in the future.
Don’t worry, the event doesn’t need to be huge. The point is to create exposure for your brand. You want your customers to enjoy the experience and to build positive associations with the business.
If you feel a bit lost on what event to hold, here are a few types to consider:
- Opening: If you are just opening, or if your business is relatively new, this can be a creative way to kick it off. Hold some kind of event to celebrate the opening like a cocktail party or competition.
- Launch: Consider holding an event for new products or services especially if they have been much anticipated.
- Host a class: An excellent way to draw regular traffic is to host repeat classes that are relevant to your business.
- Holidays: You can also organize events to correspond with specific holidays.
Research what types of events are popular with your target audience. Find out what kinds of activities are typically held in your area. Look to see if there is a gap you can fill by holding the first event of its kind in the area.
Use this opportunity to showcase what makes your business unique and promote your products or services.
Small changes, big results
These steps can all help increas walk-ins to your small business storefront in Michigan. As you can see, not all of them require tons of effort. But this doesn’t mean they can’t be effective.
One critical strategy is undoubtedly to focus on advertisements. Take a look at Signarama’s selection of indoor and outdoor signs to promote your store. While you are at it, read up on the sign policies and ordinances in Detroit.
Business owners often make the mistake that any sign is better than no sign. But in today’s world advertisements are everywhere. It is easy for ads to get lost in the clutter.
Never fear! Experience has shown advertisers what can make your advertisement a hit or a miss.
If you apply these principles by carefully and plan out your signs, you are one step closer to success.
Designing the right graphics can be tricky. That is why we are giving you a breakdown of tips and tricks to creating effective signs for marketing.
#1 Keep it simple
The old cliche is still true that less is usually more. Simplicity is at the heart of designing successful and effective advertisements.
Well designed minimalist signs are often better at
- Grabbing attention
- Keeping attention
- Making an impact
- Being memorable
Often, attempts to make adverts exciting results in making them overly complicated. You don’t want people to be distracted by unnecessary details. Otherwise, they could miss the point of the sign.
Instead, you want your audience to be able to notice what the ad is about immediately.
The following are steps you can take to make your sign simple:
1- Bare necessities: Ask yourself if each element is absolutely necessary? Can your sign work without it? Throughout the conception and design, you should analyze whether each part is essential to the ad. This should be a continuous process to weed out any unnecessary clutter.
2- Quality over quantity: Instead of spending time on hundreds of elements, focus on a few and do them well. A few brilliant features will have much more impact than a mishmash of poorly defined ones. Try to make every small detail the best that it can be.
3- Be clever: Simple ads often stand out because they are smart. The designers find a way to do as much as possible with as little as possible. This is the time to get creative.
Keeping it simple can be a challenge. But it can have massive payoffs.
Unfortunately, businesses are often skeptical of whether a minimalist approach to advertising can work. If you still need to be convinced, take a look at these examples of super yet straightforward signs. They are striking and impactful.
#2 Color coding
Never underestimate the importance of color when you are designing an advert. Research has shown that this can have a significant impact on our moods and our responses to advertisements. As a matter of fact, entire theories have been designed for using color in advertising.
This is why you should select a color palette that matches the message of the sign. For example, green is associated with health and nature. So this is often a go-to color for healthy foods or products.
Don’t make the mistake of using colors that are too similar. Writing can quickly become lost against the background of the ad. So you need to use color carefully to create a contrast.
If your branding uses specific colors, you should try to focus on them. Or at least include them somewhere on the sign where they will be visible.
Very legible combinations are black on white, white on blue and black on yellow.
#3 Easy to read
We have all seen those signs which are virtually impossible to read. No matter how hard you try, you just can’t make out the words. This isn’t only frustrating to the audience. It can turn into a marketing disaster.
If the audience can’t read, they don’t know what the ad is about. Therefore, the sign failed in its purpose.
Illegibility is one mistake that you really want to avoid. If people need to strain to read it, they are probably going to skip it. Their eyes will instead wander to something else.
Luckily, it isn’t too tricky to get right.
Different factors influence whether you can read a sign or not. The following are the primary ones:
- Font: It’s essential to use a well thought out professional font on your sign. You don’t want to use one with too much ornamentation. The focus should be on finding a font that is simple and legible.
- Size: The typeface needs to be large enough to read. You shouldn’t need to squint. The words might look great up close but be impossible to make out once it is up.
- Spacing: You should pay attention to spacing. The closer letters are too each other, the harder they are to read.
- Amount of words: It is not only about the font and size but also about the number of words. Ads are much more difficult to read if there are too many words. People don’t want to spend too much time reading. So try to keep it as concise as possible.
- Words: You want a wide variety of people to be able to skim your sign. It works best to keep the words short and uncomplicated.
- Contrast: The color of the writing should stand out against its background.
#4 Think big
Another vital feature of creating an effective sign is to look at its size. You need to consider its dimensions carefully.
People often forget that the sign needs to be visible from a distance. Details of advertisements often get lost if you see them from far away.
To find the appropriate size for your sign, you need to have an idea of where you want to place it. Yes, you can just scale up dimensions for different spots. But this won’t necessarily always work. It usually works best to tailor-make the ad.
Imagine a sign on a building. It has to be seen from the ground, from the building across the road and sometimes from even farther away. The dimensions of these boards are usually set out to serve this particular purpose.
As we’ve said, choosing a font size is a crucial aspect of design. But this isn’t the only factor to look at. Any graphics or images also need to be visible.
Remember that size is even more critical in locations where the audience doesn’t have much time to look. For example, signs on the highway should be much, and the audience needs to understand its message much quicker.
The general rule of thumb is that the bigger it is, the higher the chance is that it will be noticed.
#5 Brand it
Consistency is crucial throughout a business, but especially when it comes to marketing. That doesn’t mean it needs to be boring. However, customers need to be able to recognize that the advert is yours.
This is where branding comes in. Effective signs, like other forms of advertising, are an extension of your brand. Therefore, it needs to reflect this in some way.
The key is that the audience should be able to recognize your brand immediately. Promotions often only hold people’s attention for a little while. So you want them to grasp what business the sign is about. This will also help to draw the attention of people who are familiar with your company.
Secondly, If they can recognize the brand people are more likely to act on the sign. Whether it is promoting a product, service, or event.
Keep in mind that you don’t have to include every aspect of your brand. The following are examples of features that you can use from your brand:
- Color palette
- The font you use.
- If your logo is well known, you can include it. But otherwise, it might take up too much space.
- Your motto or tagline
- Photos of your product or service
Branding is a central part of your business identity. It is essential that you create a coherent brand that portrays your message. Here is more information on the basics of branding your business.
#6 Sending a message
One trick to designing excellent signs is to formulate a clear message. This is basically the goal of the advertisement.
Do you want to create exposure for your brand? Is the aim to create awareness about a specific issue? Or do you want to sell a product?
It is easy to include too much information on the sign. But this can work to your detriment. You don’t want to confuse your target audience and leave people unsure about what the ad is actually promoting. That is why you want to keep the message concise and specific.
You shouldn’t try to include everything on one board. Instead, pick one specific product or service to advertise. Choose one that will be striking – like something new, something that is unique to your company, or one of your most popular items.
The sign isn’t there to give customers all the information about your business or product. Its goal is to attract their attention and to spark interest.
All of the design features should be focused on conveying the message. Everything from the color, to the font, are part of highlighting its purpose.
#7 Light it up
To light, or not to light?
The answer to this question depends on your specific advertisement and its location. It won’t work everywhere and can be a bit expensive. But if you use it well, it can make a huge difference.
Lighting can help to catch people’s attention. It is particularly useful if you want people to see the sign in the dark or even be able to read it at night. Billboards next to highways are usually lit up for his purpose.
Experts know how to use lights to highlight specific features on board. You don’t necessarily have to light up the whole thing but can shine it on particular parts.
Another option is to use lightboxes or LED signs. With these, the whole sign will be made from light. This usually works best to indicate a place.
In general, lighted signs are only used outdoors or in windows.
#8 Location, location, location
You need to remember that design isn’t the only part of making your signs effective. Advertisers need to carefully consider where the final product is going to be displayed.
You might not know the precise spot beforehand. But you should try to get a general idea. Experts know that the location is going to impact how a sign should be designed. Making sure that it is going to be suitable is vital.
If it’s placed in an unsuitable location, the success of the sign diminishes. And in the worst case scenario, you might be restricted from putting up the sign at all.
Many areas have local rules about what signs are allowed and what not. This can involve the size, shape, and content.
Besides these regulations, you want to make sure that the advert is going to stand out. Try to design it to look unique in its location.
You might not be able to place one sign in a variety of places. Designing several versions of the same ad can be helpful. They can resemble each other but can be customized to suit different locations.
Ask yourself who should see the sign? In what area is your target audience? Where will you get the most exposure? Will it stand out in the environment? Is it going to clash with its surroundings?
Here is a list of possible locations for a sign:
- Next to roads or highways
- Over or above roadways and highways
- In a yard
- On vehicles
- Bus stops
- Train stations
- Business windows
- On a building
In the end, you should try to choose a place with excellent visibility that gets a lot of traffic.
Close the deal with effective signs
Signs are an important puzzle piece in any marketing campaign. These tips and tricks lay out fundamental principles in the advertising industry. They can help you to design effective signs that will put your product in the spotlight.
Once you have chosen your design, you should hire a company to help you print them. Take a look at the types of signs that we offer at Signarama.
Serving up great food and drinks at your Detroit cafe may be job #1 in your day-to-day work. But, as a small business owner, you know that there are other important jobs to stay on top of, too. And one of them may be actually getting people in the door to your cafe. After all, what good is amazing cuisine if there’s nobody there to eat it?
Your goal is to serve great food and drink to great customers. You’ll shoot for great food by using excellent recipes, quality ingredients, and talented staff. And for the other side of the coin, getting good customers, maybe you’re thinking you need to step up your marketing game. So, let’s explore some marketing ideas to help you do what you do best: connect customers with food they love.
1 – Prioritize people
In a way, your cafe revolves around people—from chefs, waitstaff, and cashiers to the customers themselves. You want and need people to make your cafe a viable business. So, as you think about ways to grow your business, keep people at the front of your mind.
- This could include embracing a “customer first” mindset. As you shoot to improve sales, remember that a customer who’s in your cafe now may be more or less likely to return in the future based on how they’re treated today. Make them want not just to come back, but also to tell others to come.
- Additionally, it could include creating relationships so people feel like they know you, from remembering what a regular is going to order for breakfast to taking people “behind the scenes” in a social media post.
- Plus, remember that 1 happy customer has the potential to create more happy customers. So, if a local, well-known personality talks up your cafe (on social media or other outlets), that could be a great thing!
- Another thing to keep in mind is to make it worth their while. Consider rewarding repeat patronage with a program. For instance, provide free food after a certain number of visits. And don’t forget to use coupons to get them in the door, too.
- While you do want to focus on creating good experiences, also remember to follow up on bad experiences. If someone’s left you a bad review, consider reaching out to them to rectify things.
2 – Get seen on the internet
As you try to get people to spend time in your cafe, take a moment to think about where else people spend a lot of time: the internet. If plenty of people are there already, then set your mind to what you can do as a company to “be there” too.
- One possible way is your website. Currently, do you have a cafe website that looks like it’s as old as the internet itself? Then, maybe it’s time for a website makeover. When people see you for the first time on the web, shoot for a positive impression.
- Another thing to think about is getting social media savvy. Social media has become an enormous part of American life, for better or for worse. If that’s where potential patrons are spending their time, then that’s a possible avenue for reaching them. You may decide you need to devote some time to learning about marketing your cafe via social media.
3 – Get seen in the here and now
While the internet may be a great audience for you, remember that people do spend time elsewhere, too. Consider ways you can be visible around town or even wider than that.
- Maybe you could pair up with other companies in a way that benefits you both. Check out Dan Virgillito’s 6 Ideas for Cross-Promoting Your Small Business.
- Another way to “get out there” could be by supporting local causes. Take a look at Jessica Bosari’s Small Business Cause Marketing – Doing Well by Doing Good.
- Get a sign that looks great and is visible. When it’s time to hang out your shingle, make sure it’s large enough to see and good enough to remember. Check out our building signs to get you started. Plus, consider an A-frame sidewalk sign if you want to let passersby know what amazing, new special you have for today.
- Lean into the “power of the press.” Getting a chance to be featured in a local lifestyle magazine could introduce you to some patrons who didn’t know you existed before they read your story.
Think like a customer
Lastly, don’t forget to put yourself in the customer’s shoes and try to imagine what they want from a cafe like yours. Remember, that good food isn’t the only way to get customers into your cafe. In fact, some customers may be looking for more than a meal. Customers could be seeking a place with free WiFi so they can work, a quiet spot to have an important conversation, or extra space to host their company event.
Planning an event can be overwhelming. There are so many different moving parts to think about that it is easy to get lost in the details.
But with a good strategy, you can make sure to stay ahead. We have broken down the process into several steps that you need to complete to plan and advertise an event. Taking it step-by-step can be the key to your success.
You can use this guide to event planning and advertising as a checklist to keep you on track along the way.
The starting point for your plan is to establish the goals for your event. This means figuring out what you want to achieve.
If you are working for an organization or client, you should work closely with them to find out what they need.
Ask yourself some questions like:
- Do you want to raise a certain amount of money?
- Is your plan to create or strengthen relationships with a company or individuals?
- Should there be a set amount of guests?
- Do you want to celebrate an accomplishment?
- Is there a product or service that you want to promote?
- Or is your focus on the experience itself?
A great tip is to write these aims down on paper. You might be surprised at how much it can help to read them and refocus yourself on them throughout the process.
Once you know this, you can organize the event to make sure you reach these goals.
#2 Type of event
The type of event that you hold should match your vision. It should be suitable for achieving your objectives.
For example, if you want to raise money, you might consider something like a park run where people can donate money by signing up. Or if you’re going to promote a product, you should showcase it by arranging a tasting or a demonstration.
The sky’s the limit. There are hundreds of types of events to choose from like conferences, retreats or dinners.
Here are some examples for inspiration.
#3 Who’s coming?
A crucial part of planning an event is to decide who you want to attend. Do you know who you want to come? Will they be clients, friends or business associates?
One option is to invite specific people to come. Otherwise, you could sell tickets.
It is a great idea to decide whether there is going to be a limit to how many people can come to the event. Or if there is a minimum number of guests that you need to attend.
Besides this, you should try to work out the general demographics of the people that you want to come. This is essential to make sure that the event is going to be appropriate and suitable for them.
#4 Create a budget
The next step in your planning process is to decide on your budget. You can only do this once you have some information on what you want or need from the event.
One mistake planners make, is to choose an arbitrary number for their estimate. If you do it this way, it might not be viable. Either it won’t be enough or it could lead you to run up more expenses than necessary.
Calculating and sticking to your budget is vital to the success of any event. It can mean meeting your goals or falling far short.
Here are some steps to follow that will help you work out an accurate financial estimate:
- Make a spreadsheet for your event.
- Add columns for the different expense categories and how much you estimate to pay or can afford to pay. Hereare some ideas on layouts for the spreadsheet.
- One tip is to format the columns so that you can fill in a minimum and a maximum amount for each item.
- Fill in the different expenses and their possible costs.
- Calculate the total.
Remember that the bigger the event, the better it would be to leave some room for unforeseen costs.
Another critical step to successful planning is to work out a more detailed plan of action. It is essential to create a strategy that is unique to your situation.
Part of this is to establish everything that you will need to get or need to do for the event. This list can be adapted as you go through the process. However, you should try to lay out a basic one as soon as possible.
It is a great idea to make a detailed checklist of the things you still need to do. This will ensure that you don’t forget anything.
Another common mistake is to focus on the date of the event as the deadline. Instead, it is better to work out a timeline of when you need to complete certain tasks.
Stick to your game plan as much as possible.
#6 Choose your venue and date
One of the tasks you need to take care of is the venue. Sites can be booked out for months and years in advance. So don’t wait around too long.
For many people, this is one of the most exciting parts of planning an event. It can be a lot of fun going around to different spots and trying to imagine how it will look on the day.
But it can quickly become stressful if you struggle to find the right place. You can become frustrated if it doesn’t suit your budget or the look and feel aren’t right.
So how can you make the process go smoothly? Take a look at the following tips:
- Make a list of priorities. You need to decide what you would like and what you need in a potential venue.
- Review the list of priorities every time when you go to visit a venue.
- Arrange to view several possible locations. Don’t just look at one.
- Take someone along on the site visit to help you ask the right questions and remember everything.
- Make sure that you ask whether the venue will be available when you need it.
- Write a list of pros and cons for each venue.
- Continue this process until you find the most suitable location.
As you choose a venue, you also need to decide on a date. This might be dependent on the site that you go with. It is recommended to select a date that is at least four to six months away. This will give you more time to plan.
But keep in mind that some events can take longer to organize.
Before you finalize a date, you need to check whether it will suit key stakeholders and guests.
#7 Organize your team
This is a big one.
Although many people feel they should try to do everything themselves, it isn’t always the right route to go. You might become overwhelmed by all your tasks and not be able to give your full attention to everything.
That is where some help can come in handy. A reliable and trustworthy team can make your life much easier.
Not everyone will have access to a team. But consider asking at least one friend, colleague or family member to help you take care of things when you aren’t available.
If you can build your own team look for people who you can trust, are dedicated, and communicate well.
However, having good people on your side isn’t enough. It is vital that you organize them well.
Here are some essential steps for managing your team.
1 – Share your plan of action with them. Everyone should have a copy of your timeline and checklist.
2 – Arrange a debriefing meeting to get everyone started.
3 – It is vital to delegate tasks between the team members. Everyone should be responsible for specific objectives. It is the event planner’s job to make sure that each individual knows what they need to do.
4 – Send every member a written or typed list of the tasks that they need to complete.
5 – A brilliant idea is to hold meetings at critical steps throughout the process to make sure that everyone is on the same page. This way you can make sure whether everyone is making progress.
6 – Event planning can be very challenging. So make sure that you thank everyone who is helping you and show them how grateful you are for the role they play.
#8 Collaboration strategy and vendors
For most large scale events you will need to use vendors. They can provide a range of services like catering and entertainment.
You might even need to get sponsors to help you find the event.
Good teamwork can contribute to making the day so much better. To achieve these, create clear and open channels of communication between you. Everyone should know what they need to do.
Also, try to arrange meetings with all the stakeholders. It can be beneficial to hold one in the week leading up to the event to check that everything is ready.
A successful event is important to everyone involved. Even if it is your event, vendors gain more exposure if everything goes well. Consider collaborating with vendors and asking them to promote the occasion. Or see if there are other ways you can help each other and ensure the success of the event.
#9 Plan a marketing campaign
A crucial aspect of any event is marketing. Even the most well-made plans can fail without promotion. You need to let people know what is going to happen, when and where. The best way to ensure that it is going to be useful if to work out a publicity plan.
With the help of a promoter or your team, you need to work out what methods you are going to use. You can also set out a timeline that will help you to stagger the advertisements to generate the most interest.
An excellent first step in your plan is to publish a notice of the event. You can do this on your social media, website, newsletter or email lists. You can even release a teaser first to get people curious. This doesn’t have to be as detailed as the follow-up promotions.
#10 Promotional material
Next, you need to pick promotional materials to use. Diversity works well here, so try to use a few different mediums.
While you are trying to decide, you should do some research on your options. With this information, you can determine what will work best for your event and what it will cost.
Two of the primary methods are online and more traditional offline advertising. Both have their place in contemporary marketing campaigns.
Offline and physical advertisements can be vital to your promotion. One of the benefits of it is that you can use it to target specific people in specific locations.
With well-placed ads in the right places, you can improve your chances of reaching your target audience. If your company or business has a physical location, you need to put some up there too.
Here are some of the best offline-signs that you can choose:
Digital promotions have become essential in today’s world. It opens up the possibility to reach more people than before. Another benefit of these materials is that you can give your audience direct links to more information.
Some options to consider are virtual banners, videos, and digital branding.
Social media provides a whole new dimension to marketing. It can significantly increase your exposure and gives people the chance to share your event with their friends and followers.
The following are some strategies to use on social media:
- Create a Facebook event for the occasion.
- Formulate a unique hashtag that you can use across all your promotions.
- Post regular updates of the event on your social media to keep people’s interest.
#11 Post-event: evaluation and follow up
Once everything is all over remember to congratulate yourself for a job well done.
Expert planners usually use this time to evaluate their event. They try to assess whether they succeeded in achieving their objectives. It can give you essential information for planning your next event and making it even better.
If you want to this, you should try to gather data on the different aspects of the occasion. Examples of stats to consider are the number of attendees, money raised, social media exposure, and so on.
Enjoy your success
Our guide to event planning and advertising can be an excellent resource in organizing any event. We hope it will help steer you in the right direction.
It can be a challenge to promote fundraisers successfully. You have to compete to be noticed between thousands of other advertisements. If you want to draw attention to a charity, the stakes are even higher.
Luckily, there are many strategies that coordinators can turn to that will help get their fundraiser the recognition it deserves. There are hundreds of platforms and approaches for you to choose from. It is crucial that you find the method that is right for you.
This guide will help you get your fundraiser noticed. These tips will help you to spread the word and to convince people to give their support.
Tips on how to get your fundraiser noticed:
When you are trying to get support for your fundraiser you should contemplate both the platform and the nature of the promotion. There are plenty of tried and true methods that can help you to get results.
No matter the platform, here are some general principles that you should keep to mind:
- Keep it simple: In trying to make their promotions, exciting coordinators often overcomplicate things. But balance is essential. They need to see with a glance what the advert is about. Less is more.
- Grab their attention: Promotional material is more prolific than ever before. So to be successful, yours should stand out from the crowd. One potential way to do this is by using compelling imagery. And to make sure that any text stands out.
- Clear call to action: Even if the promotion has been noticed, this is nothing without support. The advertisements should clearly state how they can contribute to the fundraiser. Therefore, it has to have a call to action which is a prompt for the audience to take action.
- Make it memorable: It is not enough if your fundraiser is noticed, you want people to remember it as well. Try to think of ways to make your promotions unique.
- Be transparent: An unfortunate consequence of scammers is that people are often suspicious of giving money to causes. This is the last thing that you want. You can help to gain the audience’s trust by being open and honest in all your communication.
- Exposure: You should consider which platform will reach the most people and get their attention. Additionally, look for the platform that will reach the people who are most likely to give their support to your cause.
Know your audience
Throughout these tips, you’ll notice that your target audience is an essential factor. These are the people at which your promotions need to be aimed. In terms of a fundraiser, your target audience is those who will give their support by donating to the cause.
The first step in building a relationship with them is to ask yourself who they are.
The following are aspects to consider:
- Their age
- Where they live
- Their lifestyle
- What appeals to them
- What media they consume
- Where they get their information from
- What their concerns are
- What their interests are
One way to do this is to assess who has supported your fundraiser in the past. While you do this, consider if there are more people who you would like to reach.
If your fundraiser is new, a good idea is to research the supporters of similar causes.
Once you have this information, we recommend you write out a description of the target audience. Make a profile of typical members of your supporters.
Your promotional campaign should always be designed with them in mind. Take a look at this overview of identifying your target audience.
Now let’s look at some of the most popular platforms and methods you can use to get your fundraiser noticed.
Social media marketing
Social media marketing is a game changer when it comes to promoting your fundraiser. These pages are indeed some of the most popular platforms that are available. Facebook, Twitter, Instagram and others can all be vital tools in your toolbox.
The different social platforms each have their own strongpoint that you can use to your advantage. But some strategies are useful across all of them.
One useful strategy is to post updates on your page regularly. This will keep the campaign fresh in your audience’s memory. People are more likely to contribute if they feel a fundraiser is making progress.
Make sure that you create a catchy hashtag for the fundraiser. It should be something that is easy to remember.
Hashtags are all the rage. They are an excellent way to create awareness and will give your supporters the chance to share your fundraisers with their own followers and friends.
Facebook, Twitter, etc. give coordinators a way to communicate with their supporters. It is a place where you can thank them for their contributions and encourage them to get involved. Creating events on Facebook are also a very effective way of spreading the word about the fundraiser.
It is an understatement to say that the internet has revolutionized how we promote products, services, and campaigns. Websites have become an essential part of any business or ventures repertoire. It is no different with fundraisers.
A web page can have hundreds of uses. You can use them for the following features among others:
- Websites are a fantastic way to provide people with information on the campaign.
- A place to share updates about the fundraiser. For example, you can use a progress bar to show how much funds you have gathered.
- The page should have a contact page that gives the necessary contact details. It can also possibly have a way that they can directly connect with you.
- You can provide supporters with a feature to donate funds on the web page. Or at least list how they can contribute.
You can place this link on any of your promotional material to let people know where they can find more info.
Logos and branding
Branding isn’t typically associated with non-profit ventures or fundraisers. But they can be another great way to get your campaign noticed.
You should build a brand that is coherent and that suits your fundraiser.
A crucial part of branding is to design a logo that packs a punch. Keep in mind that you want it to stand out and be unique. You should also decide on a color scheme that matches the logo.
You can maximize the effectiveness of your promotions by using your branding across all the platforms that you use. This will contribute to your audience building a relationship and with your fundraiser.
In other words, branding can make your fundraiser more memorable. This could help to increase long term support for the cause.
If you are wondering how to get your fundraiser noticed, a fantastic place to start is with outdoor signs. They can be a very effective way to get your campaign seen. It is recommended to hire a professional to help you bring your ideas and vision to life.
Signs are all around us. They are used for everything from directions to promotions. We become accustomed to looking at them for information wherever we go.
One of the best features of this platform is the variety of different options available. You can choose between sizes, shapes, and dimensions. Companies will offer signage at a range of prices so that you can select the ones that suit your budget.
The following are some of the main types of outdoor signs:
- Metal signs
- Neon signs
- Window graphics
- LED message centers
- Magnetic signs
- Correx boards
The key is to design these advertisements so that they will attract attention and to place them in a location where they will give you maximum exposure. Keep them simple so that people can read them on the go.
Companies like Signarama will be able to assist you in creating signs that are as attractive as they are useful.
Watching videos online has become increasingly integrated into our lives and our online experiences. It is no wonder that this has also become a valuable advertising platform.
It is estimated that videos will make up 82% of all consumer internet traffic by 2021.
Creating a video to market your campaign can play a huge role in getting your fundraiser noticed. Research has shown that visual content appeals to a variety of different audiences.
You should try to include footage about your project or cause. This will help to get people invested in the outcomes of your campaign.
You can upload the video to your website, youtube, social media or other digital platforms.
Nowadays, people tend to discount the potential for press releases. However, they can be a great way of getting the attention of news and media outlets. A successful one shows that your fundraiser is newsworthy.
Thanks to the internet, a press release can now reach more people than ever. Most contemporary news outlets have websites, YouTube pages, and social media pages as well as printed media. You can also often send pieces through to radio stations.
The typical process will involve you writing a piece of communication that describes your fundraiser, what it’s for, and how they can support or make contributions. Include the relevant contact details as well. Then you should send it through to potential outlets.
Here are some steps to writing a press release for your campaign.
Teaming up with businesses or other campaigns can help you to get your fundraiser noticed.
These type of partnerships are popular for a reason. It has benefits for both parties. It is an advertisement for both. And it will give them a chance to reach target audiences that they potentially would not have otherwise.
If your fundraiser is for a charity, you can ask local businesses to sponsor fundraising events. Look out for companies or brands that are aligned with the goals and values of your cause.
Another option is to ask them to advertise your fundraiser in their physical locations. They can also mention it on their online pages or any media.
Host a launch
One way to start your campaign off right is to hold a launch event. This can help get your fundraiser noticed before it even starts. Launches are an opportunity to get people involved in your campaign and to show them what it is about.
There are a variety of event types to choose from. From dinners to sponsored walks, try to opt for one that suits your fundraiser.
With careful planning, an event can keep on generating interest even after its over. Invite some journalists or bloggers who can possibly write a piece about the launch. Social media is also a valuable resource here. You can get more exposure by people sharing photos or writing posts about the event.
Remember to provide an opportunity for attendees to support the fundraiser at the event.
Because of the global nature of contemporary fundraisers, it might not fit every campaign. But it can still be a great way to get noticed and to gain local support.
This is another more conventional promotional medium. Printed material can include flyers, business cards, booklets, and newsletters. They all are relatively inexpensive ways to promote your campaign.
Another benefit is that there are a large number of places where you can distribute them. You can give them out at events or ask a business to keep some of them at their reception or pay points.
Don’t be afraid to get creative. Design and material can make this traditional medium more exciting. For example, make business cards from compostable material if you are running an eco-friendly campaign.
The end goal
Hopefully, this article has helped you understand how to get your fundraiser noticed and to maximize support. To sum up, success mainly boils down to choosing the right platform and using it effectively. This will give you the chance to get your message out there to your target audience.
Remember that the key to successful promotions is to use methods that are appealing to your audience, and more importantly, encourage them to take action. At Signarama we are dedicated to making signs that will help you to make your campaign successful. Take a look at our outdoor signs and our logos.
Signarama Troy Has a Pinterest!
Using Pinterest for business is becoming a wide spread trend throughout the United States. As of October 2013 the popular website logged over 70 million users. Companies like Sephora, Lowe’s and Sony Electronics are all utilizing the site to market their brands. If you’ve never used Pinterest here’s a breakdown of how it works!
Pinterest helps people collect and organize the things they love. Here’s how it works for you.
The Pin Cycle
Pins can be almost anything—a gift, recipe, or even a quote. They’re like little bookmarks people add to Pinterest that always point back to the sites they came from (like yours!) If you add the Pin it button to your site, people can use it to add your stuff to Pinterest.
Boards are where people collect and organize their Pins. Each board tells a unique, hand-crafted story about what that person cares about. People can follow boards whose Pins they like—like yours!
Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for you directly.
Pinterest connects people through shared interests—their passions, hobbies, tastes and values. You can inspire them by using Pinterest in a personal, authentic way.
For a business, Pinterest can be beneficial in several ways. The opportunity to post photographs and links of your products is immeasurable. For Signarama Troy it is a way for us to showcase the many different types of signage we are able to create and produce. Our Pinterest page is geared towards the various projects we have worked on along with signs and other applications that inspire us from other pinners!
To visit Signarama Troy’s Pinterest page go to: http://www.pinterest.com/signaramatroy/
Source: Pinterest.com and Wikipedia.com