Pylon signs are a very common sign option. And they might just be the winner when it comes to signs with a unique name. Some people call them pole signs. But why would you, when you can call them by their own intriguing moniker? They’re immensely popular, as a simple drive around a city will tell you. So, let’s talk about how you can tap into their potential for your business, then we’ll dive into some pros and cons.
Match your sign with what you do
First up, select a pylon sign that makes sense for your particular company. A sign with a visible pole may be appropriate for a pit stop. But if you’re looking to cultivate a sleek, professional image for your brand, you might head a different direction. For a professional company or medical complex, your sign poles might not be visible. You may even choose a sign that’s supported by side brick columns.
Safety is a part of success. Not only do you want to actually be safe, but you also want to appear safe. Which means an ancient, rusty pylon sign that looks like a danger to society doesn’t do you any favors. It may be structurally sound, but if it looks like it’s about to topple over, it’s not helping your company image.
Be tidy & professional
Don’t leave spent light bulbs languishing in your illuminated signs. Maintain signs well and replace as needed. After all, if you want people to know your company is the best choice, let your sign reflect that!
Go for good graphics
Shoot for amazing graphics so your pylon signs will really shine. Naturally, a top-quality structure will look even better when it stars great visuals.
Watch what everyone else does
Observe carefully what the norm is for your area. You’ll notice some spots are full of pylon signs. And if that’s the case, you’re probably in the clear to follow suit. Just give thoughtful consideration before installing pylon signs in an area where it will be the only one of its kind—it might appear out of place (even an eyesore).
Cons of pylon signs
Even though it may seem backward, we’re going to start with the cons of pylon signs before we get to the pros. After all, why not save the best for last?
As you’ll notice below, we’re counting pylon signs’ height as both a pro and a con. This illustrates well the point that good signage is signage that fits its placement location appropriately. The height of a pylon sign could be a negative if it looks obtrusive against the area’s backdrop.
Obviously, pylon signs require a lot of material. Plus, they’ll require knowledgeable designers and installers. Any time you create a tall structure like this, you need to engineer and build it for safety and stability. (Because a sign that puts passersby at risk would be the very definition of a bad sign.)
All of this could mean you have a higher bill for a pylon sign than for some other, smaller types of signage. However, it may be well worth it.
When you choose illuminated signs, you elect to be visible to customers round the clock. Generally, that’s a great thing. Customers will always be able to find you, even on the darkest of nights. However, there is a drawback to this otherwise positive situation.
Your illumination won’t be foolproof. And if one light goes out and the others continue to shine, the result is a sign with a completely new message. Depending on your sign’s letters, this could transform the sign into simply a visibly broken one displaying a nonsense word. Or it could actually create a humorous new word. In which case it might not be all bad—after all, making customers laugh is often a good thing.
Nevertheless, when the lights do go out (or anything else occurs for that matter), your repair efforts could be a little more difficult than with a shorter sign.
Pros of pylon signs
As sign professionals, of course, this is the moment we’ve been waiting for. Naturally, we like to extol the virtues of signage. So, it’s time to talk pros of pylon signs.
Is your company surrounded by businesses, signs, roads, trees, & shrubs causing you to worry that your signage will be lost in the busyness? Well, worry no more! There’s a sign specially-designed to rise into the sky, elevating your message for all to see.
If you’re a shopping center, a pylon sign is good news for you. After all, how will you list all the attractions your space offers unless you have significant space to do so? When you have a lot to say, a pylon shopping center sign can offer the sign real estate you need to say it.
When your sign brings both height and space to the table, how could you not be visible? That’s why pylon signs might help if you’re looking to unexpectedly catch the attention of people who didn’t set out to find you.
In certain areas, you might find pylon signs are the sign of choice for quite a few businesses. For instance, shopping malls and gas stations near the highway. And while it isn’t always a wise idea to do what everybody else is doing, when it comes to pylon signs it could be. Shoppers may be used to finding their way around by identifying these tall signs. Going with the flow could help them out.
Pylon signs speak up
Pylon signs are a great option for businesses to be seen. And if you’re about to have one installed for your shopping center, definitely head to How To Create The Perfect Shopping Center Sign To Draw In The Crowds to help you plan a good one. Additionally, as you display your name prominently, check out The Importance Of Brand Awareness To The Success Of Your Business.
The function of signs is quite simple—say something so others can see it. Nevertheless, beyond that basic idea, there are so many ways to get the job done. This is why building signs are just one way to tackle message sharing. Still, there is an array of options available even when you’re on the hunt for building signs.
Building signs are actually everywhere, but you may never have thought of them by that name. In fact, businesses of every type on every street corner use them. So, let’s take a closer look at these signs. But be prepared—once you start looking at building signs, you’ll never see your own city the same way.
Dimensions of building signs
It would be great if we could start dishing out numbers and telling you exactly what length, width, and depth your building sign needs to be. Actually, though, it depends to some degree on what your own situation is. And also on what appearance you’re trying to create.
That said, you should begin your dimension planning by checking for applicable rules. For instance, if you have a business in a suburban shopping center, check what codes or rules apply to you.
So let’s outline some general principles to use as a starting point to consider your sign dimensions. Then, if you’re still not sure about sign size, check with your own sign specialist. After all, if they’ve created signs upon signs upon signs, they may have a thing or two to add.
Select a sign to fit the space
Obviously, you want to do a good job with the space you have. If you have limited space, don’t overload. Instead, go for a sign that’s proportional to the amount of space you’re working with. And steer clear of a sign that would look unbalanced. (Unless, of course, having an oversized name & logo is a calculated part of your branding).
Different types of signs have different depths, too. For instance, illuminated sign cabinets or channel letters will probably be deeper than rigid aluminum sign panels or banners. Yet, that doesn’t mean one is better than the other. Think about it in terms of your own space—will something flush with the building’s surface look better than something 3D?
Also, consider “keeping up with the Joneses.” Or in your case, with other businesses nearby. Let’s say you look around and notice that every business in your strip mall has channel letters of similar size. Well then, you may want to think about doing that too. Whether it’s a requirement or not, the uniformity may help establish a cohesive look in the area.
Solid sizing decisions
In the above strip mall example, you have some sizing ideas to go on. What several others are doing may be a sound choice for you, too. However, you might not always have a benchmark like that to go by.
When selecting a size for your sign, think about this. One of the most important things is for your sign to be seen—by the people who need to see it when they need to see it.
Who needs to see it & when
For a moment, think about the who. Does your sign need to be visible to pedestrians? Or are you trying to reach drivers on a nearby road? Alternatively, is your sign supposed to be reaching out to motorists passing by at 65 mph on a nearby expressway? Obviously, a sign needs to be large enough to effectively reach its target audience from the spot where they’ll be viewing it.
Considering when your target should see your sign might prompt you to think about illumination. If your target is supposed to be able to see your sign at night, then you’ll want it illuminated somehow. Similarly, if you know your target’s going to be passing by your building when driving, be sure you take that into account. For instance, ensure that your sign can be read from the driver’s vantage point at their likely rate of speed.
Now, to tackle the when question from a slightly different perspective, keep in mind that not all building signs are designed for the same timeframe. In fact, while your company name and logo will probably be there for a while, some building signs may be temporary. For instance, you could use a building banner to promote a weeklong sale. Or you could design window graphics for a month-long campaign you’re running.
Note: Some of you may want a more technical perspective on sign dimensions. If so, take a look at the International Sign Association’s Design and Placement of Signs.
Design of building signs
Your sign is so much more than just the materials it’s made of and where it’s placed. Actually, the design is a vital part of the whole picture here. You could have a sign that’s impeccably made but looks terrible. And, frankly, at that point, is anyone really going to care that it’s been faultlessly constructed? If it looks terrible, it looks terrible.
Obviously, you want a sign that speaks well of your business. And you also want a sign that sends the right message. Different types of signs could be better at sending certain messages than others. So take some time to isolate your message—what is the message you actually want your sign to send?
To illustrate why companies might choose different building signs, let’s imagine five situations. Five different companies, five different signs. And we’ll explore how the design of their signs varies.
The Jolly Juice Bar
Here’s a brand-spanking new business located in a busy suburban area. Fresh vegetable and fruit juices are the main attraction. But since they get a lot of lunchtime visits from business professionals working nearby, they also offer sandwiches and salads.
When the Jolly Juice Bar takes stock of their sign options, they know they want something peppy & fresh. Since they sell happy, healthy, great-tasting food, they want their sign to look as happy and healthy as a sign can.
Based on their needs and wants, the Jolly Juice Bar plans for their sign to be made of halo-lit channel letters. Plus, their logo will be right below. And they’re electing to put the channel letters and logo on a raceway instead of straight on the building. They’re choosing bright colors, and they’re thrilled that the halo-lit letters will look cheery and exciting even at night.
Paragon Wealth Advisors
Not too far away from the Jolly Juice Bar is a company owned by 5 financial advisors. The business has been around for 20 years, and it has a loyal client base. Recently, the owners have decided they need to expand their attempt to recruit new clients. Consequently, they’re rethinking their signage.
They operate from an office on the 1st floor of a large multi-tenant office building. Currently, their signage is limited to the wayfinding monument sign outside their building. It notes that clients can find Paragon Wealth Advisors at Suite 101. (And, of course, their glass door says “Suite 101”).
However, they are on the ground floor of the building. And they recently discovered that they would actually be allowed to install a building sign of their own outside their door. Here’s what they’re thinking of: a rigid aluminum sign panel. They’ll want it cut in a custom shape, and they’re thinking they’ll opt for a black field with gold lettering and outlining. Clearly, they need to keep their look professional and trustworthy.
Now, let’s enter the case of Crunch Time. It’s a bare-bones type of gym, just waiting to be discovered by workout enthusiasts who don’t need all the bells and whistles. Since Crunch Time is committed to keeping things low-key by design, they want their sign to be low-key also.
Thus, they’ve opted to use a banner printed with their name and logo. Likely, it will take its place above the main entrance door of their brick building. As for the print on the sign, is it any surprise it will be simple and minimal? Just the words “Crunch Time” alongside the company logo (which is a stack of barbells).
However, this banner building sign is a short-term measure to some degree. Once the company has signed up enough members, it plans to paint the logo straight on the building front.
Data moon is a frantically busy tech startup. They have data management and data analysis solutions for just about everyone. And it seems just about everyone is asking for them. How such a small company handles so much work is anyone’s guess.
Since most of their clients find them via the internet, they’re really not worried about winning deals because of their signage. Still, the whole team agrees that they’d rather come into work and be greeted by a professional sign. (Currently, the outside of the building features blank walls.)
Data moon’s logo is a waxing gibbous with its name curved to fill in the lower left section of the circle. Since the name and logo combination makes a full circle, they’ve decided their sign will be round. And they want a custom cut metal plate. Underneath there will be a second plate that’s black (reminiscent of the night sky). And standoffs will mount the front plate to the rear plate.
Spark Electrical is a supply store for area electricians. Since the advent of online shopping, they have a lot of competition from online stores that sell electrical supplies. However, they do have one advantage—if you buy from them, you don’t have to wait for your product to ship. Thus, they want to attract busy electrical contractors who need their supplies today.
That’s why their priority when it comes to building signs is being seen. They want to be very visible both to contractors looking for them and for those who happen to be driving by. Thus, they decided on an illuminated sign cabinet that’s large enough to see easily from the road. And because they want it to be taken in at a glance, it will be simple. It’ll just have their name and logo (which is a lightning bolt).
Combination signs & more
Of course, some companies will elect to combine different types of signage. As an example, a gas station might have 3D letters on one side of their canopy. But on the other side, they might choose to have the same name/logo painted on the canopy itself.
Even among the options we’ve listed, there’s still plenty of room for personalization. Say you’ve chosen an illuminated sign cabinet for your company. Of course, you’ll be able to choose what the front panel will look like. But you may also be able to choose whether it will be squared-off or rounded at the edges.
Similarly, even a basic rigid aluminum sign panel will have design options to offer. For instance, you may be able to choose among different colors, fonts, finishes, and even shapes.
Installation of building signs
There are some signs that you don’t want to try to install on your own. Generally, if it requires a bucket truck, ladders, and scaffolding, you might think about steering clear. Still, don’t worry about it, there are companies who specialize in this kind of work. Chances are, just like manufacturing a sign is something you need an expert for, so is installation.
One thing you can do is find a company that does both the manufacturing and installation of your signs (and maybe even the design, too). This makes it a one-stop shopping experience for you. And your company will be with you and your sign from the ground up so to speak. It could even make them more invested in the project.
Installed by an expert
When it comes to the installation of building signs, hiring an expert means you should be getting someone who knows how it’s done. Plus, if they’re the ones who manufactured your sign, then they may know more about that particular sign and how to install it.
However, there may be times when you can install your sign on your own. For instance, in the case of a large banner on an exterior wall, you may be able to tackle the job yourself. It could call for screws & grommets, or you may want to use hooks.
And here’s another thing to keep in mind with installation—find a company that’s licensed and insured. For one thing, heavy machinery and heights carry inherent dangers. Thus, you want a company that will handle them responsibly. Additionally, you want a company that will take responsibility if things go wrong on their watch. And, obviously, you want to find a company that has any required licenses to operate.
Keep in mind
Before installing signs, you’re responsible to be sure you’re following local guidelines—applicable codes or rules for the area you’re in. Your sign specialist may be able to help here. And we recommend selecting a company that’s knowledgeable about local rules and regulations. That way, it could ease up some of your job.
Not just any sign
Once you’ve decided to use building signs to reach your customers and clients, there’s still plenty to do. Of course, you’ll need to design a sign that presents your business in the right light. So check out The Importance Of Good Signage & The Psychology Behind How It Works to get you thinking. Also, take a look at Tips And Tricks To Creating The Most Effective Signs For Marketing.
When you want to reach people with a message, a sign is an obvious choice. Unlike speaking word of mouth, a sign can communicate without constant human input. Yard signs in Detroit are just one way to do this. And they have plenty of applications—some you may not have thought of!
First, the obvious use
There’s one common and well-recognized use for yard signs that surfaces every time an election rolls around. That’s right, political signs. Used to show support for a favorite candidate, they crop up cyclically in neighbor’s yards and by the side of the road. Still, the popularity of using political yard signs may be waning.
However, there are plenty of other uses for these small signs—from business promotions to community events. We’ll dig into some below. But even these possibilities aren’t the extent of your options for yard signs.
Raise awareness for people or issues
While signs can take sides for a politician, they can also be used to promote policies as opposed to people. And some of these issues could even be bipartisan. For instance, a local group could use them to create awareness of a contested local-interest topic. Here’s a Virginia community where signs are lobbying for firefighters’ interests.
Promote community events
Additionally, you can put signs to work letting the community know about events they might want to attend. Even if you’re advertising your event elsewhere (like social media or bulletin boards) yard signs can still inform and remind. Here’s an Ohio community tapping into the power of yard signs—for a community yard sale.
Give directions with yard signs in Detroit
Of course, any time you’re trying to get to a destination, you need directions of some sort. Sometimes, you know based on prior experience. And other times, the GPS is invaluable. But what about the times that you’re almost all the way to your destination, yet need some indicators at the last moment? You’re just not sure which driveway entrance to use or where to park.
Well, as a business or individual you can take some of the guesswork out of problems like these for your patrons or guests. Don’t leave the poor drivers to figure it out for themselves. Instead, use yard signs to make directions clear. Placed by the edge of the road, they can tell guests where a birthday party is. Or, they can point patrons toward the main entrance of a business.
Use yard signs for your business
Since businesses want to communicate with current and future customers, they can put yard signs to work, too. Real estate agents might promote an open house using a yard sign. A company recently moving into the area might use a yard sign to announce that they’re “Now Open.”
Plus, if a company isn’t very visible from the nearby road, they could choose a yard sign with their logo. Placing it near the road could alert people passing that the company is there, even if their storefront isn’t visible.
And businesses can also use road signs to let customers know about one particular product or service among the many they offer. For instance, a medical clinic might promote its sports physicals with a roadside sign. That way, athletes or parents passing by will know that the clinic offers this specialized medical exam.
Yard signs in Detroit could even give a boost to small businesses operating out of the owner’s home. For instance, if you keep honeybees and have honey to sell, a roadside sign could help. Your neighbors might drop by for some. And drivers might stop as they pass by your house.
Yard signs in action
For those of you who like to see things in action, here are some yard sign examples. Yard signs have been used for:
Yard signs can also be used more than one way, too—as Xavier Cortada’s idea to upcycle spent political campaign signs demonstrates.
Shoot for a successful sign experience
As you create a great yard sign, remember to check on any rules and regulations that apply. This could include any ordinances set by the locality you live in. And it also could include any restrictions imposed by your HOA if you have one. Check ahead of time, so you don’t end up with any surprises after the fact.
Here’s another thing to consider. Unless your yard signs are designed to get the attention of pedestrians, you may want to make sure your vital information is large enough for passing drivers to see. For one thing, you don’t want your communication to be fruitless because drivers couldn’t see it. Plus, you don’t want your sign to cause an accident because a driver was trying so hard to see it.
Your sign company may offer design services in addition to their manufacturing. If so, they may be able to assist you here. See if they have wisdom to share in determining the optimal size for your sign’s text and other elements.
Say it with yard signs in Detroit
Whatever your message, consider using yard signs in Detroit as a way to get your message to your audience. From invitations to open houses or alerts about special promotions, get these signs in on the action. Create your signs thoughtfully, too. Learn more with The Importance Of Good Signage & The Psychology Behind How It Works. Or check out our Tips And Tricks To Creating The Most Effective Signs For Marketing.
A business owner looking for signs is like a kid in a candy store. There is a vast variety of options to choose from. Each of them is better for reaching specific goals. That’s why it’s critical to know your stuff before selecting a product.
Whether you want to provide some information or want to promote your company, it is essential to do a bit of research. Read on to learn more from our guide to types of signage and their uses.
Types of signage
The options that we are going to discuss fall into several categories. Here are a few of the primary groupings:
- Outdoor signs: These items are some of the most critical assets in an advertiser’s toolbox. They are all about increasing exposure. Often they will be placed right outside your physical location. Otherwise, they can be put up in strategic spots in the local area.
- Indoor signs: You can use indoor signage for a variety of purposes. They typically work best at your physical location. Many of them are aimed at informing potential customers about things. Other times they are meant to advertise specific aspects of the business.
- Persuasive signage: One of the most exciting uses of signage is to promote your business, service or product. So many products are made primarily to do this. They are great at persuading your customers to engage with your company in some way.
- Informational signs: Remember that not all signage is meant for advertising. You also need a platform to convey info through. This group includes things like way finders, directional signage, and menu boards among other things. They will often be at or near your place of business.
Deciding which of these groups will work for you can be a fantastic place to start. Let’s move on to looking at the specific types of signage in more detail.
1- Window graphics
The first kind of signs that we are going to talk about is window graphics. They are usually made from vinyl or perforated vinyl that has images printed on it. You fix them to your store’s window.
There are tons of customization options to work with. If you want to, you can use graphics that cover the entire space. Otherwise, you can go with smaller images or a few lines of text, whatever suits your goal.
This striking platform has more than one purpose. Because it is part of your physical location, it can become part of the decor for your storefront.
On top of this, you can use it as promotions for your products or services. You can use them to increase walk-ins to your location. Or you can use them to convey information like your trading hours.
2- Murals and wraps
These are another product type that you can place on the wall of your storefront.
Manufacturers mostly print these wraps on vinyl. This material makes the surface look shiny and vibrant.
But it’s vital to try to have yours professionally done. You don’t want it to become shabby too quickly and drag down the appearance of your storefront. Well-made examples of these signs are water resistant so that you can clean them with water and soap.
Murals and wraps are a great option if you want to spruce up your store. You can advertise aspects of your business, focus on aesthetic appeal, or aim to inspire.
3- A-frame sidewalk signs
Sidewalk signs are outdoor products, which are lightweight and cost-effective. Besides this people love them because they can be moved around as you want.
It is all about grabbing passersby attention. So, make it pop. Use catchy phrases and vibrant colors to draw people’s eye.
You can usually put them on the sidewalk in front of your physical location. Or in the vicinity of your store. These are the areas where it will have the most impact.
Here are a few productive uses of A-frame sidewalk signs:
- You can use them to point potential customers in the direction of your business. Put it at the other end of the street and indicate the route to your place.
- Print your menu on the sign. Customers find it super convenient when they can see what’s on offer without even stepping foot in the restaurant.
- Use the board to inform customers about your trading hours and other important info.
- Show-off in-store promotions and specials. It can be the ideal way to entice potential customers to support your business.
4- Vehicle graphics
Talk about moveable. You don’t get much more mobile than that vehicle graphics. They are wraps that you can have fixed to any means of transport.
If you have business vehicles, you can mark them with these. But you can even stick them onto your own automobiles for extra exposure.
The best feature of these signs is that they will move around wherever you go without any extra effort. You can use them to promote your business and distribute important info like your contact details and location.
A pro tip is to go for laminated wrapping material. This can boost its lifetime and give you much more value for your money.
5- Floor graphics
In contemporary advertising and business, any and every surface is fair game – this includes floors.
Floor graphics are a great resource that you can use. You can use them to point out directions or specials in your physical location. But they also make brilliant advertisements.
Make sure that you get decals with heavy duty laminate to keep them in tip-top shape.
Don’t be afraid to get creative. There are no limits to what you can do with these products. Here are some fantastic graphics examples to inspire you.
6- Banner Signs
One of the most popular signage products is banners. They don’t go out of style.
A key benefit of this product is that they are low cost yet they can be super useful.
Banners are commonly used to advertise events like conferences or opening events. However, you can also use them to promote your business on a longer-term basis.
The signs are extremely customizable. Printers usually have a wide range of sizes, shapes, and every color under the sun available.
You can use them inside or outside. But make sure that you let your printer know beforehand how you plan to use your banner. And ask if the company has heavy duty material for outdoor spaces.
7- Safety signs & decals
All businesses need to take necessary safety precautions. An essential part of this is to use symbols to warn of any hazards or inform people of any rules that are there to keep everyone safe.
There are policies which indicate what signage each business should put up.
Here are a few possible signs:
- General danger signs
- Electrical safety sign
- Biohazard sign
- Chemical hazard sign
- High voltage warning
- Fire escape signs
You can have these printed on aluminum-backed boards or sticker type decals.
Take a look at this article for more information on safety signs that you need in your business.
No matter what your business is, you will be looking for a way to inform people about your name. It is usually put up right in front of your physical location on the wall. One way to do this is to use letter signs.
You can use these to spell out anything you want, and you can even choose the font.
Dimensional ones are 3D signs that can help you make sure that your name stands out.
Channel letters are plastic or aluminum. They are also three dimensional. But what makes them different is that they are lit up in some way. You can light them up with neon or LED from the back or front.
9- Monument signs
Another exterior sign is monument signs. These are freestanding pieces that generally sit low down on the ground.
You really have lots of options with these boards. Mostly you will have control over the sign and the actual base on which you fit it. The structure is often built from masonry or a combination of this and metal.
These signs tend to look very prestigious and grand.
You can use them to indicate the name of a business, directions, or a place.
10- Pylon signs
Pylon signs are also a freestanding structure. Most essentially, they are board that you place on top of a pole or poles. But other than that, the sky’s the limit.
Like with many other signs you can customize these from top to bottom. You can decide on the size, shape, height and even amount of boards on the pole. For example, many office parks or shopping complexes have a tall pylon sign with different sections for every business.
Therefore, these products can be used to give directions, advertise something or inform people of a place’s name.
11- Yard signs
If you are looking for a temporary solution, yard signs can be the way to go. These products are boards corrugated plastic called coroplast on which you can print graphics or information.
Lightweight and water-resistant these pieces give you real bang for your buck. They can work well if you are working on a budget. You can typically secure them to some poles and move them around as you need them.
All of these features means that they are particularly popular with real estate agents to advertise specific properties. Yard signs are brilliant for events too.
12- LED message centers
But what if you are looking for a sign that can be changed daily or even more than once a day?
Electronic message centers could be the right choice for you. They are computerized boards which display messages in LED lights. Letters and numbers can move across the screen or flash in turns. So there is almost no limit as to how much content you can display.
Their most common purpose is to convey essential messages or information. That is why schools, churches among other organizations love to use them.
You can mount the LED section of the board on a sign that gives more information like the name of the business.
13- Menu boards
Nowadays, running a successful restaurant is about more than just cooking delicious food. It also requires effective promotions and a pleasant atmosphere.
A core part of any restaurant, takeaway, or cafe is their menu board. It is an essential piece of signage which tells your customers everything they need to know about your menu. That is why it is vital that it fits the personality of your business and appeals to your clients.
The following are four common types of menu boards:
- Static-printed menu boards: These are a great option for places whose menu doesn’t change often. Owners often put them into snap frames so that they can change them out when they do make changes. They are very inexpensive.
- Dry erase menu board: These are signs that manufacturers print on a laminate material. You have the ability to write on these, erase specials, change prices, and so on. These are the product for you if you make frequent changes.
- Magnetic menu boards: People make this product out of magnets so that you can exchange certain pieces of it. This is why they work well if you offer specific items on specific days.
- Digital screen menu boards: These are the newest menu signs on the market. For many owners, they are the perfect solution because you can change them as often as you want without extra printing costs. You can even show videos on the board.
These are most of the primary types of signage that are available. They cater to all kinds of budgets and goals. But it is by no means an exhaustive list.
We make all of these categories of signs and more at Signarama. And we can help you to turn your vision into reality. For a complete list, here are the types of signage that we offer.
Besides choosing the right product, it is crucial that you focus on every aspect of the sign’s design. It is a vital part of making it as impactful as possible.
Detroit Fleet Graphics…the way to stay in the eye of your consumer!
We all know the importance of advertising for our companies but many people are just starting to understand the best ways to do so. Sure there are business cards, company filers, and even door to door face time, but in today’s busy life, fleet graphics are one of the best ways to get your business recognized.
Imagine sitting at a stop light waiting impatiently for it to turn green when you notice a truck pass buy with plumber graphics on the side of it, you grab your phone and dial the number on the side because your sink at home has that everlasting drip and you need it fixed. Your problems are solved and you aren’t even to work yet…
Now picture being the owner of the plumbing company that just received a phone call from a guy sitting at a stop light that saw your vehicle drive by him leaving a previous job. Him, being only one of the twenty at the intersection that saw it, called and booked an appointment for later that evening and just like that you have another job!
That is just one example of how fleet graphic can change your business, and build your reputation by your drivers just simply doing their jobs.
What are fleet graphics?
- Fleet graphics are basically a uniform graphic that is applied to all of your company vehicles so they can gain exposure for your business while they are off company premises.
- Fleet graphics by Signarama Detroit are vehicle graphics that can be applied and removed from any vehicle with no damage being done to the original components of the vehicle.
- Fleet graphics can be as large and bold or small and subtle as you would like but either way they will make a statement to the customer.
What will fleet graphics do for your business?
- Whether you have two or one-hundred company vehicles; you’re a big trucking fleet or a small business, fleet graphics are the way to help boost recognition for your brand and stay in the eye of the consumers they service.
- Fleet graphics will put your customers at ease when they see your vehicles pull into their driveways, because they have instant recognition of who you are.
- Fleet graphics will keep your name out in the public eye all hours of the day as a constant reminder that your business is out there and ready to help.
At Signarama Troy we are here to help you get your business recognized. Our team of fleet graphic specialists is ready and waiting to get started on wrapping your vehicles and make your advertising budget worth every penny!
What is Digital Signage?
Digital signs are like having your own TV station to advertise to your customers inside your place of business.
Digital Signs are primarily used to communicate sales, promotions, and help up-sell customers on the establishments various products and services. They act as a modern day sales person. Consumers don’t mind watching a screen to learn about new products and promotions and in fact most find it quite enjoyable. They also serve to increase marketing compliance for many organizations such as banks and reduce printing costs.
Digital signs are not a TV or picture slide show. They are something far more unique that. Digital signs are referred to as Social Television most frequently. This newer form of media is a remote controlled distribution of media across a network of displays. It is most often found in high traffic areas with larger dwell times. You commonly see them at public venues or at point-of-purchase. Signarama Troy | Metro Detroit’s Digital Signage System can play most any file type and even do really cool things like integrate with live TV or live updates from your Facebook wall. If you can dream it, our talented staff of developers and designers can do it.
The only thing that matters is that it does the job it sets out to do. Here are a few numbers that may grab your attention and prove the effectiveness of digital signs.
An Arbitron study surveyed 1,400 shoppers about Digital Signs.
- 81% of shoppers remember the content.
- 40% of shoppers more likely to purchase.
- up to 700% sales lift on new item intros.
A National Restaurant Association study of Digital Menus revealed:
- 49.1% Lowered Costs on Menu Changes
- 47.2% Increased Customer Satisfaction
- 37.1% Increased Sales of Promotional Items
- 37.7% Improved Operational Efficiency
- 18.9% Increased Sales of High Margin Items
- 42.3% Recouped Their Investment Within 1 Year.
- 89.5% Recouped Their Investment Within 2 Years.
- 100% of Restaurants Saw a Sales Lift.
At Signarama Troy/Metro Detroit, we strive to use the latest and greatest materials to produce signs. Lately, the trend has been to utilize more materials which can be recycled or re-purposed. Our goal is to leave less of a carbon footprint and follow the trends of our industry. There are several benefits to recycling including We are currently working with a new company to aid our facility in recycling more and more materials we have as scrap. Our suppliers and vendors have taken notice as well, and are pushing these trendy products to us. The latest material we have come across is FiberMate™ Recyclable Rigid Print Media.
FiberMate™ is a wood fiber panel with a white water-based UV print coating known as Eco-Finish™ on both sides. The white Eco-Finish print coating is designed to provide excellent ink and paint adhesion on both sides allowing for double-sided printing application. Made in the USA, this material is made of 100% recyclable fiber and can be recycled in either “wood” or “paper” waste stream (assuming printing ink or mounting material is recyclable).
The material is very versatile in its applications. FiberMate™ Recyclable Rigid Print can be used for P-O-P displays, exhibits & kiosks, framing, and other signage. Available in two sizes, 3.2mm and 5.5mm both in a 4’x8′ sheet, the options are endless and large enough to accommodate just about any signage need. At Signarama Troy/Metro Detroit we are capable of using the composite sheets for digital printing, painting, saw cutting and routing.
Interesting Recycling Facts – Paper
- Recycling 1 ton of paper saves 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4000 kilowatt hours of electricity. This is enough energy to power the average American home for 5 months.
- The process of recycling paper instead of making it from new materials generates 74 percent less air pollution and uses 50 percent less water.
- Manufacturing recycled paper uses 60 percent of the energy needed to make paper from new materials.
- Over 73 percent of all newspapers are recovered for recycling. About 33 percent of this is used to make newsprint the rest is used to make paperboard, tissue, or insulation.
- A little more than 48 percent of all office paper is recycled. This is used to make writing papers, paperboard, tissue, and insulation.
For more information on FiberMate™ Recyclable Rigid Print please visit: http://graphicdisplayusa.com/en/articles/fibermate-product-literature-samples-describe-new-recyclable-rigid-print-media/
For more information on the benefits of recycling please visit: http://www.benefits-of-recycling.com/interestingrecyclingfacts/
Get noticed with a customized pop-up tent from Signarama Troy! For your business or personal use, a custom pop-up tent is more than just an expense, it’s an investment which represents you! From conception to completion our team of experts can help you create a tent just right for your needs. We have many options of colors and sizes to choose from.
Custom pop-up tents set up very easily and break down, with the canopy in tact, into a very compact space. Many come with a case for ease of transport as well. They are lightweight and set up in typically under 10 minutes.
When providing you with a quote for a customized pop-up tent, there are many factors that effect the price. Size, number and location of imprints, and colors all have an impact on costs. Common sizes for a pop-up tent are 10’x10′ and 20’x20′. You should choose the size based on where you are setting the tent up and how often you will be able to use it.
Any corporate logo, team name, group affiliation, or other type of image is right at home printed on one of our high-quality custom pop-up tents. Once you’ve selected the perfect canopy, we can take any graphic or image and turn a canopy into an amazing custom tent. Here’s some ideas on where you can use your pop-up tent!
Get noticed with a customized pop-up tent from Signarama Troy by using one at:
- Trade Shows
- Outdoor Concerts
- Corporate Events
- Car Shows
- Food Tents
- Festivals & Fairs
- Craft Shows
- Garage, Yard & Estate Sales
- Graduation, Birthday & Anniversary Parties
Summertime typically means construction time on highways and local roads! Especially in the Metro Detroit area! At Signarama Troy we have been producing many forms of temporary construction signs for various uses throughout area roadways. A-frame signs are a great way to prominently give drivers direction and warn them of upcoming slowdowns or detours. They can be used in many different ways on the road, sidewalks, and driveways. The signs to the left are an example of temporary construction signs for an oil company to warn drivers of venting and flaring off pipeline maintenance. This example shows a yellow frame with black ready to apply vinyl applied directly on the board. We can completely customize your sign to be tailored to your needs. We offer several different types of A-frame signs to express just the right message!
Another option for temporary construction signs is to use coroplast. Coroplast is a fluted, lightweight plastic that is waterproof and durable outside. You can also use a banner to affix to fencing around the perimeter of a construction site. Any way you choose to have your temporary construction signs made, Signarama Troy has just the solution you need!
As a friendly warning, use the link below to plan your route around major construction projects throughout Michigan!