The function of signs is quite simple—say something so others can see it. Nevertheless, beyond that basic idea, there are so many ways to get the job done. This is why building signs are just one way to tackle message sharing. Still, there is an array of options available even when you’re on the hunt for building signs.
Building signs are actually everywhere, but you may never have thought of them by that name. In fact, businesses of every type on every street corner use them. So, let’s take a closer look at these signs. But be prepared—once you start looking at building signs, you’ll never see your own city the same way.
Dimensions of building signs
It would be great if we could start dishing out numbers and telling you exactly what length, width, and depth your building sign needs to be. Actually, though, it depends to some degree on what your own situation is. And also on what appearance you’re trying to create.
That said, you should begin your dimension planning by checking for applicable rules. For instance, if you have a business in a suburban shopping center, check what codes or rules apply to you.
So let’s outline some general principles to use as a starting point to consider your sign dimensions. Then, if you’re still not sure about sign size, check with your own sign specialist. After all, if they’ve created signs upon signs upon signs, they may have a thing or two to add.
Select a sign to fit the space
Obviously, you want to do a good job with the space you have. If you have limited space, don’t overload. Instead, go for a sign that’s proportional to the amount of space you’re working with. And steer clear of a sign that would look unbalanced. (Unless, of course, having an oversized name & logo is a calculated part of your branding).
Different types of signs have different depths, too. For instance, illuminated sign cabinets or channel letters will probably be deeper than rigid aluminum sign panels or banners. Yet, that doesn’t mean one is better than the other. Think about it in terms of your own space—will something flush with the building’s surface look better than something 3D?
Also, consider “keeping up with the Joneses.” Or in your case, with other businesses nearby. Let’s say you look around and notice that every business in your strip mall has channel letters of similar size. Well then, you may want to think about doing that too. Whether it’s a requirement or not, the uniformity may help establish a cohesive look in the area.
Solid sizing decisions
In the above strip mall example, you have some sizing ideas to go on. What several others are doing may be a sound choice for you, too. However, you might not always have a benchmark like that to go by.
When selecting a size for your sign, think about this. One of the most important things is for your sign to be seen—by the people who need to see it when they need to see it.
Who needs to see it & when
For a moment, think about the who. Does your sign need to be visible to pedestrians? Or are you trying to reach drivers on a nearby road? Alternatively, is your sign supposed to be reaching out to motorists passing by at 65 mph on a nearby expressway? Obviously, a sign needs to be large enough to effectively reach its target audience from the spot where they’ll be viewing it.
Considering when your target should see your sign might prompt you to think about illumination. If your target is supposed to be able to see your sign at night, then you’ll want it illuminated somehow. Similarly, if you know your target’s going to be passing by your building when driving, be sure you take that into account. For instance, ensure that your sign can be read from the driver’s vantage point at their likely rate of speed.
Now, to tackle the when question from a slightly different perspective, keep in mind that not all building signs are designed for the same timeframe. In fact, while your company name and logo will probably be there for a while, some building signs may be temporary. For instance, you could use a building banner to promote a weeklong sale. Or you could design window graphics for a month-long campaign you’re running.
Note: Some of you may want a more technical perspective on sign dimensions. If so, take a look at the International Sign Association’s Design and Placement of Signs.
Design of building signs
Your sign is so much more than just the materials it’s made of and where it’s placed. Actually, the design is a vital part of the whole picture here. You could have a sign that’s impeccably made but looks terrible. And, frankly, at that point, is anyone really going to care that it’s been faultlessly constructed? If it looks terrible, it looks terrible.
Obviously, you want a sign that speaks well of your business. And you also want a sign that sends the right message. Different types of signs could be better at sending certain messages than others. So take some time to isolate your message—what is the message you actually want your sign to send?
To illustrate why companies might choose different building signs, let’s imagine five situations. Five different companies, five different signs. And we’ll explore how the design of their signs varies.
The Jolly Juice Bar
Here’s a brand-spanking new business located in a busy suburban area. Fresh vegetable and fruit juices are the main attraction. But since they get a lot of lunchtime visits from business professionals working nearby, they also offer sandwiches and salads.
When the Jolly Juice Bar takes stock of their sign options, they know they want something peppy & fresh. Since they sell happy, healthy, great-tasting food, they want their sign to look as happy and healthy as a sign can.
Based on their needs and wants, the Jolly Juice Bar plans for their sign to be made of halo-lit channel letters. Plus, their logo will be right below. And they’re electing to put the channel letters and logo on a raceway instead of straight on the building. They’re choosing bright colors, and they’re thrilled that the halo-lit letters will look cheery and exciting even at night.
Paragon Wealth Advisors
Not too far away from the Jolly Juice Bar is a company owned by 5 financial advisors. The business has been around for 20 years, and it has a loyal client base. Recently, the owners have decided they need to expand their attempt to recruit new clients. Consequently, they’re rethinking their signage.
They operate from an office on the 1st floor of a large multi-tenant office building. Currently, their signage is limited to the wayfinding monument sign outside their building. It notes that clients can find Paragon Wealth Advisors at Suite 101. (And, of course, their glass door says “Suite 101”).
However, they are on the ground floor of the building. And they recently discovered that they would actually be allowed to install a building sign of their own outside their door. Here’s what they’re thinking of: a rigid aluminum sign panel. They’ll want it cut in a custom shape, and they’re thinking they’ll opt for a black field with gold lettering and outlining. Clearly, they need to keep their look professional and trustworthy.
Now, let’s enter the case of Crunch Time. It’s a bare-bones type of gym, just waiting to be discovered by workout enthusiasts who don’t need all the bells and whistles. Since Crunch Time is committed to keeping things low-key by design, they want their sign to be low-key also.
Thus, they’ve opted to use a banner printed with their name and logo. Likely, it will take its place above the main entrance door of their brick building. As for the print on the sign, is it any surprise it will be simple and minimal? Just the words “Crunch Time” alongside the company logo (which is a stack of barbells).
However, this banner building sign is a short-term measure to some degree. Once the company has signed up enough members, it plans to paint the logo straight on the building front.
Data moon is a frantically busy tech startup. They have data management and data analysis solutions for just about everyone. And it seems just about everyone is asking for them. How such a small company handles so much work is anyone’s guess.
Since most of their clients find them via the internet, they’re really not worried about winning deals because of their signage. Still, the whole team agrees that they’d rather come into work and be greeted by a professional sign. (Currently, the outside of the building features blank walls.)
Data moon’s logo is a waxing gibbous with its name curved to fill in the lower left section of the circle. Since the name and logo combination makes a full circle, they’ve decided their sign will be round. And they want a custom cut metal plate. Underneath there will be a second plate that’s black (reminiscent of the night sky). And standoffs will mount the front plate to the rear plate.
Spark Electrical is a supply store for area electricians. Since the advent of online shopping, they have a lot of competition from online stores that sell electrical supplies. However, they do have one advantage—if you buy from them, you don’t have to wait for your product to ship. Thus, they want to attract busy electrical contractors who need their supplies today.
That’s why their priority when it comes to building signs is being seen. They want to be very visible both to contractors looking for them and for those who happen to be driving by. Thus, they decided on an illuminated sign cabinet that’s large enough to see easily from the road. And because they want it to be taken in at a glance, it will be simple. It’ll just have their name and logo (which is a lightning bolt).
Combination signs & more
Of course, some companies will elect to combine different types of signage. As an example, a gas station might have 3D letters on one side of their canopy. But on the other side, they might choose to have the same name/logo painted on the canopy itself.
Even among the options we’ve listed, there’s still plenty of room for personalization. Say you’ve chosen an illuminated sign cabinet for your company. Of course, you’ll be able to choose what the front panel will look like. But you may also be able to choose whether it will be squared-off or rounded at the edges.
Similarly, even a basic rigid aluminum sign panel will have design options to offer. For instance, you may be able to choose among different colors, fonts, finishes, and even shapes.
Installation of building signs
There are some signs that you don’t want to try to install on your own. Generally, if it requires a bucket truck, ladders, and scaffolding, you might think about steering clear. Still, don’t worry about it, there are companies who specialize in this kind of work. Chances are, just like manufacturing a sign is something you need an expert for, so is installation.
One thing you can do is find a company that does both the manufacturing and installation of your signs (and maybe even the design, too). This makes it a one-stop shopping experience for you. And your company will be with you and your sign from the ground up so to speak. It could even make them more invested in the project.
Installed by an expert
When it comes to the installation of building signs, hiring an expert means you should be getting someone who knows how it’s done. Plus, if they’re the ones who manufactured your sign, then they may know more about that particular sign and how to install it.
However, there may be times when you can install your sign on your own. For instance, in the case of a large banner on an exterior wall, you may be able to tackle the job yourself. It could call for screws & grommets, or you may want to use hooks.
And here’s another thing to keep in mind with installation—find a company that’s licensed and insured. For one thing, heavy machinery and heights carry inherent dangers. Thus, you want a company that will handle them responsibly. Additionally, you want a company that will take responsibility if things go wrong on their watch. And, obviously, you want to find a company that has any required licenses to operate.
Keep in mind
Before installing signs, you’re responsible to be sure you’re following local guidelines—applicable codes or rules for the area you’re in. Your sign specialist may be able to help here. And we recommend selecting a company that’s knowledgeable about local rules and regulations. That way, it could ease up some of your job.
Not just any sign
Once you’ve decided to use building signs to reach your customers and clients, there’s still plenty to do. Of course, you’ll need to design a sign that presents your business in the right light. So check out The Importance Of Good Signage & The Psychology Behind How It Works to get you thinking. Also, take a look at Tips And Tricks To Creating The Most Effective Signs For Marketing.
A sign is a very common method to let people know where your business is. While business signs vary in appearance and location, many businesses do indeed use them. If you’re faced with the task of selecting a sign for your company, you know there are plenty of options. And your search could have you wondering, What is a monument sign?
What is a monument sign?
Like any sign, a monument sign exists to get a message across. Monument signs are usually mounted on and close to the ground. Likely, you’ve seen a lot of them before. But you may not have known them by that name.
The common signs you see at the edge of a dentist or doctor’s office lawn—those are monument signs. Additionally, you’ll see monument signs marking shopping centers, churches, apartment complexes, restaurants, and banks.
A sign for every kind of company
Unsurprisingly, just like they can mark many different kinds of locations, they can do it in many different ways. Their shapes & sizes vary—as do the appearances they create.
A monument sign outside a professional building might be made of stone or wood (or at least look like it). But not all monument signs will look so upscale. In fact, some LED signs with messages that change from time to time could also be monument signs. Even the popular changeable copy signs with messages spelled out letter by letter could be constructed in monument sign form.
So many signs
In addition to the question, what is a monument sign? there’s also this question. How can you use monument signs? Well, there are about as many ways to use monument signs as there are different types of companies needing signage. If you’re a company, organization, or even a branch of government, a monument sign may be right for you.
All sorts of entities can announce their presence in the neighborhood with monument signs (if they have the proper space). An office complex with multiple businesses in it could use multi-tenant monument signs. And they may even elect to put suite numbers for each company on the sign. That way, clients will know they’ve reached the right complex and can then navigate by the suite numbers.
As we mentioned earlier, changeable copy signs can take their place as monument signs. Thus, you might find them at the edge of a local school’s grounds. Here, they could announce when summer break begins. Then, at another time, they can present the school’s word of the week or promote a reading program.
Using monument signs
Of course, to use a monument sign, you’ll need ground space. First, you definitely want to be sure you’re in the clear as far as local sign ordinances are concerned. Check on this by reaching out to your sign specialist or to your local officials. Once you do this, you can begin crafting a sign that reaches your clients well.
Plus, if your sign is in a lawn, note it will probably look better if the lawn around it is well maintained. And some good landscaping might work in your favor, too.
Choose wisely where your monument sign will be located. Likely, you’ll want it visible from the road. And you’ll probably want the vital text to be large enough for your clients to see even if they’re driving. Additionally, ensure your monument sign is the right height and note that nearby trees or shrubs won’t obscure it.
Your sign says more than the words
Next, try to match the appearance of the sign with the impression you want viewers to have of your business. Let’s say you’re a wealth management company. As such you want to be perceived as a trustworthy source for high-income clients. Thus, be sure you craft a sign that radiates this. Go for something respectable.
Likewise, if you’re an up-and-coming tech company, you may shoot for a different look than a local historical society would. While the historical society might choose a sign flanked by red brick columns, you may not. In fact, you might lean more toward an asymmetrical metallic monument sign. You may feel its sleek minimalism reflects your commitment to using modern technological solutions to simplify your client’s processes.
Select a sign & let it speak up
Once you’re armed with information to answer your question What is a monument sign? your job isn’t over. Now, you can work on identifying what type of monument sign would work the best for your needs. In fact, you may even want to run the question by a good sign company in your area. And if you’re looking for help designing your sign, check out 6 Elements You Must Include On Your Sign | Tips On Layout & Design.
Sports play a large role in American culture today. Whether your favorite sport is baseball, football, hockey, basketball, soccer, golf, or even Ultimate Frisbee, sometimes you want to show your team spirit. That’s where signs come in. Signs are a great way to say what you want to say. And you can say it without tiring out your voice or being present in-person the whole time.
Obviously, Detroit has a lot to offer when it comes to sports. With the 4 major leagues represented in the city, you might say Detroit has all the sports. Need convincing? Take it from Click On Detroit: Pistons move makes Detroit only North American city with 4 pro teams in its downtown.
Thus, the city not only has teams, but it also has team spirit. And when you want to express your team spirit, what better way than with a sign? Maybe you’re looking for something to display outside your house or your company. Or it could be time for a sign outside—so it can be seen by pedestrians and drivers, too. Whatever you want to say, let’s look at some signs that can reflect how you feel about your team.
Say it outside
When you need to align yourself with your team outside a building, you have several options.
LED sign – Start with an LED message center. Here’s a sign option that’s perfect for those of you who want to change the message from time to time. (Or even change the message frequently). With an LED sign, you can personalize the sign to celebrate team wins. And your company can build rapport with the community by celebrating the victories of local school or community sports leagues.
Monument sign – Sometimes, you may need a sign that isn’t going to change—something with an air of permanence. Let’s say you’re celebrating a team accomplishment like a series of victories, for instance (maybe even years of victories). Then a monument sign might be the order of the day. From its spot at the entrance to a city or district, it can announce “Welcome to ___ (name of team) Country.” Or it could list an achievement like your number of championship wins.
Parking signs – Sometimes you have to mark your turf. And for sports fans that could include their parking spaces. So, you might just be looking for a playful parking sign that restricts a space to vehicles transporting fans of a particular team. For instance, you might need a “Parking for Detroit Lions fans only” sign.
Say it inside
When what you say is going to be inside a building, you still have more than one way to go. Check out these ideas.
Wall murals – What better way to commemorate something like NBA championship wins than with a whole wall? Wall murals are eye-catching and give you a lot of space to work with. Also, if you’re looking for something hard to miss, then you should definitely keep this option on the table. (Or should we say “on the wall”?)
Floor graphics – No walls available in your space? Then how about finding an underused area to show your team spirit—namely, the floor.
Meeting & event signs – If you’re celebrating your team at an indoor event, plan ahead and get event signs customized for the occasion. For example, secure printed table covers, photo standups, or pop-up displays.
Inside, outside, everywhere
Some signs can help you speak up inside or outside. See if any of these signs is right for your business or home.
Banners – Here’s a way to communicate the joy and celebration surrounding a win. Plus, banners can also share your message of support—letting your team know you stand behind them. You can use them for parties or even to let others know about a sporting event. And you can get them in on the action congratulating a team or even a particular player.
Neon signs – When we say neon signs, the illuminated window signs that tell customers a business is open may come to mind. But that’s not their only application. Neon signs could take their place outside or inside your building, shedding fan fervor and light at the same time.
Learn & dive in
Maybe all this sign talk has you curious about what type of signs are out there. So head to A Comprehensive Guide To The Different Types Of Signage & Their Uses to learn more. And if you’re ready to get started on a sign, you need a sign company. Be sure to check out What To Look For From A Sign Making Company + Questions To Ask
When you want to reach people with a message, a sign is an obvious choice. Unlike speaking word of mouth, a sign can communicate without constant human input. Yard signs in Detroit are just one way to do this. And they have plenty of applications—some you may not have thought of!
First, the obvious use
There’s one common and well-recognized use for yard signs that surfaces every time an election rolls around. That’s right, political signs. Used to show support for a favorite candidate, they crop up cyclically in neighbor’s yards and by the side of the road. Still, the popularity of using political yard signs may be waning.
However, there are plenty of other uses for these small signs—from business promotions to community events. We’ll dig into some below. But even these possibilities aren’t the extent of your options for yard signs.
Raise awareness for people or issues
While signs can take sides for a politician, they can also be used to promote policies as opposed to people. And some of these issues could even be bipartisan. For instance, a local group could use them to create awareness of a contested local-interest topic. Here’s a Virginia community where signs are lobbying for firefighters’ interests.
Promote community events
Additionally, you can put signs to work letting the community know about events they might want to attend. Even if you’re advertising your event elsewhere (like social media or bulletin boards) yard signs can still inform and remind. Here’s an Ohio community tapping into the power of yard signs—for a community yard sale.
Give directions with yard signs in Detroit
Of course, any time you’re trying to get to a destination, you need directions of some sort. Sometimes, you know based on prior experience. And other times, the GPS is invaluable. But what about the times that you’re almost all the way to your destination, yet need some indicators at the last moment? You’re just not sure which driveway entrance to use or where to park.
Well, as a business or individual you can take some of the guesswork out of problems like these for your patrons or guests. Don’t leave the poor drivers to figure it out for themselves. Instead, use yard signs to make directions clear. Placed by the edge of the road, they can tell guests where a birthday party is. Or, they can point patrons toward the main entrance of a business.
Use yard signs for your business
Since businesses want to communicate with current and future customers, they can put yard signs to work, too. Real estate agents might promote an open house using a yard sign. A company recently moving into the area might use a yard sign to announce that they’re “Now Open.”
Plus, if a company isn’t very visible from the nearby road, they could choose a yard sign with their logo. Placing it near the road could alert people passing that the company is there, even if their storefront isn’t visible.
And businesses can also use road signs to let customers know about one particular product or service among the many they offer. For instance, a medical clinic might promote its sports physicals with a roadside sign. That way, athletes or parents passing by will know that the clinic offers this specialized medical exam.
Yard signs in Detroit could even give a boost to small businesses operating out of the owner’s home. For instance, if you keep honeybees and have honey to sell, a roadside sign could help. Your neighbors might drop by for some. And drivers might stop as they pass by your house.
Yard signs in action
For those of you who like to see things in action, here are some yard sign examples. Yard signs have been used for:
Yard signs can also be used more than one way, too—as Xavier Cortada’s idea to upcycle spent political campaign signs demonstrates.
Shoot for a successful sign experience
As you create a great yard sign, remember to check on any rules and regulations that apply. This could include any ordinances set by the locality you live in. And it also could include any restrictions imposed by your HOA if you have one. Check ahead of time, so you don’t end up with any surprises after the fact.
Here’s another thing to consider. Unless your yard signs are designed to get the attention of pedestrians, you may want to make sure your vital information is large enough for passing drivers to see. For one thing, you don’t want your communication to be fruitless because drivers couldn’t see it. Plus, you don’t want your sign to cause an accident because a driver was trying so hard to see it.
Your sign company may offer design services in addition to their manufacturing. If so, they may be able to assist you here. See if they have wisdom to share in determining the optimal size for your sign’s text and other elements.
Say it with yard signs in Detroit
Whatever your message, consider using yard signs in Detroit as a way to get your message to your audience. From invitations to open houses or alerts about special promotions, get these signs in on the action. Create your signs thoughtfully, too. Learn more with The Importance Of Good Signage & The Psychology Behind How It Works. Or check out our Tips And Tricks To Creating The Most Effective Signs For Marketing.
There’s so much to be done when planning a wedding. Of course, you want all the details to be accounted for on this delightful occasion. You know you’ll need to have a venue and probably food plans in addition to sending invitations and planning the ceremony. Here’s one other detail to put on your wedding to-do list—acquiring your custom signs. From the cheery “Mr. & Mrs.” signs to directional signs letting everyone know where to find the seating or the food, remember to plan your signs alongside everything else.
Let guests know
Your guests are giving you the gift of their presence, so go ahead and give them a gift of your own—the gift of knowledge. Make it easy for them to determine where they and their contributions, like presents, should be at any given time. Of course, for some events (like the ceremony), the program will help with this. However, another helpful key can be the signage you provide for your wedding event.
Signs may make your guests feel more comfortable—easily pointing out where they’re supposed to sit or drop their gifts, for instance. Let’s dive into some possibilities.
Here, directional signs could be the order of the day. Depending on the size of the venue you’ve chosen, guests may need to be pointed from the parking area to the ceremony seating. Plus, signs can also be useful for the seating area itself—informing guests whether they’re supposed to seat themselves and if so, on what side they should sit.
While a rehearsal may be informal enough that you don’t feel you need directional signs, it could be a great time for a sign test run. In addition, it might be a good opportunity to knock out some of your set up ahead of time. Placing directional signs before the rehearsal might be just the way to iron out any ambiguities and to get signs all ready for the actual event.
Certainly, there are plenty of differences that could affect your sign situation based on the venue you choose. A sprawling location may need more directional signs than a compact space (in a small space, guests may simply be able to follow the sound of the other guests’ voices). But even in a compact location, there are still plenty of sign options. For instance, you may put signs to work marking the space where gifts should be placed. Or you might hang creative “Mr. & Mrs.” signs that celebrate the recently-tied knot.
Unlike the wedding and the reception (and possibly the rehearsal) which could all be in the same location, the shower will most likely take place somewhere else. Again, that could call for signs to point the way—indicating which driveway, home, or hallway guests should head for. Signs can list the order of events which could take some pressure off hosts to bring guests up to speed. And, of course, they can also point out relevant areas like where coats should be hung, presents should be left, food should be placed, etc.
Creating signs equal to the occasion
Now a special event calls for special signs, so what are some examples of custom signs you may want to create for this wedding? As we’ve already mentioned, you may want Mr. & Mrs. signs or signs that say Drinks, Food, or Gifts in the appropriate locations. But don’t think you’re limited to “necessary” signs like those. Actually, your sign could have more than just the who, what, & when of your event. Maybe you’d like a custom sign displaying a happy sentiment or quote.
Signs every which way
Once you’ve decided what words your sign should display, there are other questions too. How will you display your stand? And what material should it be made of? There are plenty of display options for you including:
- Placing a sign on a sign stand (either in portrait or landscape orientation)
- Using an A-frame sign
- Creating a sign on a stake to be pushed into the ground
- Painting/drawing your sign in a picture frame that can be propped up against a nearby bush
- Creating a custom pallet sign
- Using a string or wire to hang a sign.
And when it comes to your sign material, have a little fun experimenting with surfaces. There are plenty of ways you could go with wood for instance — a more polished wood for a classy look perhaps or a rustic upcycled piece to add a country touch. Glass or plexiglass are surface options, too and could even give you the chance to display a gorgeous floral arrangement behind the writing.
More isn’t always better
When designing your custom sign, don’t feel pressured to cram a lot into your space. Sometimes, a simple statement could be more striking than several lines of text. And of course, you want your signs to blend with the rest of your decor — like whimsical signs for a lighthearted event; rustic signs for an outdoor, country event; and striking black and white for formal elegance, perhaps.
Remember that you can use different fonts. However, pick fonts that work well together. Ensure all writing is legible, too. Plus, you might even choose to hire a professional hand letterer to take your sign to the next level. They have the ability to turn a project that is beautiful in your mind’s eye and turn it into a lovely item in the real world.
Get off to a good start
Whether you’re creating the signs yourself or getting some help from a sign professional, start early to avoid a pile-up of work as the event date approaches. And if you still haven’t chosen a location for your wedding event, take a look at our party venue ideas. Plus, remember to enjoy the whole process! Have fun on the day itself and as you prepare for everyone involved to have a great time.
A business owner looking for signs is like a kid in a candy store. There is a vast variety of options to choose from. Each of them is better for reaching specific goals. That’s why it’s critical to know your stuff before selecting a product.
Whether you want to provide some information or want to promote your company, it is essential to do a bit of research. Read on to learn more from our guide to types of signage and their uses.
Types of signage
The options that we are going to discuss fall into several categories. Here are a few of the primary groupings:
- Outdoor signs: These items are some of the most critical assets in an advertiser’s toolbox. They are all about increasing exposure. Often they will be placed right outside your physical location. Otherwise, they can be put up in strategic spots in the local area.
- Indoor signs: You can use indoor signage for a variety of purposes. They typically work best at your physical location. Many of them are aimed at informing potential customers about things. Other times they are meant to advertise specific aspects of the business.
- Persuasive signage: One of the most exciting uses of signage is to promote your business, service or product. So many products are made primarily to do this. They are great at persuading your customers to engage with your company in some way.
- Informational signs: Remember that not all signage is meant for advertising. You also need a platform to convey info through. This group includes things like way finders, directional signage, and menu boards among other things. They will often be at or near your place of business.
Deciding which of these groups will work for you can be a fantastic place to start. Let’s move on to looking at the specific types of signage in more detail.
1- Window graphics
The first kind of signs that we are going to talk about is window graphics. They are usually made from vinyl or perforated vinyl that has images printed on it. You fix them to your store’s window.
There are tons of customization options to work with. If you want to, you can use graphics that cover the entire space. Otherwise, you can go with smaller images or a few lines of text, whatever suits your goal.
This striking platform has more than one purpose. Because it is part of your physical location, it can become part of the decor for your storefront.
On top of this, you can use it as promotions for your products or services. You can use them to increase walk-ins to your location. Or you can use them to convey information like your trading hours.
2- Murals and wraps
These are another product type that you can place on the wall of your storefront.
Manufacturers mostly print these wraps on vinyl. This material makes the surface look shiny and vibrant.
But it’s vital to try to have yours professionally done. You don’t want it to become shabby too quickly and drag down the appearance of your storefront. Well-made examples of these signs are water resistant so that you can clean them with water and soap.
Murals and wraps are a great option if you want to spruce up your store. You can advertise aspects of your business, focus on aesthetic appeal, or aim to inspire.
3- A-frame sidewalk signs
Sidewalk signs are outdoor products, which are lightweight and cost-effective. Besides this people love them because they can be moved around as you want.
It is all about grabbing passersby attention. So, make it pop. Use catchy phrases and vibrant colors to draw people’s eye.
You can usually put them on the sidewalk in front of your physical location. Or in the vicinity of your store. These are the areas where it will have the most impact.
Here are a few productive uses of A-frame sidewalk signs:
- You can use them to point potential customers in the direction of your business. Put it at the other end of the street and indicate the route to your place.
- Print your menu on the sign. Customers find it super convenient when they can see what’s on offer without even stepping foot in the restaurant.
- Use the board to inform customers about your trading hours and other important info.
- Show-off in-store promotions and specials. It can be the ideal way to entice potential customers to support your business.
4- Vehicle graphics
Talk about moveable. You don’t get much more mobile than that vehicle graphics. They are wraps that you can have fixed to any means of transport.
If you have business vehicles, you can mark them with these. But you can even stick them onto your own automobiles for extra exposure.
The best feature of these signs is that they will move around wherever you go without any extra effort. You can use them to promote your business and distribute important info like your contact details and location.
A pro tip is to go for laminated wrapping material. This can boost its lifetime and give you much more value for your money.
5- Floor graphics
In contemporary advertising and business, any and every surface is fair game – this includes floors.
Floor graphics are a great resource that you can use. You can use them to point out directions or specials in your physical location. But they also make brilliant advertisements.
Make sure that you get decals with heavy duty laminate to keep them in tip-top shape.
Don’t be afraid to get creative. There are no limits to what you can do with these products. Here are some fantastic graphics examples to inspire you.
6- Banner Signs
One of the most popular signage products is banners. They don’t go out of style.
A key benefit of this product is that they are low cost yet they can be super useful.
Banners are commonly used to advertise events like conferences or opening events. However, you can also use them to promote your business on a longer-term basis.
The signs are extremely customizable. Printers usually have a wide range of sizes, shapes, and every color under the sun available.
You can use them inside or outside. But make sure that you let your printer know beforehand how you plan to use your banner. And ask if the company has heavy duty material for outdoor spaces.
7- Safety signs & decals
All businesses need to take necessary safety precautions. An essential part of this is to use symbols to warn of any hazards or inform people of any rules that are there to keep everyone safe.
There are policies which indicate what signage each business should put up.
Here are a few possible signs:
- General danger signs
- Electrical safety sign
- Biohazard sign
- Chemical hazard sign
- High voltage warning
- Fire escape signs
You can have these printed on aluminum-backed boards or sticker type decals.
Take a look at this article for more information on safety signs that you need in your business.
No matter what your business is, you will be looking for a way to inform people about your name. It is usually put up right in front of your physical location on the wall. One way to do this is to use letter signs.
You can use these to spell out anything you want, and you can even choose the font.
Dimensional ones are 3D signs that can help you make sure that your name stands out.
Channel letters are plastic or aluminum. They are also three dimensional. But what makes them different is that they are lit up in some way. You can light them up with neon or LED from the back or front.
9- Monument signs
Another exterior sign is monument signs. These are freestanding pieces that generally sit low down on the ground.
You really have lots of options with these boards. Mostly you will have control over the sign and the actual base on which you fit it. The structure is often built from masonry or a combination of this and metal.
These signs tend to look very prestigious and grand.
You can use them to indicate the name of a business, directions, or a place.
10- Pylon signs
Pylon signs are also a freestanding structure. Most essentially, they are board that you place on top of a pole or poles. But other than that, the sky’s the limit.
Like with many other signs you can customize these from top to bottom. You can decide on the size, shape, height and even amount of boards on the pole. For example, many office parks or shopping complexes have a tall pylon sign with different sections for every business.
Therefore, these products can be used to give directions, advertise something or inform people of a place’s name.
11- Yard signs
If you are looking for a temporary solution, yard signs can be the way to go. These products are boards corrugated plastic called coroplast on which you can print graphics or information.
Lightweight and water-resistant these pieces give you real bang for your buck. They can work well if you are working on a budget. You can typically secure them to some poles and move them around as you need them.
All of these features means that they are particularly popular with real estate agents to advertise specific properties. Yard signs are brilliant for events too.
12- LED message centers
But what if you are looking for a sign that can be changed daily or even more than once a day?
Electronic message centers could be the right choice for you. They are computerized boards which display messages in LED lights. Letters and numbers can move across the screen or flash in turns. So there is almost no limit as to how much content you can display.
Their most common purpose is to convey essential messages or information. That is why schools, churches among other organizations love to use them.
You can mount the LED section of the board on a sign that gives more information like the name of the business.
13- Menu boards
Nowadays, running a successful restaurant is about more than just cooking delicious food. It also requires effective promotions and a pleasant atmosphere.
A core part of any restaurant, takeaway, or cafe is their menu board. It is an essential piece of signage which tells your customers everything they need to know about your menu. That is why it is vital that it fits the personality of your business and appeals to your clients.
The following are four common types of menu boards:
- Static-printed menu boards: These are a great option for places whose menu doesn’t change often. Owners often put them into snap frames so that they can change them out when they do make changes. They are very inexpensive.
- Dry erase menu board: These are signs that manufacturers print on a laminate material. You have the ability to write on these, erase specials, change prices, and so on. These are the product for you if you make frequent changes.
- Magnetic menu boards: People make this product out of magnets so that you can exchange certain pieces of it. This is why they work well if you offer specific items on specific days.
- Digital screen menu boards: These are the newest menu signs on the market. For many owners, they are the perfect solution because you can change them as often as you want without extra printing costs. You can even show videos on the board.
These are most of the primary types of signage that are available. They cater to all kinds of budgets and goals. But it is by no means an exhaustive list.
We make all of these categories of signs and more at Signarama. And we can help you to turn your vision into reality. For a complete list, here are the types of signage that we offer.
Besides choosing the right product, it is crucial that you focus on every aspect of the sign’s design. It is a vital part of making it as impactful as possible.
In the restaurant industry, it goes without saying that one of your main goals is to connect customers with food. And what better way to reach customers with your delicious food than to bring it to them? That’s one of the advantages of a food truck—you can drive those tasty offerings to the customer instead of the customer having to come to you. Of course, just like a brick and mortar restaurant, you’ll still need to think about having an appealing design and a useful menu. So today let’s explore food truck menu design.
Lead with legibility
While legibility may seem remarkably obvious, it’s a good place to start anyway. You want potential patrons to be able to read your menu. After all, who wants to stand out in front of your truck trying to make out what their options are? Better to have them spend time agonizing over which delicious-sounding option to choose than painstakingly try to decipher what their options actually are.
So, be sure your menu isn’t an illegible scrawl. And make sure your words are large enough for patrons to read. You probably don’t want people squinting at your sign either. Even if you’ll be spending most of your time inside the food truck, check and see how things will look from the outside since that’s where your customers will be.
Find examples of good food truck menu design
One step you could use as you design your menu board is to gather inspiration from other menu boards or menus. Find examples you do or don’t like. You can use them to help you think about why you’re drawn to or repelled by certain things. Then, use that knowledge and those preferences to inform your own food truck menu design process.
As you learn from other menus, pay attention to differences you see in fonts and line spacing. Also, consider researching the readability and attractiveness of certain fonts (including what fonts are best for people with vision difficulties).
Promoting with pictures
If you’re going to be using photos on your menu board, you may want to hire a professional photographer because you want your food to look it’s very best. And you surely don’t want to make your food look drab or disgusting by using low-quality photos.
Also, make sure you place your menu board in a good location—whether it’s on the food truck itself or on a standalone sign. Of course, you don’t want it to be hidden from view. Instead, you want it to be easy for customers to see and read.
Additionally, you don’t want your sign to be too high or too low. If your customers get a sore neck from weighing their options, that’s not exactly good design, is it? On top of this, be sure that when you place your sign, you’re in the clear according to any rules for the municipality you’re in.
Coming to colors
Next up—making food truck menu design choices that have to do with color. One thing you may want to do is choose colors that match your branding. That way, you’ll be working toward a unified look. If you don’t have a logo yet for your business, you may want to come up with one now, matching it to the aesthetic of your menu.
Formatting for the long term
When it comes to masterminding the layout of your menu, consider going with something that can be sized up or down. That way, if you want to use the same layout for individual menus or even for a large menu board (if you also have a brick and mortar location), you can. Then, you may be able to save yourself from having to format a new menu for either of those needs.
Where does it go?
One thing you’ll have to decide is where this food truck menu will be. Will it be a part of the food truck itself or something you stow away then bring out at the start of every day?
- Your truck as your menu – If your menu is going to be emblazoned on the truck, then it may be time to check out our vehicle graphics.
- A standalone sign – Don’t want a food truck menu design that calls for writing on your truck itself? That’s okay, you may be able to use an A-frame sign to get the job done.
- Magnetic signs could also be a way to present your menu on your food truck. However, we do suggest you think carefully about your design if you opt for this. You don’t want to appear tacky.
And keep in mind that you may choose more than one sign. For instance, even if you have an on-truck menu board, you could display an A-frame sign too, letting customers know about the daily special.
Steer clear of B-grade
It’s time to explain to your food truck customers what it is you have for them to eat. Don’t just scratch your offerings on pieces of paper and poke it out the food truck window. Put some thought into your food truck menu design with expressive graphics. Integrate your menu with the other design elements of your truck for a cohesive and memorable look. Then check out our Tips And Tricks To Creating The Most Effective Signs For Marketing for more ideas to reach your customers.
Farmers markets have grown tremendously over the last decade. These shopping experiences have begun to pop up in neighborhoods all around the country.
They are clearly popular and for a good reason. People love their friendly, down-to-earth atmosphere and the variety of unique items and fresh produce on offer.
But they are fantastic for vendors too. Research has shown that they can yield substantial profits for farmers and other sellers.
If you are a vendor, it is essential that you find out what will make you stand out among all the other vendors and markets. In this article, we are going to cover farmers market ideas to sell more produce and handmade goods.
1- Giveaways & free samples
One of the things that people love about farmers markets are the free samples that they might find there. These give you the chance to try out any products before making a purchase.
Giveaways often attract people to approach your stall in the first place. Display them right in front of your table or goods. Pick a selection of some of your most popular products and any new items.
If you are selling handmade goods that they can’t use there like soap, it can work well to provide a small test item that they can take home to try.
A sample can really help customers who are on the fence to make a decision. So don’t miss the chance to entice buyers.
2- Pile it high
A pro tip for increasing your sales is to be generous with the number of products you display. Don’t skimp, but instead put out a bunch for each item.
Create the impression of abundance. This will appeal to many potential customers. It can look as if you have a much wider variety of products available and are likely to have something that will satisfy them.
You can really get creative with this. Stack the goods, lay them out, hang them, or put them in baskets. Whatever suits your specific products and stall.
3- Connect with customers
With the rise of departments stores, we have lost much of the personal touches that characterized older forms of shopping. People miss knowing their local bakers, farmers or fishmonger.
These markets give you and your customers the opportunity to form a more personal connection.
Make sure that you and any of your staff are friendly. Greet customers as they arrive at your stall and take the time to talk with them. If necessary provide some training for your team.
Creating this connection with customers can help to build trust. People want to know where their products and come from. They want it to be safe and high-quality. It could also increase the chances of them returning to your stall in the future.
4- Fresh products
For many people, farmers markets epitomize freshness. It is all about farm to table produce. Or directly from crafter to customer. People often come here because they believe any goods will be much newer than what they will find in a department store.
As you can imagine, it is essential then that you focus on keeping your products looking new. It’s vital whether you are selling produce, animal products, other foodstuffs or handmade goods.
In terms of fruits and vegetables, you want them to look crisp and fresh. For other items, the packaging should be new and undamaged.
When it comes to your products, think of the best ways to store them to keep them in good shape. One solution is to put any foodstuffs in cold storage and bring them out as products on the table are sold. This counts for crafted goods that can get damaged by the sun or heat as well.
5- Your best foot forward
You have to be strategic about setting up your display. As the owner, you might feel that all your products are equally great. But this isn’t necessarily how your customers will see it.
Therefore, one strategy you can use is to place your best or most appealing items at the forefront. You can literally put it in a more visible position than your other goods.
Additionally, you can make these items the focus of your marketing and signage.
6- Under wraps
No matter where or what you are trying to sell, packaging is always crucial. It is often a customer’s first look at your goods. This means that you need to pay attention to the design and materials.
Because customers who come to markets are interested in consciencious living, it can be an excellent idea to use these principles in your packaging.
Try to make it as eco-friendly as possible. Use recyclable material or reusable containers. Otherwise, don’t use any at all. Going “naked” with products is currently one of the most significant trends. You can offer customers the chance to bring their own containers for the goods.
How do you advertise your farmers market stall?
Many vendors might believe that marketing is all up to the organizers. But this isn’t always enough. You can really boost your sales by taking some of the promotion into your own hands.
Take any chance to advertise the market and your stall on different communication platforms for your business. For example, in newsletters or on your website.
Another option is to put up signs in your business or around it. This way, anybody who visits your farm or primary location will see it.
Be creative about the different methods and platforms you can use.
8- Instagram, Facebook, and Twitter
A vital part of your advertising should be to use social media. Facebook, Twitter, and Instagram are all fantastic resources for this.
These sites give you the opportunity to tell people about your business. One of its best features is that you can share photos and updates about your goods. Pictures are an ideal way to attract potential customers. It can really make your stall memorable.
Besides this, people will have the chance to ask you any questions that they have.
9- Eye-catching signage
Signage is a key part of any market stall and its marketing. But remember that just putting up a sign isn’t enough. Promotional materials need to be carefully designed. You want them to catch potential customer’s attention.
Here are some basic principles to keep in mind:
- Keep the sign simple
- Don’t use too many words
- Make it easy to read
- Use appealing graphics
If they are attractive, they will add to the aesthetic of your entire stall.
10- Label prices
People don’t want to spend excessive time searching for the prices of specific items. And they don’t want to be forced to ask you what every single thing costs.
One trick is to make prices as visible as possible. You can put individual labels on items. Another option is to write the costs out on sign boards. This will add to the aesthetics as well.
Some vendors find it easier to keep prices the same across categories – like choosing one price for all jams.
You can also make it easier by selling goods in bundles.
11- Decorate your table
Set up is on thing that makes farmers markets unique. Instead of having traditional storefronts, you work from a stall or table.
This display should be a crucial part of your strategy. Choose every single aspect carefully. Your display needs to be stunning. It needs to stand out from the crowd.
Your goods form a core part of the appearance. This is vital to the market aesthetic. However, you should also use other decor pieces too. Table cloths, baskets, and other features can increase your display’s appeal.
12- Be prepared
An essential strategy for any trader is to always be prepared. You want to be ready for everything the day can bring.
First of all, if you are new to farmers markets, you want to check up on any rules or policies that might be in place. Make sure you comply with them.
Second, ensure that you bring enough goods along. There is nothing worse than unnecessarily running out of products within the first hour. It can take time and a bit of trial and error to estimate how much you can sell at a time.
In addition to this, be ready for any questions that clients might have. People love asking you questions about the origins of your goods and so on.
13- Cashless payments
To help increase your sales, provide more than one payment option for your customers. Some markets might have policies about this. But the choice is usually up to you.
Only taking cash can look like a trouble-free solution at first. However, it can be bad for business in the long run. Nowadays, fewer and fewer people carry around paper money. Besides this, people often run out of cash on market day.
More options translates to more potential sales and possiby even larger sales.
Two alternatives are card payments and mobile payments.
14- Tell a story
Another one of our brilliant farmers market ideas to sell more is to tell a story with your stall.
When customers hear your personal narrative, they are more likely to build a connection with your business. It will keep them coming back and build loyalty and trust in your products.
The story you can tell is that of your products and business. Show them where it all started and what it is all about.
You can portray this through photos of your business. It can work well to write a bit about your business on pamphlets, signs and so forth. You and your staff should be ready to tell this to your clients.
Remember that this is all about creating a complete experience. You are giving customers an alternative to the impersonal and generic nature of other stores.
15- Local flair
Farmers markets typically form a large part of the movement to go local. It’s the ideal place to find produce and goods from your area.
Customers want to reduce their negative impact on the world. Some also want their money to stay part of the local economy and to support their community.
This is also what you want to emphasize in your stall. Clients should be able to see at a glance that your products are locally sourced.
The following are some ideas on accomplishing this:
- Feature goods that are specific to your area such as a regional cheese.
- Include the name of the area in your business name or in your product names.
- Display photos of the farm or place where the goods were crafted.
- Use local jargon in your marketing and signage.
16- Be unique
Especially at a market with plenty of fresh produce, you probably won’t be the only vendor to sell one type of item. There will likely be more than one person with handmade goods too, like jams and loaves of bread.
Next time you are there, take a walk around the market and look at other people’s stall. This can give you an idea of what makes your goods different. Use what you find to your advantage.
Highlight your uniqueness on your signs and packaging. It can really make the difference between customers choosing your stall and not others.
On the other hand, if you are selling a truly unusual item, you should make sure that you let people know. An excellent way to showcase it is to give people information on how to use it. If you don’t have anything like this, try to source an exceptional product.
Top farmers market ideas to sell your wares
Try out these farmers market ideas to sell to see if they help you to boost your profits. They all involve playing to the strengths of this type of shopping experience.
Farmers markets are all about making more conscientious decisions about our shopping and consumption. If you want to stay in the spirit of being more sustainable, check out FiberMate™ recyclable rigid print media for creating your stall signage.
And before you try to design your sign, don’t miss our tips on creating the most effective signs for marketing.
Business owners often make the mistake that any sign is better than no sign. But in today’s world advertisements are everywhere. It is easy for ads to get lost in the clutter.
Never fear! Experience has shown advertisers what can make your advertisement a hit or a miss.
If you apply these principles by carefully and plan out your signs, you are one step closer to success.
Designing the right graphics can be tricky. That is why we are giving you a breakdown of tips and tricks to creating effective signs for marketing.
#1 Keep it simple
The old cliche is still true that less is usually more. Simplicity is at the heart of designing successful and effective advertisements.
Well designed minimalist signs are often better at
- Grabbing attention
- Keeping attention
- Making an impact
- Being memorable
Often, attempts to make adverts exciting results in making them overly complicated. You don’t want people to be distracted by unnecessary details. Otherwise, they could miss the point of the sign.
Instead, you want your audience to be able to notice what the ad is about immediately.
The following are steps you can take to make your sign simple:
1- Bare necessities: Ask yourself if each element is absolutely necessary? Can your sign work without it? Throughout the conception and design, you should analyze whether each part is essential to the ad. This should be a continuous process to weed out any unnecessary clutter.
2- Quality over quantity: Instead of spending time on hundreds of elements, focus on a few and do them well. A few brilliant features will have much more impact than a mishmash of poorly defined ones. Try to make every small detail the best that it can be.
3- Be clever: Simple ads often stand out because they are smart. The designers find a way to do as much as possible with as little as possible. This is the time to get creative.
Keeping it simple can be a challenge. But it can have massive payoffs.
Unfortunately, businesses are often skeptical of whether a minimalist approach to advertising can work. If you still need to be convinced, take a look at these examples of super yet straightforward signs. They are striking and impactful.
#2 Color coding
Never underestimate the importance of color when you are designing an advert. Research has shown that this can have a significant impact on our moods and our responses to advertisements. As a matter of fact, entire theories have been designed for using color in advertising.
This is why you should select a color palette that matches the message of the sign. For example, green is associated with health and nature. So this is often a go-to color for healthy foods or products.
Don’t make the mistake of using colors that are too similar. Writing can quickly become lost against the background of the ad. So you need to use color carefully to create a contrast.
If your branding uses specific colors, you should try to focus on them. Or at least include them somewhere on the sign where they will be visible.
Very legible combinations are black on white, white on blue and black on yellow.
#3 Easy to read
We have all seen those signs which are virtually impossible to read. No matter how hard you try, you just can’t make out the words. This isn’t only frustrating to the audience. It can turn into a marketing disaster.
If the audience can’t read, they don’t know what the ad is about. Therefore, the sign failed in its purpose.
Illegibility is one mistake that you really want to avoid. If people need to strain to read it, they are probably going to skip it. Their eyes will instead wander to something else.
Luckily, it isn’t too tricky to get right.
Different factors influence whether you can read a sign or not. The following are the primary ones:
- Font: It’s essential to use a well thought out professional font on your sign. You don’t want to use one with too much ornamentation. The focus should be on finding a font that is simple and legible.
- Size: The typeface needs to be large enough to read. You shouldn’t need to squint. The words might look great up close but be impossible to make out once it is up.
- Spacing: You should pay attention to spacing. The closer letters are too each other, the harder they are to read.
- Amount of words: It is not only about the font and size but also about the number of words. Ads are much more difficult to read if there are too many words. People don’t want to spend too much time reading. So try to keep it as concise as possible.
- Words: You want a wide variety of people to be able to skim your sign. It works best to keep the words short and uncomplicated.
- Contrast: The color of the writing should stand out against its background.
#4 Think big
Another vital feature of creating an effective sign is to look at its size. You need to consider its dimensions carefully.
People often forget that the sign needs to be visible from a distance. Details of advertisements often get lost if you see them from far away.
To find the appropriate size for your sign, you need to have an idea of where you want to place it. Yes, you can just scale up dimensions for different spots. But this won’t necessarily always work. It usually works best to tailor-make the ad.
Imagine a sign on a building. It has to be seen from the ground, from the building across the road and sometimes from even farther away. The dimensions of these boards are usually set out to serve this particular purpose.
As we’ve said, choosing a font size is a crucial aspect of design. But this isn’t the only factor to look at. Any graphics or images also need to be visible.
Remember that size is even more critical in locations where the audience doesn’t have much time to look. For example, signs on the highway should be much, and the audience needs to understand its message much quicker.
The general rule of thumb is that the bigger it is, the higher the chance is that it will be noticed.
#5 Brand it
Consistency is crucial throughout a business, but especially when it comes to marketing. That doesn’t mean it needs to be boring. However, customers need to be able to recognize that the advert is yours.
This is where branding comes in. Effective signs, like other forms of advertising, are an extension of your brand. Therefore, it needs to reflect this in some way.
The key is that the audience should be able to recognize your brand immediately. Promotions often only hold people’s attention for a little while. So you want them to grasp what business the sign is about. This will also help to draw the attention of people who are familiar with your company.
Secondly, If they can recognize the brand people are more likely to act on the sign. Whether it is promoting a product, service, or event.
Keep in mind that you don’t have to include every aspect of your brand. The following are examples of features that you can use from your brand:
- Color palette
- The font you use.
- If your logo is well known, you can include it. But otherwise, it might take up too much space.
- Your motto or tagline
- Photos of your product or service
Branding is a central part of your business identity. It is essential that you create a coherent brand that portrays your message. Here is more information on the basics of branding your business.
#6 Sending a message
One trick to designing excellent signs is to formulate a clear message. This is basically the goal of the advertisement.
Do you want to create exposure for your brand? Is the aim to create awareness about a specific issue? Or do you want to sell a product?
It is easy to include too much information on the sign. But this can work to your detriment. You don’t want to confuse your target audience and leave people unsure about what the ad is actually promoting. That is why you want to keep the message concise and specific.
You shouldn’t try to include everything on one board. Instead, pick one specific product or service to advertise. Choose one that will be striking – like something new, something that is unique to your company, or one of your most popular items.
The sign isn’t there to give customers all the information about your business or product. Its goal is to attract their attention and to spark interest.
All of the design features should be focused on conveying the message. Everything from the color, to the font, are part of highlighting its purpose.
#7 Light it up
To light, or not to light?
The answer to this question depends on your specific advertisement and its location. It won’t work everywhere and can be a bit expensive. But if you use it well, it can make a huge difference.
Lighting can help to catch people’s attention. It is particularly useful if you want people to see the sign in the dark or even be able to read it at night. Billboards next to highways are usually lit up for his purpose.
Experts know how to use lights to highlight specific features on board. You don’t necessarily have to light up the whole thing but can shine it on particular parts.
Another option is to use lightboxes or LED signs. With these, the whole sign will be made from light. This usually works best to indicate a place.
In general, lighted signs are only used outdoors or in windows.
#8 Location, location, location
You need to remember that design isn’t the only part of making your signs effective. Advertisers need to carefully consider where the final product is going to be displayed.
You might not know the precise spot beforehand. But you should try to get a general idea. Experts know that the location is going to impact how a sign should be designed. Making sure that it is going to be suitable is vital.
If it’s placed in an unsuitable location, the success of the sign diminishes. And in the worst case scenario, you might be restricted from putting up the sign at all.
Many areas have local rules about what signs are allowed and what not. This can involve the size, shape, and content.
Besides these regulations, you want to make sure that the advert is going to stand out. Try to design it to look unique in its location.
You might not be able to place one sign in a variety of places. Designing several versions of the same ad can be helpful. They can resemble each other but can be customized to suit different locations.
Ask yourself who should see the sign? In what area is your target audience? Where will you get the most exposure? Will it stand out in the environment? Is it going to clash with its surroundings?
Here is a list of possible locations for a sign:
- Next to roads or highways
- Over or above roadways and highways
- In a yard
- On vehicles
- Bus stops
- Train stations
- Business windows
- On a building
In the end, you should try to choose a place with excellent visibility that gets a lot of traffic.
Close the deal with effective signs
Signs are an important puzzle piece in any marketing campaign. These tips and tricks lay out fundamental principles in the advertising industry. They can help you to design effective signs that will put your product in the spotlight.
Once you have chosen your design, you should hire a company to help you print them. Take a look at the types of signs that we offer at Signarama.