As the brains behind your business or organization, you know it’s your job to present a good face for your group. And one of the ways you do that is through signs. Of course, great signage is a good start to sharing your name, mission, and goals. But even the best signage can take unexpected hits—from bad weather, bad actors, or any number of unforeseen events.
While you certainly don’t want your sign to be a victim of damage, you know it is possible at any time. Whether you’re currently facing damaged signage or you just want to be prepared, you’re wondering whether signs that have been injured can possibly be repaired. At what point is your signage no longer salvageable?
Your sign might be salvageable if…
Let’s take a look at a few scenarios in which your signage, though damaged, might not be as far gone as you think. Your sign might be salvageable if…
1 – Soap and water will do the trick
Sounds obvious right? But though the idea is simple, it’s good to keep in mind. While your signage might look like it’s in terrible shape, the reality may not be as bad as the appearance.
Try a bucket of hot soapy water (something simple like a tough-on-grease dish detergent with plain tap water). Just remember to check if your sign came with any special instructions prohibiting the use of certain cleaners or solvents. If so, you obviously want to steer clear of any cleaners that aren’t approved.
2 – It’s just dirt that needs a good scrub
You need to take stock of exactly what has damaged or dirtied your sign. If it’s only caked-on mud, chances are, you can wear it down over time with the proper cleaning tools. If you’ve been able to remove all the physical dirt, yet the dirt has left stains behind, now it’s time to pivot your approach to stain removal.
That’s when you break out a water and bleach solution and carefully spot test in a small area of the sign (preferably on the back or underside where it won’t be noticed). If the solution doesn’t damage the test area, scrub away at the stain with your bleach solution, then rinse with fresh water. Allow to dry, then take stock. If you’ve experienced sweet success at stain removal, take the process to the rest of the sign.
3 – You only need elbow grease with a proper abrasive instrument
Don’t forget that signs with metallic components may rust over time. But you may not need an entirely new sign. First, try removing the rust.
4 – The fix is simpler than it appears
Some sign damage solutions could be deceptively simple. For instance, if you have an illuminated sign cabinet that’s no longer illuminated, replacing the entire sign may not be necessary. If your sign company offers repairs, you may choose to have them come look at it. Perhaps they’ll simply need to replace some of the light bulbs.
No help available from the sign company? Don’t worry. Simply reach out to a qualified electrician and ask if he has any experience working with signage that has electrical components.
Do note that when you’re working with electrical signage, you want to beware of DIYing it unless you truly are qualified. It can be dangerous work, and wisdom often dictates that we leave it to the experts.
5 – Your sign might only need cleaning or disassembling
Another scenario where the fix could be simpler than you assume at first glance is when you have a sign that has simply degraded over time. For instance, signage with plastic parts may become discolored with age. Or, as we’ve all seen at one point or another signage with an empty interior cavity might acquire a curious collection of dead buds and small twigs. And that’s certainly not pleasing to the eye (or professional to your clients).
But the fix for the dead-bug problem could be as simple as disassembling your sign and cleaning it out. And other signs may just need some regular cleaning to give them a fresh face. Don’t overlook these mundane possibilities for refreshing your signs.
6 – Your sign isn’t as broken as it looks
Now, what if your sign has been the victim of some kind of trauma? Maybe a car has crashed into it or a tree limb has fallen on it. While these events can surely wreak havoc on a sign, they may not mean you have to totally replace the sign.
First off, take stock of the damage. Note exactly which parts of the sign are broken. Let’s take an example. In the case of a post and panel sign that’s been hit by a car, if the posts are broken off at the base (where they meet the ground), you may need new posts. But you won’t necessarily need a new sign face.
On the other hand, taking stock may reveal that your signage is too far gone to be replaced. For instance, if a tree limb has fallen on a monument sign and smashed it, you’re not necessarily going to be able to put the pieces back together.
Tailor the solutions to your signs
Please note that you need to choose solutions that are appropriate to the signage you have. And that means that instructions from your sign specialist or simply from the documentation that came with your sign should trump the foregoing ideas. While you can try other options, remember that any time you use methods that haven’t been approved for your sign, you run the risk of damaging it.
Choose signs responsibly
It’s a great idea to think about possible risks to your signs before you even purchase them. For instance, if you’ll be located in an area that has a significant problem with vandalism, taking that into account can help you make a better decision. Select signs that are tailored to the needs of your company or organization and to the needs of the community in which you’re located. Check out A Glossary Of Sign Definitions & The Distinctive Features Of Each to get a feel for your sign options.
Having clients and customers interested and involved in your business or organization is vital. When people attend your events, you’re overjoyed. When they drop by your office, you’re gratified. However, even the best of occurrences sometimes need planning and preparation to ensure that things run smoothly. And that’s why you might find yourself needing traffic control and parking signs—to help you manage all the people who will be in and around your location on a day-to-day basis (or when you’re hosting special events).
Let’s take a look at some examples of custom-designed signs to help you keep people running smoothly through your places. From traffic control to parking, you may need signs to help point people in the right direction or get them situated in the right place.
Custom parking signs
We’ve taken a dive into custom parking signs here. Be sure to let your imagination fill in the gaps when designing parking signs tailored to your own needs. For instance, why not craft a sign that grants a special parking spot to your “Gold-level clients”?
This technique could give you a chance to let your top clients know how much they mean to you. Plus, it allows other clients to have a new goal to aim for—they can shoot to make gold-level status. You can even craft a unique letter, email, or phone call to let your top clients know they were just awarded a special parking space.
Also, be sure that you research relevant rules and regulations that apply to your parking signs. (Your sign specialist may also be able to alert you about relevant requirements). Naturally, you should ensure you’re following the guidelines that apply to you.
Personalize your signs
Choose an image related to what your business or organization does and use it to mark out your designated parking.
1 – Sign with an image and text
Here’s an example of personalizing. Use a sign with a car if your company is an auto repair shop, a car dealership, or even an auto insurance company.
2 – Company logo parking sign
Put up a parking sign with a company logo. It will give useful direction for one thing. But it will also keep your company’s logo in front of potential customers and clients.
3 – Touch of class signage
Whether your sign tells people where to park or directs them which way to turn, consider projecting a classy front for your organization by selecting classy signage.
Make people laugh with your signs
Laughter is a powerful tool. It can uplift spirits and bring smiles to faces. And you can actually tap into the power of laughter to help you solve your parking problems.
It can be frustrating for drivers to encounter reserved parking spots with signage that bars them from pulling right in and shifting into park gear. Obviously, restricted parking throws a roadblock in their way and possibly slows them down. Of course, having to hunt for a new parking space is a less-than-pleasant experience if a driver is in a hurry.
The least your business or organization can do to ease this frustration is to find some humor in the situation. Get the hurried driver to chuckle while they search for a new, non-reserved spot. Seek out reserved parking signs that will make drivers pull away with smiles on their faces.
4 – “Tow those cars!” parking sign
For instance, you could try this parking sign that playfully tallies up cars towed.
5 – Old-fashioned parking sign
Or you could opt for a parking sign with a nod to the olden days.
6 – Blunt parking sign
Then there’s this humorous parking sign that says it like it is.
Traffic control signage
It’s easy to think of stop signs, yield signs, and traffic signals when we hear the words “traffic control signage.” Naturally, those signs are often the responsibility of the state transportation department. But even private entities may need signs to help direct traffic.
7 – Signage for large organizational complexes
A hospital might need to direct patients toward the emergency department entrance or another particular hospital area. Or a large industrial complex may use signs to direct drivers and pedestrians to the specific building they’re looking for.
8 – Post and panel signs for operations
Some businesses need to point drivers to loading docks or pick up zones. Post and panel signs are perfect for this job. Plus, you can place arrows on the sign’s face to help drivers see where they should be headed.
Start with stellar designs
Whenever you get custom designed signs— whether for traffic control, parking, or another important use—you have a great opportunity to personalize the signs. You may have more opportunity to make decisions about a sign’s appearance than you would with prefabricated signs. Make the most of it. For instance, be sure you plan in advance so that you can select the right colors. And choose good images that will leave viewers with a great impression of your company.
Get more from your signs
Once you unveil your new signs, don’t stop there! Instead, harness the creative side of your brain to come up with ways to make your signs work extra hard for you. For instance, you can adapt your signage according to the season. Check out How To Make Your Signage Seasonal Without Spending A Lot Of Money. Or you can take a look at our 8 Tips To Get The Most Out Of Your Signs & Reuse Them On Social Media.
Making high-quality signage is a process. To get from point A to B, you need to engage in a collaborative effort with your sign making company. The process might differ from company to company, but there are a few steps that are essential to a successful project.
As the client, you need to be informed. You need to know what’s going on to make sure that you get the top product that you paid for. That’s why we are going to talk you through the basics of our sign making process at Signarama.
A step-by-step guide to making signs
Sign making typically isn’t as straightforward as it looks.
Following the process is all about making sure that the end product is of the highest quality possible. And it means working together with your sign making company.
So let’s start at the beginning. Before we get to the actual steps of creating a sign, you need to get some preparations out of the way first.
We recommend that you start by deciding what your signage goals are. This should be pretty straightforward.
In some cases, one sign can serve more than one purpose. But it should still have one defining goal, for example, advertising new products.
Hopefully, then, you can come up with a few ideas of what you want the sign to look like or say. Some companies offer design services to help you create the perfect face for the board. Generally, you don’t want to finalize the design without talking to them first.
There are usually two types of approaches clients have who want to make signs.
First, some clients will enter into the process with very specific ideas of what they want, to the minutest detail. The benefit of this is that the process might go more quickly. But it might work against you if the ideas aren’t practical.
Second, other customers only have the vaguest notions of what they want the sign to look like. In this case, you will rely more heavily on the experts’ advice. The process might take a bit longer with revisions. On the other hand, you’re probably going to get started with a practical solution.
Now you need to find and hire the perfect sign company for you. Before you jump the gun, take a moment to do some research about your options. Ask the different experts what services they offer and at what price. And make sure that you ask to see their portfolio.
Remember to check whether they have all the right licenses and permits to manufacture and install signs in your area.
Once you’ve made a decision, you can reach out to the specific company and start the production process.
As we’ve said, the process might be slightly different depending on the sign company and the specific products involved. But three core steps will usually be more or less the same.
1 – Planning and strategy
The first step in the actual sign commission process is that of planning and strategy. At this stage, you will sit down with your sign manufacturing team to strategize about the project. You will hash out many of the crucial details. This will likely involve discussing the following:
- Your deadline
- Their range of products
- Your signage goals, for example, do you want to create a directional sign, and advertisement, or a building sign
- Prices and quotations
- Products you want
- Design ideas
- Potential site for installation
- Relevant permits and licenses
- The products they have available
- It’s also the ideal time to troubleshoot future issues
If you want to, you can potentially discuss this via phone or email. But it can work well if you meet up in person at least once and chat about your project face-to-face.
A professional sign making company will offer ongoing project management services. This means that they will carefully plan the process from design to manufacturing to make sure that you can get your finished sign on time.
Significantly, signage experts will know that signs are never truly standalone products. Instead, they form part of your business’ more long-term advertising or educational strategies. It’s crucial that the team keeps this in mind.
Consequently, the specific product needs to match the rest of your branding. If you don’t have any branding in place as of yet, you need to discuss this at this step as it will need to form part of the plan.
To streamline the process, take everything you’ve prepared along with relevant information to the meeting.
Once you’ve decided on the details for the project, it’s time to set up an agreement between you and the sign company. And you’re ready to go.
2 – Design and develop
Next, you can move on to the design and development stage. Hopefully, your sign making company will have some designers on board to help you in this process. Otherwise, you can attempt to do this yourself or consult an outside expert.
This is generally the step in the process where you or the designers will take your basic ideas and transform them into a concept for the sign. The design is the plan or specification for the construction of an object.
In terms of signage, this refers to the visual appearance of the sign and its face.
Here are some key elements that you need to incorporate into the design:
- Your business’ logo
- Company branding
- Graphics and images
- Size and dimensions of the sign
- The layout
- Text formattings like the size and font
- The shape of the sign
- Call to action
- The content
These features aren’t standalone. Instead, you and the design team need to find a way to incorporate them into a coherent whole, which will catch your audience’s eye and help you reach your signage goals.
Unfortunately, design usually isn’t a one-off activity. There will most likely be some back and forth between you and the designer to make sure you get the sign just right. Each version might be called a design iteration or prototype.
Because of this, the process might take a bit longer, but it will all be worth it when you finally get to see your high-quality professional sign.
Before you approve the final design, you need to ask for a prototype or proof. This is a preliminary version of a printed product. It gives you the opportunity to check for any mistakes, for example:
- Incorrect grammar
- Issues with the layout
- Clashing colors
- And more
3 – Build and install
Once you’ve signed off on the final design, you can move on to the next, and usually, last step. Your sign making company can now start making your sign, which means that all your hard work is done. This step is where the magic really happens.
You probably started off with a few vague ideas, and now you will get to see those ideas put into action to create a sign that you can touch and see.
During this phase, the sign making company will build the signs by cutting out the boards, printing the face, applying any finishes, etc. The construction process will be different for each type of sign.
For example, to make acrylic channel letters, the experts need to apply colored vinyl to a clear acrylic sheet.
Afterward, they will cut the characters out of the sheet. Then they will place a trim cap around each letter and seal it. The manufacturer will then use specialized equipment to create and attach the side structure of each character. Only then can they run the LED lights through.
Then all that’s left is to install and mount the board. In most areas, you will need to have a license to install certain types of signs, especially if they need a power connection or are very large. So you need to ask your sign making company if they offer installation services too.
Essential questions to ask
So far, we’ve outlined the most important information you need to know about the sign production process. But there’s much more to learn about signage projects. That’s why we’ve compiled a list of some of the vital questions you need to ask your sign making company.
How long will it take?
Generally, there are two parts to consider when you are thinking about the timeline. Production, which is step 3, will only start once you’ve seen a proof of the sign and approved the final order.
The time it takes to get to here depends on factors like the following:
- The size of the sign
- Number of products
- Type of sign
- Materials used
- The complexity of the design
- Number of iterations
- Finishes and treatments that you choose
- Printing method
- Whether the manufacturing is in-house or not
You might be surprised to learn that it’s usually not the printing and construction stage that takes the longest. It’s often the design phase that can hold up the process. As we’ve said, it can take time to agree and put your vision on paper.
Generally, step 1 can be completed in a week. Stage 2 typically takes one to four weeks. And for most signs, phase 3 takes between two and four weeks.
All in all, the entire process will typically take between one and three months.
Do I get to see a proof?
Most professional and reliable sign-making companies will print you a proof of the signs. Doing this can save both of you time and money as it will increase the chances that the final product will be perfect the first time around.
You need to see the proof before they start production so that you can approve the final design. In some cases, you might need to make some kind of payment first.
Does this process involve applying for permits?
There are many laws and rules which regulate the use and installation of signage. Typically they differ depending on the state and municipality. In rare cases, some types of signs are exempt. For example, in many cities, you don’t need any licensing for window graphics.
But you will need a permit for most types of signs. And the sign making company needs to have the correct licenses to be able to apply. Generally, the best to do this is at the end of step 2, before production begins.
To apply, you will need to do the following:
- Fill in the necessary application forms
- Get consent from the landowner
- Provide zoning certification
On average, the application will take two to four weeks to approve if everything is in order. However, remember that you are in the hands of your local council or authorities. Therefore, there is no guarantee of how long this will take.
Luckily, the signage experts will have gone through this process hundreds of times before and should know all the ins and outs.
You should note that you will need to pay a fee for the permit application as well. But more likely than not, the sign-making company will calculate this into the price.
To find out more about the signage permits in Michigan, you can take a look here.
When do I need to pay?
A crucial part of any business transaction is, of course, the payment. Both parties need to agree on when and how much money will change hands. The sign making company will usually have some kind of payment policy, like paying a portion upfront.
The agreement should outline the answers to the following question:
- Is there a deposit?
- What is the final amount?
- When does the account need to be settled?
- How should the payment be made?
Most sign companies will require that you pay a deposit before they start making the sign or signs. And then you’ll need to pay the rest of the balance once the project’s done.
Don’t try to rush perfection
Like most good things in life, creating high-quality signage takes time. Professional sign-making companies won’t take any shortcuts with your products. Instead, they will advise you on how to work through the different steps with them.
But there are some things you can do to streamline the process. For example, it can be handy to find out more about the different types of signage and how to install them around your business beforehand.
Certain things are only useful if they’re available when you need them. And designated parking spaces are an example of just such a time-sensitive item. Parking spaces reserved for certain people at certain times are important parts of the parking experience. They offer convenience, speed, and accessibility for motorists.
But, the problem is, designated parking isn’t always observed. Some drivers may use a space regardless of whether they should technically park there. And when that happens, the space is blocked from being available for its intended user. After all, you can’t very well move an empty, parked car—unless you have the resources to tow it. And tracking down the owner is a hassle that doesn’t work well with your already busy schedule.
Custom parking signs
That’s why you need custom parking signs! Let’s face it, sometimes it’s actually difficult to see what’s painted on the ground in front of your vehicle. And once you’ve accelerated and pulled the car forward, your vehicle is covering up the graphic. So now it’s actually impossible to see it.
If you’ve ever sat in the driver’s seat scouring the area for signage to help you figure out where you’re supposed to go or whether you’re allowed to stay, you know what we mean. If the only direction is on the ground beneath you, that’s not much help if you missed the visual cue just before you drove over it.
Custom parking signs make it easy for drivers to see which spaces are free for the taking and which aren’t. And they don’t require drivers to back up or bend down to look underneath their parked cars for the do’s and don’ts of your parking area.
Signs for accessible parking
Some of your patrons, customers, or clients may have special needs that call for accessible parking. Whether these are due to age, pregnancy, or permanent or temporary disability, you certainly want to accommodate.
Simply providing the accessible parking spaces is not enough. You also have to mark them. And you have to mark them clearly so that whenever your clients and customers need them, they’re available. This is when custom parking signs can be a perfect solution.
Depending on how your parking area is situated, you may want to purchase custom parking signs that will anchor to the wall of a building. Or you might need signs that will stand on posts of their own. A quick look at your parking area may help you decide, but it’s a good idea to ask your sign specialist for input. They may be able to offer constructive advice based on their knowledge of accessible parking rules and regulations that apply to you.
Signs for private parking
In areas with mixed zoning or simply with many businesses located close together, you might need to stake your claim on the parking areas that belong to you. It’s easy to envision this scenario because you’ve likely seen these signs yourself before. A bank might use them to proclaim “Parking for [Name of Company] Only.” Or a restaurant might offer the following admonition, “Patron Parking Only.”
Signs for reserved parking
Sometimes your custom parking signs will need to let outsiders know that they can’t use particular spaces. However, they can also let your own employees know which parking spaces are for whom.
For instance, a university might designate a particular spot as, “Reserved for Dean of School of Business” or “Reserved for Provost.” Some companies or organizations may even use reserved parking as a reward for employee performance. As an example, the employee of the month could receive the privilege of parking in a coveted spot for a certain period of time.
Create your custom parking sign
Your custom parking sign should be tailored to your location, of course. But you might also choose to create a sign that reflects something of your company brand. One way to do this is to include your logo.
But that’s not all you can do. Work with your sign specialist to create something that uniquely reflects your company. For instance, if you’re a lighthearted, upbeat sort of business, injecting a note of humor into your custom parking signage might be a perfect idea.
More signs on the outside
Now that you know how you can reinvent your parking area to make life easier for everyone, check out these other outdoor signs that can help your clients and customers. Check out The Complete Guide To Building Signs: Dimensions, Design & Installation. Or take a look at A Portfolio Of Clever Outdoor Event Signage Ideas.
Are you looking for a way to promote your company in the construction industry?
If so, we might have the answer for you. A construction signboard can be the ideal way to advertise your business on-site. You can use it to catch the eye of an audience who is already interested in hiring building services.
But before your construction sign board can start working for you, you need to design it to get the ultimate impact. We are going to discuss everything you need to know about the process from start to finish.
What is a construction sign board?
You might also know these products as job-site signs.
Generally, you can use them at any location where you are going to be working or where your services have been hired. You can install them on your worksite, the sidewalk around it, or the boundary, like a fence around it.
Most sign companies will make the sign from long-lasting materials like wood on which they will print the graphics or design of your choice.
Thanks to this sturdy and durable construction, you can move it around and use it again and again on multiple sites. Therefore, think of this product as a long-term investment.
All kinds of businesses can benefit from these signs, for example:
- Home remodeling
- Interior decorator
Job sites are usually high traffic areas. Hundreds, perhaps even thousands of people will pass by it or through it one day on foot and in vehicles. It would be a waste not to take advantage of this advertising space.
Benefits of construction sign boards
So how can this help you advertise your company?
First, it can help you get referrals from other companies who are working on the site or from any clients or guests visiting the site. The best part of this is that these will probably be people who have some interest in contractors in the construction industry.
Second, you can catch the eye of passersby. People are naturally curious every time they see a new construction site. So it won’t be too hard to catch their attention. With a branded sign, you can spread your feelers wider than your own industry and gain broader exposure.
Therefore, you can cover several bases at once with a construction sign.
But besides all of this, it can have some practical value too. Many businesses have found that a well-mounted construction sign board can help you hide the unsightly features on a job site. Overall, it can help you brighten up what can otherwise be a rather unattractive environment.
You can also think of the sign as an information board. It’s a relatively low effort way of communicating what the site is for, who is involved, how long it will take, and so on.
More importantly, all construction sites need to comply with safety standards set out by the relevant authorities like OSHA and ANSI. One clever use of these signs is to communicate some basic safety info as a supplement to other specialized signs.
For example, you can use it to remind anyone that this a construction site and that caution is advised.
When it comes to safety, every little bit can help.
The design process for a construction sign board
Regardless of the type of sign you are commissioning, you will follow some kind of design process. This is necessary to make sure that the sign is suitable, effective, and can help you meet your goals.
The process might seem a bit tedious. But remember, your audience will see the sign as a reflection of your business and your brand.
Put yourself in the viewer’s shoes. This will likely be their first encounter with your business. And if all they see is a shoddy low-quality sign, their expectations for your service might be on par, whether this is true or not.
Therefore, it will be well worth your time and effort to put your best foot forward.
1 – Decide what you want to say about your business
First, you need to decide what you want to say with your sign.
Overall, this is one of the most important decisions you are going to make. If you are using it for advertising purposes, ask yourself what you want the audience to take away from the sign, for example:
- The services you are offering
- Company’s contact details
- Your brand identity
- The name of the business
- Your approach – for instance, friendly or professional
It’s this information that will help you narrow down the content for the sign.
2 – Start designing
Only when you’ve figured this out can you start creating the design. You need to keep the end goal in mind the whole time.
If you have an eye for style and some graphics skills, you could complete the whole image by yourself. In this case, you should check out this list of the top software for designing signage.
Otherwise, you can hire a professional designer. Many sign-making companies can also assist you with this.
If you decide to go this route, it can be helpful to bring your ideas with you even if they are very rough.
3 – Consult your sign company
It’s important that you try to hire a reliable sign making company early in the process. They can significantly help you throughout the steps.
We recommend that you consult them about the design that you have in mind. They know all the ins and outs of signs, and they can tell you whether your concept will works. For example, some color combinations might not look as good when they’re actually put in print.
On top of this, your sign specialist can advise you about the costs and how each element can reduce or increase the price.
4 – Review and finalize
After consulting with everyone involved, you or the expert can finalize the design. Depending on the situation, you might need to go through several rounds of revision until everyone is satisfied. However, by setting precise requirements and with clear communication, you can streamline the process.
5 – Proof
Before you send your design in for printing, it’s useful to ask for design proof. This will either be a digital version or a printed mock-up that will give you an idea of what the finished product will look like.
Usually, this will be your last opportunity to check for any mistakes in the design, like spelling errors, and correct them.
Now you are ready to print the sign.
But before you jump the gun, let’s take a look at the critical aspects of the design.
Tips for designing the elements of a construction sign board
One common misconception about design is that it only involves the graphics or whatever is printed on the face of the board. But a well-thought-out plan should cover everything from the dimensions of the sign to the way it will be installed.
To help you get started, below are some expert tips on the critical elements of construction boards.
First things first, you should decide which material you want the sign to be printed on. If you want the board to come anywhere close to a job site, it needs to be durable. You want it to be able to withstand knocks and bumps.
That’s why most companies use materials like wood, aluminum, or composites.
Generally, the price and your budget will play a critical role in your decision.
Aside from the board, you should also decide how the sign company will print and treat the face. For example, you could ask about finishes like UV protection to keep the surface looking new for longer.
Next, you have to pick a spot for the construction sign.
One of the criteria should be how many people will be able to see it. You want to place it in a high traffic spot for optimal effect. The viewing distance and height will also factor into this.
Another consideration should be local permits and regulations. Different states and neighborhoods have different requirements that you need to fulfill. For more information on sign regulations in Detroit, you can take a look here.
Name and logo
You don’t want to leave people guessing. Anyone who sees the sign needs to immediately know who it belongs to. The basics for doing this is displaying your name and logo.
Take a look at this sign we made for CEVA Logistics. Their name and logo is loud and clear.
A few ways to make sure they stand out are the following:
- Choose a different color for the logo and the name than you used for the rest of the sign
- Make sure the font and graphics are large enough. Generally, you can design them to be slightly bigger than the other elements.
- Print them near the top, or the middle of the board so that they catch the eye.
The layout of the sign
Another key feature is always the layout of the design. The individual elements could be perfect, but if they aren’t arranged correctly, they won’t make a positive impact. It plays a major role in the impact and advertising potential of the board.
Significantly, as we’ve seen above, you can use the layout of a sign to emphasize specific elements. To do this, you can place it at the top of the center of the design.
The general rule of thumb is not to use too much content. You don’t want it to be too crowded because it will detract from the impact of each and make your sign less attractive.
Don’t be afraid of white space. It usually improves the overall appearance and effect.
Use graphics sparingly
Generally, you don’t want to use too many images or graphics for construction sign boards. In this way, they are often quite different from other types of signage. Above all, you want to show that your company is professional and reliable.
If you do use images it should be for a specific purpose. For example, your image can:
- Help to demonstrate what your business offers
- Show what the project will look like when it’s done
- Share a striking message for a significant impact
Luckily, using fewer images can help to keep the printing costs low.
Pick your words with care
All in all, this is the most straightforward tip but can also be one of the most challenging to follow.
You want to use as few words as possible. Many businesses have even made impactful signs with the bare necessities. In other words, by only including their company’s name and contact details.
Most of the time, you don’t have to go so sparse. But still, try to keep it short and sweet.
For the words you do use, be sure to format with a readable font in a suitable size.
The name and logo of your business are critical parts of your brand and its visual identity. But they aren’t the only features. Each and every element of the sign should reflect your branding. From the images to the colors, they should reflect your business.
To make your signs effective, you want them to form part of a coherent advertising strategy. They should fit with each other and complement each other.
This is one way you can promote your business successfully and make it more memorable.
Part of your marketing
Creating unique signage like a construction sign board can be a great step toward growing your business. With some clever design tricks and marketing secrets, you can attract new potential customers, generate leads, and encourage people to give your services a try.
But whenever you plan on launching an advertising campaign, it’s crucial that you remember it’s a process. Promoting any business isn’t only about commissioning one sign. Instead, you should make your signage part of a much wider advertising strategy.
As we’ve said, a critical part of marketing is your brand identity, so be sure to check out the importance of brand awareness to the success of your business.
Some businesses like real estate depend heavily on word-of-mouth advertising. Current or previous clients tell their friends and family members about the business, and those friends and family members turn into new clients. Thanks to these referrals offered by satisfied customers, the business grows and expands with the assistance of the very people it serves.
But what if your marketing strategy as a real estate agent is to capitalize on word of mouth referrals while also generating some leads of your own? Well, if that’s the case, then you might be looking to explore signage options to generate interest in your services. While word-of-mouth referrals may “talk you up” verbally, you want your signage to “talk you up” with visuals and text.
So let’s explore how you can create great real estate signs to help connect you with the people who need your real estate services.
1 – Time well
Time is a consideration when aiming to use your signs in the most effective way possible. For instance, try to leave your signs up for as long as appropriate. Additionally, install your signs in advance when necessary. For instance, in the case of an open house, you might want to get your signs out there before the actual open house date.
Another thing to remember—use your “under contract,” “pending,” and “sold” riders strategically so the community can get an idea of how effectively you work.
2 – Place your signs thoughtfully
Naturally, your signs look better in an aesthetically-pleasing environment. To the best of your ability, make sure that the yard your sign is placed in is well-maintained. For better or for worse, people will associate your sign with the yard they see it in. So make sure it gives a good impression.
3 – Leverage directional signs (several of them)
A directional sign pointing to the property you have for sale could be just as important as the for-sale sign itself. So be sure to have several directional signs leading to the property you’re selling.
4 – Remember your image is only as good as the quality of your graphics
Now, here’s a tip that you’ve heard us offer on the blog before. And it bears repeating because it’s important. You need high-quality graphics and designs if you want to end up with a high-quality sign. Poor visual design could drag down your sign even if the quality of your sign’s materials is top-notch.
Thus, if you’re not good at design yourself, consider hiring someone who is. Find someone who is good at mixing colors and fonts and at balancing the different sign elements. Your sign specialist may even be able to help with this.
5 – Keep it relatable
As a real estate agent, you’re in the personal service business. So try to foster a personal connection with people. A good photo may help with this. You’ll want to project an image of friendliness, professionalism, or whatever qualities your target client is looking for.
6 – Give an action step
Make sure that you clearly outline the action you want your target client to take. Are they supposed to call you and ask for a free home valuation? Or should they mail you for a free consultation? Should they text you to chat about the local market? Whatever it is you want viewers to do, make it obvious.
7 – Provide a way to get in touch
Just as you want to provide an action step, you also want to be sure that you’ve given your target market a way to take that action step. That’s basic, right? If they’re supposed to email you, provide an easy-to-remember email address. If they’re supposed to call, make that phone number easy to see.
8 – Use the channels your ideal client prefers
You also want your “way to get in touch” to be tailored to your ideal client. For instance, working with Millennials might call for being available via Facebook Messenger. Other people might prefer texting. And some people might like to reach you via email or phone messages. Try to discover what channels of communication your target market is likely to prefer. Then, make that communication method available on your signage.
9 – Promote specialization
You can even use your signage to set yourself apart from the competition. Certainly, that could include your design and visual appeal. But it could also include what you say about yourself. For instance, do you specialize and have plenty of experience in selling high-dollar value properties? Or maybe you have quite the record of successfully buying and selling manufactured homes. Whatever it is, considering getting the message out via your real estate signage.
10 – Be memorable. Be brand-oriented.
Craft your real estate signage to be visually and verbally memorable. If you have a slogan, consider putting it on your sign. Use the same terminology across your branding so that the community learns to recognize you and what you stand for.
If you’re using a photo of yourself or a logo or other graphic, use the same one (or a combination of the same ones) across your advertising and marketing channels. And this could even apply to your online channels as well as your physical marketing channels.
Plan for success
Get your real estate signage off to a great start by planning in advance. Don’t cobble something together at the last minute. Instead, prepare yourself by learning about your signage options. And give yourself enough time to get the job done right. Get started with The Small Business Owner’s Guide To Creating Your Own Unique Signage. Then take a look at How Your Business Can Take Advantage Of The Different Sign Types.
Golf tournaments have long been a highly effective fundraising tool for organizations of all kinds. People are always eager to take part in the fun at one of these events. Besides this, it can be an excellent marketing opportunity for the sponsors and the host alike.
No matter your budget, signage is a crucial part of making an impact at these events. Golf signs are a staple and were clearly named specifically for this.
In this article, we will show you the clever uses for these products. And of course, give you some tips on how to create a unique look and design.
The “tee” on golf tournaments and signage
During spring and summer, hundreds of businesses, corporations, and organizations host corporate golf tournaments. You and your clients will get to have some fun in the sun while you:
- Build relationships with your customers and suppliers
- Raise funds for a charitable cause
- Advertise your business and build brand recognition
If you want to keep things simple, you can host the event in a traditional tournament format. But you can add extra fun to the day by including some custom games or scoring to the mix.
Golf tournaments might not work for all businesses and organizations. Overall, they usually work best for the following:
- Community-based organizations
- Charitable foundations like NPO’s and NGO’s
- Firms with a B2B component
- Organizations whose target market are middle-income individuals
This is because we often associate golf tournaments with attempts to raise money for good causes.
For this, you typically want to attract participants who have the time to partake and the willingness to spend money without necessarily getting a product or service in return. Remember that in many ways, this is not a typical business event.
If you already have strong ties with other companies through B2B sales, for instance, it can be much easier to attract sponsors.
Take a look here if you want to find out more about golf tournaments.
What are golf signs:
Usually, golf signs have a pretty simple format. Most sign-making companies build them from sheets of printed coroplast or other corrugated plastic. Thanks to this unique material, they are super lightweight and cheap to boot. So you can commission a whole range of signage for the event.
However, for a larger budget, you could ask your sign company for their custom options, like constructing them from wood or other pricier materials.
Most golf signs are easy to use and install. Some will have thin metal frames and legs which you can pop into the green. Others are freestanding and have an a-frame.
10 Clever uses for golf signs
Unfortunately, it’s easy for us to get stuck in patterns and habits. Many business owners and advertisers might only think of a few basic uses for golf signs. However, there is actually a long list of ways that you can successfully use these signs.
Generally, you are only limited by your creativity and ability to implement your ideas.
All in all, you can use signs at the event for a couple of key goals:
Here are ten interesting and specific ways that you can use golf signs for your event.
1 – Hole sponsors
First off, we recommend that you commission golf signs for your hole-sponsor signage. The purpose of this is to recognize them for their contribution. Usually, this will be part of your agreement for their help.
Through this, you are both thanking them and creating an opportunity to advertise their business.
Above all, you want these signs to show off your sponsors. So you need to include elements of their branding. But they should also give information that’s specific to the event.
2- Other sponsors
For a big event, you will likely get endorsements for specific features of the day. For example, you can ask someone to sponsor the lunch, breakfasts, and snacks.
All of these contributors also need to be thanked and recognized.
3 – Directional signage
Have you thought about the ways people will move around the course?
Golf signs can help you solve this problem. You can design a whole range of signs to direct attendants around the event. At the least, you need to point out the restrooms and other facilities.
However, you probably also want them to know where to find the registration table, the dining area, meeting points, and so on.
4 – Pre-event activities
On top of this, you need to create signs for all your pre-event activities. So to be clear, this will be all the proceedings before the main tournament starts. You can use golf signs for advertising features of the event as well as to help organize the activities.
A few popular options are:
- Opening ceremony
- Putting contests
5 – On-course events
Similarly, you need signs for the on-course activities. Why not use golf signs for this too? You need to inform the participants about all the contests, the prizes, and the rules. These events are all about maximizing the fun but also reaching your funding and advertising goals.
- Hole-in-one challenges
- Longest drive contests
- Closest to pin
6 – Rules for the day
Another clever use for golf signs is to print the rules of the event on them.
Whenever you host a large event, you will need to establish some ground rules. This is necessary to keep everyone safe and establish some order. In the end, this will improve the experience for all the attendants.
Luckily, because they are cheap and easy to make, you can produce more of them than you would be able to otherwise.
7 – Parking
Hopefully, your event will be packed. You probably want to attract as many customers as you can. However, this will come with some logistical issues. One of these is how to sort out the parking.
You need to get everyone to stop their cars in the allocated spots and not block each other in.
Golf signs can be an excellent low-cost solution for this. Among other things you can use them to:
- Point out where visitors can park
- Allocate spaces for suppliers, staff, and vendors
- Block out spots for VIP’s, like sponsors
- Show where no one is allowed to park
- Mark wheelchair parking
Plus, best of all, the signage will fit in perfectly with the rest of the event’s aesthetic.
8 – Caution and warnings
The best golf courses are often in unique environments. Because of this, they could have some unusual obstacles or require different precautionary measures. Besides this, you may also need temporary warnings for the event.
Once again, this can be the perfect use for your golf signs. Here are examples where you could use them to warn participants:
- Animals on the range
- Houses close to the course
- Parking areas
- Low flying aircraft
Check out this warning for lions on a golf course in South Africa’s Kruger National Park.
9 – Top player updates
Much of the fundraising potential of a golf tournament depends on healthy competition. You want the players to hit as well as they can so that the sponsors can payout. So how do you encourage this?
Creating hype is usually great for competition. And this is where your golf signs can come in handy.
You can use the boards to give updates about the top scores and scores at the different holes. To do this, you can design them with an empty line to write or post updates. It will keep the excitement and competitiveness going.
10 – Welcome signs
Last but not least, you can always use golf signs to welcome guests to the tournament. Any event planner worth their salt can tell you that this is crucial. It’s a great way to greet all the visitors and sponsors and to kick off the day.
You should put them at the entrance to the golf course, the driveway, the registration tent, or the parking lot. In other words, wherever they will have the most impact on the site.
Tips for designing golf signs
Generally, these boards aren’t known for being flashy, nor should they be. Instead, the design should be uncomplicated and accessible. In this, their content needs to reflect their purpose. You should aim for a simple yet attractive look.
We’ve broken down the key aspects of this below.
Design an experience
Throughout the business world, more and more people are recognizing the importance of creating an experience for your clients. It’s not just about the pictures on your ad or so on anymore.
If you want your business to draw in the crowds in today’s market, customer experience should be your focus.
So ask yourself, what do you want the event to be like for your customers? And how can your golf signs help?
First, you don’t want to overwhelm guests and visitors with too much information, too many graphics, and a kaleidoscope of color. For most people, this will detract from the feel of the day.
Second, by including helpful information in your designs, you can help the event run more smoothly.
Besides these two, the tone of the signs can affect people’s moods. For example, they can be friendly, humorous, or playful.
Blend into the landscape
One popular idea for golf signs is to create them to fit in perfectly with their environment. You can work in elements like the colors green and blue. Or else you can use graphics that suit the theme, for example, pictures of grass.
If done well, this can make your sign aesthetically pleasing and can even add to the look and feel of the day.
But there can be some significant downsides. If the sign blends in too well, no one will see it! Or at least fewer people than would have otherwise. So you have to strike a balance.
Essentially, you want it to reflect the nature of the event. Yet it should still catch the eye. Therefore, it’s all about balance.
A pop of color
Overall, a critical design challenge is always how to make your sign stand out. A tried and tested method for this is to add some color to your palette.
For this specific purpose, you want to choose a shade that will contrast to the blue and green of your surroundings. Therefore, white is usually the best choice for background color. It will be visible in every season.
Pops of bright colors like red and yellow are also good choices for golf signs. You want just enough to draw the eye.
A note on branding
More likely than not, a variety of companies will be represented at your golf tournament. One of the crucial parts of acknowledging them is through signage. As we’ve said, this is typically part of the deal with sponsorship for these events.
That’s why you need to have all the branding on point. Your audience needs to be able to identify the different businesses involved correctly.
To do this, you should use unique elements of their corporate identity like the following:
- Color palette
- Motto or tagline
These are the basics of visual branding.
Golf themed content
Golf themed content on a golf sign at a golf event might sound like overkill. But it works. Most of the participants are there because they love the sport. The additional references won’t bother them.
Instead, you can use them to contribute to and emphasize the spirit of the day.
Don’t complicate things too much. It can be as easy as including a golf ball or club in the design. Or you can use relevant jargon and jokes.
Another good idea is to design the sign in the shape of a golf ball.
Create a positive experience
You will find it helpful to think of the golf tournament as a holistic experience. All the tiny details will contribute to the success of the day. Therefore, your golf signs can have a significant impact on the atmosphere and need to be designed with care.
But this isn’t the only corporate bash where these products can be useful. Nor are they the only type of sign you can use. For more inspiration, take a peek at a portfolio of clever outdoor event signage ideas and creating & designing the perfect event registration signage.
Whether you’re in the nonprofit world or the world of business, events are great ways to bring people together around a common cause or interest. And with a large (or small) group of people gathered in one place, signage simply makes sense. Naturally, event hosts might need promotional signs and wayfinding signs. But you’ll also want to remember event sponsor signage—signage that helps you draw attention to the people or groups that make your event possible.
So today, let’s check out some event sponsor signage options for your event. From napkins to floor graphics to banners to wall wraps, you have plenty of options to choose from.
To share or not to share
Sometimes your sponsors will be grouped together on your signage, essentially sharing the space. For instance, at a summit with 10-15 corporate sponsors, you might use a tradeshow display to promote their names and logos. They could be listed one after the other or displayed in a grid format. The same concept holds true for a 5K race. You might have numerous sponsors from the community, so it could make sense for them to share signage.
However, there are also times when you may want to promote one particular sponsor in a way that truly sets them apart. For instance, if your event has various levels of sponsorship, then your gold sponsor just might merit a higher level of promotion than a lower level sponsor.
Here are some options you can use whether you opt to have your sponsors share signage or not. Note that some might be more appropriate for promoting a single sponsor than others. So choose the option that best fits you and your sponsors’ needs.
Getting creative with event sponsor signage
Can you print your event sponsors’ names on a simple sheet of white paper, hand out copies to each attendee, and call it your “event sponsor signage”? Certainly. But, why would you? Especially when you have other options that can offer a more eye-catching display.
Banners are a natural option, and one that may come to mind quickly. While they may sound like an overly simple solution, we contend that your banner can be top-notch—thanks to the quality of your materials and design. So choose a sign company that can create an excellent product and provide them with masterful graphics to get the banner off to a great start.
Remember that if you have a registration table at your event, that’s a prime place to catch the attention of your attendees. After all, if everyone has to head to the registration table on arrival, then everyone will get a chance to see your display. Make that count by creating event sponsor signage that can sit on the surface of your registration area.
It’s easy to think of a wall wrap as a sign you would only use for your own company or organization’s branding. But actually, if you have an ongoing relationship with your event sponsors (or if your event spans a significant period of time), a wall wrap could function as interesting event sponsor signage.
Just like wall wraps, floor graphics that promote your event sponsors could provide an eye-catching signage option. Design them well to truly delight your attendees and even your sponsors themselves.
Balloons add an undeniable level of festivity and cheer to any event. But branded balloons? Now, that takes things a step further. They’re a way to promote an upbeat attitude and give a shout-out to your sponsors at the same time.
Just like branded balloons, printed napkins may be small, but when it comes to event sponsor signage, they could pack a powerful punch. If your event includes food of any type, chances are people are going to want napkins. And that means you have those food consumers as a captive audience. They can refuel and be introduced to your sponsors at the same time—via the food and napkins it’s served with.
Another great idea is to get tablecloths printed to display the names and logos of your sponsors. This could be great if your event includes food. But even if it doesn’t, you can use a stretch table cloth on the tables in a conference vendor hall.
Yard signs are one way to promote your sponsors outside your building. And just as we said with banners, your yard signs will be excellent if you begin with high-quality materials and top-notch graphics.
When an event truly calls for taking your event sponsor signage to the next level, vehicle wraps are a perfect option for making an impression. And if your event involves traveling on major roadways, this could be a great way to go.
Something to bring home
It’s also a great idea to provide event attendees with information about your sponsors to bring home. This helps you honor and support your sponsors in an ongoing way. There are plenty of ways to do this.
Depending on the relative formality or informality of your event, T-shirts could be a great option. While you may not originally think of them as signage, if your event attendees wear them, then they’re mobile signage by default. Maybe they’re not as obvious as a sandwich sign, but they do function as a means of promoting the event.
Print your sponsors on event swag bags. That provides moving signage that can continue to promote both your event and your sponsors long after the event is over.
A sign is worth a million words
When you have great things to say about the groups that back you, you need to create great event sponsor signage to get the job done right. For more, learn how to choose colors for your signs with The Best Tips On How To Mix & Match Colors On Signs.