Mobile signs like trailer banners are fantastic tools for maximizing exposure to your message. If you use them purposefully, they can give you the ability to reach an incredibly broad audience. But to make the desired impact, you need to pay attention to their design.
In short, this means customizing the sign from start to finish. To help you out, we will give a breakdown of how you can attract attention with your trailer banner.
What are trailer banners?
Trailer banners are a brilliant option if you are looking for a mobile advertisement solution. These signs are usually budget-friendly while still being great at what they do. Sign companies make them by printing banners that they span and mount on an empty metal trailer frame.
But you could also attach them to the body of the truck with tension rods.
Best ways to use a trailer banner
First, you need to decide what you are going to use the trailer banner for. You need to make this decision before you can get to anything else.
Signs aren’t only advertisements. You can use them for a variety of purposes. Or even combine a few in one. If you can think of it, you can probably do it with your trailer banner.
Among others, below are some of the uses that we recommend:
- Are you using your trailer as a pop-up store or stall at events? In this case, you can use the banner as a custom menu board for your products and prices. This saves you having to use an additional sign.
- As an alternative, you can use the trailer banner for promotional messages. You can advertise your business or specific products and services that you have on sale.
- Aside from this, you could potentially use the product as an informational sign at events at exhibitions. For example, you can use it to replace other more conventional conference signs. Note that this will probably work better outdoors.
- You could print directions for your storefront or office on the sign. This should form part of a more extensive wayfinding system. But it will only really work if you park it at a fixed location so that the directions will be accurate.
No matter what you want to do with your trailer banner, it’s important that you make it work for you. That’s where having a positive working relationship with your sign making company comes in. They will help you tailor the sign for your unique business or venture.
Top design tips for a trailer banner
Sometimes we all wish that creating a sign was as easy as copying and pasting a few bits and pieces together. But unfortunately, there’s more to it than that. Design is all about using distinct elements to create a coherent whole.
It’s both an art and a science. Luckily, there are many proven principles you can apply to attract viewers with your design and to tailor it for your trailer banner.
Visibility and readability
You should design trailer banners so that you can use them on the move and while standing still. Like all mobile signs, this means that you will face some unique design challenges.
One of these is to make sure that the critical details of the sign will be visible and legible in both situations.
Therefore, you should try to calculate the average viewing distance for most of your viewers. Once you know this, you can make sure that you use text and images that are large enough to be seen.
You don’t want to overwhelm your audience with too much text. Doing this can only serve to confuse the viewers. As we’ve said, people don’t have much time to decipher the message, so you need to make the task easier for them.
Therefore, images can be a brilliant tool to help you communicate.
Don’t make the mistake of thinking that graphics are only there for their looks. Yes, they should make the sign more interesting and appealing. But you should avoid using images only for their appeal. They should serve a more practical purpose too.
For example, if you own a construction company, use photos that help bring this across like scaffolding or bricks.
The choice of using a drawing or photo is up to your personal preference, your brand, and the design.
But whatever type of graphic you choose, one thing should stay the same. You should only use high- quality, high-resolution images to make them more effective.
Although you don’t want to cram the design with text, you still need to use some. Typically, most signs need at least a few lines of words to make the message clear. In some cases, all you need is to include the name of your company.
Instead of boring the audience with too many words, you want to use as little of them as possible. And you want to make those memorable and punchy. If your viewers can recall your ad, even vaguely, it’s far more likely that they will stop by your business or give you a call.
The key to this is rewriting. You should experiment with different ways to say the same thing and challenge yourself to make it shorter and shorter.
Think of this. The average adult reads about 250 words per minute. Roughly speaking, this means about 4 per second. Most people spend about 8 seconds looking at a sign. However, if they are driving or if the board is moving, this will undoubtedly be even less.
So even in an ideal situation, you can only use 32 words, about two sentences but preferably you want to use far fewer. Even these two sentences with 32 words seem long.
One of the most significant aspects of the design is the layout. In other words, the way the content on the sign is arranged or set out. Among others this includes the:
- Images and graphics
- Empty space
- Shape and size of the entire sign
Thankfully, there are several golden rules that you can follow to help you organize the design.
First, remember that as we’ve said, empty space is a crucial part of the layout. Less is more. You should never try to crowd every inch of the trailer banner with content. Doing this will only make the message less clear and the overall effect unappealing.
Second, you need to be clear about the focus of the sign, for example, a specific product. You need to make this the focal point. A few ways to do this is through using the relative scale of the elements, colors, and images.
Third, design experts recommend that you divide the layout into grids. You can use this to apply other principles. But importantly, it can help you to arrange the text neatly and with equal spacing.
Fourth, you can apply the rule of odds. Generally, appealing compositions tend to have an odd number of objects in the foreground.
There’s always more to learn about designing layouts. But with these principles, you should be able to create an impactful and appealing arrangement without much effort.
Palettes that pack a punch
Colors are a critical part of how most of us see the world. We can use them to communicate information and even affect people’s emotions. Therefore, it’s no surprise that they are critical resources for marketing and signage.
The requirements for choosing a palette are:
- The colors should catch the eye, perhaps thanks to their brightness, contrast, the combination, and so on.
- You should use some contrasting colors if only to separate the different parts of the sign like the text from the background.
- The palette should complement your branding even if it doesn’t match it exactly.
- Preferably, the color scheme should include 3 to 5 distinct colors or shades of different colors.
- Your choice of colors should facilitate the legibility and visibility of the content, not detract from it.
Before we go further, remember that this doesn’t mean that all the colors need to be bright and bold. You don’t want the design to be garish. And sometimes a soft and muted palette can be breathtaking.
Size and shape
Due to the nature of trailer banners, you have endless options when it comes to its size and shape. Depending on the situation, you can often customize the trailer for your requirements, otherwise you can more easily adapt the banner for the vehicle.
You could perhaps use one single banner all around the structure. However, it usually works better to create and install several smaller ones.
Generally, the most common shapes are rectangular and square because this will suit most trailers.
Things to consider when deciding on the size and shape of the trailer banner are:
- Cost of the product
- Total weight
- Sign companies capabilities
- Future location and use
- Amount of content
Placement of the trailer banner
The best part of vehicle ads is that they can go virtually anywhere you go. It can almost become like your shadow.
Are you going to the mall?
Or to the doctor’s office?
If you want to, you could always pull this ad with you as long as there is enough space at the destination. This will give you exposure for your business as you travel.
What more can you ask for?
Besides this, you can also leave the trailer banner parked somewhere as long as local rules and regulations.
No matter where you place it, you should be able to gain some benefits from it. But there are some locations where you can maximize its impact.
Although many people overlook this, deciding where and how to use a sign is a key part of the design process.
Here are some of the best places, times, and ways to use custom trailer banners:
- You can park the trailer in the parking lot of your office or storefront. Or even on the sidewalk in front of your physical location. This can be a great way to draw attention to your business and show people where to find you.
- Besides this, you can take the trailers with you to both B2C and B2B events like exhibitions. They can go towards making your stand more impactful. Or if you park it in front or in the parking area, you can inform viewers that you will be there.
- Drive around your local area with the trailer. This can form part of your neighborhood marketing strategy. Typically, most of your customers live nearby.
- Use busy roads like highways to your advantage. You can even drive around during peak hours in traffic for increased exposure.
Alternative solutions for mobile signs:
Trailer banners are undoubtedly one of the top options for mobile advertisements. For many business owners, these signs stand out thanks to their relative ease of use. Once you have hooked them to an appropriate vehicle with a trailer hook, you can simply pull them along.
There’s no need to set up when you have arrived at your chosen location.
But you might want to keep in mind that they’re not your only choice. Alternatively, you can use one of the following:
- Meeting and event signs
- Vehicle graphics or wraps
- Magnetic signs
- Tradeshow displays and exhibits
- A-frame sidewalk signs
Overall, it’s a great idea to combine different types of signage to optimize the effect. For example, you can use a custom trailer sign with a vehicle that has a matching wrap or graphic. Take a look at a similar job from our portfolio above.
Spreading the word about your business
Mobile signage, like trailer banners, can be brilliant resources for reaching out to your intended viewers. Their mobility can significantly improve the possible exposure and the potential size of the audience that you can reach.
Yet, as with any type of sign, you probably shouldn’t rely on one alone. Instead, it should form part of your broader marketing or informational campaigns.
To find out more about your different signage options, you can take a look at choosing the best sign material for an outdoor sign as well as a portfolio of clever outdoor event signage ideas.
The best signs are usually the ones that are demonstrably unique. They are attention-grabbing and stick in your mind like nobody’s business. A good designer knows how to showcase the features that make a company special.
But often, saying that you want to make your design unique is much harder than it looks. Now and then, all we need is a bit of inspiration to get the creative sparks flying. So, here are examples of every type of sign and some tips to make your signs distinctive.
A-frame sidewalk signs
A-frame sidewalk signs can go wherever you do, indoors, outdoors, at your storefront, or an exhibition. Therefore, you need to optimize the content for its planned use.
Critical tips for creating a unique sign are:
- Work specific call to actions into the design to encourage the audience to react to the sign.
- Adapt the layout of the sign so that it’s spread out across the rectangular board.
- Use the natural order in which people read to direct them towards the most important message first.
- By using several different colors, you can break the monotony of the sign and keep people’s attention for longer.
Channel letters are three-dimensional characters that you can illuminate with LED bulbs. For a good reason, these signs are incredibly popular, so it’s even more vital that you use all the tricks of the trade to make yours stand out.
- Combine the letters with custom capsules for additional visual elements.
- Use a font that is consistent with your brand’s visual identity.
- Experiment with lighting options to find what will work best.
- Use bright, vibrant colors that are associated with your brand.
Undoubtedly, illuminated box signs are OG’s of the industry. These products are as relevant as ever and can be extremely useful marketing tools.
The following are some tips for making your sign box unique:
- Play with 3D elements that add some depth and unconventional touches to the sign.
- Focus on using high-contrast color combinations, for instance black on white, to improve the sign’s visibility and legibility.
- Combine minimalist graphic elements with text.
LED message center
An optimized LED message center is worth its weight in gold. These signs stand out both in terms of their use for advertisements and to convey practical information.
But just like any other type of sign, they are as good as their design and content. You can get the most out of these boards with the following tricks:
- Build a unique base or structure to mount the center on.
- Combine the board with other types of signs for maximum effect.
- Craft clear and unambiguous messages to display.
- Above all else, choose a font that is legible even at a distance.
Magnetic vehicle sign
Aside from wraps, there’s another option for signage for your vehicle. Magnetic signs are typically a less expensive product. Moreover, because they are easy to remove and place, you can easily replace them.
Here are guidelines for making the most out of these signs:
- Rounded corners create a less severe aesthetic and give a more refined impression.
- The goal of magnetic vehicle signs is to keep the content simple. You want anyone looking to understand and absorb the information immediately.
- Don’t use too many different colors. Instead, stick with two to three primary shades.
Ground signs are a cornerstone of advertising, particularly at a business’ storefront or offices. Unfortunately, many brands rely solely on tired and cliched looks for their monument signs.
But you can add some novelty to yours with a few strategies:
- Create a custom structure for the signs. For example, you can choose a personalized multi-tenant monument like Clinton Valley plaza.
- Use channel letters on the sign.
- Make visibility and legibility a priority in the design.
- If you choose a multi-tenant sign, use different fonts, colors, and styles to distinguish the individual departments or companies.
In most cases, sign companies produce yard signs from coroplast. All in all, this is one of the most cost-effective signage products out there while still being durable and high-quality. It’s no wonder then that they are one of the most common types of signs.
In particular, they are favorites with real estate agents and political campaigns.
Because they are so prevalent, you have quite a challenge ahead to make sure yours stand out. A few tips to get the look are:
- Standard coroplast signs are 18″ x 24″. But for a unique look, you can change this up. You can make the sign bigger or smaller to suit your purposes.
- Aside from this, they are usually rectangular. However, you can consult your sign company for custom options. For example, the sign above has an additional arrow-shaped board.
- Keep the graphics or images simple on the design.
- If you want to make your sign easy to spot, use bright and contrasting colors.
Tradeshow displays & exhibits
Tradeshow displays and exhibits are an effective tool for both B2C and B2B marketing. And generally speaking, your booth is just as good as your signage. Luckily, there are many options to choose from in terms of materials and constructions.
Here are several tips to help you create the perfect design:
- Combine text and images to get your message across clearly.
- If you are commissioning more than one sign, keep the design consistent and make sure they work well together.
- Your brand’s visual identity should be showcased to full effect in terms of images, colors, logos, and more.
All in all, banners are an industry favorite. Flexibility, versatility, and cost-effectiveness are fitting terms to describe these vinyl signs.
To get the most out of your banner, you can try these tips:
- Use bright and contrasting colors to make your sign stand out.
- Choose high-resolution graphics for the centerpiece of the banner.
- Carefully consider how you will hang or mount the sign. This can significantly impact its overall impact. Therefore, you want to make sure the installation is tailored to the environment and show off the design to full effect.
According to the Americans with Disabilities Act, there are strict rules and regulations that businesses need to follow. In the case of ADA compliant signs, the standards are aimed at making them and your building more accessible.
But just because they are regulated doesn’t mean they can’t be creative or even appealing. You can have just as much fun with these signs.
Top tips to try when creating ADA signs are:
- Design the boards with color schemes that fit in with your branding.
- Generally, you want to stick only to the ADA approved graphics. So one way to add some interest to the sign is to play with alternative visuals like variating colors as with gradients or splitting the board into sections.
- Customize the shape, dimensions, and materials for the sign.
Unsurprisingly, menu boards are one of the essential pieces of signage for any restaurant or cafe. They are of both practical and aesthetic importance, so you should ensure that your boards represent your business positively.
To achieve this, you should consider the tips below:
- To keep the sign up to date, design it with reusability and adaptability in mind. For example, like the board above, you can choose a product which can be written on and then erased.
- Alternatively, you could use slots into which you can slide cards for new menu items and prices.
- Or your signature look can be to use digital boards.
- The design should highlight the name of your restaurant or cafe.
- Keep decorative features to the minimum so that the focus stays on the menu items.
Notably, lobby signs are often the first thing a customer sees when they walk into your business. Therefore, they play a crucial role in welcoming visitors and representing your brand.
Be sure to design these signs with care so they convey the right message. The following tips can be useful:
- Use lighting to highlight the sign and add a bit of flair.
- Choose a color scheme that matches the interior decor.
- Bold fonts can improve both the sign’s legibility and its visual impact.
- A matte finish, such as in the example, reduces the chance of glare, and the textured look can be very appealing.
Generally, sign companies will have custom options available for dimensional letters. First, you can usually choose between a range of materials like foam, PVC, and metal. Second, you can customize the shape and dimensions of the letters.
Here are some critical tips for designing distinctive dimensional letters:
- Note that you don’t only have to use letters. Graphics like your logo are a great way to make your sign more noteworthy.
- Use different fonts for the main heading and subheading.
- Three-dimensional letters pack a punch in terms of catching attention and leaving an impression.
- Painting specific parts of the sign can help draw the eye to the entire composition.
On the whole, window graphics are a fantastic way to utilize all the space at your disposal. This handy invention is made from perforated vinyl that can be applied to the surface of the glass.
To get the look, you can:
- Design the window graphics to complement its surroundings. For example, the dark green of the Reptarium signs above blends in well with the wood and stone facade around it.
- Use attention-grabbing images to show what type of business you’re running.
- Keep the text minimal and straightforward so as not to overwhelm the audience.
Another way to use all the surfaces in your building to your advantage is by applying wall graphics. In most cases, the sign company will make these murals out of vinyl too.
When creating wall graphics, keep these principles in mind:
- Stick with a coherent theme or visual style. You don’t want the graphics to clash with each other or any other elements in the space.
- Make sure the content suits your business. For instance, exciting and colorful graphics are ideal for a company like Gates. On the other hand, calming images will work better for a yoga studio.
- Use the murals as a critical part of your decor and make sure it suits the rest of the interior.
Likewise, you can experiment with floor graphics as a way to creatively utilize your space.
A few tips that can be handy are to:
- Combine the floor graphics with another type of signage, such as the above example.
- Print the decal with a glossy finish to make it more visible.
- Find fun ways in which the audience can interact with the sign.
Manufacturers produce routed signs by cutting out letters, symbols, characters, or custom shapes out of a solid material. You can choose between multiple materials like wood, foam, or aluminum.
Significantly you can use these hints to customize a routed sign.
- Use colors and contrast to get the sign to stand out from its environment. As an example, we painted the RGBSI logo to make it visible against the wall.
- For a full-bodied effect, you could use a panel out of which shapes have been cut. Or else you could use characters that you’ve cut out on their own or mounted on another board.
- Use a textured material to create an interesting look.
Vehicle graphics and wraps
First and foremost, vehicle graphics are an ideal tool to spread the word of your business around town. As mobile advertisements, there are specific principles that can help you create exceptional designs:
- Bold and bright colors will be more eye-catching, particularly on a moving object.
- Don’t use too much advertising copy on the design. Instead, emphasize the visuals and the name of the brand.
- Design the wrap specifically for the shape of the vehicle and its panels.
- In the case of these graphics, animated, drawn, or cartoon graphics often look better than a photo.
- Above all, only use high-resolution images.
Your unique footprint
Remember, when you’re creating signs, you don’t have to reinvent the wheel. Instead, like many of these examples, you can use the aspects that make your business unique as inspiration.
On top of this, you should strive to use and adapt tried and tested principles of design to stun your audience. If you want to find out more, take a look at these tips on designing signs for winter and the best tips on how to mix & match colors on signs.
The year 2019 is on its way out, and 2020 is only a week away. Now it’s time to settle all our affairs from this year and prepare for the new. It’s the perfect time to start working out your marketing strategies for the coming months.
A critical part of this is beginning to design new signage. Your business can turn over a new leaf by refreshing the look and feel of its advertisements and assets. If you’re ready for change, look no further. We’re going to cover signs you should create now for the new year.
Reasons to get new signs
Luckily, signs have quite a long lifetime. As long as you buy quality products, they should be able to last you several years, depending on the type. But they won’t last forever. And in some cases, it would be better to replace them before they are unusable.
Dilapidated and outdated signage can deter potential customers meaning that you lose out in sales and profits. The start of a new year is an excellent time to reassess your current sign range and decide whether you need to spice things up a bit.
Now we’ll look at the top reasons for commissioning new signs in December and January.
Changes in branding
Has the branding and visual identity of your business changed a bit? If so, you should update your signs as soon as possible to match this. Otherwise, if you haven’t overhauled your visual identity in years, now might be the time.
Typically, businesses go through several changes in the course of a year. If these pertain to the content of any of your signs, it could be time to update or replace them. In this case, it could involve contact information, locations, new owners, and so on.
Marketing is a constant struggle to keep on point. You want to be memorable, appealing, and eye-catching. Above all, you have to remain relevant.
But more likely than not, the style or theme you originally used for the sign won’t be trendy anymore. Maybe the joke or saying has become cliche. In cases like this, consider replacing your signs.
Worse for wear
Don’t leave any signs up that look worn out or are damaged beyond repair. Doing this could harm your reputation and, thus, your business. Instead, take down your old boards and put up new and fresh ones.
One way to boost your sales is by playing with the seasons in your marketing. You can harness people’s excitement to your advantage. It’s a step towards staying relevant too.
The beginning of the year can be time for including seasonal content.
Have you been keeping up with the changes in the signage industry?
Advertising techniques, as well as sign materials and technologies, are continually being improved. You’ll probably be able to get more out of new products than you are out of your current signage.
Grow your business
During January, most people have a feeling of optimism and excitement. People are ready to make changes. For these reasons, anything novel is likely to have a more significant impact than other times of the year.
Must have signs for 2020
Both indoor and outdoor signs are vital tools for any business. They not only benefit you in terms of your clients but your staff too. So we will be looking at the essential ones from each.
To help you make a decision about which to use, we’ve given you a brief breakdown of each sign.
Remember that creating signs takes a while. There is a whole process that you need to follow. The steps include brainstorming, design, consulting with your sign-making company, proofs, fabrication, and installation. The winter weather and holidays can also throw a spanner in the works and cause some delays.
That’s why you want to start working now if you’re going to have these products by early 2020.
1 – Banners
Banners are an incredibly popular signage product. They are extremely versatile.
You can use them just about anywhere. Plus, at those low prices, they’re practically a steal.
Overall, these are highly customizable. Manufacturers make them out of vinyl and can transform them into a variety of shapes and sizes and in any color you want.
Typically, businesses use banners as advertisements. But you can use them for general information or even as name boards like this one we made for Aperam.
They are ideal for seasonal content or promotions. Or any type of short-lived message. These signs are a great option if you want to convey some seasonal greetings to your customers like a “Happy New Year!”
- Can be made with heavy-duty materials for winter
- Easy to move around
- Indoor and outdoor use
- Multiple installation options
- Quick to produce
- Highly customizable
- You need to take additional precautions in harsh winter weather.
- Can be damaged by wind
- Not always easy to recycle
2 – Lobby signs
One great choice for indoor signs for 2020 is lobby signs. These are the products that you usually mount in the entrance of your business or offices. Typically, you would install them behind and overhead the reception or welcome desk.
Lobby signs describe a category rather than one specific product. This means that you can choose a variety of products for this purpose. Some of the common types are the following:
- Dimensional letters
- Foam letters
- PVC letters
Most of the time, you’ll be using them as nameplates. So generally, you want to keep it simple. Only include your company’s name and its logo. Lobby signs are a great way to welcome your customers and show off your branding.
New lobby signs are a particularly good choice if you’ve recently renovated your interior decor.
- You can choose between multiple sign types.
- Options for every budget
- Communicate brand message
- Adds to interior decor
- Only for indoor use
- Doesn’t have much space for content
3 – Window graphics
Window graphics are another sign type that can double up as an indoor and outdoor sign. Yes, you usually install it on the interior side of your windows. But you can typically see it just as well from the exterior of your business. The result depends on the materials and design you use.
Manufacturers make them by printing your graphics on perforated vinyl. Light reflects off the image so you won’t see the holes. At the same time, it makes it more difficult for people on the sidewalk to see into the building.
You can use these window graphics for a variety of purposes. First, you can use it to make your company more visible and recognizable.
Second, you can use them to make your storefront more attractive.
Third, you can use the space to promote products and services.
Additionally, you can convey information like your contact details and trading hours through this.
Generally, these decals are a great choice to advertise seasonal content and promotions too.
- Attention-grabbing storefront
- Can hide the inside of your business
- Highly customizable
- Different types of vinyl available
- Block out sunlight
- Vulnerable to cold weather
- Difficult to repair
- Not as durable or long-lasting as other products
4 – Wayfinding signs
Any business with a physical location needs to have wayfinding signs. They are there to help both customers and staff navigate through your storefront or offices. If you want to get the most out of them, these signs should be part of an extensive navigational system.
Has the layout of your business or the center it’s in changed at all?
Usually, people will move around different aspects of their company as the year goes by. For example, an employee might no longer work there, so their office will be repurposed. Or you might have opened a new division in your business.
If so, you should undoubtedly replace your wayfinding signs when the new year rolls around.
In other cases, you might have found that some of the directions might be challenging to understand or follow.
- Can use indoors and outdoors
- Choose between a variety of sign types and materials
- Improve traffic flow
- Part of ADA compliance
- You will probably need to create multiple signs.
5 – LED message centers
If you want to get bang for your buck, LED message centers are a brilliant option. Unfortunately, these require quite a significant initial investment, but the versatility and constant value they add will be worth it in the end.
These are electronic boards that the manufacturer fits with hundreds of LEDs. These lights allow you to display content on the screen.
On the lower end of the spectrum, the pixel pitch, which is similar to the resolution, is pretty unsophisticated. Therefore, these models work best with text and basic graphics. But at the higher end of the spectrum, you can use much more detail.
Significantly, you should note that these message centers often work best when you combine them with other types of signs. For example, you can mount it on a monument sign.
What makes this special is that you can change the content as much as you want. So you can quickly post some seasonal messages like a new year greeting on the board. It’s a great way to keep customers updated about your brand.
- Managed with software
- Change the message as much as you want.
- Can work with automatic brightness sensors
- LED’s are long-lasting and energy-efficient
- More options for reuse
- Use in combination with other sign types
- Visible 24/7
- Needs to be connected to a power source
- Challenging installation
- High initial investment costs
6 – Channel letters
All in all, channel letters are one of the most common and popular sign types. These signs are a fantastic way to showcase your brand identity to your community.
Generally, sign-making companies fabricate them by shaping materials like acrylic and PVC into letters, numbers, or symbols. But, although it is trickier and might cost more, you could also customize them into the shape of your logo or so on.
Businesses typically use these products as name boards and building signs.
Their best feature is the fact that they’re illuminated with LEDs. Standard channel letters are front-lit, but you could also choose to have them backlit. The lighting adds to the aesthetic and appearance of the signs, but it also make them more visible.
- Illuminated with LED’s
- Different lighting options
- Great for representing your brand identity
- Choose between a variety of materials
- Visible 24/7
- Can work with automatic brightness sensors
- LED’s are energy-efficient and cost-effective
- Suitable for indoor and outdoor use
- Typically, used outdoors
- Needs to be connected to a power source
- Installation can be challenging
7 – Point of purchase displays
Point of purchase displays or POP displays should be on the top of your list of new signs for 2020. The name pretty much speaks for itself. Most of the time, you would place them at the checkout at any point where customers will be making purchasing decisions.
Typically you can choose between a variety of options in terms of materials, shapes, and methods of installation. For example, you can make cardboard signs to hang from the ceiling.
Once again, these signs are great for seasonal content. They are cheap and easy to replace. Besides this, they can be handy for communicating any new information about your business to your customers.
- Multiple materials available
- Highly customizable
- Range of budget options
- High impact
- Mostly unsuitable for outdoor use
- Less durable
- Generally, not long-lasting
Setting your business up for success
Creating new signs for 2020 is a fantastic way to set up your business for a successful year. It can help you get ahead of the curve with your marketing.
But before anything else, you should take a look at things you need to keep in mind when installing signs in winter. These tips will help you protect your sign even in the coldest and harshest weather.
If you want to introduce some seasonal cheer, don’t miss out on these fun ways to get your signs ready for the holidays.
August 30th is National College Colors Day. Perhaps you’re ready to show your support for your alma mater. But just how do you do that? Well, while there are many ways to support the school you’re attending (or graduated from), one way sticks out to us—signs. Plus, if you have a school event you need to promote, we also recommend signs as a way to get the message out.
As a sign company, of course, we might be biased toward this great communication medium. But let us introduce you to ways you can use signs to spread school spirit and to alert people about your school events.
Use the school colors in signage when it makes sense to do so
As you design your signage, think about how you can incorporate the school’s colors. Naturally, some signs will have the school colors prominently displayed by their very nature—like a banner with the school’s logo or mascot. Other signs may or may not use the school’s colors depending on whether it’s a good move.
Choosing the best sign for your school event
As you’re evaluating your sign options, use questions like these to stimulate your thought process.
- How many entrances are there to your school campus? Will you need a sign at every entrance?
- Should you advertise the event off-campus in addition to on-campus?
- Is the event’s location easy to find or will you need wayfinding signs to help guests find their destination?
- Do you have a small budget for signs, or are you free to choose as many signs as you need/want, regardless of cost?
- Is there a sign specialist that the school has worked well with in the past?
Put yourself in the attendee’s shoes and imagine what they might need or want to know. Now let’s examine some sign options for the big day.
Banners are a great option for on-campus events. They can be displayed on buildings or even temporarily placed on the front of existing monument signs. (For instance, you could put a banner over the front of the school’s welcome sign on a hillside retaining wall.)
Tap into this sign’s spirit of celebration by giving it eye-catching colors and a festive design (if appropriate). And remember that you don’t have to place a banner against an existing structure. Actually, you can install one between stakes in an open yard space. Or you can even hang one over a roadway to get the attention of drivers and pedestrians.
LED signs or electronic digital signs
Use electronic digital signs or LED signs to get the word out about your upcoming event (or simply to celebrate with your school’s colors and a message of support). If you already have a digital sign set up by a major roadway, then you’ll be able to alert passing drivers about your event. LED displays can also help with traffic control, by pointing sporting event attendees toward the right exit or parking garage, for instance.
And you can even use an electronic display to promote multiple events at once. Simply create a visual for each event and display them as a slideshow. But do leave each event’s slide visible long enough for viewers to get the necessary details before the slide changes.
When you need to reach the community off-campus, a billboard could be your friend. Check with a local billboard company for statistics about how many people their billboards reach. And search for input from them about the best locations to help target the groups you want to reach for your particular event.
For a once-in-a-lifetime event—like your school’s centennial—floor graphics could leave a smashing impression on attendees. People often ignore the ground they’re walking on, but you can use it to get their attention. Perhaps your university’s logo could be spread across the floor in your welcome center’s lobby. Or maybe you could show your school mascot’s image alongside the centennial date to liven up the floor of the entry to your main sports arena.
Wall murals and wraps
Wall murals and wraps are other options for eye-catching signage to promote the school or celebrate a milestone. Spreading what you have to say across a whole wall makes your message hard to miss. Likely you won’t want to use wall graphics for an event that will come and go soon, because changing your wall graphics frequently could get expensive. But finding a way to blend a permanent wall graphic with another temporary sign—perhaps a section of the graphic could be a whiteboard wall or blackboard wall—could be a fun and creative signage solution.
If you want to mobilize your base of supporters to do some of your event advertising for you, create yard signs. Then, you can give them to students and faculty who can place them in their own yards. Neighbors and passersby will learn about your school without you having to advertise to them specifically.
For longer-term ways to let people show their support for your school, consider investing in window decals or flags. That way, students, graduates, and even family members can post a visible message of support whether they’re near the school or far away.
Changeable message signs
If a spot on campus already has a changeable message sign, make it display your event information alongside (or instead of) it’s usual wording. A great example of this could be a dining hall. If there’s a message sign outside that displays the day’s special, why not make it announce something else that’s special—your upcoming event.
Collect and share ideas for your school event signs
When planning your signage, get input from others if possible. See if any current students recall particular signs that convinced them to attend a previous event. What about school administrators or professors—do any of them remember seeing particularly effective signs in the past? And if your event is a fundraiser, check out How To Advertise Fundraisers For Your School Or Nonprofit Event to get you planning.
Signs are a way to attract attention to your company, item, or idea. You have something you want to share with others, and putting it out there for them to see it is one way to do that. Today, we want to share some sign inspiration. Seeing what others have done might get your own creative juices flowing to harness the power of signs to reach your audience. Here are three signs that merit taking a look at.
Sign #1 – Irish Hills Fireworks billboard
Why we like it: You can call this billboard (5th in slideshow) by Adams Outdoor explosive advertising. When your client is a fireworks company, what makes more sense than capturing the eye-catching aftermath of a detonation? Plus, if you want to crack up passersby as they catch sight of your ad, this could be a great way. It’s unexpected—yet apropos.
Sign #2 – Go! Sy Thai logo
Why we like it: This logo may be small but it packs a powerful punch. What’s not to love about the upbeat “go!” on a simple circle? We really love the white type on a green circle as seen on their Go! Sy Thai food truck. But the on-wall logo captured by Eater Detroit is also striking.
Sign #3 – Townhouse restaurant entrance sign
Why we like it: Here’s a sign that’s striking, but not overblown. It has a vintage feel, almost reminiscent of an old movie theater. Plus, it incorporates warmth and light, but it’s not so glitzy that it totally undermines the urban classiness.
Even though this one wasn’t in Detroit, but rather in Grand Rapids, it deserves a mention. VizCom Media’s banner for ArtPrize.org was a great one. The white text on a blue field is simple, yet provides good contrast. Plus, the splashes of color on a white field are delightfully whimsical.
It’s more than just what you say
When you have something important to say, there’s more than one way to get the point across. Actually, this is similar to the way it is with spoken language. When you say something, you’re communication with more than just your words. There’s also your tone of voice and your facial expressions.
For example, think of how many different ways there are to say the simple phrase, “I know.” Without adding or deleting words, you can communicate, excitement, disappointment, frustration, and other emotions. How? By using your face and your voice.
Do it with design
Similarly, the words you use in your signs aren’t the only things that “speak” to your audience. You can also use the design of your sign. There are several elements of design that can help you communicate your message. You can use colors, fonts, shapes, and size to name some possible elements.
For instance, one of the things we liked about the Go! Sy Thai logo is the circle. As we said above, it’s striking. Plus, when you combine it with the white and green, the effect is energetic and punchy.
Then, there’s the fireworks billboard. Remember how that billboard looked like it was blown away? That’s a great example of how you don’t need text to get your point across. Ironically, it was the absence of text that drove the advertising home.
And the illumination of the Townhouse restaurant sign is part of what makes it stand out. Yes, it had letters. But it also had lights—proof that words aren’t the only element of design that “speaks.”
Note what not to do
The signs we’ve been looking at have been instructive in a good way. But, keep in mind you can actually learn from poor signage too. Even an ill-conceived sign may have a thing or two to teach you—about what to avoid and why. If a sign is memorable to viewers for the wrong reasons, learn from it what not to do yourself when it comes to your signs.
Location and size
And remember to think about how well people will be able to take in your sign. If your sign is a billboard that motorists will be passing quickly, keep that in mind during the design phase. Make sure people will be able to see what you want them to see in the amount of time they have while driving by.
Moreover, if your restaurant entrance sign is so small that customers can’t find it, you might be doing yourself a disservice. Make it visible so that your customers won’t have trouble finding you, and give up in favor of another nearby restaurant with more prominent signage.
Learn from everybody else
Even if you already know what you want a sign to do—share a certain message—you still may not know exactly how you want to do it. Looking at the signs others have deployed can help you get a better feel for what you should do. And for more help creating good signs, check out Tips And Tricks To Creating The Most Effective Signs For Marketing.
From anniversary party to vendor appreciation dinner to annual conference, you may need to look outside your company’s own space and select a separate event location. When you don’t have enough room at the office, or you can’t fathom hosting a party on the manufacturing floor, no need to worry. There are plenty of event locations to choose from in the Detroit area. You can select whatever best fits your budget, capacity needs, and ambiance desires.
When it comes to planning your event, start by identifying clearly what it is you plan to do. Are you looking for a banquet to commemorate your company’s 50th anniversary? Or is it a conference where you’ll need space for speakers and vendors? Will you need audio/visual capabilities for presentations? Or perhaps it’s more of a social event, so your main concern is room for attendees to mingle comfortably.
Next, consider your budget for the event. This will help you rule in and rule out possible event spaces. Also, keep in mind that renting the event space is only a part of your overall budget. You may still need to have funds available for other things, too (from gifts to catering services to speaker fees to educational materials).
Selecting with size and ambiance in mind
Don’t forget that not all event centers are created equal when it comes to the size of the group they can accommodate. Determine approximately how many people you hope to host.
Additionally, try to identify what kind of “feel” you’d like your ideal location to have. Should it be glamorous or rustic? Open or cozy? Fresh and modern or historic?
Locations to choose from
Detroit is home to many options when it comes to selecting a location for your company’s next event.
1 – When lots of space is significant
Let’s say you’re looking for space for your industry convention. Not only do you need a vendor area, but you’ll also need space for lectures and small meetings. Plus, you’d like to be able to host a banquet as one of the focal events of the weekend convention. Enter The Cobo Center.
2 – When you need an “outside the box” option
When it’s time to put asphalt street and towering buildings behind you, consider the Detroit Princess Riverboat as your next event space.
3 – When you don’t need a lot of space
While having enough space is certainly a consideration when hosting an event, there are times when you simply don’t need much of it. If you’re planning for a small group, take a look at My Great Room in Royal Oak.
4 – When you need a lovely space
For a touch of class and relaxation, consider the Foundry Room or Birdy Room at Shinola Hotel. And if your event calls for stateliness, the hotel also offers Bixby Hall.
5 – When you’re looking for a pleasant environment, but not luxury
Whether it’s a company dinner in the Ballroom or a panel discussion that calls for plenty of audience chairs, Ann Arbor Holiday Inn stands ready to help you make it happen.
6 – When you need something different
If you’re looking for “a refreshing alternative to traditional hotel meeting spaces,” perhaps the Benson & Edith Ford Conference Center at the College for Creative Studies will fit your bill.
7 – When you need a place “on the links”
Maybe you’d like to use their indoor event space. Or perhaps you’ll be brainstorming business ideas over 9 or 18 holes. Either way, check out the Dearborn Hills Golf Course for your company’s needs.
Beyond the venue
Of course, planning where your event will take place is only one step in actually bringing it to fruition. There will be plenty of other things you need to do. Use our event planning checklist to get you started on everything that needs to be done.
Event planning checklist
- Solidify/define what type of event you’re planning. This could include what you’re trying to accomplish, who you’d like to attend, and what kind of environment you’d like to create.
- Select and secure speakers. Remember that you may want to do this as far in advance as possible, in case your preferred speakers have packed schedules.
- Select an appropriate venue. Don’t forget the considerations mentioned at the beginning of this article.
- Collect vital contact information. This could include your contact person at the event space, any company personnel with decision-making power about the event, a caterer, etc. If you need to contact these people quickly, you won’t lose precious time hunting for phone numbers or emails.
- Assign responsibility for tasks to specific individuals. Note that this can apply to tasks listed below if they’re items that can be delegated. For example, a member of your company’s marketing team could be in charge of event invitations.
- Secure caterer & determine menu if food is being served.
- Pay deposits (as necessary for the venue, caterer, speaker etc.)
- Create & send invitations.
- Order signs (table wraps, trade show displays, etc. — more on this below).
- Plan & order decor (unless venue provides this).
- Order promotional or education material that will be used at the event.
- Meet with event coordinator/contact person from venue to discuss setup.
- Determine when the venue will allow you to begin setup.
Put signs to work for you & your guests
As you plan, try to put yourself in attendees’ shoes—imagining what they might want or need. This could include using signs to help them discover where they need to be.
For instance, you may choose to use an A-frame sidewalk sign to help with parking, or crowd control/directional signs for things like registration and check-in. Then there’s the fun stuff. Like adding some pizzazz to your event with a photo standup of the guest of honor. Or a full-color banner welcoming guests to your company’s anniversary party or new product launch.
Practical & pleasing
For your event to truly be a success, take time to consider all the angles. Walk through the event as an attendee, the caterer, a guest speaker and see if you’ve missed anything. By planning ahead, you’ll be able to make your event both practical and pleasing. It’ll be an event your guests won’t forget!