With the internet, there are many more promotional platforms available than we could have dreamt of. This can be a good and a bad thing. Businesses now have many more options to choose from.
But it can be more complicated than ever to pick the right ones. To do that, you need to compare all your options. Read on to find out more about the success rates of different types of advertising and what businesses and purposes they are best suited for.
So let’s start with the new kid on the block. All of these sites have become popular options for advertising. And for a good reason.
An astounding 50% of Gen-Z (18- and 19-year-olds) and 42% of millennials (who are 20 to 36-years-olds) feel that social media is the most relevant platform for advertisements.
You need to take all your potential customers into account. However, for the most significant long-term impact, you need to think about the future, i.e., younger generations.
The vital question remains: are advertisers getting results? Overall, 76% of US consumers have bought a product that they saw on social media. It’s no wonder that it was estimated that social media advertising would add up to $7.6 billion in the United States.
One of the key benefits of social media is that you can do it for free! You don’t have to spend a penny if you don’t want to.
But in saying that, keep in mind that the most effective way to use social media for advertising is to combine it with other promotional materials. For instance, use your logo as the profile picture on the account. Or post digital versions of your physical signs online.
The best sites are:
Nowadays, most companies can benefit from some degree of social media advertising. Your business should have at least one page.
Overall, it is one of the best choices for new companies who don’t have a large advertising budget to start. This is especially true if your content is shareable. Some of the key features that influence this are whether it offers social validation, aesthetic appeal, and is entertaining.
As one of the most popular types of advertising, social media platforms are a fantastic way to gain more exposure. So it’s a great idea if you are aiming to reach more people. Besides this, you also want to use it for advertising events and changes to your business.
Nowadays, businesses often want to focus on online platforms above all the rest. They often want to throw out the baby with the bathwater. But don’t ever discount the value of printed media, even in this modern world.
The print platform will add more tangible elements to your promotional campaign. In the digital age, people are often duped by false and misleading online ads. In contrast, printed media can help you to gain your audience’s trust.
If you aren’t convinced, you only need to look at the statistics and facts.
First, numerous studies by neuroscientists have found that printed media has several advantages over digital media. One of these is that physical material has a better chance of forming connections in the brain. It engages with your spatial memory networks, so it is more memorable.
Another is that when people read printed materials, it involves more emotional processing, which is crucial for brand associations.
Physical media is more engaging, and this pays off. Magazines have one of the highest returns on investment at $3.94 for every dollar spent on advertising.
In saying that, you will probably need to use it in combination with other platforms.
You should consider printed media if your business wants to reach people in its local area. Materials like pamphlets, newsletters and so on work particularly well if you can also hand them out at your storefront.
These platforms can also be a good option if your primary audience is over 35 years old.
Printed media is an excellent choice if you want to reach a particular audience for a specific purpose. For example, if you’re going to advertise a pet grooming service, you can buy an ad in a magazine for dog owners, etc.
It doesn’t get more premium than television advertising. You can reach a massive audience base.
Yes, there have been significant changes to the television market in the last couple of years. Streaming services have become significant competitors. But the average American still watches about five hours of live-tv a day.
Television adverts accounted for 71% of ad generated profits. The return on investment for this platform is $4.20 for every $1.
But as you might expect, all of this comes at a cost. Even with recent price reductions, it will still cost you a pretty penny.
You can really only effectively use television advertising if you own or are part of a large business. You need to have a significant budget and enough resources to produce a quality ad. To make it worth your while, you should probably have several branches, franchises, or locations.
Usually, television advertisements are better for promoting premium products and services like a well-known perfume. Or else to advertise the entire business rather than one smaller and less significant item.
Radio can be an excellent way to reach a specific target audience with your promotions. Different demographics usually prefer individual radio stations. People also have preferences for particular DJ’s and programs.
That’s why it is essential to perform some research on your target audience. You want to make sure that you get in touch with the right people.
One of the critical benefits of radio ads is that they are so easy to produce. You don’t necessarily need the help of a professional to design or formulate the promotion.
But one downside is that listeners often struggle to remember what they hear on the radio. This can possibly reduce the impact of the ad. However, you can easily combat this by repeating the advertisement several times throughout the day or program.
A study by Nielsen showed that these types of advertisement have a return on investment of $6 for every $1 you spend.
Once again, radio is an excellent option for smaller businesses. It is rather inexpensive so it should be able to fit into any budget.
You should consider radio advertisements for the target audience living in your local area. Overall, it works best if you have some sort of narrative. That’s why it can be a great way to advertise services and products that you can tell a story about.
Media printed on paper isn’t the only physical type of advertising that you should consider. Another essential platform is signage.
Every business with a physical location or storefront needs to invest in signage. You will find that it has practical value in indicating the position and other details of your company. But it is also critical in advertising.
One survey showed that 76% of US consumers enter a store they have never visited before based on its signs. Besides this, 68% of people have actually purchased a product or service because a sign caught their eye.
These rates are pretty significant.
Just a few of the many options out there are:
- Coroplast signs
- Window graphics
- Channel letters
- A-frame sidewalk sign
Like we’ve said, printed signs are an excellent advertising platform for any business with a physical location. It is particularly crucial if customers need to visit it, for example, a restaurant, any store, or an organization like a school.
However, signage can also play a key role in advertising online businesses.
In the end, signage works best when you try to attract clients who live close to you. On top of this, you should think about using temporary signs to advertise big one-off sales or new products and services.
Today, no doubt you would have heard about and seen the growth in digital signs for yourself.
Interestingly, a 2012 study showed that drivers spend more time looking at digital billboards than traditional signs. What does this mean?
You will have more time to get your message across, can convey more information, have a higher chance of the audience remembering, and can possibly have a greater impact.
Besides this, they drive sales. We know this is what you want to hear. 19% of consumers claim that they have made unplanned, impulse purchases of products they’ve seen advertised digitally. And stores have experienced up to 33% in additional sales after introducing electronic signs.
Again there are a variety of products that you can choose from like:
- Digital posters
- LED message centers
- Digital menu boards
Digital signs can require a significant initial investment. For this reason, it can be a better option for established companies with larger advertising budgets.
In terms of the types of business, it works best for companies whose products or services change often. Plus ones who sell products in a storefront. So, for example, you should consider it for grocery stores, shopping centers, fast food restaurants, and clubs.
Digital signs are useful for a variety of advertising purposes. They are especially useful for advertising your premium products and showing off new products or services.
Besides this, you will find it exceptionally useful to promote events. For instance, schools can use it for advertising events like fundraisers.
Another type of advertising that you should keep in mind is email. Few other platforms can beat it in terms of time efficiency and cost minimization. It can certainly be much easier to manage than traditional direct mailing.
Besides this, you need to pay attention to the click-through rate and the open rate. The former is all about how many visitors to the page follow a hyperlink to your site. And the latter relates to how many people open the mail.
Remarkety reported that they found that the average open rate for emails is at 23.4. On the other hand, the average click-through rate is at 17.8%.
While this is impressive, it will be more beneficial to use it as a supplement to your promotional campaigns.
All in all, email as an advertising platform is an excellent option for business with an online component. It is particularly well suited for a brand with an online store. In this case, you can include links to your site in the email.
The opportunity for buying or hiring should only be one click away.
Interestingly, statistics show that the open rate for email ads are among the highest if they involve art, hobbies, and nonprofit organizations. So if your business is associated with any of these areas, you will have better chances of success.
Promotional emails have significantly picked up in volume over the years. Unfortunately, this means that people will often immediately close or even delete any that they receive.
That’s why it can be better to use it to send advertisements to already existing customers. They will already have a relationship with your business and will be more likely to respond to it.
Multi-faceted campaigns: using different types of advertising
As you can see, there are several factors you need to think about before making a decision. It’s not as simple as picking the most convenient option.
Individual success rates matter. However, we recommend that you not limit yourself to one type of advertising. All in all, the campaigns that use multiple platforms will reach the widest audience base the most times. So, it is all about finding the combination that works for you.
If you’re trying to decide what promotional materials to use for your business, don’t stop here. Also, read 8 tips to get the most out of your signs & reuse them on social media. You will find a comprehensive guide to the different types of signage & their uses useful as well.
Your business thrives on being found by the people who need it. Sometimes, it happens through referrals. Other times advertisements or promotional strategies may play a role. But, businesses can also recruit new customers and clients through their business signs. Naturally, if you want to pull people into your business’s circle, you want eye-catching business signs.
Use eye-catching business signs to connect with people
It’s easy to see why your company wants eye-catching business signs. You have something to offer people, but they need to know who you are and where to find you before they can take advantage of your products or services. Of course, getting seen is one way to make that connection with people who want what you offer.
Plus, eye-catching signage is also a way to build brand recognition and rapport with the community around you. This could even go for people who don’t need what you provide (or simply don’t need it right now).
Think about any time you’ve seen an eye-catching business sign yourself. Did you immediately head into the business to buy or participate in some way? Not necessarily. In fact, you may have just subconsciously filed away the knowledge that that company has a beautiful sign.
Yet you may have returned to the business later or even recommended it to others simply because it stuck out to you. Keep this in mind as we explore ideas for catching the attention of customers, clients, and the community.
Personalize your plans
Note: Harness the best of these tips for your own sign situation. Don’t assume that they’ll all be the right way to go for your sign. Instead, pull together your own knowledge of your business and its environment. And learn from your sign specialist’s accumulated knowledge, too.
Create with colors
Who doesn’t love a pop of color now and then? Colors have great eye-catching potential. So, put them together in the right way, and it’s natural that they can help your business sign get positive attention.
Let them shine with lights
Lights get you seen at night. And they could even help you be seen in the daylight, too. Lights can also make some signs seem cheery or fun-loving. Plus, remember you can use even make your indoor business signs stand out by illuminating them.
Begin with a strong logo
A great logo is a perfect foundation for a solid sign. If you don’t have one yet, consider getting input from professionals. The difference between a trained designer and an amateur could help you create an attention-getting piece. Your sign company may even have graphic design services available.
Take up space
Do you have an open wall or floor that could be transformed into an unexpected, striking focal point outside or inside your building? The second wall mural photo here seamlessly blends colors with creativity to create a beautiful, yet striking space. Notice how it pulls you in? You want to get closer to read that wall.
Celebrate what you do
Consider using your signage to lean into the product or service you offer. If you’re a coffee shop that’s all about your coffee beans, then why not craft a wall mural to reflect that? From showcasing the different types of coffee beans to mapping out the bean’s journey from field to cup, make your signage reflect what you do. Similarly, if you specialize in helping create fish tanks and ponds, what better way to let customers know that than to splash your love for water creatures across your building’s exterior?
Create a sign that evokes the “right” feelings for your company
There are all sorts of ways for your sign to be eye-catching. Some types will be right for one business and other types will fit well with another business. Shoot for a sign that hits your customer in a way that complements your type of business.
Full of creativity, personality, and whimsy? Well, that might just call for a totally different approach. Like the upbeat image portrayed in our project for Peticured. Whatever your company, do your best to match your signage to the image you’re cultivating.
Be easy to take in
Use a combination of proper size and the right number of characters to ensure that your sign creates an easy reading experience. A dozen tiny letters trickling across your building may prove tough for your viewers to even read. Plus, you don’t want to be that business whose appearance speaks “boring and monotonous” to anyone listening.
Fit your sign to your space
Since every business has a different situation, you can expect that companies will have varying amounts of space to work with. To create an eye-catching business sign, be sure to design with your own space in mind.
If you have a lot of room, then expansive signage could be a great way to put it to work. But if you’re low on space, then simply make the very best of what you have without feeling pressured to overcrowd it.
Keep your eyes peeled
Crafting an eye-catching business sign can begin when you first take note of what signs snag your own attention. Give yourself some time before you begin your sign to keep an eye out for examples of the captivating qualities you’d like to achieve. And take some time for our 6 Elements You Must Include On Your Sign | Tips On Layout & Design.
There are some things you can’t change. You simply need to learn how to deal with it. There are always conditions that can hamper you when you are trying to create the perfect signage.
We are going to discuss a few common sign limitations that you’re likely to face. We’ll also look at creative solutions to solve these problems.
Preferably, you should design your graphics to suit the sign medium. But this doesn’t mean problems don’t arise. And in many ways, it can limit your signage.
We all would prefer to have complete freedom when it comes to creating signs. One of the most prevalent sign limitations is too little space. You probably won’t have as much room to work with as you want.
Your space could be limited by how much is available at your location. Or by the type of sign that you choose to use.
Because of this, it can be difficult or nigh on impossible to fit in all the content you want to. So you have to find a way to work around it. But it can also be challenging to find a way to arrange the content.
The rule of thumb when it comes to signs is to keep it concise. Short and sweet, that’s what you’re aiming for.
So if you have limited space to work with, you should try to see if you can remove some of the content or reduce it in some way. You will need to use different signs for different purposes. Therefore the number of words and graphics needed will differ widely.
But try to remove anything unnecessary. Don’t add too many flourishes or too many descriptive words.
Besides this, you should try to get creative with the layout. Using smart design, you can make more of the space you have. Specifically, look at how words are stacked. For example, if you have too little horizontal space place the phrases on top of each other.
Logo too detailed
Many of the limitations come up because of the way you designed aspects of your brand’s visual identity in the past. It can be tricky to plan for all the potential mediums on which you will use the graphics.
Overall, the best fix would be to complete the process in the right way from beginning to end. But once the problem has arisen, there are usually a few solutions you can try.
One common issue is that people design their logo to be too detailed. Complicated graphics don’t translate well to signs.
First of all, many of the details can get blurred and therefore lost as the images are scaled. It can be a problem when you make it larger or smaller.
Second, you always need to think about the visibility and legibility of the signs. The more detailed they are, the more challenging it becomes for the audience to make out what they say. Keep in mind that people will only spend a few seconds looking at any signage.
Besides this, the end product might cost more. Fabricators might charge more because the printing process is more complicated.
It will also limit the sign types that you can choose. For example, the fabricator probably won’t be able to cut out the logo like traditional channel letters.
In general, you’ll need to compromise in some way to solve this problem.
One of the most effective solutions is to redesign the logo. You don’t have to start from scratch. But it can do wonders to simplify it.
You can do this by:
- Taking out any shadows, gradients, textures
- Leaving out unnecessary graphic elements
- Limiting the number of colors
- Using fewer fonts
If you don’t want to change it, remember that some sign types work better than others. For example, you can choose window graphics, murals, and monument signs.
Otherwise, there’s always one option left. You don’t have to put the logo on the sign. It is by no means necessary to include this.
Many people prefer not to print it on their signs. Too often it can clutter the design, especially if you’re going with channel letters or dimensional letters as a building sign.
You won’t be alone in this. Well established brands go through several iterations of their logo.
We don’t always think ahead when we design for our businesses. This often happens if you jump into things when you start a relatively small company. Unfortunately, your past decisions can sometimes come back to haunt you.
You need to design elements of your visual identity with the end products like signage in mind. These elements include your logo, customized font, and the company name.
Otherwise, it can cause problems and even limit you when you are trying to create effective signs for your business. Much of this boils down to scale. You need to create designs specifically so that you can enlarge them.
If you don’t, the images can look disproportionately stretched out. At worst they can even look visibly pixelated. In the end, it will make the sign look amateurish and in turn, will affect how people perceive your brand.
There are several ways you can help to prevent this. First off, you need to try to imagine how the graphics will scale up to the size you need. Remember that different signage products come in various scales, with outdoor signs usually being bigger.
To avoid stretching, you should pay attention to the proportions of the sign when the fabricator prints it. Preferably you want to keep it relatively similar to its original form.
If you don’t want to be limited by potential pixelation, you need to make sure the logo or font you create the designs in the correct format. You shouldn’t use raster graphics. You create these images out of pixels in software programs like Photoshop.
Instead, you want to use vector graphics which you can create in Adobe Illustrator. You make them out of mathematically precise points. This means you can scale them indefinitely
Regulations and ordinances
Another important limiting factor to take into account is local laws and regulations. Different areas have different rules about what you can and can’t do with your signs.
If you don’t comply, the authorities could issue you with a fine. On top of this, they can even force you to remove the offending signs.
The only real solution to this is to work with the local authorities. You need to research which zoning laws will apply.
Note that there are separate guidelines for different signs. For example, there are regulations for outdoor signs, commercial signage, ones next to highways, and even political signs.
In case you get stuck on how to make it work, consult your sign company. It can be helpful to choose fabricators based in your area. They should be well versed in the relevant laws.
On top of area-wide regulations, you will probably also be subject to the rules of your lease. More likely than not, the property management will have set out standards on their tenants’ usage of signs.
They might have set out rules about their:
If you don’t comply, there could be severe consequences for your lease and your business.
Before you create your sign, you have to check the rules of the lease and the property. This can help you from making a costly mistake. Sometimes it can be useful as a way to set up some guidelines to get you started.
Many property owners will also require that you show them the design of the sign for approval.
All in all, the most common limitations are those about the size and amounts of signs that you can use.
For example, if it feels a bit cramped, you should try to use all of the surfaces that are available to you. People often mount building signs above the windows of the storefront. But you can move much of the content to other products like window graphics, sidewalk signs, and banners.
Another of the significant possible signage limitations is the local weather. There’s no way to fight it. You need to find a way to work with the conditions.
When you don’t prepare correctly, your signage will suffer. Conditions like regular rain, wind, or intense sun exposure can take its toll. Even worse, the sign can be destroyed or be blown away and lost forever if you’re not careful.
You must make sure that your signage is suitable for local weather.
If the area in which you want to place it is windy, you want to stay away from lightweight signs like banners, coroplast, and A-frame sidewalk signs. Or else, if you choose one of these, you need to secure it properly.
You can put weights on the bottom of the sign. And you could tie them down. But it could be a safer option to go with installed, built, or mounted signs such as monument signs or window graphics.
Sun and rain can be just as harsh over time. Ask your fabricator which of their products are weather resistant. They might even be able to apply some protective coatings to their other products.
Most of the times, there is little you can do to change the environment in which you hang your sign. As we’ve said, property rules and leases will probably limit you. But you will also be subject to the physical limitations of the building.
One of these is the colors at the location. It can have a significant impact on the effectiveness of the sign.
Too often, the colors in the design clash with those around it, making the total effect unattractive.
Although you want the colors to work together, you also want the sign to stand out. You don’t want it to blend too well with the environment. Thus the location can hamper what you can do with your design.
You have to take the appearance of the building into account when you design your signage. It can be a good idea to take different color swatches to the building. You can test to see if they can blend well or not.
Take a look at this guide on picking color combinations.
To increase its visibility, it can be a great idea to use contrasts. For example, you can pair a white sign on a black background.
However, for one reason or another, you might have to use a specific palette, especially if it is a vital part of your brand identity. One possible fix for this is to put the sign on a colored mounting or backboard. This allows you can complete the picture with your own background.
Sign 101 is that your sign should catch your audience’s eye. Of course, the viewing distance and angle will depend on the exact locations of the signs. The spot might not always be optimal.
This means that your signage needs to stand out from its environment. Unfortunately, this can be a challenge if the location is saturated with signage, etc. And more so if there are things in the way like lamp poles and trees.
You need to find a way to work with the characteristics of the location.
There are several tricks you can try to make sure your signage will draw attention, even if it is slightly obscured or in a crowded place.
Here are a few:
- Choose bright colors
- Play with contrast
- Include graphics on the sign
- Make it 3D or add features to create this effect
- Use lighting to light up the signage
What if your sign will need to be placed quite far from the sidewalk or the road?
As a result, it might be difficult to see, read, and understand. In this case, you can increase the size of the board and its content. If you can’t do that, it can also help to use uppercase letters instead of lowercase.
Don’t let any of these signage limitations unnecessarily hamper your process. There is always a solution to the problem. But it can help to plan for these eventualities.
This tip holds for all the possible pitfalls. So check out 5 of the worst mistakes you can make with your promotional materials.
Organizations don’t run themselves. They need inputs—often money and time. Sometimes, as a leader or member of an organization, you’ll find yourself looking for ways to get these inputs. And when you’re trying to raise money, fundraisers are a natural option. But to get people to your fundraiser, you know you need to let them know about it, and that may mean learning how to advertise fundraisers.
People drive the mission
Yes, people may sometimes come knocking an organization’s door looking to give away money or time in service of a cause. But other times, the organization will have to go looking for these partners instead. Obviously, fundraisers are one way to connect your program with the money it needs. Yet, there’s a pre-fundraiser step that’s also important. And that’s connecting the willing donors with the fundraiser in the first place.
You may have many people who truly want to support your mission and even have the resources to do so. But if they don’t know about your need, how can they help you? So, as we look at how to advertise fundraisers, here’s one way to envision it: you connect partners with the fundraiser→those partners connect with the organization’s mission.
How to advertise fundraisers for a school
Advertise your school’s fundraiser to people who have a vested interest in your school. For one thing, this could be the community where the school is located. If you’re trying to raise money for new desks for local children, the community may very well care about that.
Another group to appeal to is graduates of your school—people who know firsthand what the school can do and does for students. If graduates of a university feel fond about their experience studying there, they may be a prime group to reach for fundraising.
Once you’ve identified the group or groups of people who will likely care about your fundraiser, think next about where they’re likely to be looking. Then, turn to those media and formulate advertisements for them.
The school newspaper is a natural idea, as is an alumni newsletter. Sending an email through the school database is another option if privacy restrictions allow. Your local newspaper could also be a great way to reach stakeholders in the community.
Nonprofits need to advertise their fundraisers, too
Just like schools, nonprofits also need to connect with people who want to support their work, financially or otherwise. As a nonprofit, you want to be seen by people who care about your mission and are willing to take action, even if it’s just the simple act of opening their wallet.
Find the community that already supports what you do. So if you’re a nonprofit that provides wheelchair-accessible homes for wounded military personnel, then you absolutely want to think about what venues will help you reach active military personnel, veterans, and their families.
Depending on your organization’s scope, finding your supporters could include advertising in magazines, newspapers, journals, etc. that target the community you’re trying to serve. Don’t forget the internet either—in part because of its sheer popularity. Use the social media ideas outlined above.
Physical advertising is also an option. It could be a banner reminding people in your town of your nonprofit hospital’s annual gala. Or it could be a swath of yard signs encouraging people to join your organization’s walk against cancer. Even a temporary post and panel sign could help you get the word out.
Find a partner (or more than one)
Nonprofits can also think about the sort of partnered advertising that exists when they work together with an area business. If you’re a local food pantry, find a company in your area to sponsor you. Your partner can even help you advertise. For instance, they could shout out your fundraiser in an internal email or post about your event on their company Facebook page.
Their sponsorship could also make it into your promotional materials, too. You can create signs for your fundraiser containing your own logo and also the logo of the company who’s sponsoring you. You may have seen this strategy of listing sponsors on promotional material used for events like 5K races for a cause.
Additionally, you can advertise fundraisers on the community bulletin boards of local cafes, libraries, businesses, and community centers. And some local businesses like coffee shops may even partner with you to put your event on their coffee sleeves in the period leading up to the big day.
Social media for schools or nonprofits
Additionally, leverage social media if that’s a place where you know interested parties are likely to be. For a school, is there an alumni group on Facebook? Or maybe there’s a group for parents of students.
Plus, you can use social media to reach groups of people who unite around a common interest. If you’re an art school, you may find that local artists have established a community on Instagram. Also, check for social media groups comprised of people who are not geographically close but are all interested in a topic that relates to your mission.
Signs all the time
Discovering how to advertise fundraisers is important. But don’t limit your organization’s use of signs only to those times that you’re planning an event. Instead, find a way to let people know who you are and what you do. Take a look at how you can Use Signs Like These To Promote Your Cause & Get More Support. And if responsibility for this fundraiser falls on your shoulders, be sure to check out The Ultimate Guide To Event Planning And Advertising.
Small businesses and larger businesses alike need to find ways to promote their company. Both rely on physical and digital signs to get their message across. But in doing this, you have to find a way to catch your audience’s eye.
As a small business owner, it can be hard to stand out from the crowd. Designing unique signage can help!
This is a complete guide to show you, the small business owner, how to create unique signage. We cover everything from brand awareness to budget-friendly options.
Do some research
Beginning a creative task like this is usually the hardest part. But once you get the ball rolling, it should get easier.
So where should you start?
We recommend that the first step you take is to perform some research. Go online and search for examples of signs for similar businesses. For example, if you run a B&B look at how other small inns and bed-and-breakfasts have designed their signage around the country.
More importantly, you want to get an idea of the signs that business’ use in your local area. Take a ride around the neighborhood and write down some notes.
It can be a great way to get inspired to make your signs. From your reactions, you can get an idea of what you like and what you don’t, of what works and what doesn’t.
On top of this, you will see what designs your competitors are using. You need to know this to make sure you can distinguish yourself from the rest.
Don’t be a copycat
We can’t stress this enough! Innovate don’t imitate.
Yes, you can draw inspiration from other people’s signs. But you need to be careful about it.
Whenever you are designing and creating the signage, you need to what the rules and regulations are. You need to be aware of the copyright laws in your state.
The work you create has to be your own or that of your designer. It needs to be an original expression. If it isn’t, you can land in some hot water.
But legal matters aside, you don’t have to cross the legal boundaries for it to be a problem. You don’t want your sign to resemble anybody else’s. Otherwise, you can confuse your potential customers.
People love authenticity and originality. You will get a much more positive response from your audience if you stick to these principles.
Find your niche
Finding your company’s niche means finding its place in the local economy. It means finding what makes you different. Because small businesses can’t necessarily cater for as many needs as some conglomerates can, it can help to use what makes you special to your advantage.
Why would a customer choose to use your services instead of others? What do you offer that your competitors don’t?
Another vital question to ask is who your target audience is?
These are the people or group of people that you are trying to reach with your signs. To find this out, it can help to do some research on who the clients of similar businesses are and who your existing customers are. You might find out that something about your brand appeals more to a specific group.
Once you have the answers, you should try to portray this through your signs.
For example, if you opened an art supply store near a college, your primary clients will be students. And your signage should reflect this.
In this case, make sure your designs are contemporary and appeal to your target audience. You can also use your signs to promote services and products or features that your target clients might be interested in – like a student discount.
In the end, you want to see a difference in the signage that your business uses and those of an art store, for example, that caters to children and their parents.
Read this article for more information on finding your niche.
Play with ideas
You need to take your sign design seriously. The little details can make a huge difference. However, this doesn’t mean you can’t have a bit of fun with it.
Brainstorming is one of the best ways to get your creative juices flowing. And it can be pretty exciting to boot.
So before you settle on one single design, play around with some different concepts and elements. Try to come up with as many ideas as you can using different fonts, graphics, layouts, and colors.
Ask around the office for any ideas. You can gradually simplify and streamline your thoughts. After a while, you will figure out what aesthetic elements you prefer.
We recommend that you hire a professional to help you with the design. They will able to give you fantastic advice on what you should and shouldn’t do. Many sign companies offer some creative services.
You probably won’t have the budget that a full-scale corporation has. But don’t let that worry you. There are still plenty of options available that are easier on your pocket. You only have to look and ask.
The cost of a sign is impacted by:
- Colors used
- Lighting effects
- Number of characters
- Type of sign
Effectively, every element of the design can impact how much you need to pay. Typically the smaller and less complicated it is, the less it will cost.
Some of the cheapest products are banners, yard signs, and sidewalk signs. Each of these plays a role in your marketing. So they can be an excellent choice if you only want to use your sign for a limited time.
On the other hand, digital signage will cost you a pretty penny to acquire in the first place. But if you want to update it often, it can save you money in the long run. You won’t have to fabricate new signs every time you change your mind or need something new.
It’s all about finding the right fit for your business.
Be sure to ask the fabricator what kind of deals they offer. Sign companies often have specials or packages that include a whole range of different products. Most of the time, these are the most cost-effective choices.
We all know those corporations and brands that you can recognize with a glance. You only have to read their slogan or have your eye catch a glimpse at their logo or color scheme to know.
There is no reason why a small business can’t have its own unique and recognizable brand identity. It’s a fantastic way to make your signage more memorable.
You can create this through your:
- Color palette
- Patterns and shapes
To make it useful, you have to keep it consistent. You want this style to be reflected across all your media, including your digital and printed signage. The identity should extend to both your in-house and external communications.
Importantly, you need to remember it’s not only about making your signs recognizable. Your branding is crucial for creating your business’ image. You want to tell your customers a story about your company.
What services and products do you offer? Who do you cater for? Are there any values that your business embodies?
In short, you want your audience to understand what your company is about. It is the most guaranteed way to truly make your signage your own, to put your mark on it.
Besides all this, having a coherent and well-developed brand identity will help you to convey that you are professionals. It gives the impression that your business is well-run, well-thought-out, and serious about its products and services.
Relationship with your sign company
Chances are you’re probably going to want to buy signs more than once. That’s why it’s smart to build a relationship with a professional and knowledgeable sign company.
Of course, that starts with you hiring the right fabricator. You want to be able to trust and rely on them to create the perfect signage for your requirements.
You want to tick the following off your checklist before you make a decision:
1 – Make a list of the sign companies in your area.
2 – Research the different products and services that each of them offers.
3 – Take a good, long look at their portfolio, especially if they’ve made signs similar to those you want.
4 – Ask each of the companies for quotes on products that you’re interested in.
5 – Compare all of this information that you’ve gathered. Now choose one or two the fabricators to make a meeting with.
6 – Before the appointment, make a list of all the questions you want to ask and the rest of the info you need.
If you follow these steps, you’re likely to find a fantastic sign making company. And they bring you one step closer to creating unique signage for your small business.
Key elements on your sign
So far, we’ve talked a lot about the general design and planning process for creating your unique signage. But it will also be useful for you to learn more about the specific elements that you need to perfect to create an effective sign.
First, carefully consider what you are going to put on your signage. This is your foundation. Focus on clarity and conciseness. You want to convey information in as few words as possible to make it impactful.
The content is critical, but so is how you display it. The typography involves the style of the words on the sign.
It involves looking at the:
- Letter case
You should think about this from a practical as well as an aesthetic perspective.
Obviously, you aren’t only limited to words. Using pictures can add some interest to your sign. But you have to be careful. An ill-chosen graphic can detract from your signage as much as a well-chosen one can benefit your sign.
Less complicated pictures, like logos and symbols often work best.
We’ve mentioned that the palette will usually be associated with your brand identity. However, it isn’t always the case.
One of the crucial principles is that you don’t want to use too many colors. Or else you risk your sign looking garish.
Another critical point is that you want to make sure the sign is visible. To do this, you want to create a contrast. The colors should stand out from the background.
For example, if your building is a dark brick face, you can choose white or some other light shade for your channel letters. Otherwise, you can print the letters or graphics on a sign with a contrasting background.
From design to fabrication
To create the best possible unique signs for your business, you need to know a little about the process from start to finish. So far, we’ve covered many of the different steps. But here they are in order:
1 – Do some local and online research about your competitor’s sign and the area’s market.
2 – Come up with a vareity of ideas for your sign design.
3 – Narrow down what you visualize and the content you would prefer on your signage.
4 – Check whether there are any rules and regulations about signs in your location.
5 – Look for and hire a sign making company.
6 – Consult with your fabricator about the designs and products that you want.
7 – Ask for a rough mock-up of the final visuals.
8 – Finalize your order and have the signs printed.
One in a million
All of this information can help you get ahead with creating unique signs for your business. But the most important thing to remember is that your company is one in a million. Stand out from the crowd by celebrating what makes your business different.
Don’t forget to read our article on the importance of brand awareness to the success of your business. Before you start, it can be a good idea to make sure you avoid 5 of the worst mistakes you can make with your promotional materials.
Every business needs to reach its customers and clients. Different businesses can have different ways to do this, but the general idea is to “get found” by the people who want what you can provide. If your business has a storefront—a visible, physical location—you may be tapping channel letters to do the job of getting you found. But as a savvy business owner, you have your eye on the company bottom line at all times, so you’re wondering about channel letter sign cost.
Making sense of the process
There are plenty of factors that could influence the price you ultimately pay for your channel letters. Not only could the price vary depending on your location, but it could also vary among sign companies (which is why comparison shopping is a good idea). Additionally, you may find that there will be a price difference between channel letter signs that are illuminated and those that aren’t. And the style of the letters themselves is another potential factor. So is the size.
So here’s what we recommend. View calculating your channel letter sign cost as a three-step process. We’ll walk you through what we mean. Note: don’t make this process out to be more rigid than it is. Actually, you may be changing your previous conceptions and decisions at each step as you learn more.
Step 1 – Take stock of what you want
Here, the ball is in your court. It’s your job to identify roughly what you’re looking for. Will your channel letters be:
- Interior or exterior
- Metallic or plastic
- Directly on a building’s surface, on a raceway, or on a plate
- Illuminated or not illuminated
- 12 inch, 24 inch, or any other size
- Multicolored or one single color
- On a very tall building or one that’s easily accessible
Doubtless, there are other questions you could ask. But these are a starting point. And the main goal is to get you to identify whatever you can about the project. That gives you (and your sign specialist) a springboard for further research.
Step 2 – Learn what your options are
Now the ball will be in someone else’s court. If you’re purchasing to install yourself, that “someone else’s court” might just be the internet (which is sort of like your court after all because you’ll still be doing the work). And if that’s the case, in this stage you get to shop around online, looking for options that would fit with the parameters you set in the step above. Keep a list of websites you’ve found and the costs they charge.
If you’re going to work with a specialist, now’s the time to reach out to them with your project parameters. Explain what you’re looking for and see how their prices compare to other sign companies in the area.
Hopefully, you’ll start to get a feel for how much you’ll be spending. You may choose to refine your plans at this stage. For instance, you might downsize to smaller letters to fit in your budget better.
Step 3 – Select & start
Once you’ve gleaned pricing information from local sign companies and/or the internet, you’re ready to roll. Almost, that is. Armed with knowledge of your options, it’s up to you to decide which local company or online purchasing option to go with. Keep in mind that you may have more priorities than just the channel letter sign cost. For instance, you might care more about having a professional take the load off your shoulders than you do about getting your sign for the absolute rock bottom price.
Let’s take a look at channel letter sign cost
What better way to get a feel for how this process could go than to imagine a couple of situations? Let’s look at what some imaginary business owners might encounter when learning about channel letter sign cost and selecting a sign.
Pampered Pups Pet Hotel
Toby and Samantha own a dog boarding company. The two are fierce DIYers—they built their business with a lot of hard work, learning new skills as they went. Naturally, they decided to shop for signs on their own.
Since their generation grew up on the internet, they head there first. They’ve come up with a basic idea of what they want. Letters about two feet high, white faces, lit with LED lights. On one site, they input their information and get a price—$2,292.21. But they don’t want to jump in too fast so they try out a few other sources before they make a decision.
Oceanview Cosmetic Dentistry
This company’s owners are kept quite busy with dental work. So, they want someone to see their channel letter sign project through to completion—without too much input on their part.
They head to a local sign specialist to discuss their options. They have a multi-story building so they choose letters about 5 feet tall. Their sign company does some calculations and suggests they’ll pay close to $13,000 (plus installation costs)—partly since their company name has 26 letters and since each letter needs to be 60 inches tall.
However, the sign experts do offer the option to pay for the channel letter sign cost over the course of three years. But before they commit, the owners call a few other specialists in the area to compare.
Channel letter signs—one option in a sea of options
As we consider channel letter sign cost, remember you have plenty of other sign options to choose from to reach the people who need your products and services. Just check out A Comprehensive Guide To The Different Types Of Signage & Their Uses. And if you want to take a closer look at channel letters, head to How To Customize LED Channel Letters & Make Your Business Shine!
Believe it or not, choosing a font can be the most daunting parts of designing signage. There are thousands to choose from with new ones added every day. However, you should know that not all fonts are equal.
You need to put careful thought into choosing the typography for your signage. Read on to find out about the best professional fonts to use on your signs. To help you avoid mistakes, we’ll also look at ones that you should avoid at all costs.
Guide to fonts on signs
Thankfully, there are fundamental principles that can help you make the right decision.
We often want to gravitate towards the more exotic typefaces. But interesting isn’t always the right choice. There is a reason why companies use some fonts over and over again.
Above all, you should pay attention to the visibility and readability of the sign. Unfortunately, too many people choose typefaces that are almost illegible. It benefits no one if your audience can’t read the sign.
You need to be wary of thin letters, script, and ornamentation.
Remember that research has shown that people only spend about 3 to 7 seconds looking at digital signs or perhaps up to 8 seconds with other signage.
In saying this, you still want the words to look good. Part of this is to avoid using fonts that have been so overused that they’ve become cliche.
Additionally, you want to use typography that fits into your brand identity. That’s why you don’t want to use fonts widely recognized as “belonging” to a specific company.
Fonts to avoid
Now we’ll get the bad news out of the way first. Here are six examples of typefaces that you should avoid on your sign. They don’t work for a variety of reasons.
Let’s start with the notorious main culprit for an overused font, Comic Sans. This typeface has gotten quite a bad rap over the years. It’s creator Vincent Connnare designed the font for a children’s software program. From there it spread like wildfire. That should give you a hint at the problem.
So not only has it become cliched, it is child-like too. Never, ever use it for any critical or formal communication. People won’t take it seriously.
Because of all this, your audience will usually associate Comic Sans with amateur graphic design. It can, by extension, make your business seem less professional.
The celebrity of bad fonts is undoubtedly Papyrus. It’s one of those faces that many of us feel a bit ashamed about having used one time or another. You will find it all over anything to do with Egypt and the Mediterranean.
And now it has forever been linked to James Cameron’s Avatar. If you use this on your sign, you risk looking unoriginal.
All this aside, Papyrus isn’t very attractive nor pleasant to look at.
Don’t be tempted by the exotic quality of this typeface. Just leave it in the past where it belongs.
You can’t get much more whimsical than Curlz. It is beloved by many little girls for its fantastical ornamentations. Bakeries, toy shops, and kindergartens often feel that Curlz can help give them that playful character. But sometimes there is something like too many curls!
Sadly, this “happy” font can look immature and too flashy.
Above all, it doesn’t translate well to signs. The ornamentation can make it more challenging to read, especially if your audience sees it from a distance.
Flowing or script fonts are always popular. But you have to be extremely careful in using these on signs. They are undoubtedly less legible than other typefaces.
However, this isn’t the only problem with Brush Script.
The typeface was in its heyday in the 1960s and 1970s. However, designers in all types of industries used it for decades before and after. That’s why it holds some nostalgic appeal for people.
However, it is better to avoid this piece of the past that people have revisited too often. You would be better off looking at the variety of newer typefaces that are made to have a vintage feel.
Courier is a widely used serif font. Similarly to Brush Script, it has one of those typefaces that has a vintage feel. It resembles the typesetting for typewriters.
In general, Courier can still work well for other types of media like plain text documents. Compared to some of the alternatives, it is quite legible.
But it doesn’t work for signage. You might be able to read it. However, that doesn’t make it exciting or appealing. Besides, it mostly looks outdated and behind the times.
The best fonts for signs
Now that the bad is out of the way, we can get to the good stuff. Thankfully, there is a cornucopia of different fonts that designers can choose from. No doubt, you can find the ideal one for your business’ sign.
We’re going to look at ten of the top professional fonts to use on different types of signage.
If you know anything about graphic design, you have probably heard about Helvetica. It’s a great all-rounder sans serif font. Overall, it looks neat, professional, and easy to read. It looks attractive too.
Because of this, it is hugely popular. You can use it successfully on all kinds of platforms, including signs.
One downside of its popularity is that it doesn’t look as original or unique as it once did. Nevertheless, it will still make a sound choice for your sign.
Helvetica doesn’t necessarily evoke strong associations or emotions, so it gives you the chance to create meaning with it.
Another excellent font for signs is Bodoni. The typeface is exceptionally stylish. It’s a serif design with contrasting thick and thin lines that creates a wonderful aesthetic.
In the end, it will convey to your audience that your business is sophisticated and modern. Bodoni looks professional as well.
All things considered, it can be a great choice for you if you own a classy restaurant, cafe, or retail store like a boutique.
In the list of the worst fonts, we gave playful and script fonts quite a bad rap. But this doesn’t apply to all of them. Some of the most exciting and engaging fonts combine both of these like Boomerang Script.
You can buy it in a bundle that comes with uppercase, lowercase, and hand brush style characters.
Boomerang can help you to make your business look fun and creative above anything else.
We think that this font will be ideal for a burger shack or any other hangout spot.
Some people might be put off by the fact that they will have to buy the font bundle. However, if it suits your brand identity and vision, it should be worth it.
Bodoni is by no means the only choice if you are looking for a sign to show your customers that your business is stylish and elegant. Gatsby can be a brilliant alternative too.
Unlike Bodoni, it is a sans serif font. Gatsby’s characters are elongated and thin. Altogether, it looks very tasteful and professional. It’s an excellent option if you want a typeface that looks vintage but not outdated.
You need to note that Gatsby only has uppercase letters. But this means that it stands out even more.
In general, it’s perfect if you are designing a sign for a luxury retail store.
You can download it in a bundle with single weight and four additional styles normal, outline, retro, and distorted.
Next up, we are going to look at another sans serif font. Indigo stands out from the previous options on the list for its bold characters. It’s a combination of the ‘Indigo Regular’ and the outline version ‘Indigo Outline.’
The mix makes its letters chunky and thick. Thanks to its curvy shape, Indigo looks edgy and casual, but by no means amateurish.
You can use it on your signs to let them know that your business is contemporary and fun.
Indigo is quite versatile. And it’s one of those fonts that look just as fabulous in lowercase as in uppercase.
The next typeface is a fantastic alternative to more overused stencil fonts. You can buy the font in a bundle that comes with a version without the stencil-like effect or the stylish version that comes with these elements.
Luna is a slab serif typeface which means that the designers created it with thick block-like serifs. Its letters are quite angular and straight.
We think that this font will work brilliantly for a camping, or hiking store or something similar. Your audience will interpret the sign as saying that your business caters for people who love adventures like experiences the outdoors.
It is the right mixture of rugged with a bit of polish that will make your sign stand out from the crowd.
Opinions differ widely on the use of this font. Some designers feel that it looks too stiff and that it’s no longer original.
But others still adore its minimalist style.
Paul Renner created the font and released it in 1927. In the spirit of Bauhaus, he based the design on geometric shapes like circles, triangles, and squares. It’s a credit to its creator that Futura looks progressive and contemporary today.
All in all, you can use this typeface on your sign to tell your audience that your business is efficient and forward-thinking.
Another option if you are looking for a minimalist font is Modeka. The letters of this typeface are clearcut and also geometric.
However, where the geometry of Futura is more understated, that of Modeka makes a bold statement.
By using this font, you will let everyone know that your business is creative, unique, and certainly edgy.
Best of all, you can get it for free.
Garamond is a very popular font for bodies of text like textbooks, magazines, and websites. However, you can use it just as successfully for your signs too. It’s a serif font with a timeless aesthetic.
There are several versions of Garamond. For signage, it can be a good idea if you choose the bold version of this font to make sure it is clearly legible.
The font has quite a long and rich history that dates back to the original versions that were designed by the 16th-century Parisian engraver named Claude Garamond.
By using the typeface on your signs, you can suggest to your customers that your business is reliable and trustworthy.
Buttermilk Farmhouse is another wonderfully whimsical font. It is a hand-drawn calligraphy script. You can get it in a bundle with multiple versions which each put a unique twist on its aesthetic.
Undoubtedly, rustic chic is in vogue. Whether it is home decor or sign design, people go nuts for this style. So if that is the look you are going for Buttermilk Farmhouse might be the font for you.
The homely textured style still looks soft and delicate. With this charming font, you can let your customers know that your business is relaxed but yet stylish. That is why this typeface is excellent for a cafe. But it works wonderfully for something like a farmer’s market as well.
Say it right
The most important idea in signage is that it is not just about what you say, but how you say it. Experts know how important it is to choose the right professional font to use on your sign.
You need to make sure that its meaning and association enhances your image and identity instead of clashing with it.
Remember to always ask your sign making company for their opinion and advice.
The font you use is one of the crucial elements and terms in design. But if you want to create signage there is far more you need to know. Take a look at our article on sign terminology: negative space, optimal distance, typography & more.
There’s nothing like the power and popularity of channel letters to announce your company’s location. Maybe you need colorful, whimsical front-lit channel letters to blend with your business’ lighthearted image. Or maybe what you do calls for halo-lit letters that will cultivate a trim, serious appearance. Either way, channel letters could be your business’ way to reach the world with your name and logo. So, today, we’re taking a look at how to install channel letters.
Thanks in part to the variation you’ll find among channel letters, installation looks different in different situations. On top of the variation among the letters themselves, every location is different. Some channel letters might be installed on a building’s exterior—whether a high-rise or a small shop. Other letters may take their place in a building’s interior, but even these could be large or small. Despite the inevitable variation, we’ll offer seven easy steps to install channel letters.
1 – Assemble required equipment, tools & supplies
Depending on the situation, channel letter installation may require a bucket truck. However, for easier jobs, a ladder (or more than one) might be sufficient. Other materials required could include: sign template (and tape for temporarily securing it to the building), sheet metal screws or concrete screws, rope, and a screw gun or power drill.
2 – Determine manpower needed
Even in our age of advanced technology, you’ll need to have adequate human assistance for installing channel letters. More difficult or complicated projects could require more people working on them. For one thing, the size of the channel letters might dictate how many people you need.
Plus, there’s also the height of the building to take into account. In some situations, it may be helpful to have some installers on the roof because they’ll be able to pull the letters from above.
3 – Create & place template (if using)
A template can help you know where to place the letters once you reach the building. Mark your template so you’ll know where the letters should be screwed. Once you’ve taped the paper template to the installation surface, you can drill holes according to the template markings.
4 – Remove template
Once you’ve drilled the necessary holes, you can pull off the temporarily-secured template.
5 – Place channel letter bases on installation surface & secure
This sounds simple, right? But if you’ve ever seen enormous channel letters atop a skyscraper, you have to wonder just how to make that happen. Placing channel letters, depending on the size of the letters and the size of the building they’re going on could require more forethought than you might imagine.
If the project is easy and small, you might just carry the letters up a ladder, hold them in place, and screw them in. However, if you’re dealing with a larger scale situation (perhaps larger letters that have farther to go), the approach might be more complicated. For instance, you may need to secure each letter with a rope and have one team member pull from the rooftop while other team members climb ladders and guide the letter’s ascent.
Sometimes you’ll place only the base of the letter and secure it according to the pre-drilled holes, adding the sign face afterward. Other times, you might opt to place the whole letter at once and secure.
6 – Run & test wiring
If your channel letters are illuminated, your work doesn’t end simply at securing them to the building. You’ll also need to see that they’re wired correctly so that they actually do light up. Even if your bulbs are already installed in the channel letter base, you may still need to run other wiring and connect it to a power source.
Note that electrical work should be done by a qualified professional in accord with any rules applicable in your area. Plus, you may need to test to ensure the lights work correctly before adding the sign faces.
7 – Place sign faces & secure
Obviously, this only applies to signs whose bases were secured first without the face. Naturally, you have to add the sign faces—without them, the entire project would look like a failure.
Installing channel letters without a template
Now, you may be placing channel letters without the benefit of a template and its resulting pre-drilled holes. In that case, don’t forget to measure and ensure your letters are even as you install. The last thing you need is channel letters frolicking across the face of your building. Unless you’re a kid’s amusement center named Hopscotch, or something in that vein, you likely want your letters to be straight and evenly spaced.
If you’re not confident about your ability to secure the letters yourself, you can always call a sign professional. Often, companies that make signs are also license to install them for you!
How to install channel letters—a raceway
As you research how to install channel letters, you may have noticed that not all letters are installed directly on a building’s wall. Instead, some are first secured to a raceway. Then, the raceway is mounted to the wall. If using raceway, you may opt to mount the letters to it before you even get to the building where you’re installing the letters. Screw the backs of the channel letters to the raceway, then place the letter fronts on.
Helpful hint—don’t install letters upside down
Here’s a random helpful tip when installing dimensional letters (even if they’re not channel letters). Pay attention to the orientation of the “S” —if your word requires an “S,” that is. While the letter may look like it has no right side up or upside down at first glance, appearances can be deceiving. Even reputable groups make this mistake when placing dimensional letters. Still, the mistake can be noticeable to the discerning eye.
Signs for success
Once you know how to install channel letters, check out How To Customize LED Channel Letters & Make Your Business Shine! And take some time to dig into other types of signs you can harness for your business’ success. Head to A Comprehensive Guide To The Different Types Of Signage & Their Uses. Also, remember that signage can be a part of your overall brand-building strategy—so take a look at The Importance Of Brand Awareness To The Success Of Your Business
Education is continually changing and evolving. So has the educational environment.
Signs aren’t only for decoration. In the right hands, they can be valuable resources to enhance spaces such as classrooms and schools. They can be essential teaching tools besides helping people to navigate through the environment safely.
We’re going to dive straight into it. The article will look at everything you need to know to design efficient signs for schools and classrooms from looking at colors to interaction.
Guide to school and classroom design
Every sign needs to be unique. The principles that work for advertisements won’t necessarily apply to signage in a school. You need to design the products with its specific goals and final destination in mind.
What do you want from classroom and school signs?
- To convey information
- Double up as learning tools
- Make the space more attractive
- Boost creativity
- Customize areas
- To give directions
- Health and safety warnings
- Promote the school
- Encourage students
These points might differ from institution to institution, but at least some of them are probably relevant to yours. Even if you are running an alternative education institution or teaching your children at home, many of the following tips can help you too!
It’s important to remember that design isn’t limited to signage. You need to pay careful attention to the layout and aesthetic of the entire classroom and school too.
Researchers have shown in a report that the physical characteristics of classrooms can increase the learning progress of primary school pupils by as much as 16% in a single year. That can be pretty significant.
Different aspects like light, color, and use of space play a role here. It is all about how they combine to create an environment that is stimulating but not overly distracting.
You want to use signs that contribute to these positive effects.
Tool for learning
To start, we’ll talk about how teachers can use signs to help teach their pupils.
One of the significant innovations in modern education is that educators now recognize a variety of learning models. These are different types of instructions. They help to cater to the range of preferences and learning styles that students might have.
Not everyone learns the same way. You can do more than write on the blackboard and recite the work.
Signs can be a fantastic way to incorporate different teaching methods into the classroom. They can be especially powerful as visual tools. Some topics can be efficiently taught using posters and signs.
An example of this in a primary school can be to use a range of signs to help you teach younger children the alphabet.
An example of this in a high school and middle school would be a poster of the periodic table.
You can include graphics on both of these posters to illustrate the information. You can also create opportunities for them to refer to these signs when they are doing related work in a lesson.
Signage like this can give the students a breather from staring at the blackboard or their textbooks. You can use it as a change of pace and help them gain a different perspective on a topic.
Importance of graphics
Pictures are one of those topics that will always pop up when you are talking about signs. But it is even more significant when you are designing anything for children.
Many students are visual learners. Seeing a portrayal of life cycles in pictures will probably make it easier to understand and remember than just reading and hearing about it.
But it’s not only that. You want the signs to appeal to your pupils too. Graphics are much more interesting to look at than just words. It’s all about finding the balance between using just enough words to convey the message and using so many that they become tedious.
You need to take the age of the children into account. The younger the children, the higher the ratio of pictures to words should be. It is the same principle that authors use in youth books.
Many educators prefer to use cartoon-like graphics on their classroom signs. Goofy and fun drawings can help them to make it appealing to younger children. On the other hand, you want to use detailed and anatomically correct drawings for a high school biology class.
Of course, not all signs in a school or classroom are meant to be teaching tools. Some will be there to convey information, like directions and safety information, to parents and visitors as well as pupils. But even with these, graphics such as arrows are vital to helping you communicate the point with limited words.
One of the best ways to form connections in the brain is through interacting with it. Your students will remember the work much better if they can engage with it in a hands-on way.
Ask yourself how you can make their learning experience more interactive.
Your students will thank you for making lessons more fun and therefore more memorable.
It’s crucial to consider this when designing signage for schools and classrooms. There are many ways your students can interact with signs.
Here are just a few ways to incorporate these elements into the design:
- Leave spaces or gaps on the sign where students can “fill in” information
- Design signage where you can move around pieces to mix and match.
- Make boards that they can draw on.
- Create multiple posters that students can arrange in different orders.
You can use digital signs, magnetic signs, signs with interchangeable slots, or ones with blackboard or other materials that can be written on and erased.
Imagine the alphabet posters in our previous example. You can leave a blank space under each letter. There, students can draw a picture that matches it, or select a premade image to stick on that spot.
A pro tip is that just like adults, children feel more secure and comfortable if they feel like they have a degree of ownership in a place. So why not give them a controlled way to make their mark on the classroom?
Nowadays, people are becoming more and more aware of the benefits of holistic approaches to education. It’s not only about teaching kids subjects like mathematics and science. But also about helping them develop in other areas like social skills and self-care.
Unfortunately, schools can sometimes be daunting places. Exams, reports, and homework can be a stressful experience for pupils.
That’s why it can be crucial to encourage pupils too.
As part of this, it can be helpful to design a few motivational signs for your school and classrooms too. You can use banners to cheer on the school’s sports team. Or write well wishes for the exams on LED message centers.
It can be a good idea to distinguish these from educational signs by using other fonts, colors, and images.
Color and mood
We all know that kids love colorful things. And it is undoubtedly true that it can liven up a room. But what is the best way to use colors in your classroom and school signs?
Signs can be an excellent way for educators to bring a pop of color into the classrooms. Using bright shades can undoubtedly help to draw attention to the poster. So it is a good idea to use plenty of colors in the critical ones.
But you don’t want to cross the line where the colors are overstimulating. To avoid this, carefully select which signs can have more toned-down hues and which ones need to stand out.
Overall, younger children enjoy warmer and brighter colors more than older students. These can be orange, red and so on.
But as they begin to transition to middle school, you might want to stick with a cooler palette. At this age, students need to be able to concentrate more. Muted colors like blue and green can help promote this state of mind.
Don’t forget to show some school pride with your signage. It’s a great idea to try to incorporate your institution colors in most of your outdoor signs. These will typically be seen by parents and visitors. By using school colors and logos, you can help create a visual identity for the institution and distinguish it from others.
Many educators find it useful to put a sign showing off the school motto or anthem in their classrooms. Your colors should also accompany official school information such as this.
A unified scheme such as this can be a brilliant strategy to make your school look more professional.
Engagement vs. distraction
As you’ve probably noticed, there is a thin line that you tread in designing signage for classrooms and schools. It is the line between engagement and distraction.
The sign needs to be attractive enough to the audience so that it can serve its purpose. However, in this case, a large part of your audience consists of children who are in an educational institution to learn.
One of the teacher’s main goals is to help students focus on specific tasks.
You don’t want the signs to be so busy that the students sit staring at them.
It isn’t necessarily a problem with all the signs in a school like wayfinding signs, safety signs, and so on. You mostly need to be concerned with this in the case of signage in the classroom or in some cases, those visible from the class.
Here are a few tips for how you can stay on the right side of this line:
- Limit how much information you put on one sign. Try to keep it focused on one topic.
- You can unify your classroom and the signage by sticking to a theme. Themed content can be a brilliant tool in school to help make learning more appealing.
- Don’t use too many different colors. Instead, use palettes that combine well and match each other.
Different types of signs and examples:
For the most effective signage solution, you will probably need a variety of different products. Schools are such multifaceted environments. In the end, you will probably need indoor signs, as well as outdoor signs, each with their intended purpose.
Choosing the right product is a critical step in the design process. You need to make sure that it is suitable for the task at hand.
Let’s look at a few examples of signs that you can use and their designs.
One crucial purpose for signage at a school is to announce its presence to the world. You need a board for your school’s name. Monument signs are always a popular choice.
Sign companies can make them from many materials in a variety of shapes and appearances. Overall, they are very customizable.
Take a look at the sign we made for Best Academy School. It shows off the institution’s colors and even has a graphic for the school’s mascot. We really like the pole holding up the sign – it’s made to look like books! The board is an excellent example of displaying school pride and what distinguishes this school from others.
Vehicle graphics and wraps
Educational institutions have a range of different infrastructure and types of property. They will usually own different vehicles used to transport the students, teachers and so on.
These vehicles can be a fantastic way to represent your school out in the world. So why not invest in some vehicle graphics?
You can choose wraps or magnetic strips. Make sure your design represents a combination of fun and neat professionalism, like the example above.
Setting up for success
It takes careful consideration to design signs for classrooms and schools. You need to cater to the unique requirements of your audience and the environment. Using signs can help you improve your students’ learning experience and make school more engaging.
As we’ve said, you can use a variety of different products at your school. Take a look at the comprehensive guide to the different types of signage & their uses for more information on what’s right for you.
Good signage tells clients and community not just that a business exists, but also that they offer a top-quality solution for customers’ needs. Naturally, signage is a worthwhile investment of money. However, business owners know the importance of controlling (or at least monitoring) the cost of doing business. Searching for deals can keep expenses low, and buying in bulk is one way to go. Naturally, if you’re a business currently on the lookout for signs, you may be wondering about wholesale channel letters.
The general idea of buying in bulk is to buy relatively more items, yet at a lower price per item. So, if we’re talking about channel letters (and we are), this could look like purchasing a larger number of letters. But when you do so, the amount you end up paying for each letter is lower than the amount you would have paid for each in a normal transaction.
Delight your wallet with wholesale channel letters
Your first stop when procuring wholesale channel letters can actually be pretty close to home. Buy them from a local sign manufacturer. Even if a local sign company doesn’t advertise that they sell channel letters in bulk, reach out to them.
Ask if they’re willing to offer any discounts if you purchase a large number of letters at once. If you’ve already been a source of repeat business, they could see this is a great deal for both of you.
The wholesale channel letters scenario
Imagine for a moment you’re the owner of a business. Exactly what kind of business doesn’t matter—so choose a company you’ve always dreamed of starting. Let’s say your area’s hit a bit of a slump so you’re brainstorming ways to lower your expenses and still get the attention of new clients (to drive up revenue).
You have several ideas. One of them is to create some new signage that can’t be missed. Still, you know signage costs can add up, so you head to your favorite sign specialist for a sit-down talk. Next, you ask about the possibility of buying channel letters in bulk and receiving a discount. You’ve given them a lot of business over the years, and in their eyes, you’re a valuable customer.
Unsurprisingly, they’re open to the idea. And they’re not just open, they’re actually delighted.
In fact, the owner you spoke to even begins talking about expanding the idea of offering wholesale discounts on channel letters. It could become a selling point in their relationship with new clients.
What to do with wholesale channel letters
Once you work out a star-studded deal with your local manufacturer, it’s time to get those channel letters working for you. Obviously, installing channel letters on a building is a very common use. And some take their place atop a pole, too.
But why only do what’s typical if you can put your letters to work in unique and creative ways. After all, if you bought wholesale channel letters, you have a bountiful supply of letters to work with.
Unique ways to use your wholesale channel letters
Now that you have an expansive supply of wholesale channel letters, you realize you have more leeway when using them. With the dollar sign on your side, it’s time to unleash your creative potential.
Fence it in
Let’s say you’re the owner of a restaurant on a downtown street, and you get a lot of foot traffic. You’re remodeling the area outside the restaurant, so you rope in channel letters as a cordon. The eatery already boasts a custom-built firepit in its popular outdoor eating area.
Since the spot is close to the road, you’re planning to add a metal fence. And channel letters of equal height will be the perfect creative addition to the restaurant’s perimeter. So, the company leaves a break in the fence where the metallic-face letters will stand. They’ll be illuminated at night, lending a striking appearance to the already popular spot.
Go for ground
Walls are a natural space for channel letters. But placing them on the ground could also add interest. A hotel’s design and decor team thinks they could be a showstopper on the ground outside the building. The hotel’s garden has a lot of unused patio space around its decorative foundation. Plus, the area has outdoor lighting so guests can enjoy evening strolls.
They’ll install backlit channel letters on the ground in front of the fountain. Not only will they be beautiful from the vantage point of people passing by, but they’ll also be striking from the balconies on any of the hotel’s 10 stories.
Glass for a backdrop
Plenty of channel letters take their place on the brick or cement of a building’s exterior. But not all buildings are made of those materials. A modern co-working space decides that channel letters are the perfect way to go for their all-glass exterior.
Freestanding (no backdrop at all)
In addition to having backdrops that vary, channel letters can also have no backdrop at all. And this could be a great way for your message to stand out (or rather stand up). Have a permanent awning or other roof structure on your building? Then maybe it’s time to make it landing pad for your company logo with channel letters.
Say something worth saying
Wholesale channel letters could be just the impetus you need to creatively reinvent your signage. And if you need more sign stimulus, take a look at The Importance Of Good Signage & The Psychology Behind How It Works. Or you can check out 6 Elements You Must Include On Your Sign | Tips On Layout & Design.