Some businesses like real estate depend heavily on word-of-mouth advertising. Current or previous clients tell their friends and family members about the business, and those friends and family members turn into new clients. Thanks to these referrals offered by satisfied customers, the business grows and expands with the assistance of the very people it serves.
But what if your marketing strategy as a real estate agent is to capitalize on word of mouth referrals while also generating some leads of your own? Well, if that’s the case, then you might be looking to explore signage options to generate interest in your services. While word-of-mouth referrals may “talk you up” verbally, you want your signage to “talk you up” with visuals and text.
So let’s explore how you can create great real estate signs to help connect you with the people who need your real estate services.
1 – Time well
Time is a consideration when aiming to use your signs in the most effective way possible. For instance, try to leave your signs up for as long as appropriate. Additionally, install your signs in advance when necessary. For instance, in the case of an open house, you might want to get your signs out there before the actual open house date.
Another thing to remember—use your “under contract,” “pending,” and “sold” riders strategically so the community can get an idea of how effectively you work.
2 – Place your signs thoughtfully
Naturally, your signs look better in an aesthetically-pleasing environment. To the best of your ability, make sure that the yard your sign is placed in is well-maintained. For better or for worse, people will associate your sign with the yard they see it in. So make sure it gives a good impression.
3 – Leverage directional signs (several of them)
A directional sign pointing to the property you have for sale could be just as important as the for-sale sign itself. So be sure to have several directional signs leading to the property you’re selling.
4 – Remember your image is only as good as the quality of your graphics
Now, here’s a tip that you’ve heard us offer on the blog before. And it bears repeating because it’s important. You need high-quality graphics and designs if you want to end up with a high-quality sign. Poor visual design could drag down your sign even if the quality of your sign’s materials is top-notch.
Thus, if you’re not good at design yourself, consider hiring someone who is. Find someone who is good at mixing colors and fonts and at balancing the different sign elements. Your sign specialist may even be able to help with this.
5 – Keep it relatable
As a real estate agent, you’re in the personal service business. So try to foster a personal connection with people. A good photo may help with this. You’ll want to project an image of friendliness, professionalism, or whatever qualities your target client is looking for.
6 – Give an action step
Make sure that you clearly outline the action you want your target client to take. Are they supposed to call you and ask for a free home valuation? Or should they mail you for a free consultation? Should they text you to chat about the local market? Whatever it is you want viewers to do, make it obvious.
7 – Provide a way to get in touch
Just as you want to provide an action step, you also want to be sure that you’ve given your target market a way to take that action step. That’s basic, right? If they’re supposed to email you, provide an easy-to-remember email address. If they’re supposed to call, make that phone number easy to see.
8 – Use the channels your ideal client prefers
You also want your “way to get in touch” to be tailored to your ideal client. For instance, working with Millennials might call for being available via Facebook Messenger. Other people might prefer texting. And some people might like to reach you via email or phone messages. Try to discover what channels of communication your target market is likely to prefer. Then, make that communication method available on your signage.
9 – Promote specialization
You can even use your signage to set yourself apart from the competition. Certainly, that could include your design and visual appeal. But it could also include what you say about yourself. For instance, do you specialize and have plenty of experience in selling high-dollar value properties? Or maybe you have quite the record of successfully buying and selling manufactured homes. Whatever it is, considering getting the message out via your real estate signage.
10 – Be memorable. Be brand-oriented.
Craft your real estate signage to be visually and verbally memorable. If you have a slogan, consider putting it on your sign. Use the same terminology across your branding so that the community learns to recognize you and what you stand for.
If you’re using a photo of yourself or a logo or other graphic, use the same one (or a combination of the same ones) across your advertising and marketing channels. And this could even apply to your online channels as well as your physical marketing channels.
Plan for success
Get your real estate signage off to a great start by planning in advance. Don’t cobble something together at the last minute. Instead, prepare yourself by learning about your signage options. And give yourself enough time to get the job done right. Get started with The Small Business Owner’s Guide To Creating Your Own Unique Signage. Then take a look at How Your Business Can Take Advantage Of The Different Sign Types.
Golf tournaments have long been a highly effective fundraising tool for organizations of all kinds. People are always eager to take part in the fun at one of these events. Besides this, it can be an excellent marketing opportunity for the sponsors and the host alike.
No matter your budget, signage is a crucial part of making an impact at these events. Golf signs are a staple and were clearly named specifically for this.
In this article, we will show you the clever uses for these products. And of course, give you some tips on how to create a unique look and design.
The “tee” on golf tournaments and signage
During spring and summer, hundreds of businesses, corporations, and organizations host corporate golf tournaments. You and your clients will get to have some fun in the sun while you:
- Build relationships with your customers and suppliers
- Raise funds for a charitable cause
- Advertise your business and build brand recognition
If you want to keep things simple, you can host the event in a traditional tournament format. But you can add extra fun to the day by including some custom games or scoring to the mix.
Golf tournaments might not work for all businesses and organizations. Overall, they usually work best for the following:
- Community-based organizations
- Charitable foundations like NPO’s and NGO’s
- Firms with a B2B component
- Organizations whose target market are middle-income individuals
This is because we often associate golf tournaments with attempts to raise money for good causes.
For this, you typically want to attract participants who have the time to partake and the willingness to spend money without necessarily getting a product or service in return. Remember that in many ways, this is not a typical business event.
If you already have strong ties with other companies through B2B sales, for instance, it can be much easier to attract sponsors.
Take a look here if you want to find out more about golf tournaments.
What are golf signs:
Usually, golf signs have a pretty simple format. Most sign-making companies build them from sheets of printed coroplast or other corrugated plastic. Thanks to this unique material, they are super lightweight and cheap to boot. So you can commission a whole range of signage for the event.
However, for a larger budget, you could ask your sign company for their custom options, like constructing them from wood or other pricier materials.
Most golf signs are easy to use and install. Some will have thin metal frames and legs which you can pop into the green. Others are freestanding and have an a-frame.
10 Clever uses for golf signs
Unfortunately, it’s easy for us to get stuck in patterns and habits. Many business owners and advertisers might only think of a few basic uses for golf signs. However, there is actually a long list of ways that you can successfully use these signs.
Generally, you are only limited by your creativity and ability to implement your ideas.
All in all, you can use signs at the event for a couple of key goals:
Here are ten interesting and specific ways that you can use golf signs for your event.
1 – Hole sponsors
First off, we recommend that you commission golf signs for your hole-sponsor signage. The purpose of this is to recognize them for their contribution. Usually, this will be part of your agreement for their help.
Through this, you are both thanking them and creating an opportunity to advertise their business.
Above all, you want these signs to show off your sponsors. So you need to include elements of their branding. But they should also give information that’s specific to the event.
2- Other sponsors
For a big event, you will likely get endorsements for specific features of the day. For example, you can ask someone to sponsor the lunch, breakfasts, and snacks.
All of these contributors also need to be thanked and recognized.
3 – Directional signage
Have you thought about the ways people will move around the course?
Golf signs can help you solve this problem. You can design a whole range of signs to direct attendants around the event. At the least, you need to point out the restrooms and other facilities.
However, you probably also want them to know where to find the registration table, the dining area, meeting points, and so on.
4 – Pre-event activities
On top of this, you need to create signs for all your pre-event activities. So to be clear, this will be all the proceedings before the main tournament starts. You can use golf signs for advertising features of the event as well as to help organize the activities.
A few popular options are:
- Opening ceremony
- Putting contests
5 – On-course events
Similarly, you need signs for the on-course activities. Why not use golf signs for this too? You need to inform the participants about all the contests, the prizes, and the rules. These events are all about maximizing the fun but also reaching your funding and advertising goals.
- Hole-in-one challenges
- Longest drive contests
- Closest to pin
6 – Rules for the day
Another clever use for golf signs is to print the rules of the event on them.
Whenever you host a large event, you will need to establish some ground rules. This is necessary to keep everyone safe and establish some order. In the end, this will improve the experience for all the attendants.
Luckily, because they are cheap and easy to make, you can produce more of them than you would be able to otherwise.
7 – Parking
Hopefully, your event will be packed. You probably want to attract as many customers as you can. However, this will come with some logistical issues. One of these is how to sort out the parking.
You need to get everyone to stop their cars in the allocated spots and not block each other in.
Golf signs can be an excellent low-cost solution for this. Among other things you can use them to:
- Point out where visitors can park
- Allocate spaces for suppliers, staff, and vendors
- Block out spots for VIP’s, like sponsors
- Show where no one is allowed to park
- Mark wheelchair parking
Plus, best of all, the signage will fit in perfectly with the rest of the event’s aesthetic.
8 – Caution and warnings
The best golf courses are often in unique environments. Because of this, they could have some unusual obstacles or require different precautionary measures. Besides this, you may also need temporary warnings for the event.
Once again, this can be the perfect use for your golf signs. Here are examples where you could use them to warn participants:
- Animals on the range
- Houses close to the course
- Parking areas
- Low flying aircraft
Check out this warning for lions on a golf course in South Africa’s Kruger National Park.
9 – Top player updates
Much of the fundraising potential of a golf tournament depends on healthy competition. You want the players to hit as well as they can so that the sponsors can payout. So how do you encourage this?
Creating hype is usually great for competition. And this is where your golf signs can come in handy.
You can use the boards to give updates about the top scores and scores at the different holes. To do this, you can design them with an empty line to write or post updates. It will keep the excitement and competitiveness going.
10 – Welcome signs
Last but not least, you can always use golf signs to welcome guests to the tournament. Any event planner worth their salt can tell you that this is crucial. It’s a great way to greet all the visitors and sponsors and to kick off the day.
You should put them at the entrance to the golf course, the driveway, the registration tent, or the parking lot. In other words, wherever they will have the most impact on the site.
Tips for designing golf signs
Generally, these boards aren’t known for being flashy, nor should they be. Instead, the design should be uncomplicated and accessible. In this, their content needs to reflect their purpose. You should aim for a simple yet attractive look.
We’ve broken down the key aspects of this below.
Design an experience
Throughout the business world, more and more people are recognizing the importance of creating an experience for your clients. It’s not just about the pictures on your ad or so on anymore.
If you want your business to draw in the crowds in today’s market, customer experience should be your focus.
So ask yourself, what do you want the event to be like for your customers? And how can your golf signs help?
First, you don’t want to overwhelm guests and visitors with too much information, too many graphics, and a kaleidoscope of color. For most people, this will detract from the feel of the day.
Second, by including helpful information in your designs, you can help the event run more smoothly.
Besides these two, the tone of the signs can affect people’s moods. For example, they can be friendly, humorous, or playful.
Blend into the landscape
One popular idea for golf signs is to create them to fit in perfectly with their environment. You can work in elements like the colors green and blue. Or else you can use graphics that suit the theme, for example, pictures of grass.
If done well, this can make your sign aesthetically pleasing and can even add to the look and feel of the day.
But there can be some significant downsides. If the sign blends in too well, no one will see it! Or at least fewer people than would have otherwise. So you have to strike a balance.
Essentially, you want it to reflect the nature of the event. Yet it should still catch the eye. Therefore, it’s all about balance.
A pop of color
Overall, a critical design challenge is always how to make your sign stand out. A tried and tested method for this is to add some color to your palette.
For this specific purpose, you want to choose a shade that will contrast to the blue and green of your surroundings. Therefore, white is usually the best choice for background color. It will be visible in every season.
Pops of bright colors like red and yellow are also good choices for golf signs. You want just enough to draw the eye.
A note on branding
More likely than not, a variety of companies will be represented at your golf tournament. One of the crucial parts of acknowledging them is through signage. As we’ve said, this is typically part of the deal with sponsorship for these events.
That’s why you need to have all the branding on point. Your audience needs to be able to identify the different businesses involved correctly.
To do this, you should use unique elements of their corporate identity like the following:
- Color palette
- Motto or tagline
These are the basics of visual branding.
Golf themed content
Golf themed content on a golf sign at a golf event might sound like overkill. But it works. Most of the participants are there because they love the sport. The additional references won’t bother them.
Instead, you can use them to contribute to and emphasize the spirit of the day.
Don’t complicate things too much. It can be as easy as including a golf ball or club in the design. Or you can use relevant jargon and jokes.
Another good idea is to design the sign in the shape of a golf ball.
Create a positive experience
You will find it helpful to think of the golf tournament as a holistic experience. All the tiny details will contribute to the success of the day. Therefore, your golf signs can have a significant impact on the atmosphere and need to be designed with care.
But this isn’t the only corporate bash where these products can be useful. Nor are they the only type of sign you can use. For more inspiration, take a peek at a portfolio of clever outdoor event signage ideas and creating & designing the perfect event registration signage.
Whether you’re in the nonprofit world or the world of business, events are great ways to bring people together around a common cause or interest. And with a large (or small) group of people gathered in one place, signage simply makes sense. Naturally, event hosts might need promotional signs and wayfinding signs. But you’ll also want to remember event sponsor signage—signage that helps you draw attention to the people or groups that make your event possible.
So today, let’s check out some event sponsor signage options for your event. From napkins to floor graphics to banners to wall wraps, you have plenty of options to choose from.
To share or not to share
Sometimes your sponsors will be grouped together on your signage, essentially sharing the space. For instance, at a summit with 10-15 corporate sponsors, you might use a tradeshow display to promote their names and logos. They could be listed one after the other or displayed in a grid format. The same concept holds true for a 5K race. You might have numerous sponsors from the community, so it could make sense for them to share signage.
However, there are also times when you may want to promote one particular sponsor in a way that truly sets them apart. For instance, if your event has various levels of sponsorship, then your gold sponsor just might merit a higher level of promotion than a lower level sponsor.
Here are some options you can use whether you opt to have your sponsors share signage or not. Note that some might be more appropriate for promoting a single sponsor than others. So choose the option that best fits you and your sponsors’ needs.
Getting creative with event sponsor signage
Can you print your event sponsors’ names on a simple sheet of white paper, hand out copies to each attendee, and call it your “event sponsor signage”? Certainly. But, why would you? Especially when you have other options that can offer a more eye-catching display.
Banners are a natural option, and one that may come to mind quickly. While they may sound like an overly simple solution, we contend that your banner can be top-notch—thanks to the quality of your materials and design. So choose a sign company that can create an excellent product and provide them with masterful graphics to get the banner off to a great start.
Remember that if you have a registration table at your event, that’s a prime place to catch the attention of your attendees. After all, if everyone has to head to the registration table on arrival, then everyone will get a chance to see your display. Make that count by creating event sponsor signage that can sit on the surface of your registration area.
It’s easy to think of a wall wrap as a sign you would only use for your own company or organization’s branding. But actually, if you have an ongoing relationship with your event sponsors (or if your event spans a significant period of time), a wall wrap could function as interesting event sponsor signage.
Just like wall wraps, floor graphics that promote your event sponsors could provide an eye-catching signage option. Design them well to truly delight your attendees and even your sponsors themselves.
Balloons add an undeniable level of festivity and cheer to any event. But branded balloons? Now, that takes things a step further. They’re a way to promote an upbeat attitude and give a shout-out to your sponsors at the same time.
Just like branded balloons, printed napkins may be small, but when it comes to event sponsor signage, they could pack a powerful punch. If your event includes food of any type, chances are people are going to want napkins. And that means you have those food consumers as a captive audience. They can refuel and be introduced to your sponsors at the same time—via the food and napkins it’s served with.
Another great idea is to get tablecloths printed to display the names and logos of your sponsors. This could be great if your event includes food. But even if it doesn’t, you can use a stretch table cloth on the tables in a conference vendor hall.
Yard signs are one way to promote your sponsors outside your building. And just as we said with banners, your yard signs will be excellent if you begin with high-quality materials and top-notch graphics.
When an event truly calls for taking your event sponsor signage to the next level, vehicle wraps are a perfect option for making an impression. And if your event involves traveling on major roadways, this could be a great way to go.
Something to bring home
It’s also a great idea to provide event attendees with information about your sponsors to bring home. This helps you honor and support your sponsors in an ongoing way. There are plenty of ways to do this.
Depending on the relative formality or informality of your event, T-shirts could be a great option. While you may not originally think of them as signage, if your event attendees wear them, then they’re mobile signage by default. Maybe they’re not as obvious as a sandwich sign, but they do function as a means of promoting the event.
Print your sponsors on event swag bags. That provides moving signage that can continue to promote both your event and your sponsors long after the event is over.
A sign is worth a million words
When you have great things to say about the groups that back you, you need to create great event sponsor signage to get the job done right. For more, learn how to choose colors for your signs with The Best Tips On How To Mix & Match Colors On Signs.
Creating the perfect event registration signage is a critical step in putting on a successful event. You know it needs to be visually appealing, but it also needs to be informative and have easy-to-follow instructions on where to go and what steps guests will need to take to properly register. On a practical level, if guests can’t find the registration desk, well, they won’t be able to attend the event!
Creating the perfect event registration signage
First, let’s address the all-important (and often confusing) subject of creating the right signs to steer people in the right direction – toward the registration desk.
Outdoor signs for event registration
Especially if your venue is large, you’ll need plenty of signs to hail your guests even before they park their cars. Setting up A-frame sidewalk signs on the curb outside and on the street corners will help direct your guests to the right building.
Next to the door you should set up another sign to assure people they are at the right place. This sign can and should be tall and imposing, with the basic and essential information about your event.
Indoor signs for event registration
Indoor signage – a lot of it – is important if the venue is large or the registration desk is down the hall or in an entirely different part of the building. Put a sign at every corner with arrows showing which direction to go. But first, when people walk in there should be a sign giving them a little more information and pointing them to the registration desk.
Finally, set up the perfect event registration signage near the desk itself! If you’re expecting large crowds, putting up signs that will direct guests to line up in an orderly fashion can be a huge help. Next to the door you can put up a tall sign that provides even further information on the event. And above, you might consider hanging banners that confirm that this is indeed the registration area.
To the best of your ability, barring any personal mistakes the guests make, you’ll need to make sure that their registration experience is smooth and easy to understand. Having the proper signage can take a lot of the weight of the responsibility off of you and your staff.
Designing the perfect event registration signage
Now let’s take a look at some examples of event registration signage to get you inspired.
Go bold or go home
Big, bold colors go a long way when designing event signage. Large signs that have bright, clean colors will help draw the guest’s eyes. It’s also best to go minimalist. You want your signs to provide guests with the info they need, but too many words or (worse) tiny print will slow people down. This could only lead to more confusion if they decide to skip reading the information altogether. Words need to be easily seen from a few feet away.
Minimalism is key
See how this convention sign is wonderfully minimalist, while still being eye-catching? People can clearly read the text, follow the arrows, and the bright, almost cinema vibe makes it hard to miss.
Creating a minimalist infographic feel for your signage can also be helpful. However, remember that minimalism is important, and don’t stuff your sign full of information. Keep it clean and sharp. Also, remember to use modern fonts that make your brand look as professional as possible.
Represent your brand
Let your event registration signage represent your brand. This advice is helpful whether your event is a business conference, a school conference, or anything in between. If people know your logo and they see it on your signs, they’ll immediately make the connection. Even simple things like certain color combinations help define your brand. If you’ve created a hashtag on social media for your event, make sure to include that on your registration signs so people will know to use it when they post on social media.
Create an event to be remembered
Pull off your event registration with efficiency and great visual appeal and guests will remember your event with pleasure. And if your event is annual, they’ll want to come back next year! Step out of the box, design something really special for your event, and make it unique and practical. But don’t forget the basic principles of creating and designing compelling event registration signage that will guide and help guests along the way!
If you want to read more, check out unique designs for every kind of sign with tips to get the look and the best tips on how to mix and match colors on signs.
Are you looking for a cost-effective sign that you can customize to your heart’s content?
In this case, we recommend that you consider routed signs. These boards are incredibly useful. You can get them in a variety of shapes, sizes, and sign types.
To help you make your choice and streamline the process, we’ve written the ultimate guide to routed signs. You can find out everything you need to know from start to finish.
What are routed signs?
The best place to start is by figuring out what exactly you’re dealing with.
In the industry, there are many popular methods for creating signage. Each of these is better suited for specific materials and end results.
One of the most popular types is routed signs. Fabricators make these products with a specialized type of router table. The ones that are typically used by sign companies are made specifically with this in mind.
The equipment is used to cut and carve shapes out of the material being used. Aside from this, people often use the equipment to engrave the surface.
You can create the entire sign using this method. However, in some cases, people prefer to cut letters, numbers, or other graphics out of one material and mount it on another board.
All in all, routed signs are one of the most varied signage types. One crucial dimension on which they differ is the material for the sign.
Among the materials you can choose from, you’ll typically find:
Experts use a computer to create the design. They will then upload the file into CNC software, which cuts the images out of the material. Thanks to this, the equipment engraves the signs with precision, which results in a sleek and elegant aesthetic.
Another reason they are so varied is the fact that you can create almost any kind of sign using this method.
Different types of routed signs
Depending on the material and the finish, routed signs are usually pretty durable and weatherproof. This means that you can use them both indoors and outdoors.
Some top uses for routed signage are:
- Lobby signs
- Monument signs
- Business name boards
- Walls of fame
- Donor recognition walls
- Wayfinding signs
Routing can be a convenient method if you’re looking for any of these options.
Consult your sign company about the options that are available to you.
How much do routed signs cost?
The question of money is always a crucial one. Any business owner needs to work with a budget to make sure the project stays within reason.
Mostly, you can calculate a financial plan based on the amount of money you have available, your goals, and the average cost of the product.
But estimating the costs of your routed signs beforehand can be a bit tricky.
There are a few reasons for this. First, as we’ve said, many sign-making companies offer a range of materials from which they could construct these signs.
Second, the dimensions of the products can vary from minuscule to enormous. Router tables come in many different sizes, resulting in a range of sign sizes. For example, our equipment allows us to route boards of up to 53.5″ x 101″.
Third, much of the price will depend on how you choose to customize the sign. For example, your specifications will influence the amount and type of material needed. As you might expect, these options are available at widely different costs.
Significantly, the more complicated the structure and aesthetic, the more challenging it would be to create. In the end, this means that the sign makers will need to spend far longer on each piece. Therefore aspects like labor costs will need to be taken into account.
At Signarama, we’ve made a variety of routed signs to suit different project requirements as well as budgets. Overall, most of them fall into the range of $300 to $4000.
Examples of sign budgets:
Here are some examples of what you can get for different budgets:
Constar commissioned the nameplates above for $300. We created these routed signs from a 3mm DiBond substrate with colored graphics over a brushed silver surface. There is velcro on the back to stick them to cloth cubicles.
On the other hand, the sign above was commissioned for $4000. We created this sign to be incredibly durable. It is made of High-Density-Urethane or HDU. In the industry, people often use this material as an alternative for wood.
Aside from this, we painted the sign in a variety of colors and mounted it on two sturdy posts.
Guide to designing routed signs
Design can be intimidating for anyone. But even more so if you don’t have much experience. The key is not to overcomplicate things and not to bite off more than you can chew.
In this section, we will look at some of the basics of designing routed signs. Start at one end and work your way through, and before you know it, you’ll have a design.
Remember that in the end, you can always ask for an expert’s help or even consult the practiced eye of your sign maker.
Size and dimensions
Your sign company should be able to create routed signs of almost any sign type and dimension. This will only be limited by the specifications of the router table or other equipment that they use.
Generally, deciding on a size is a crucial part of the design.
Your decision needs to be informed by several criteria, including:
- The amount of content that you want to print or, in this case, carved onto the surface. You don’t want your sign to look cramped.
- Your measurements of the space available to hang or mount the sign.
- From how far away the content needs to be visible or has to be read.
- Any local or building regulations restricting the size of signs.
Besides this, you have to consider the total weight of the product. Materials like wood will undoubtedly be heavier than others like acrylic. So if the structure won’t be able to handle the weight, you don’t have to compromise on size. Instead, you can swap out the material.
Likewise, you should be able to customize the shape of the sign to a significant degree. Industrial router tables should be able to cut almost any pattern.
Doing this can be a fantastic way to make your signage, and as a result, your business will stand out from the rest.
Standard signs come in a rectangle or square shape. Overall, this can be a very neat look and can make it easier to design the content for the sign and make it easier to produce. But you can try something different as well.
One great design tip is to carve the sign or part of the sign into the shape of your logo. For example, a garden store can commission a sign that is shaped like a flower or a tree.
Or take a look at the example of the sign for the Clawson Historical Museum. In this case, the specialized shape helps to create a rustic and antique feel.
Next, one of the critical choices you need to make is the color palette of the sign.
One of your main concerns should be to find a scheme that is consistent with your branding and message.
You also don’t want to choose too many colors. Instead, pick a handful of colors that complement each other and are easy on the eyes. Color wheels can be nifty tools to help you assemble a palette.
Another unique aspect of routed signs is the way many designs include natural textures. If you choose to use wood, you could paint over it. Or you could go all out and show off the natural appearance and grain of the wood.
You could also combine this with painted graphics or text.
Another possibility to keep in mind is that routed signs give you the chance to play around with 3D elements. This can be the perfect way to add something unique to your board and help it catch the eye.
It can be as simple as deeply carving out the letters, numbers, borders, or graphics and adding some curves. Or you could cut out a shape and fix it to the face of the sign.
A sign with depth will typically look far more interesting than one with a completely flat surface.
All in all, this is one of the most significant benefits of routed signs.
Graphics are optional on many types of signs. Typically, the words are more important for conveying the message. However, well-chosen and designed images can undoubtedly boost the effectiveness of a sign.
For the most part, people tend to prefer to use simple graphics for routed signs like logos. Once again, you can have fun with carving out shapes from different materials and in different colors to highlight parts of the content.
Last but not least, you need to pay attention to the formatting of the text on the sign. The copy is an essential part of conveying your message to the audience.
Generally, the formatting includes the following:
- The style of the text, for example, is it bold or italic
- Font size
There are three factors that you need to consider when making a decision.
First is the visibility of the text. You don’t want to choose a format that is too small to see.
Second, is the readability of the text. Some fonts are more challenging to read, specifically if they are ornamental or script. Generally, sans serif is also better for signs than serif.
Third, is the appearance of the copy. The formatting should be appealing and should suit your brand’s identity. For example, a law firm should use a font that is neat and formal, like Helvetica or Gothic.
The “where” and “how” of installing routed signs
As you can see from the top sign types, there are a variety of options when it comes to routed signs. This means you can install them almost anywhere, both outside and inside. But there are a few spots where signs are more common.
Routed sign boards are more prevalent in lobbies and reception areas, the front face of a building, or on the sidewalk or yard in front of a building. Aside from this, businesses favor them as nameplates inside the office.
Here are some key features to consider when choosing the location:
- Once again, research local and building regulations about signage. Different states and municipalities have their own policies. For example, there is a guidebook available for the regulation of signs in Michigan.
- Check whether there is anything that can obstruct the view of the sign like trees.
- You need to consider what the optimal spot would be, which would be where the maximum number of people would be able to see it.
- Make sure that the structure can support the weight of the sign.
There are just as many ways to install routed signs as there are ways to design them. Installation might feel like the last step in the creation process. However, we recommend that you keep this in mind from the start to make sure everything goes smoothly.
You need to pick an installation method that will suit the location, weight and shape of the sign, as well as the type of weather conditions you need to contend with.
Among others, you can install the routed signs using the following methods:
- Secure them with screws
- Attach them to posts or poles
- Stick smaller ones with velcro
- Mounting them on a monument sign base
Put quality first
Routed signs stand out for their versatility and flexibility. Thankfully, the construction process allows you much freedom to create the perfect signs for your business’ needs. On top of this, they are typically very budget-friendly.
But no matter what sign you get, remember that quality always comes before quantity. Generally, this is what your clients and audience will be looking for. Consult with the experts to make sure that you get the most out of your signage.
Several different aspects can contribute to their impact and effect. For more information, you can read ten professional sign fonts + the meanings behind them and a guide on where & how to install signs around your business.
We often think of business signs as plaques, posters, letters, and panels that appear on the outside of buildings. And it’s true that those are often prime examples of business signage. But businesses don’t have to be constrained to showcasing their brand on the exterior of their location. In fact, signs are perfect candidates to become part of a building’s interior design, too.
Tailor to your building
Of course, not all buildings are created equal—on the outside or the inside. So it makes sense that different buildings will require different types of interior signs.
Some buildings have an unfinished, industrial appearance on the inside. Think of manufacturing plants, for instance. Others are high-tech and high-fashion. Like a Silicon Valley startup, perhaps.
That’s why we suggest that your interior signage journey should begin with taking stock of your building’s interior design and of its particular offerings. There could even be unique architectural features that would suit your building perfectly for a certain type of sign.
Certainly, a natural starting point is thinking through the issue from all sides. A lot of this can be done from your chair, walking around your building, or even while driving your daily commute. Gather ideas from other companies’ interior signage. You’ll also want to take stock of your strategic aims for the sign—identifying things like your target audience and your intended message. At this stage, getting an idea of your budget parameters should also be helpful.
Talk it out
After you think through some ideas on your own, it’s a great time to get your sign specialist involved. And don’t think that you have to come to them with a fully formed idea at the ready. Instead, you can actually have them help you with designing your sign in addition to manufacturing it.
If your building has pillars, they can become a natural signage asset. Square or round pillars can be enveloped in signage. Use them to promote an ongoing initiative, support key concepts, or even advertise an upcoming event.
Once your customer or client finds your building, they may still need to make it to your office suite within the building. And you want it to make a good impression once they do. That’s why you want to mastermind a lobby sign that projects a positive company image. And you also want the sign to blend well with the design of its surroundings. Check out our Arslanian Law Firm sign to see what we mean—some signs need to exude classy professionalism.
What better use of an open wall than to display something relevant about your business? Check out wall murals if you need signage that lends an air of permanence and commitment to your space. And, if you’re like Thunderbird Lanes, you can even use a mural to promote connection with your customers. Who wouldn’t want to see their own name take a place of honor on your business’s wall?
Wall banners are another possibility when it comes to interior signage. Not only can they promote who you are and what you do, but they can also function as wayfinding signs. Like this sign for Pizza Peddlers, they can help point customers in the right direction.
There is so much to love about floor graphics. Not only do they put an easily underused space to great work, but they’re also fun in their own right. If you’re an ice cream parlor, why not place an ice cream cone icon right on the floor and surround it with comfy chairs in corresponding colors? Fascinatingly, the floor can also provide you with a canvas to promote your core values. That way your tangible foundation actually reflects your company’s intangible foundation.
With wall space available, there’s no limit to the messaging you can share. Routed signs like this one for Midpoint Construction are a perfect way to radiate quality while getting your message across. Even channel letters can take their place on your interior wall—adding depth and color.
Here’s another wall fixture that can be personalized for your company needs—a clock. To see what we mean, check out this custom wall clock for TI Automotive. What time is it? It’s TI Automotive time!
How to incorporate signs into interior design
When it comes to the general question of how to integrate signs inside your business, here’s another thing to keep in mind. You are not limited to your logo. While a logo is often a natural subject of a sign, it is not the only appropriate subject of a sign—not by a long shot.
As we mentioned earlier, you can use your signage to promote your values—either explicitly or implicitly. For instance, a doctor’s office could use an open wall to feature core values like “compassion,” “knowledge,” and “time.” Or a gym could spread an inspirational quote across an open wall with a wall wrap.
Take your time to select the sign that’s just right for the inside of your building. Check out A Guide On Where & How To Install Signs Around Your Business to learn more about the signs that your company might need. And if you’re curious about wall wraps and what you can do with them, take a look at Creative Uses For Interior Wall Wraps With Design Examples.
You don’t have to be a genius or a specialist to know that the field of communications is a rapidly changing one. We use forms of communication today that didn’t even exist in our grandparents’ era (or our own parents’ earlier lives, for that matter).
Yes, the way that we communicate is often subject to trends—cultural elements that experience dramatic shifts in popularity over time. So, let’s take a look at changes that may affect digital signage and explore ways you can tap into these changes for your business, nonprofit, or organization.
1 – “Smarter” signage
There’s a lot of talk these days about artificial intelligence (AI). But exactly what artificial intelligence is—that’s not always well understood. When it comes to digital signage, artificial intelligence may have a role to play.
However, it’s important to realize that this does not mean you should anticipate human-like digital billboards that are equipped to take over the world. No, not all. If you’re thinking full-size cutout signs are going to evolve into humanoid robots and take over the world, then we can see why you might panic. But that’s not actually what we’re talking about.
Instead, we’re talking about what Lamasa Tech meant when they wrote, “AI will decide whether certain content should be shown to a specific customer after analysing many databases and indicators. It will analyse a person’s goal when he or she is in front of the screen and determine the appropriate advertisement for that particular moment.”
And we also find the same idea in this statement from Digital Signage Today, “Luckily better analytics are now on the way thanks to new technologies like AI. Deployers can now use AI to analyze historical customer data to deliver more effective, personalized content.”
Pull those two ideas together and what you do you get? The idea of leveraging computing power to help spread the right message at the right time. In other words—let computers do what computers do best to help signs do what signs do best. Head over to Digital Signage Today to learn 4 ways AI is transforming digital signage.
Tap into it
If this is the wave of the future, then you surely want to be a part of it, right? However, you might be wondering how to go about taking AI-inspired action for your own digital signage. Here are a few ideas.
- Educate yourself – Learn all you can about artificial intelligence and how it may relate to your business or organization.
- Talk with others – Begin polling others in your industry for advice and ideas about using artificial intelligence. Are they tapping into it already for their business or organization? If so, how are they using it and what kind of results are they seeing?
- Consult the experts – Talking with experts in the field could get you started on an effective partnership—you know your business and experts know theirs. Find a way to combine these two deep wells of knowledge to take your business to the next level.
In this vein, you can always think of hiring a consultant. But if money is tight, consider reaching out to a local university to learn if a partnership is a possibility. The school may have information technology students who would be happy to use your real-world business as part of their final project—a win for both of you.
2 – Better-looking signage
Now, let’s pivot and look at a trend that isn’t necessarily backed up by external data. Instead, it’s a personal perspective on what we think should be a trend in digital signage. Will it grow in popularity? We certainly hope so!
Why do so many digital signs look B-grade? Sure, you’ve seen them as you pass by schools, churches, fire stations, and business. Signs that are simply lackluster or visually unappealing. We can call it the “scourge of ugly digital signs.”
So just what are we talking about here? Well, for one thing, digital signs with garish colors can sometimes look less-than. Otherworldly turquoise on a flaming yellow background—not the greatest idea. Radiant ruby and glowing evergreen—those colors may be a little more appropriate for a holiday display than for year-round digital messages.
Of course, dead pixels are another culprit. So are fonts and sizes of text that are difficult to read. And, certainly, another bad strategy is digitizing any marketing image—text, photos, or a combination—that was poorly designed to begin with. Let’s face it, not all visuals are created equal. And there can be a vast chasm between “good enough” marketing visuals and stellar ones.
Tap into the power of well-designed signage
Begin your journey toward a top-level brand image by using only the best visuals to represent your company, nonprofit, or organization. Here are several ways to get started.
Ask yourself what you want people to think about your company, not just now but also five years from now. If you want to be viewed as professional, expert, and trustworthy, craft your signage with those values in mind.
Sure, some signs are cheaper than others. But remember that in most industries, you get what you pay for.
Get expert assistance
Experts can weigh in on more than sign construction and installation. Some even offer design services. Ask to see any expert’s portfolio so you know if partnership will be a good fit.
The internet offers a vast array of resources for learning about how you can best reach your customers. Try out free classes about marketing, advertising, and graphic design. Plus, read all you can. And watch videos too. Take a look at our Tips & Tricks To Designing Eye Catching Business Signs and browse 10 Professional Sign Fonts + The Meanings Behind Them.
Digital signs are one of the newest kids on the block. If you start looking into advertising, you will hear about these products everywhere. And for good reasons. These boards highlight many of the best features of signage.
Whenever you’re making any type of sign, you must weigh the pros and cons and decide what works for you. So before you start creating, read below for the most important benefits of using digital signage for your business.
1 – Plenty of content
Digital signs are fantastic tools for communication. You can use them to communicate with both your customers and staff effectively.
Standard printed signs hold a central position in promotional and other types of signage. However, they are generally limited to one static design that you choose to print on the surface. The same doesn’t hold for digital signs.
Their medium allows you to use content in a variety of formats. They include the following:
- Social media feeds
Sometimes you need more than just a static image to get your message across. You can say much more by combining the different formats.
All in all, digital signs are one of the most customizable products in the industry, although note that different ones have different capabilities.
2 – Grabbing attention
Overall, digital signs are brilliant tools to catch a potential customer’s eye. There is a sense of novelty that comes inherent in these products that people are drawn to.
Aside from this, the screens usually score very highly on visual appeal. The colors are often much more vibrant and bright than they would be on printed signs. So much so that you can’t help noticing.
Moreover, because you have so many choices when it comes to content and its format, you have plenty of ways to draw attention. Movement and animations can be particularly useful. Our eyes can quickly spot moving objects and changes in the environment.
These effects can help showcase the sign as a whole. On the other hand, you can also use it to highlight specific items. For example, you can use moving graphics to point to your star product.
3 – More environmentally friendly than ever
Do you want your business to be eco-friendly?
In this case, digital signs could be the way to go.
First, you can use these products to replace much of the paper communication in your business. Just one sheet of A4 paper requires 10 liters of water.
Second, thanks to continuous innovations, digital signs are becoming greener. LED’s are one of the biggest roleplayers. They are mostly more energy-efficient than compact fluorescent, or incandescent light sources, or LCD screens.
Third, many of the components in digital signs can be recycled if disposed of properly. Recyclable materials include glass, plastic, and electronics. Not only does this reduce waste, but it reduces the need to produce new materials.
Significantly, these aren’t the only ways digital signs can be environmentally friendly.
4 – Save on replacement costs
One downside of standard printed signs is that it can be very challenging and even impossible to make specific changes. Your hands will often be tied, particularly if you want it to look as good as before.
However, making changes is often unavoidable. There are some reasons why it’s critical to update your signs.
For example, here are a few factors that would necessitate alterations to your sign:
- Changes to your contact information
- Showcasing new products and services
- Faded graphics
These are details that can make or break a sign. Therefore, if you can’t change them, you’ll need to replace the entire sign eventually.
But this change can be significantly lessened with digital signs. While digital signs will still need to be replaced, this is usually only the case when they’ve been damaged, or the technology is too outdated.
In all other cases, you can make the changes by simply changing the design of your digital sign. Thanks to the use of software, you can upload new content for the board whenever you want.
Doing this will not only save you some money but probably some time and effort too. Depending on the type, you can update your digital signs in a matter of hours where in other cases, it can take weeks.
Another pro of this is that you can quickly analyze the success of your advertising strategies and adapt your signs accordingly.
Although digital signs often need quite a steep initial investment, they are often more cost-effective in the end.
5 – Control remotely
All types of digital signs need to be operated using some kind of software. This will allow you to perform a variety of actions, including uploading content, scheduling, and monitoring.
Luckily, due to the growth in digital signage, there’s a massive range of programs to choose from to suit your needs.
Nowadays, most software has some kind of cloud-based content management system. This feature is a real game-changer. It gives you the ability to remotely control a single or even an entire network of screens.
If you have several signs, you can keep the design consistent on each of them at the same time. Or show different content on each of them.
Overall, this can be super convenient and will help you save time, money, and effort.
6 – Daily scheduling
One of the key benefits of digital signs is that, in general, they are very versatile and flexible. As we’ve said, this can help you make annual or irregular updates. Aside from this, many businesses use these products to make much more regular changes.
You can change the content several times a day if you want to or even several times a minute. Thanks to this, you can display more content than you could with a standard sign and make it more relevant.
For example, a school can use one of their electronic boards to greet students and their parents in the morning and display drop off rules. Then in the afternoon, they can put up reminders for extramural events or schedule changes for the next day.
Furthermore, you don’t have to do this manually each time. If you use rule-based software, you can program the signs to change the content automatically at pre-programmed times.
7 – Time-sensitive content
Everyone loves signs with a seasonal message. However, most businesses simply can’t afford or go through the hassle needed to do this. Once again, digital signs stand out in this regard. They are the ideal products if you want to display time-sensitive content.
Besides seasonal greetings, there are many more reasons to take advantage of digital signs’ flexibility. Some of the crucial ones are:
- Limited sales or promotions
- Temporary changes to your operating hours
- New products or services
- Upcoming events
- Contextual content like congratulating your local sports team on a win
Typically, if you use this feature well, you can improve your business by keeping your message fresh, and clients and staff informed.
8 – Boost in sales
Digital signage has been shown to boost sales by up to 30 to 32%. Of course, an increase in sales results in a rise in profits, which is excellent for any business.
The impact can be further enhanced if you use them in-store or onsite. Marketers have found that these signs can be brilliant for encouraging impulse buys.
One way to do this is to draw customers’ attention to important messages, like promotions, while they are trying to make purchasing decisions. Significantly, 8 out of 10 impulse purchases are made in brick and mortar stores and most of these are at, or close to, checkout points.
Don’t forget that many of the other benefits of digital signs play into this aspect as well.
9 – Increased recall and retention rate
In some cases, you want signs to encourage clients to take immediate action. However, many times this won’t be your goal. Besides grabbing attention, you also want people to remember the sign and its content.
Digital signage can be extremely handy here. One study on electronic billboards showed that 83% of people recalled at least one ad they were shown after 30 days. On top of this, 65% of them could recall two ads, and 47% were able to recall three.
Therefore, it’s a good way to encourage new customers to visit your store later, to talk about your ad with their friends, or come back again. And much, much more.
10 – Interactive solutions
Technology can open up whole new worlds of possibilities. This applies to digital signs as well. With them, you can get your creative juices flowing and build new experiences for your clients.
No doubt, one of the critical benefits of digital signage is that you could design them with interaction in mind.
People often enjoy using technology in-store, making for an interesting experience. Plus, you can delegate tasks to these boards and therefore help the flow of your business and relieve some of your staff’s workload.
For instance, you can use signage for:
- Self-service checkout
- Product information
- Gift card sales or refills
- Wayfinding systems
- Self-service applications
- Product locators
- Gift registries
- Checking prices
- Product requests and orders
- For queuing tickets
- Self-service check-in
- Customer service surveys
Ultimately you can use them to bring some of the convenience of online shopping to your office or storefront.
11 – Improved visibility
One potential drawback of standard printed signs is the extent of their visibility. Unfortunately, if you don’t illuminate them, they will only be readable during the day. Clearly, this means that you can lose out on a lot of exposure.
The amount of time you lose increases even more during winter, when the days are shorter.
Digital signs literally shine in this respect. Typically, manufacturers produce the screens with LCDs, LEDs, or plasma cells, which light up the display.
Therefore, you will be able to see the content more clearly throughout the night and day. Undoubtedly, this will improve the exposure of the sign and increase the chance of reaching potential clients.
Best of all, with high-quality software, you can control and regulate the brightness of the sign. You could even use sensors to adjust it based on current light conditions automatically.
For example, the lighter it is outside, the brighter you need to set the screen for optimal visibility and vice versa.
12 – Long lines, no problem
Did you know that one of the key ways businesses are using digital signs is lower perceived wait times?
We’re sure you’ve come across one of these screens at your local doctor’s office showing news headlines or the weather. This is no accident.
Long wait times are a big-no-no for many customers and can certainly cause you to lose business. Potential clients might simply walk out the door and take their business elsewhere.
In one survey, 69% of consumers said that long checkout lines were the most irritating part of shopping.
Unfortunately, queues are often unavoidable. That’s why it’s a great idea to provide a distraction while customers wait. By using digital signs, you can keep your customers occupied and happy while they stand in line. And in the end, the perceived wait time would have felt much shorter and have been a pleasant experience.
13 – Additional opportunities
There seems to be no end to the possibilities with digital signs. Generally, you have much more options to experiment with. One of these is that you can potentially use them to generate a bit of income from third-party advertisers.
In short, the third-party company pays you a fee to display their ads on your signs. The money can help cover the initial investment and running costs.
This arrangement usually works best in the following situations:
- Shopping center
- Office park
- Health center
You could even work with other small business owners to commission a shared sign dividing the costs. In this case, everybody usually wins.
Make signs work for you
Digital signs, and signs in general, can revolutionize the way you promote your business. These premium products, in particular, allow you much more freedom and possibilities and can be an incredibly powerful communication tool.
But even the best signs need great designs to be effective. That’s why it can be useful to check out how to create LED message signs that convey the right message as well as electronic signs for schools: a list of dos & don’ts.