You’re about to host an event, and you’re excited about the potential to bring people together around a topic everyone finds interesting. Naturally, there’s plenty of planning. And in your case, there’s even a little something extra to mastermind—how to prepare for an event that you’re hosting outside. That’s why you need some creative outdoor event signage ideas. Of course, you need to keep people in the know about where they need to be, when they need to be there, and what they should expect once they get there.
Window signs (and not the kind you’re thinking)
Here’s a creative wedding sign made from an antique window. What’s not to love about this delightfully creative sign? Really, it has it all—plenty of space, built-in formatting solutions, whimsy, and a touch of the rustic. While this one is for a wedding, there’s nothing to stop you from using the idea as a creative springboard for another type of event.
You do it!
How about using it to list the order of events, special guests, and sponsors for a nonprofit fundraiser. Plus, you could even paint the window frame in your organization’s colors. On the other hand, if you’re a corporation planning a low-key, small conference, then why not use this to announce speakers and talk about times alongside meal info and vendor table listings.
Armed with these outdoor event signage ideas, it’s time to get started planning your own event’s great messages. Try to take the time to think now about what your attendees truly need to know and what information will provide them a comfortable and delightful experience.
Dimensional letter signs—when you need to GO BIG!
Some events will likely be able to thrive with signs in typical sizes. But, every once in awhile, companies or organizations may host events that simply call for sizing up. And that’s when you might just want to explore dimensional letter signs. If you’re hosting a large outdoor gathering like a fair, festival, or conference of some type, craft dimensional letter signs to stand at the entrance to your location. Spell things out in words so big, no one can miss them.
Of course, this would be a great time to get your sign specialist involved. For a big project, it makes sense to tap the big experts.
If you’re hosting an event that can do with a healthy dose of humor, why don’t you mix full-size photo cutouts of people with A-frame sidewalk signs for a show-stopping look? The side-walk sign can do the heavy lifting in this case—use it to hold the majority of your words, to really say what you need to say. The cutout is there to grab people’s attention, make them laugh, and get them in a great, celebratory mood.
Eye-catching outdoor backdrop signage
If your outdoor event space isn’t exactly scenic in its own right, check with your sign specialist about creating a backdrop of your own. Capitalize on the idea behind tradeshow displays and exhibits—signage that can create what almost looks like a wall behind your setup.
Create something like this backwall as the backdrop for your event sign-in area. Or simply set up the signage with photos ops in mind—providing a branded area for your attendees to take photos.
Go super creative with a fun outdoor scene that makes it look like your attendees have been transported to another location. Or take the display in a humorous direction by printing full-body photos of people important to your organization. Your attendees can “pose” with important leaders and bring home mementos of the occasion on their phones or cameras.
Table & sign combo
Letters within a letter
And with this outdoor signage, we love that they didn’t just use a simple rectangular sign face for their message. Instead, the message speaks from an enormous letter of the alphabet that’s sure to catch the attention of passersby (also from the FireSign Inc. website).
Co-opt this idea to fill your event space with alphabetic signage. In fact, if you have a business with an acronym for a name, this could be your greatest option yet.
Tackle outdoor event signage ideas early
Whatever your event, don’t forget to plan your outdoor event signage ideas in advance so your sign specialist has adequate time to manufacture your signage. Plus, be sure to mull over how you’re going to promote your event so you can reach your target audience. For those of you working on graduation events, check out Tips For The Graduation Event Planner: Ceremonies, Open Houses, etc. And if it’s a fundraiser you’re hosting, don’t forget to check out How To Advertise Fundraisers For Your School Or Nonprofit Event
A critical part of running a successful company is learning how to use different types of signage. In most cases, you’ll need to use more than one sign product to fulfill all of your business needs. One of the handy options is outdoor electronic advertising boards.
To get you started, we are going to cover all the essential aspects, like ways to use them, the basics of design, and their costs. So, read on for our beginner’s guide to outdoor electronic advertising boards.
A brief history of electronic signs
Did you know that the first signs that we know of were cave paintings?
Humans have been using symbols and images for ages to communicate with each other. Over time we just found more complex ways to do this.
We know that the ancient Egyptians, as well as the Greeks and Romans, began to use signs specifically for business such as workshops. And as trade and commerce gained speed through the Middle Ages, signage became more and more prolific.
New technologies like the printing press continually led to massive changes in this area.
One of the most significant innovations to date was the development of illuminated signs in the early twentieth century. It started with incandescent bulbs, moved to neon and fluorescent lights, and then to LEDs.
Outdoor electronic advertising boards 101
Now you can divide signage products into a wide variety of categories. There are indoor signs and outdoor signs, as well as electronic ones and conventionally printed ones. On top of this, there are a variety of different products under each of these groups.
To pick the right sign, you need to weigh all your options and all their characteristics carefully.
Nowadays, digital signage has become one of the top picks for any advertiser or a business owner. Everywhere you look, you’ll see shining lights, whether they are on electronic billboards, channel letters, or sign boxes.
One of the most popular of these is outdoor electronic advertising boards, which can also be called LED message centers. These are a computerized solution that you can program to display messages. Sign making companies fabricate them by mounting LEDs into an electronic board.
Because you control it with software, you can change the message at any time. And the content doesn’t need to be static. You could design it with motion effects like scrolling.
You can probably already guess that this comes with plenty of benefits.
The pros and cons of LED message centers:
Let’s look at the reasons why you should consider investing in outdoor electronic advertising boards:
- LEDs are available in an endless range of colors. People most commonly use red, but you can choose any you want and even combine different colors.
- The signs are known for being extremely flexible and versatile.
- You can change the content of the sign at any time of the day whenever it is necessary.
- The board can be programmed with animations like motion effects.
- These products are relatively cost-effective when compared to other types of digital signage.
- Digital displays are great at drawing people’s interest and attention.
- LEDs are energy-efficient and long-lasting lighting options.
- You can use scheduling features to program the content to change automatically. For example, you can set it to display a specific message from 5 to 6 pm on a Monday.
- Thanks to the illumination, your signs will be visible at any time during the day or night.
- The boards themselves are quite durable and have a good life expectancy.
- You won’t need to replace the sign as often, which can help you save on fabrication and labor costs.
- Most of them come with automated dimming and focusing systems to help you optimize visibility.
- Overall, digital signs have a reader recall rate of 83%.
But there are some cons to LED message centers too:
- Even though they are relatively energy-efficient, they will still use electricity.
- You will need to make a substantial initial investment that will cost more than most non-digital signs.
- These signs are more challenging to install.
- You need to connect the sign to power and to a computer that runs the software.
Overall, the disadvantages don’t seem to outweigh the advantages depending on your specific circumstances.
Best ways to use digital signs:
Yes, LED message centers are incredibly versatile. But this doesn’t mean that they are suitable for all possible aims. They will work much better to fulfill particular objectives than others.
Signs can be divided into these main categories: directional/informative, regulatory, ceremonial, warning, and entertainment. Usually, one single product has to be centered around one of these.
However, with LED message centers, you don’t have to compromise. Because the content can change continuously, you can use one board for several or even all of these roles if you want to.
To help you get a better idea of the possibilities, let’s look at one case study. If you are a school, you can use a message center for several purposes like:
- Advertising school events such as a concert
- Wishing your team well for the next game
- Informing parents of an upcoming parent-teacher conference
- Warning your students of an incoming heatwave
- Reminding people of rules for the drop of area
- Directing guests around the grounds
It’s no wonder that these signs are so popular with organizations like churches and colleges that have a lot to communicate and have frequent updates. But you can use them for almost any type of business such as grocery stores.
Cost of LED message centers
The question of cost is always a crucial one. We all want to get bang for our buck. And as a business owner, you know that this means you will have to work with budgets.
So how much does an LED message center cost?
First, you need to know that there are lots of factors that will impact the price. You can think of it as a sliding scale where choosing some features will make it more expensive and some less so.
In short, the board will cost more as you increase the size, the number of colors, the resolution, the speed of the connection, the amount of customization, and the decorative elements in the design.
Significantly, it will also be impacted by the way you choose to mount the sign. For example, are you going to use a masonry base or not? Are you going to use one pole or more in the construction?
So it’s pretty complicated to give an average price. However, here are some guidelines for you to consider.
A sign that is 3’4″x7’7″ with a pixel pitch of 13mm will cost about $23,431. One board that measures 5’6″x10’9″ with a pitch of 20mm will put you back $30,700. And a billboard size sign of 13’11″x47’9″ with a 20 mm pitch will be more or less $224,551.
But whenever you are working with signs that are so versatile, you need to consider long-term savings. Luckily, with LED message centers, you probably won’t have to get a new board for many years to come.
It is much trickier to make changes or updates to other types of signs without replacing the whole thing.
In other words, you should think of this as a long-term investment.
Mix and match
One crucial consideration is whether or not you are going to use the LED message center on its own. There are good reasons why people often combine them with other types of signs.
The most significant is that these boards are pretty expensive. So you might not be able to afford the size that you want. Because they can be costly, you probably won’t be able to use all the colors, nor the background, nor the graphics that you want.
Therefore, it can be fantastic to compromise by using a smaller message center with a larger printed sign.
The recommended solution is to print the permanent content like your company’s name and basic details on the static signage. Then you can use the LED board to attract additional attention, give updates, and short-term advertisements.
Vital terms for LED message centers
Most of the time, signs are as just as good as its design. This is how you really make an impact on your audience and get the most out of the product.
To achieve this, there are several features of the content and the board itself that you need to work on.
We can’t cover everything you need to know, but it can help to start learning about the key terms and concepts. It will help you design the board and communicate with your sign company.
The pixel pitch is essentially the resolution of your LED message center. One pixel is one grouping of LEDs. And the pitch is the distance in millimeters from one of these to another. The tighter you pack the pixels, the higher your resolution will be.
To choose the right ratio, you need to consider the viewing distance, the resolution you want, the size, and the costs.
As a rule of thumb, the farther away your audience will be, the higher the pitch should be.
Another critical term to consider is the viewing distance, which is the distance between the observer and in this case, the sign they are viewing.
Preferably, you need to try to figure out what the optimal position will be. This is the place where the content will be visible and legible. But it also needs to look attractive.
No, we are not talking about the film.
In short, the matrix is the number of pixels high by the number of pixels wide your board will be. These numbers will determine how much content you can display on the LED message center at one point in time.
Whenever it comes to illumination, you have to consider the brightness. The concept relates to the intensity of light emanating from a surface. You will need to agree on this with your sign company.
Remember that you’ll need to turn up the brightness for outdoor electronic signs during the day.
One excellent feature of programmable LED message centers is that they can change the brightness to fit the time of day automatically.
Choosing your content
As with any other type of sign, you need to craft the content carefully. You can follow many of the same principles that you use for different types of signage. However, there are some unique possibilities that you can play with.
Here are some of the crucial elements of the content that you can customize:
- Motion effects
- Text formatting
In general, you want to keep the content for the sign simple. Doing this will help you save costs, but also help you to make your board more effective. There will be less risk of the main message getting lost in a jumble of text and images.
Hooking up your LED message center
As you might guess, the installation process is quite different for digital signs than for non-digital ones. It’s not as simple as just securing it with some screws.
First, you need to connect the board to a power source. That’s why your sign company will need to have a professional on their team to help you get this sorted.
Second, you’ll have to hook the sign to a computer or laptop that can run the necessary software. You need to do this to program and control the content for the LED message center.
Most of the time, you will need to connect it with an ethernet cable. But some manufacturers also have remote options.
Remember that the programming and software will depend on the specific product that you get.
Illuminated signs like LED message centers play a crucial part in advertising strategies. These outdoor electronic advertising boards will help you draw in the crowds, no matter the time of day. They help you highlight your critical messages.
Lighting undoubtedly changed the course of advertising. It revolutionized the way we create and use signage since the 1800s.
Suddenly, businesses could attract attention by using signage no matter the time of day or night. Illuminated signs created whole new opportunities to catch the audience’s eye. It’s no wonder that these types of advertisements are still some of the most popular today.
One of the best of these is backlit sign boxes. If you think this might be the choice for you, read on for our guidelines on effective design.
What are backlit sign boxes?
We are undeniably drawn to bright and shiny objects. Advertisers have long known that this can be a brilliant tool to help you promote any venture and catch the eye.
That’s why products such as illuminated sign boxes are so popular. Fabricators construct these products with LEDs that shine through materials like colored acrylic facing. You can choose between different options that are lit up in different ways.
Backlit sign boxes specifically are displays that are illuminated from behind.
Pros of backlit sign boxes:
So what makes illuminated sign boxes better than other options?
It’s important to consider all the benefits and whether they are what you are looking for.
- Lighted signs are great at drawing attention.
- The illumination will allow your sign to be visible and legible 24 hours a day, seven days a week.
- You can create a more atmospheric effect with backlighting than with standard lighting.
- Backlit signs can make the text more impactful by creating shadow effects.
- The illumination can add depth to the sign, especially when it comes to graphics. They will no longer look flat. Instead, they will stand out and be more impactful.
- Contemporary sign boxes usually come with LEDs instead of traditional light bulbs. Therefore, they are more cost-effective, low energy, low maintenance, and they are longer lasting.
- Highly customizable.
- Sign boxes are versatile, and you can use them in a variety of locations.
- The sign will stand out from other illuminated and non-illuminated signs in the area.
Cons of backlit sign boxes:
Yes, there are superb benefits to using illuminated box signs. But you should always enter into any business decision with both eyes open. So you need to weigh the cons as well.
Here are some of the primary disadvantages of using backlit sign boxes:
- Of course, they do still use some electricity. So in this sense, they will cost more and be less energy-efficient than signs without lighting.
- All of this means that you need to install it so that it can be connected to a power source. Because of this, the mounting process will be more complicated.
- The initial investment can be quite costly.
Questions to ask yourself:
If you want to create an impactful design, there are a few questions you need to answer first. Each of them is geared towards helping you create the perfect backlit sign box.
What’s the purpose of the sign?
Design can be defined as a way to devise something for a specific function or end. Therefore, in order to start planning your sign, you have to decide on a goal. It is a crucial part of the process.
The possibilities seem to be endless. However, people typically use backlit sign boxes as name signs, building signs, and menu boards. Considering this might help you to narrow things down.
Pro tip: Remember that you can’t achieve everything with one sign. Instead, you want to use several different products in conjunction as part of a bigger plan or strategy.
Where will you install your backlit sign box?
This question is vital with all types of signage. You need to make sure that you can install the sign there. In short, you need to make sure that the sign is durable enough for the circumstances, and you design it to look fantastic in this spot.
We recommend that you consider the following:
- Do you want to put it indoors and outdoors?
- Is there a power connection, or can you install one?
- How does the background look?
- Are there any signs in the immediate surroundings?
- What are the weather conditions?
Give all of this information to your sign company. They will be able to advise you on how to adapt your product to this.
Overall, lightboxes are pretty versatile, and sign professionals can build them to suit all types of environment.
What is your budget?
To make the sign worth your while, it’s crucial to work out a budget. You need to calculate how much you are willing and able to spend. Try to choose a reasonable price that will still allow you to get a high-quality sign, without breaking the bank.
On average, illuminated signs may cost you $30 or more per square foot. And products that are lighted with neon are even more expensive and cost about $200 to $1,200 per square foot.
Advertising can be like a black hole. You can pour infinite amounts of money into it. So you have to draw the line somewhere.
Design elements of an illuminated sign box
Both professional and amateur designers can benefit from breaking down the design process into different parts. You can see these as separate elements that are necessary to create a complete and holistic display.
To stop yourself from getting overwhelmed, go through the process step by step.
Remember that design is not only about the contents such as the graphics on the sign. You also need to consider the hardware and construction methods of the product. One aspect of this is picking the material from which it will be fabricated.
Some of the top options are:
- Acrylic: Overall, this is one of the most common materials for all types of signs. It is moderately priced and is usually extremely resistant to fading.
- Panaflex: This material is a fantastic budget option. The signs are low cost and low maintenance, but they tend to fade much more quickly.
- Aluminum: Another very common choice for signs is aluminum. The metal is lightweight and exceptionally durable. However, it can be relatively costly. You can use this on its own for sign boxes or in combination with acrylic.
All things considered, panaflex is better if you are looking for a temporary and short term solution. On the other hand, acrylic or a combination of acrylic and aluminum are better for longer-lasting signs.
Choose your lighting
No doubt, one of the distinguishing characteristics of these signs is precisely the fact that they are backlit. Overall, this is the essential element through which the sign catches the eye. But it also helps you to make the box more attractive.
In the past, people primarily used fluorescent bulbs for signage. Nowadays, however, LEDs seem to be the best option.
Besides this, you get to choose the color of the lighting. RGB LEDs give you the chance to use an infinite number of shades.
The safest option seems to be white, which is perfect for creating contrast around the edges. But blue and green can also work well. Just keep in mind what will complement the graphics and text on display.
Another design element is the brightness of the lighting. You need to make it bright enough to catch the eye and highlight the contents of the sign. But not so bright that it obscures the image.
In general, the requirements for brightness range between 800 to 1,500 nits for the indoor displays. And 1,500 to 2,500 for interior signage that you will mount in a spot with sunlight.
On the other hand, experts suggest that you use 5,000 nits for outdoor signs, and they suggest 5,000+ nits for signs which you mount in a spot where it will get full sun exposure throughout the day.
So, in other words, the darker the area, the lower the brightness has to be and vice versa.
Think about color
Backlighting seriously makes the colors on sign boxes pop. This can greatly help you to enhance the appearance of the display. However, this means that it is even more important to choose the right shades.
For a backlit sign box, you want to use palettes that are high contrast. That’s why most combinations include white.
A few of the popular combos you should keep in mind are:
- Black and white
- Yellow and grey
- Green and white perhaps with a splash of red
- Black and yellow
- Orange and white
- Blue and white
Traditionally, fabricators made most illuminated sign boxes in rectangular or square shapes. Probably because these forms are the easiest to construct, they are still widely used today. Besides this, they usually look neat and coherent.
Each shape has its own benefits. And they will typically work better for different purposes and content.
Here is a short guide to the options:
- Rectangles: The shape is better for signs with fewer words.
- Squares: You should consider this if you have more than one line of text.
- Ovals and squares: These forms are great alternatives. The former for signs with little content and the latter for those with several lines of text or content.
- Themed shapes: Another option is to choose a form that is suited to your business. Or get one that can even act as a symbol of it. For example, using glasses-shaped signs if you’re an optometrist and so on.
Don’t use too much text! Try to think about how you can convey your message with the least amount of words. To make it impactful, you need the content to be legible. So you want it to be large enough to be visible.
You should consider the same criteria when you are choosing the font. Don’t choose styles that are ornamental or have a thin profile.
Using graphics are an excellent way to enliven your backlit sign box. It can help you to make the complete picture much more exciting and appealing.
However, you need to be careful about the images that you use. In general, you want to stay away from pictures that are too detailed or ones with ultra-fine lines. More likely than not, the images will blur, and you won’t be able to see what it’s trying to portray clearly. Therefore, logos are an ideal choice.
For this type of sign, it often looks best if you use the primary shades of color scheme for the graphics too. However, you can also highlight the images by using bright colors if the palette is neutral.
Choosing the right combo
One more design element to consider is whether you will use it on its own or not. Illuminated sign boxes can usually work very well if you combine it with other types of signage. These combinations will help you to get the most out of both of them.
All in all, one of the best ways to use backlit sign boxes is to mount them on larger monument signs. It is a good option if you are looking for shopping center signage or ones for a school.
However, a backlit sign box tends to work better on its own for building signs. For example, people love to use them for bars, night clubs, restaurants, and retail outlets that are open at night.
Are you planning on changing the sign in the new future? Or do you think it’s at all likely?
If you are on a tight budget, you probably don’t want to replace an entire sign. Not only is it uneconomical, but it can also cost you time and extra effort too.
Luckily, you can prepare for this eventuality.
A standard backlit sign box typically has a single continuous front panel.
However, you can ask your signage company to create the box with several panels. They can connect these so smoothly that you won’t be able to tell the difference. And if you want to make small adjustments, you only need to replace the relevant parts.
As seen in the development of the backlit sign box, all types of signage and advertising are continuing to evolve. And there are no signs of progress slowing down. With this in mind, it’s important to use a combination of old products and methods along with new ones. This is a surefire way to make sure to get the most out of your signs and advertisements.
Electronic signs for schools are one way to keep students, parents, and the community informed. You may have seen plenty of these message displays whether in your own community or elsewhere. Create your electronic signs for schools thoughtfully so that the end result meets or exceeds your expectations.
Things you may want to do
Here are some thoughts that may help you shape your signage plan. We’re going to explore them in the form of do’s and don’ts for your signage journey.
#1 Do prioritize accuracy
Ensure your information is accurate. There’s no way you want to accidentally stick the incorrect date for a school event on your sign. Even though you can change it later, you can’t guarantee that you’ll reach everyone with the update.
#2 Do spell every word correctly (and double-check)
Be sure to check your spelling and grammar before you release your sign’s message to the world. It’s a great idea to get a second or third pair of eyes on the sign’s text before you make it public. Naturally, messing this up could be embarrassing and lead to misunderstanding.
Keep in mind that you are an educational institution. As such, there’s a presumption that you know what you’re doing when it comes to teaching students. The very best way to undermine the confidence of outsiders is to demonstrate publicly that you don’t know how to spell words. After all, if you’re supposed to be teaching spelling to your students, and you can’t seem to spell yourself, what are passersby supposed to think?
Example: Spelling done right
Take as an example, this sign for McKinley Elementary. Not only is their sign simple and easy to read, but it also incorporates a possessive plural noun ending in s—not an easy task! So, congratulations to the message creators for pulling it off well.
#3 Do ensure the visuals are clear
Make sure your sign’s text is legible. Also, provide enough contrast between your text and your background. You want viewers to be able to make out your text easily.
Example: steer clear of signage that’s hard-to-read
Granted, it may be the lighting, the perspective, or the photo quality, but this school sign doesn’t give the immediate impression of being striking and easy to take in at a glance. Try to form your signs so they create an easy, enjoyable experience for the viewer.
#4 Do share items of community interest
You can share community news/events even if they aren’t always school-related. Remember that your sign is a platform for broadcasting information. And it doesn’t have to all be intimately tied to your school. You can share information to help keep the community safe—like reminding people that there’s a burn ban in effect. Or you can congratulate community members or groups for a job well done—like congratulating the local minor league baseball team on a win, perhaps.
Things you don’t want to do
Now let’s dive into a few things to steer clear of with your electronic signs for schools.
#1 Don’t underdo it
Don’t create text so small that passing drivers can’t read it easily. The last thing you need to do is contribute to unsafe driving practices by creating a distraction for drivers. Make your text large enough that it can be taken in readily.
#2 Don’t overdo it
Try not to fill your sign with so much information that it can’t be digested. Naturally, you want to let viewers know what they need to know. But there is such a thing as too much information. So, don’t go overboard.
Example: A three-word message with impact
Here’s a school that made a statement in just three words. Thanks to the repetition and the exclamation points, we get the idea—they want people picking up books.
#3 Don’t leave out key information
Naturally, you want viewers to see your sign and take action (if action is appropriate). Don’t leave viewers hanging by giving them just enough to be interested, but not enough to actually take the next step. Are you hosting an event? Then, be sure you place as much information as necessary about the location, date, and time of day so no one’s lost about what’s actually going on when.
Example you don’t want to repeat: electronic sign gone south
Here’s a parting admonition—make sure your school’s electronic sign has appropriate security surrounding it. You don’t want to repeat this Texas story. Hackers made their way into a road sign and displayed their own text.
Electronic signs for schools and more
Once you’ve begun planning your electronic signs for schools, remember that there are other signage options, too. Banners can help you promote events, and yard signs can assist with that, too. Gather ideas for fundraiser signage with our How To Advertise Fundraisers For Your School Or Nonprofit Event. And learn about incorporating signage into classrooms with The Educator’s Guide To Effective Signs For Schools & Classrooms.
Signs are all about communicating. Different kinds of signs are better geared toward conveying different types of messages. One of the best ways to communicate lots of information is through LED message centers.
Before you create any type of sign, you need to do some research on how to use it. To make it easier for you, here is our guide to helping you use LED message signs for your business.
All about LED message signs
Let’s start with the basics. LED message signs are also called message centers, digital displays, reader boards, or electronic signs. These are flat panels that use an array of light-emitting diodes as pixels for a video display.
A light-emitting diode (LED) is a semiconductor device that emits visible light when an electric current passes through it. It isn’t particularly bright, and it is usually monochromatic, so each little bulb will only project one color.
These are computerized signs. Therefore, they will need to be programmed, and you can change their content as much as you want.
Most businesses use these signs to display mainly text. This is a very efficient way to use them. However, you can include graphics too.
Benefits of electronic message centers
You always need to weigh the pros and cons of different types of signs. It will help you make the right decision every time. First, figure out what you are looking for, and then whether the specific sign will fit the bill.
So if you’re wondering, here are the key benefits of using LED message centers:
- You can set up a schedule for when you want specific messages to appear. For example, show specific content only on Fridays from 9:00-11:00 am.
- They are incredibly flexible, and you can change the content an endless number of times. Best of all, you can do this whenever you want to.
- LEDs are long-lasting and are an energy-efficient alternative to traditional lighting like neon.
- These signs are very cost-effective, mainly because you need to replace them less often. And you don’t have to pay each time you want to make any small change.
- Depending on the manufacturer and sign company, you will be able to choose between a range of shades of red and amber. Some specific products might be able to display other colors as well.
- More options for reuse
- Signs with illumination are far more likely to catch the eye of any passersby.
- The lighting improves visibility during the day and night. Therefore, you will have a 24-hour presence.
- You can usually control the brightness and dimming of the sign with software.
On the other hand, these signs might require a slightly larger initial investment than with other types of signage. However, it is all about long term planning and utility.
If we had to pick two words to describe LED message signs, they would be flexible and versatile. Who doesn’t need a bit more of those?
Uses of LED message signs
As we’ve said, all signs are meant to convey information. But some are just better at relaying certain types of info. This is typically based on the structure, appearance, size of the product. But also significantly on the amount and type of content that you can display on one board.
Based on all these features, here are some of the best uses for LED message signs:
- To make announcements about your business
- For advertising sales
- Promoting new products or services
- Displaying trading information like your opening hours
- Showing the time and date
- Notifying people about events
- Welcoming customers
- Giving directions or instructions inside your business
- For general advertisements
These are just a few examples. In most cases, if you think it, you can display it.
Where should you mount LED message signs?
The question plays a significant role in making sure that you get the most out of your display.
Once again, in this respect, these signs stand out for their versatility. These signs are pretty durable and can work well in a variety of settings. The primary limitation is that you will need to connect it to electricity. You will also need to link it to a computer of some kind with an ethernet cable.
Indoors vs. outdoors
Luckily, you can use these signs indoors or outdoors as long as you can still connect them. So ask yourself, where will it achieve its maximum effect?
Exterior signs are far better at reaching new potential customers. That’s why this is your best bet if advertising is your main goal. But it’s also an ideal way to communicate with existing clients to let them know that your store or office is open, for example.
Interior message centers are brilliant tools for communicating with your staff and customers in your building. For instance, you can notify employees about meetings and let clients know whether certain counters in your store are open or closed.
Plus, you can also advertise sales and promotions and direct people to the related products.
Mobile or fixed
Believe it or not, these signs don’t have to be permanently fixed in place.
Many businesses actually mount these boards on trucks or other vehicles. Generally, this allows you to reach a much wider audience as it moves around. You only need to figure a way to keep it connected.
Despite this, most people still prefer to mount these signs right outside or close to their place of business.
Another factor to consider when creating your LED message sign is whether you want it to be freestanding or not. These signs work particularly well if you combine them with other types of products. For example, you can mount the panel on a monument sign.
Overall, this is a fantastic way to make sure that you connect the message with your brand.
Regulations for LED message signs
No matter what product you choose, you need to pay attention to local codes and regulations. Before you install a sign, you have to check zoning laws in your area. Plus, take a look at the conditions of your tenancy contract.
You might also need to check in with the International Dark-Sky Associations guidelines on light pollution and LED signage.
Creating content for LED message signs
Next up, let’s look at how to create content that will convey the right message.
As with any signage product, this means that you need to look at the content itself. However, that’s not all.
Among other things, you need to think of all of the following characteristics.
A top priority for any sign is to check that the audience can understand the message. Clarity is king. There is little to no reason to create signage if people don’t get the point.
Here are our top tips for creating content for your LED message sign:
- Try to be unambiguous
- Use as few words as possible
- Don’t use long and complicated phrases
- Choose powerful and impactful words
- Decide what your primary message will be for the sign and focus on it. Make sure it appears more or less once per minute.
Keep in mind how much time people will have to read the sign.
The nature of the message needs to be adapted to the location of the sign. For example, people will have much more time to interpret an electronic display while they are waiting in line at a counter.
In contrast, they will need to be able to understand the message at a glance if they are going to read it while driving.
Ideally, you want to convey the entire message in 10 or so seconds. If you are using different slides, work out how much screen time you can give each to fit within this frame.
You can’t necessarily use the same font and font size as you would on your other signs. The results won’t always be the same.
Remember that the display quality of these signs won’t be the same as those of LCD screens like televisions. So 3D, ornamental, and embossed text will probably look pixelated on these message centers.
Instead, choose a two-dimensional font with little embellishment to get the most out of the sign.
One of the first things you need to decide is whether you are going to get a monochrome sign or one with multiple colors.
This isn’t only an aesthetic consideration but a financial one too. LED message centers that can display multiple colors can cost you much more. Therefore, you want to think carefully about this decision.
Can you use pictures to sell your products or services?
If you can, and you have a substantial budget, then this could be a good option for you. Otherwise, monochrome signs will probably be the better option.
However, remember that if you really want graphics, but don’t necessarily want them to change, you could combine a simple, text-based LED display with another type of sign.
Relying on lighting can make your sign more visible and help you convey your message. But only if you use it correctly.
Sunlight can make it much more difficult to make out the content. A solution to this is to use maximum brightness during the day.
Unfortunately, this can be a driving hazard at night but will also be less efficient and even unnecessary.
To make your life easier, we recommend that you install an ambient light sensor that you can use to control the brightness automatically.
Pixel pitch is an essential term when it comes to any digital sign. You can think of this as the resolution of the display.
The pitch is based on the distance between each pixel, which is made up of a few diodes. So the smaller this number is, the better the resolution of the sign will be. This will also correspond with the character size.
You should always try to strive to place signs at the optimal viewing distance for the audience. For LED message centers, this will be the point at which the different pixels blend to create a smooth image.
At this position, the image will be much more appealing to the viewer and will thus be much more impactful. To achieve this, you have to optimize the pitch for the sign.
The farther away the audience will be from the panel, the larger the pitch should be. On the other hand, the closer people will be, the smaller the resolution and the characters need to be to prevent pixelation.
The pitch goes hand in hand with the matrix of LED signs. It is the number of pixels high by the number of pixels wide your board will be. Therefore, two panels with the same outside dimensions but not the same pitch will each have a different matrix.
In static signs, the matrix will determine how much total space you have to work with. And it will determine how many lines of text you can put on the sign and how many characters will fit on each.
As you can see, this can get pretty complicated. That’s why you must consult your sign company on the best matrix and pitch for your specific sign.
Movement can play an important part in the success or failure of your LED message sign.
Yes, it can be a great way to catch someone’s attention and to hold their interest. However, you need to be careful with how you use it.
Many people use scrolling texts on message centers. But this can actually make your sign less effective, not more so. Text that moves across the board can be more difficult and even impossible to read at a glance.
Instead, you can include motion with clips, animations, or transitions between slides. In sum, it works wonderfully as a way to capture attention before you display your primary message.
Keep it running smoothly
There are lots of things you can do on your end to make sure that your LED message sign conveys the right message. You can do this by tweaking the content, picking the right location, and choosing the best formatting, among other things.
But you will also need the help of a professional sign company. Not only can they help create the sign, they’ll be able to install and program the panel to run to the best of its capabilities.
Besides this, an expert company will be able to provide you with other necessary information – like how to combine the message center with other signs for optimal effect.
There are many different ways for you to reach your customers and clients. Naturally, we think signs are a great method. (Though we might be a little biased, of course). But even once you decide to use a sign, there are still more options to dig into since there are plenty of sign options to choose from. One of those options is illuminated box signs.
Once you’ve zeroed in on illuminated box signs, we can dig still deeper and think of some ways to use these signs that aren’t run-of-the-mill. That’s what we want to do today—give you some fresh ideas. Then, we’ll follow up with some illuminated box sign tips.
1 – Double it up
We may typically think of monument signs when we think of signs with brick faces. But there’s no reason you can’t create a hybrid sign using brick and an illuminated box sign. Do this by placing an illuminated box sign on the face of a brick monument, retaining wall, exterior building wall, or other brick surface. Check out this black lightbox against brick. This hybrid option could be a great way to balance the man-made look of an acrylic sign with a more organic-looking material like brick.
2 – Use illuminated box signs inside
Need an outside-the-box way to help customers and clients find their way around your office space? Well, an illuminated box sign could be just the thing. You can use one to point the way to the restroom.
Or, if you have in-house dining options, you can craft a sign that announces your presence. While you could mount it on the wall outside your cafe, you could also find a more creative way. For instance, check with your sign specialist whether you can suspend it on a cable for extra visual impact.
3 – Set up illuminated box signs in unexpected ways
A natural inclination might be to think of attaching illuminated box signs to poles or affixing them to buildings. However, come up with creative ideas for displaying your sign instead. Try some ingenious options that highlight what your company does. For example, if you’re a laundromat, maybe you can find a way to craft an illuminated box sign that will sit atop an antique wringer washer instead of being supported by a pole.
Or if you’re a pizza place, use stacked pizza boxes as the base for your sign. Naturally, you’ll have to get durable pizza boxes designed for this. No cardboard, please—it would really take a beating if it happened to rain.
Once you’ve dreamed up some possibilities, run them by your sign specialist for input. (Note: you should also check into the rules and regulations about signage in your locality to make sure the display method you choose is compliant).
Tip – Vary the mood of illuminated box signs
Try to fit your sign to the type of work you do. This could give customers an idea of what to expect from you before they even walk in your door. Plus, it could help create a cohesive brand image for your company.
Filling up your sign face with color and whimsy for a happy, upbeat look could be perfect if you specialize in creating joyful experiences for your clients. That could apply to children’s museums, ice cream shops, restaurants, or trampoline parks, for instance.
On the other hand, some businesses will need to strike a more professional, reliable tone with their illuminated box signs. They may choose more neutral or calm colors, and they may select different fonts to help them achieve this look.
Even your sign’s shape could help you create the appearance you’re going for. Does a rectangle, circle, or square best suit your needs?
Tip – Think it through
Once you purchase and pay for your illuminated box signs, you’ll probably want them to work for you for a while—to pay off the investment, so to speak. This is actually a good argument for why you want to think your design through ahead of time. There’s no sense in cobbling something together without much thought, then regretting it later. If necessary, you can even get expert advice for this—maybe by using your sign specialist’s design services if offered.
Tip – Consider your location
Ask yourself where this sign is going to be placed. If you know this ahead of time, you can plan your design accordingly. For instance, if it’s placed on an otherwise empty exterior wall, you may want to think about creating a striking appearance against the wall yet not clashing with the current wall color.
Plus, you can also think about the lighting situation wherever your sign will be. Will you have plenty of natural light or artificial light round the clock? Then, you may not need a brilliantly-lit sign. On the other hand, if there’s going to be a dearth of light once the sun goes down, take that into account.
Reach the customer
Create a sign that’s going to catch customers’ eyes and also give them a positive impression. And, as you make your plans, remember to take into account who your customers are. Exactly who are you trying to reach, and what might appeal to them? Get started planning the text on your illuminated box signs with our 10 Professional Sign Fonts + The Meanings Behind Them.
Signs take your message to the world around you, letting potential clients and customers know what you do and how it can help them. But they’re also a great way to connect with the community apart from straightforward plugging for your company. You can use them to display your interest in things that matter to the community, sharing its joys and sorrows.
On the joyful side, one possible way to connect your signage with things that impact the community is to celebrate the change of seasons. After all, seasonal transitions affect everyone, and some people find them exciting and enjoyable. So, in the spirit of tapping into what’s going on in the world around you, let’s explore some ways to make your signage seasonal without breaking the bank.
Bring things up to seasonal speed with Velcro
Admittedly, velcro is a bit of an outside-the-box solution here. But it could be the perfect option to make your interior signage reflect the changing seasons. For instance, let’s say you have a printed menu board with one column left blank for seasonal specials.
That column is the perfect place for a list of food or drink choices printed (or written) on small horizontal strips. Put adhesive-backed Velcro on these pieces and put more Velcro in proper position on the sign itself. Then you’re ready to go to town listing your new options for tasty seasonal celebration.
Menu items or just cheery extras
Note that this idea is still sound even if you simply want to decorate your sign to add some seasonal cheer. For this upcoming autumn season, spangling your sign with pumpkins and fall leaves is a natural option. But you could also use Velcro-backed pieces to display things like snowflakes or snowmen.
Drape or tie for extra impact
If you don’t want your seasonal extras to impact the surface of your sign, another idea is to drape or tie decor around your sign. Additionally, for something like a monument sign, you may be able to place seasonal items on the ground nearby (or even in the ground if there’s soil available).
Let’s say your business is in a downtown area with a lot of foot traffic. So, you use an A-frame sidewalk sign because it draws pedestrians into your storefront. To add some seasonality, try decorating around the sign instead of actually changing the sign’s face.
Accessories for the season
A garland that’s reflective of the seasons—whether it’s autumn leaves or spring daisies—could add some pizzazz to your display. Plus, adding some items around the base of the sign or even floating some aptly colored balloons from its frame could augment the display.
Note: Before you dive into this kind of decor, ensure you understand your locality’s ordinances for displays like these. Check whether you’re allowed to display on the sidewalk or if you need special permission to do so.
Design signs with change in mind
Sometimes, making your signage seasonal will be an afterthought. However, if you can catch this before the sign is manufactured, you may be able to set yourself up for seasonality. One option is a chalkboard or whiteboard sign.
Chalkboard or whiteboard signs provide you space that’s meant to change over time. With this kind of display option, your seasonal celebration abilities are limited only by your imagination and artistic talent. If you’re not into drawing yourself, try a partnership with a local artist. Collaboration for seasonal visuals is good for you and good for them at the same time because they can use it as part of their own marketing.
The best of both worlds
Actually, you don’t have to go full bore chalkboard or full bore whiteboard to reap some of these benefits. Instead, try creating a hybrid sign—one that has some elements and materials of a regular sign, but also has a whiteboard or chalkboard area.
Signs can do a million things
Seasonal signs are just one way to be relevant to what’s going on around you. Don’t forget that you can also celebrate community successes (like a Little League victory or a city centennial). In addition, sometimes it may be appropriate to commemorate losses or mourn tragedies.
Think it through
Naturally, you want all your signage to be tasteful, so put in some time to evaluate what the best options are for your particular situation. Also, remember that your signs could have double impact for you when use them on social media. Check out our 8 Tips To Get The Most Out Of Your Signs & Reuse Them On Social Media.
Some signs and symbols are so common we simply take them for granted. For instance, the iconic red and white stop sign is everywhere—and we’re quite used to it. But have you ever thought about the fact that some signs may appear in one area while not in others? Similarly, some areas could have a higher concentration of one type of sign than other areas. Today, we thought it would be fun to explore some fascinating sign info you may never have considered!
Head south for stops and billboards
Florida is more than just a popular vacation spot. It’s also notable for having a lot of two types of signage, comparatively. But it does have to share some of the distinction with a non-contiguous US state. Read on for details.
What state has the most stop signs?
Since stop signs are so common and recognizable, let’s begin here. My Parking Sign and its affiliates used their sales data to come to some fascinating conclusions about stop signs. Their conclusion? “Hawaii has more stop signs per mile than any other state…” Next up was Florida, with Delaware coming in third.
Think your own area has too many stop signs? Well, maybe you should take some inspiration from the city of Paris—which has none.
What state has the most billboards?
We all know these popular outdoor message boards. They spangle America’s highways. Sometimes, they’re advertising luscious sandwiches available at a restaurant off an upcoming exit. Other times, they’re promising a drink to slake a traveler’s thirst. Still, other billboards promote community events like a 5K race or a play at a local theater.
These signs are a great way to reach consumers whether they live in your community or are simply passing through. So, which state has the most billboards?
According to BMedia, “Florida leads the pack with a whopping 11,109 active permits on file for billboards throughout the entire state.” Who knows? Maybe the rampant outdoor advertising has something to do with the fact that Florida is a popular tourist destination. Not to mention a common target for snowbirds.
Hit the curves in one New England State
Can you have too much of a good thing? Connecticut just might.
What location has so many curve signs that it sparked protest?
Curve signs can be useful, without a doubt. They alert drivers that they’re about to engage in some serious steering wheel cranking & braking action. And anyone who’s ever swung too far into the other lane because a curve caught them by surprise can imagine the accidents that curve signs are designed to prevent.
Still, if there’s such a thing as too many curve road signs, several Connecticut communities have that problem. At least according to certain residents. The News Times reported that “Officials in Sherman, New Milford and Ridgefield are now trying to remove some of [the signs], saying the number is excessive, especially in the bucolic areas. In New Milford, there were 339 signs installed on 14 roads and Ridgefield now has 86 signs on two roads.”
Even the mayor of New Milford had concerns. Speaking about a specific road, the News Times quoted him as saying, “‘Definitely, a few signs are needed on it, but there’s 52,’ he said. ‘To me it’s the number of the signs impacting the roadway. Residents want it scenic too.’”
Major midwest city needs cautionary cold weather signs
If you think about ice and snow as a problem for states like Alaska or Maine, think again. Don’t forget to count Midwest cities in as potential problem areas.
What major US city places “Caution, falling ice” warning signs in their downtown?
While there may be other major cities with the exact same problem, one city’s warning signs made the news earlier this year. It seems Chicago has placed these signs for quite a few years—since an ice-related tragedy. Check out the full story at the Chicago Tribune.
Don’t forget the non-contiguous US. Here’s an Alaska-specific sign.
Let’s face it, there are plenty of hazards you could confront while driving in many different areas of the US. But some dangers are a bit more location-specific than others. So, it would stand to reason that some signs might be unique.
And in Alaska, there’s one sign that the Anchorage Press called “the most unique of Alaskan signs, the rectangular one depicting a cow and calf crossing the road and a changing tally of how many moose have been killed by cars in that area so far that year.”
Alaska should surely get bonus points for that creativity. But it’s not exactly a sign idea they can share with the world. After all, we don’t think they’ll have much success convincing Florida or Texas that they too need a moose tally sign.
Zeroing in on Michigan
It wouldn’t be right to leave without taking a quick look at our home state. You don’t need us to tell you what Michigan winters are like, but you might be wondering how many ice warning signs for bridges our chilly state has.
Looks like you’re not the only one talking about this. Ice warning signs for bridges in Michigan became the subject of a discussion on Ask MetaFilter last year.
Here’s what one poster had to say, “Well, I was all set to do some napkin math, but while gathering the necessary facts I stumbled on this MDOT page that claims Michigan has “10,754 roadway bridges”. It isn’t entirely clear what counts as a bridge (are overpasses bridges?), but an estimate of 20,000 signs seems reasonable on this basis.”
While it’s certainly not an official statistic, it does prove that there are other curious minds out there wondering about Michigan road sign statistics.
More fun sign information
If you’re looking for more fun sign topics, check out our Is It Okay To Use An Emoji In Marketing? Can I Have One In My Logo? Plus, have fun looking at 3 Of The Most Creative Signs & Banners In And Around Detroit.
All kinds of organizations need to advertise. This is true whether they are trying to make profits or are trying to raise money and working for a cause.
That’s why for this year’s International Day of Charity on September 5th, we are looking at how to create signs for nonprofits & charitable organizations.
To create signs for an NPO or charity, you need to know about working on a budget, choosing the right products, and designing the images. We will cover all of these and more in our ultimate sign guide.
Working on a budget
Clearly, one of the most important goals of any charitable organization is to save as much money as possible. However, you still need to find a way to gather the resources needed for your cause.
That’s why the core parts of your business model are usually to raise money, raise awareness, or both. This means you always need to spend as little as possible while getting the results you want. This mindset needs to extend to making signage.
You don’t want to spend unnecessarily. So don’t ever be hasty. Take your time to make sure you make the best decisions for your organization.
To do this, you need to figure out how much you can or want to spend. It will, of course, depend on the state of your accounts. If you are unsure what a reasonable amount is, it can help to do some research.
Try to find out what similar nonprofits and charitable organizations have spent on their signage. Overall, this will give you the ideal starting point. You can also check out what the costs are for the type of products you want.
Next, once you have calculated your budget, you have to find ways to stick to it. The key is to thoroughly investigate all your options as you go through the process.
We will discuss how you can save some money along each step of the way.
Getting a sponsor
As you might know, one of the essential ways you can save on the expenses is by getting a sponsor. There are always businesses who are willing to help out for a cause. Corporate social responsibility is now viewed as a central part of how companies work.
Typically, the public believes that businesses should not only focus on profits. They must try to have some positive impact on society. Consumers might even stop supporting a company if they feel they don’t care.
That’s why cause-related marketing is now more popular than ever. Corporations have an interest in showing off their contributions.
All of this is excellent news for charities and nonprofits that are looking for sponsorships. It gives both of the parties a chance to win.
Today larger NPO’s often have a whole team to focus on cause-related marketing. But don’t fear, a smaller organization can still manage.
Here are some tips for getting the sponsors for your signage:
- First, go to companies who have supported your charity in the past. They might be willing to continue with the partnership.
- Look for a business whose owners you know. It can help you in the initial stages of arranging a meeting.
- Don’t rely on a single method of communication. Try to use email, calls, and visits to reach companies that might be interested.
- Find a business whose target audience might overlap with yours. Both of you will then benefit more from the relationship. And they will probably be more willing to lend you their support.
- To show your gratitude, print their names on the signage, send them documents to prove their contribution, or thank them in the media.
Take a look at this article to learn more about corporate sponsorships.
Different signs for different purposes
One of the critical decisions you need to make involves which signs you want to make. It’s important to remember that some signs will be better suited for specific goals than others. Once again, you need to do some detective work.
The following are some of the best signs that nonprofits and charitable organization can use for their campaign.
Most organizations will have at least one physical location from which they operate. This is an ideal place that you can use to promote your cause. You probably won’t need to pay additional fees to put up the signs. And it serves practical purposes too.
There are several options to consider, depending on your budget, location, and so on.
Do your offices or workspace have windows facing pedestrian or motor vehicle traffic?
Then window graphics can be an excellent option for you. These signs can be a real eye-catcher, especially if the surrounding businesses don’t have any. You can make your organization stand out even more if you design them with bright colors and images.
That’s one reason why they can work well as advertisements. But they have practical utility too. For example, they are most commonly used to display useful information like your name, trading hours, and contact information.
The price of window graphics will depend on the size and design. However, what makes them cost-effective is the fact that they are low maintenance and long-lasting.
Channel letters are a perfect solution to display your organization’s name, especially if you use them in combination with window graphics that provide more information.
These signs are highly customizable. So you have a lot of flexibility. Thanks to this you might have some leeway to choose a less expensive design.
Besides this, fabricators typically make them with LED lighting. Therefore you can even get some exposure at night.
Long term advertisements:
Like any other business, you could benefit from more extensive general advertising. Signs can be an excellent long term solution for this.
One sign you can use is vehicle graphics. These are decals or wraps that you can place on any automobile.
What makes them unique is their mobility. You can gain exposure wherever the car, truck, or bus goes. In the end, this can save you a lot of money. If you’re on a budget, you can replace some of your rented sign spaces with vehicle graphics.
Another fantastic long term option is digital signs. These screens have become more and more popular thanks to their effectiveness as an advertising medium.
One benefit of digital signs is that they give you much more space for potential content. You can run several ads on a loop and even play videos on them. Another good idea is to show some footage, photos, or statistics about the effect your organization has had.
In addition to this, you have the freedom to change the content of the sign if you need to. For example, if you want to promote an upcoming event or fundraiser.
Overall, this is an excellent platform to give more information about your cause. For this reason, you should consider placing it in an area where people can spend more time looking at it. An example of this is the checkout line of a local store or a queuing area at a bank.
Initially, it can be more expensive than some of the alternatives. But it will pay off in the end.
Signs for events and fundraisers:
Long-term advertisements should undoubtedly play a key role in your advertising strategy. But you will also need temporary signs.
Core tools of any nonprofit and charitable organization are events and fundraisers. These are fantastic ways to get more exposure and support for your cause.
So you will need signs to advertise before the events. However, you will also need some at the event.
Banners are a lightweight and very inexpensive signage product. Fabricators usually need less time to make them.
That is why you should always keep these in mind for temporary signs. You can use them as a promotion for the event. But you can also use them at the event to encourage people to make contributions.
Tradeshow displays and exhibits
Any charitable organization or NPO needs to know about the different trade show displays and exhibits. There are many types available depending on your needs and what your sign company can offer. Some examples are pop-up displays, specialized banners, and multimedia displays.
As you might guess, these are specifically made to use at events.
They will work well if there is more than one exhibitor or organization present. You can really make your booth stand out.
But they can also be handy at events that focus on your cause.
How to get people to support your cause with design
The end goal is to create signs that create awareness and also get support for your cause. To achieve this, you need to look at the design of your signage as well.
Let’s look at some of the critical design elements and principles to keep in mind.
Use photos of people, animals, or whatever else you are supporting with your organization. This is a great way to catch your audience’s eye and will make the sign more memorable.
But most importantly, it will make it more impactful. The cause will feel more real to them.
Call to action
You need to let people know what actions they can take to support your nonprofit or charity. This should be a central consideration in your design. You can emphasize it by using bright colors, contrasts, bold letters, or large font sizes.
Having this will help improve the chances that they will not only see the sign but act on it too.
If a sponsor supports your organization, it is essential to say this on your signs. Doing this will help maintain a good relationship with them. But it will also lend legitimacy to your cause.
You can include this by saying “sponsored by” and then giving the logos of the business. It doesn’t have to be at the center of the sign. However, it shouldn’t be almost invisible either.
Working with a sign company
The success of your signs relies in large part on the work of your sign company. So you must establish a fruitful relationship with them. This is true for any business venture. But even more so for charities and NPO’s with limited resources.
You want to get it right the first time.
Hire the right company
Choosing a good sign company can mean the difference between overwhelming success and complete failure.
To help you decide, make a list of fabricators in your area. Contact them and find out as much as you can so that you can compare them.
A few things that you should consider are:
- Their pricing
- Range of products and services
- Track record and reviews
- Quality of their work
- Their manufacturing process
- How long it will take
In the end, it boils down to finding a company you trust to produce high-quality work at a reasonable price.
Discuss your options
You should always discuss all your options with the fabricator of your choice, especially when it comes to pricing. Be upfront from the start. Tell them that you are an NPO or charity and let them know what your budget is.
More likely than not, they will be able to work out what the most cost-effective solution will be.
You might be surprised to find that they might have packages that can help you save a few bucks.
A pro tip is to ask about the different materials they use. The fabricators might be able to print the same sign, of the same type at a lower cost depending on the material.
It can be helpful to always keep in mind who the experts are. Your sign company will know the industry much better than you do. So take advantage of their knowledge and expertise.
Don’t hesitate to ask them any questions you might have. As long as you have chosen a suitable company, they should be able to give you sterling advice.
If their recommendations go against what you want, take a second before making your decision. You don’t want to dismiss their guidance offhand. They will usually have a good reason behind it that can help your organization.
Ask about sponsorships
We’ve already talked about the importance of getting a sponsor. What we didn’t mention was that you could often ask your sign company about this too. They may be willing to partially or fully sponsor your signage.
Or else they might at least give you some discounts on the signs. It never hurts to ask, so don’t miss this potential opportunity.
For a good cause
Hopefully, this guide will help you to create effective signs for your nonprofit or charitable organization. In the right hands, signage can help you increase awareness and also raise support. Don’t forget that they can be valuable as long-term advertisements as well as short-term for fundraisers.