How to Choose a Company for Your Church Signs

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Welcome to Our Lady Shepherd Lutheran Church, School, and Childcare in Birmingham, Michigan, where the good news of Jesus Christ is brought into the heart of the community. As a congregation dedicated to effectively communicating and reflecting your mission, you understand the importance of the right church signage. Recently, Signarama Troy had the privilege of working with Our Lady Shepherd Lutheran Church on the design of a new church signs, aligning it with their core values and vision. 

In this blog, we will delve into the key considerations for selecting the perfect sign company to enhance communication and authentically portray your church’s mission. Join us as we explore the valuable insights shared by Mike Stephens, the Sales Manager at Signarama Troy, recognized as the largest Signarama in the world. 

Let us embark on this journey to discover how the right church signage can beautifully represent your faith, inspire the community, and create a welcoming environment for all. 

Evaluate the Church Complex 

Before diving into sign options, it’s essential to evaluate the flow of your church complex. Consider the experience of someone entering your church for the first time. Is there visual clarity? Can newcomers easily find their way around and feel welcomed? Mike Stephens emphasizes this aspect: 

“Think from the point-of-view of someone entering your church for the first time – is there visual clarity? Can someone figure out where to go and what to do once inside the church? Think about how you can work towards making newcomers feel more welcome and comfortable.” 

The Importance of Church Signs 

Church signs play a crucial role in helping people find your church. Monument signs can mark your location, making it easier for new visitors to locate your building. Wayfinding and directional signs can direct visitors around the property or provide instructions on how to reach the church from different directions. Mike shares: 

“With outdoor church signs, you can inform visitors where they should park their vehicles and which door is the entrance of the church. Also, digital church signs are a good option for guiding visitors once inside the church complex.” 

Reflecting Your Church’s Mission 

A well-designed sign can reflect your church’s mission and ministry. Consider the purpose of the sign. Is it merely for aesthetics, or do you want it to engage the unchurched public as they pass by? Mike encourages you to ponder: 

“Sometimes the simplest questions yield the best answers. As part of the church staff or leadership involved in purchasing a sign, you should ask yourself what the real purpose of the church signage may be. How does the mission of your church play into the decision for a particular sign?” 

Creating a Welcoming Atmosphere 

Research suggests that first-time visitors decide within the first 15 minutes whether they will return to the same church. To increase the probability of re-visits, make sure they feel welcome, comfortable, and safe as soon as they enter the premises. A well-designed sign can contribute to this positive experience. 

Crafting Your Church’s Story 

Beyond functional benefits, custom LED signs can be used to tell your church’s story and its journey. Storytelling has a powerful way of attracting an audience and conveying your church’s personality. Embrace this aspect to enhance your church’s communication through signage. 


Choosing the perfect sign company for your church involves thoughtful consideration of your church complex, mission, and the experience you want to create for visitors. Signarama Troy/Metro Detroit, as the largest Signarama in the world, has the expertise and experience to help you in this endeavor. 

As Mike Stephens, the Sales Manager at Signarama Troy, says: 

“Our team at Signarama Troy understands the importance of church signage in communicating your message and mission effectively. We are committed to providing personalized solutions that align with your church’s unique identity. Let us help you enhance communication and reflect your mission through impactful signage.” 

Remember, church signs can be more than just markers; they can be powerful tools to spread your church’s message, make visitors feel at home, and inspire the community to join your journey of faith. and authenticity with good digital church signs, and at the same time, let your signage be a powerful tool for guiding people and communicating the values of your church.  

Church signs are an important part of any church’s exterior and interior presentation. From monument signs that announce the church’s name and mission, to wayfinding and directional signs to help visitors find their way around, signs are an integral part of a church’s identity and branding. 

In order to successfully tell your story, you need to first understand the importance of your church, and what your mission is. Only then will you be able to create a visual story that will tell people what to expect at your church. Consistency in your signage is also important, particularly for churches that are established at multiple locations. It is important that your church brand conveys the same story across all geographical branches. 

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