About Tata Elxsi
Tata Elxsi is a global leader in design and technology services, offering innovative solutions in various industries, including Automotive, Media & Telecom, Healthcare, and Transportation. With a strong focus on delivering exceptional services, Tata Elxsi has established itself as one of the most trusted providers in the market.
In the automotive sector, Tata Elxsi works closely with leading Original Equipment Manufacturers (OEMs) and suppliers to provide comprehensive R&D, design, and product engineering services. From conceptualization to product launch and beyond, Tata Elxsi supports its clients throughout the entire product development lifecycle. The company’s expertise spans various areas, including architecture, software development, and digital engineering, enabling them to deliver cutting-edge solutions that meet the evolving demands of the industry.
Tata Elxsi has recently expanded its presence in North America with the establishment of an Innovation Hub and nearshore engineering center in Troy, Michigan. This strategic move demonstrates the company’s commitment to fostering smart mobility and the development of electric vehicles (EVs) and green mobility solutions. The Innovation Hub and engineering center will play a crucial role in supporting OEMs and Tier 1 suppliers in their journey towards innovation and digital transformation.
As part of its growth plans, Tata Elxsi aims to expand its engineering center from 50 to 200 professionals by 2025. This expansion not only reflects the company’s commitment to enhancing its capabilities but also signifies the creation of exciting career opportunities for engineering graduates. Tata Elxsi actively collaborates with universities to engage in cutting-edge research and development activities, ensuring that its services are at the forefront of technological advancements.
Additionally, Tata Elxsi offers internships and purpose-driven projects to fresh engineering graduates, enabling them to gain hands-on experience and develop their skills in a real-world environment. By investing in the future generation of engineers, Tata Elxsi not only contributes to their professional growth but also fosters a culture of innovation and excellence.
With its strong expertise, global reach, and focus on collaboration and innovation, Tata Elxsi continues to be a preferred partner for organizations seeking design and technology services in the automotive, media & telecom, healthcare, and transportation sectors.
Project Overview
Tata Elxsi recently expanded its operations by opening a new office in Troy, Michigan. Recognizing the importance of creating a productive and appealing work environment for both employees and customers, Tata Elxsi collaborated with Signarama Troy/Metro Detroit, the largest Signarama franchise in the world. The objective of this project was to enhance the office space through the implementation of interior graphics, utilizing Tata Elxsi’s branding elements. The project involved the production and installation of vinyl graphics on various interior glass and drywall surfaces, incorporating larger full-color prints, die-cut logos, and etched glass vinyl.
Project Scope:
The office interior graphics package for Tata Elxsi’s Troy, Michigan office encompassed the following key components:
Design and Branding:
Signarama Troy/Metro Detroit worked closely with Tata Elxsi to create a visually cohesive design that reflected the company’s brand identity. This involved incorporating the company’s logo, color scheme, and other branding elements into the interior graphics.
Vinyl Graphics Production:
Utilizing state-of-the-art printing technology and high-quality materials, Signarama Troy/Metro Detroit produced a range of vinyl graphics in different sizes and formats. These graphics included full-color prints, die-cut logos, and etched glass vinyl.
Surface Application:
The vinyl graphics were strategically installed on various surfaces within Tata Elxsi’s office, including glass and drywall surfaces. The Signarama team meticulously applied the graphics, ensuring a precise and professional finish.
Visual Enhancements:
By incorporating the branding elements of Tata Elxsi, the interior graphics package aimed to enhance the overall visual appeal of the office space. The graphics added vibrancy, professionalism, and a cohesive aesthetic that aligned with Tata Elxsi’s corporate image.
Productivity and Appeal:
The primary goal of the project was to create a more productive and appealing work environment for Tata Elxsi’s employees and customers. The interior graphics package aimed to foster a positive atmosphere, inspire creativity, and reinforce the company’s brand values.
The Result
Through the collaboration between Tata Elxsi and Signarama Troy/Metro Detroit, the office interior graphics package successfully transformed the new Troy, Michigan office into a visually engaging and productive space. The vinyl graphics, featuring the company’s branding elements, added vibrancy and professionalism to the interior surfaces. By combining larger full-color prints, die-cut logos, and etched glass vinyl, the project accomplished its objective of creating a visually appealing environment that aligns with Tata Elxsi’s brand identity. The newly enhanced office space is poised to provide a conducive setting for employees to thrive and leave a positive impression on customers and visitors.
