About Applus+
Applus+ is a global leader in the testing, inspection, and certification industry, with a particular focus on the automotive sector. With over 25,000 skilled employees working across more than 65 countries, Applus+ is a trusted partner for companies around the world. Their team is dedicated to enhancing the quality and safety of clients’ assets and infrastructures while ensuring smooth operations and environmental protection.
In the United States, Applus+ has a key location in Madison Heights, MI, positioned near the heart of the automotive industry’s headquarters. This location makes Applus+ an essential partner for automotive testing in the region, providing cutting-edge solutions to manufacturers and suppliers. From managing asset integrity to conducting inspections that ensure compliance with the latest regulations, Applus+ offers a comprehensive range of services. Their commitment to innovation, digitalization, and technological advancement helps them stay at the forefront of the industry, ensuring they meet and exceed client expectations.
Project Overview – Signarama Troy and Applus+
Applus+ recently opened a new location in Madison Heights, MI, and needed complete signage to establish their presence, both inside and outside the building. Signarama Troy partnered with Applus+ to create a cohesive signage solution that aligned with their branding guidelines. The project involved a variety of sign types, from exterior entrance signs to interior building graphics.
Signarama Troy began by developing several design options, working closely with Applus+ through multiple revisions to ensure every detail met their standards. This collaborative approach, combined with detailed quotes, allowed us to reach the final approval stage efficiently. The project included a unique design for the entryway window graphics, as well as an illuminated monument sign cabinet. The centerpiece of the exterior signage was a striking front-lit channel letter sign, featuring the Applus+ logo mounted on a 2-inch aluminum backer frame.
Results
The completed signage project has significantly enhanced the visibility and brand presence of Applus+ at their Madison Heights location. The custom entryway window graphics created a welcoming and professional first impression for visitors. The illuminated monument sign stands out, day or night, serving as a landmark for the site. The front-lit channel letters, mounted on the sleek aluminum backer frame, effectively display the Applus+ logo, making it easily recognizable from a distance.
“It’s crucial for us to maintain consistent branding across all our locations, and Signarama Troy delivered exactly what we needed. The signage not only reflects the Applus+ identity perfectly but also stands out in all the right ways. We’re thrilled with the final results and wouldn’t change a thing. The entire process, from design to installation, was seamless and truly aligned with our vision.”
— Suzana Dema, Marketing Specialist – North America, Applus Laboratories
Overall, the signage not only adhered to Applus+’s branding guidelines but also added a modern, professional touch to their new facility, reinforcing their identity as a global leader in automotive testing, inspection, and certification.
