One of the final missing pieces arrived yesterday! We are proud to announce that we have completely retooled all of our sign equipment to produce face shields for local and national hospitals and first responders. We currently have enough inventory to produce 16,000 units and need your help finding direct contacts who need our face shields! Please share this post, and reach out to us directly if we can help during the COVID pandemic!
March 17th, 2020
Re: COVID-19 Coronavirus Update from Signarama Troy:
Dear valued customer,
With the President’s national emergency declaration on Friday, we are truly in unprecedented times. Growing concerns about the coronovirus (COVID-19) may have a serious impact on your business. I wanted to reach out to you to personally assure you that our team at Signarama is working hard to deliver business continuity while dealing with the impact on our community and families.
We strive to be both as community minded as possible while working to protect our staff and their families and are adjusting many of our customer facing activities at this time. Effective immediately, our walk-in showroom will be temporarily closed to the public. While our business remains fully open and available to produce signage for you, we are eliminating all walk-in traffic inside of our facility other than direct employees. Additionally, our sales team will not be scheduling any onsite appointments until further notice but will gladly assist over the phone and via email.
Please note that we are unable to make any firm deadline commitments at this time. Due to the nature of the global & local news, staffing adjustments and our material supply chain we are working diligently to best serve your needs. As we transition our office staff towards a temporary work from home scenario, please expect reasonable delays in communication from the sales staff and our design times. We will not be able to make any production deadline commitments until further notice.
Any signage projects that are urgent in nature to support our community’s efforts to combat COVID-19 will be expedited to the top of the list (hospital signage, local businesses supporting relief efforts).
Please note that our Installation team will not be scheduling onsite installs beyond Tuesday, March 17th until further notice. We apologize for any inconvenience this may cause. If the nature of your install impacts the local community and the national resolution of the COVID-19 coronavirus please let our team know so we can address your project on a case by case basis.
A quick recap:
- We are 100% open! All sales and production staff are here and ready to serve you.
- All current orders may experience significant delays in design and manufacturing
- Our sales team will not be setting appointments to leave our facility or their homes until further notice.
- Our installation team will not be scheduling local installs past March 17th
- As staffing and supplies allow, we are still in complete manufacturing mode on all projects.
On behalf of our company and our family, we hope you remain safe and understand that we have to make these temporary adjustments to our normal business practices. As we strive to be as proactive as possible during this critical time, we ask for your patience as we pull together to support you during this time. Our thoughts and prayers go out to our many friends and clients whose businesses are forced to close at this time. Please support your local small businesses as much as possible.
When you want to reach people with a message, a sign is an obvious choice. Unlike speaking word of mouth, a sign can communicate without constant human input. Yard signs in Detroit are just one way to do this. And they have plenty of applications—some you may not have thought of!
First, the obvious use
There’s one common and well-recognized use for yard signs that surfaces every time an election rolls around. That’s right, political signs. Used to show support for a favorite candidate, they crop up cyclically in neighbor’s yards and by the side of the road. Still, the popularity of using political yard signs may be waning.
However, there are plenty of other uses for these small signs—from business promotions to community events. We’ll dig into some below. But even these possibilities aren’t the extent of your options for yard signs.
Raise awareness for people or issues
While signs can take sides for a politician, they can also be used to promote policies as opposed to people. And some of these issues could even be bipartisan. For instance, a local group could use them to create awareness of a contested local-interest topic. Here’s a Virginia community where signs are lobbying for firefighters’ interests.
Promote community events
Additionally, you can put signs to work letting the community know about events they might want to attend. Even if you’re advertising your event elsewhere (like social media or bulletin boards) yard signs can still inform and remind. Here’s an Ohio community tapping into the power of yard signs—for a community yard sale.
Give directions with yard signs in Detroit
Of course, any time you’re trying to get to a destination, you need directions of some sort. Sometimes, you know based on prior experience. And other times, the GPS is invaluable. But what about the times that you’re almost all the way to your destination, yet need some indicators at the last moment? You’re just not sure which driveway entrance to use or where to park.
Well, as a business or individual you can take some of the guesswork out of problems like these for your patrons or guests. Don’t leave the poor drivers to figure it out for themselves. Instead, use yard signs to make directions clear. Placed by the edge of the road, they can tell guests where a birthday party is. Or, they can point patrons toward the main entrance of a business.
Use yard signs for your business
Since businesses want to communicate with current and future customers, they can put yard signs to work, too. Real estate agents might promote an open house using a yard sign. A company recently moving into the area might use a yard sign to announce that they’re “Now Open.”
Plus, if a company isn’t very visible from the nearby road, they could choose a yard sign with their logo. Placing it near the road could alert people passing that the company is there, even if their storefront isn’t visible.
And businesses can also use road signs to let customers know about one particular product or service among the many they offer. For instance, a medical clinic might promote its sports physicals with a roadside sign. That way, athletes or parents passing by will know that the clinic offers this specialized medical exam.
Yard signs in Detroit could even give a boost to small businesses operating out of the owner’s home. For instance, if you keep honeybees and have honey to sell, a roadside sign could help. Your neighbors might drop by for some. And drivers might stop as they pass by your house.
Yard signs in action
For those of you who like to see things in action, here are some yard sign examples. Yard signs have been used for:
Yard signs can also be used more than one way, too—as Xavier Cortada’s idea to upcycle spent political campaign signs demonstrates.
Shoot for a successful sign experience
As you create a great yard sign, remember to check on any rules and regulations that apply. This could include any ordinances set by the locality you live in. And it also could include any restrictions imposed by your HOA if you have one. Check ahead of time, so you don’t end up with any surprises after the fact.
Here’s another thing to consider. Unless your yard signs are designed to get the attention of pedestrians, you may want to make sure your vital information is large enough for passing drivers to see. For one thing, you don’t want your communication to be fruitless because drivers couldn’t see it. Plus, you don’t want your sign to cause an accident because a driver was trying so hard to see it.
Your sign company may offer design services in addition to their manufacturing. If so, they may be able to assist you here. See if they have wisdom to share in determining the optimal size for your sign’s text and other elements.
Say it with yard signs in Detroit
Whatever your message, consider using yard signs in Detroit as a way to get your message to your audience. From invitations to open houses or alerts about special promotions, get these signs in on the action. Create your signs thoughtfully, too. Learn more with The Importance Of Good Signage & The Psychology Behind How It Works. Or check out our Tips And Tricks To Creating The Most Effective Signs For Marketing.
One of the biggest challenges you will face when trying to get support for a cause is how to get the word out there. You need to plan a promotional campaign to get some exposure.
Signs can be invaluable in reaching this goal.
Well-thought-out elements can contribute to making a sign successful. And these have been used again and again to create brilliant products. You can study existing signs to learn from their strong points.
That’s why this article is all about looking at different signs and how you can use similar ones to promote your cause. This will include some signs done by us at Signarama.
Are you looking for an affordable and temporary solution to promote your cause?
You might need to look no further than coroplast yard signs. They are super low-cost. This means that you can buy and use more of them than of other types. You can also replace them when you need to communicate new information.
Here are some fantastic benefits of this signage:
- Durable: The coroplast material from which they are made means they are waterproof and quite durable.
- Eco-friendly: If you are promoting a cause, you are probably interested in making more conscientious decisions. Luckily, the corrugated polypropylene plastic of yard signs can be recycled. So you can get support for your campaign without harming the environment.
- Cheap: You can have them printed for as little as $0.65 per sign.
You only need to worry about finding a lawn or grassy area to put them on.
The specific boards in the picture stand out for several reasons. First, they use bright colors to catch people’s eye and the white border contributes to this even more by contrasting against the grass.
One of the principles they followed is to print the words in white on a colored background. This increases their readability.
You can use similar signs to gain exposure for your movement and advertise specifics like events.
Wall murals and wraps
One type of sign that can be really useful in promoting a cause is wall murals or wraps.
The example here shows how bright and attractive the can be which is very important in signage. And it shows how signs can include images and text. It’s vital to include both of these in promotional materials for any cause.
On top of this, it demonstrates that it can be used to cover entire walls. You can place it in any physical location that is involved with your movement. But places like shopping centers will often make space available to rent for this use.
One good thing is that they can easily be replaced. If you used wraps, you can remove it and paste new ones. With murals, you can paint over the old signs. So you can update them as your movement and campaign advances. Keep in mind that people are more likely to support causes which are making progress.
Many causes and campaigns have physical locations that act as a base of operations. If that includes you, you need to get some signs for this as well.
A fantastic option is to choose signage that can double up as promotional material as well as decor. Window graphics could fit this bill.
You want to use signage like this that is colorful. It not only catches your eye, but it is also visually appealing. Here, not only the background is bright, but it also includes images which help to show the purpose of the store.
On top of this, there is text too which gives additional information.
That is why it can work well for getting support for a cause. It can increase exposure, help educate, create appeal, and tell people how they can contribute.
A-frame sidewalk signs
Another way you can promote your cause is to use A-frame sidewalk signs like the one above. The board is used for advertising a venture, but it also has a call to action by providing a phone number. So you can use these to let people know how they can give their support.
One feature that the sample shows off is how to use more than one. You can use a few with different messages and place them in succession to communicate more information.
The following are some pros of using A-frame sidewalk signs in your campaign:
- Portability: One of their best features is that they are freestanding and can be moved around as you wish. You can take them wherever you need them most.
- Outdoors: They are usually manufactured to be used outside, so they are made to last and resist weather conditions like wind and rain.
- Indoors: But you can put them inside as well. They work great at events like the ones often used as part of charitable movements.
- Directional: Another possible use of these products is to point out directions. Again this can be vital at events.
- Affordable: They are relatively inexpensive to manufacture.
- Time: Time is such a valuable resource. Many signs like billboards need to be read at a glance. But because sidewalk signs are usually seen when people walk past, people often get more time to look at them and take in their message.
Their versatility and flexibility make them fantastic tools to gain exposure and support.
Vehicle graphics and wraps
If you want to gain support through exposure, there are few better options than vehicle graphics and wraps. What can be better than an ad that can literally move around?
You can cover the same ground with this one product as you would by using a large number of static signs. Therefore, you could save lots of money in the ned. This is generally crucial in any charitable cause or movement.
One look at the sample will show you how flexible they are. These wraps can be designed exactly as you want it to look using graphics, text and a combination of the two.
Sometimes the wraps will only cover a small part of the vehicle. But you can cover the whole car too like above.
A positive aspect of the example is how readable the text is. This is vital with a sign that moves around. Besides this, the writing is placed where it can be easily read on the side of the vehicle. It can be a great idea to put it on the back of a car as well.
Banners are a staple of the signage industry. You can see them almost anywhere. And no wonder! They are cost-effective but are still very successful.
The examplehere shows how simply they can be used to advertise a cause. Designers kept this specific one simple. This can work well for promoting a cause especially one that is well known or if you put them up at movement-related events.
However, you could print out much more information on them if you want, including contact, details, etc.
Banners are extremely versatile. The one in the picture was printed so that you can hang it horizontally. But this isn’t your only option. You can typically customize the size and orientation as you wish to suit your needs.
Manufacturers usually offer ones that need to be hung as above, but they could also provide free-standing ones.
The banners we looked at first are mostly used to gain exposure. But they can also be used to focus on conveying information.
People are more likely to support a cause when they understand what it’s all about. Well-designed banners can be a brilliant way to do this. Through education, you can get more exposure and persuade potential supporters.
The sign above shows how you can cleverly use them to bring a point across. You want to be careful not to overwhelm the audience with graphics. People are more likely to look at and read your sign when there are images included.
This means they’re more likely to remember the message too.
You will notice that even though this sign conveyed a lot of details, it still kept it short and straightforward. This is key in all types of signage.
Besides this, it obviously offers all the other benefits of banners like being affordable, flexible and customizable.
Golf is frequently called the greatest game. One way it lives up to its name is how often it is used to help promote and gain support for causes.
Through sponsored games, it is a brilliant way of gathering money and getting people involved.
But they won’t necessarily be useful if you don’t use signage and other features to make sure people know what it’s all about. So if you want to use golf in your campaign, it can be a good idea to invest in golf signs.
Thesigns here are made from coroplast which is inexpensive and weather resistant. They are printed and folded so that they are freestanding. You can also print out a range of different ones like these and can place them all around the course.
You can use them to advertise your sponsors and even point out who is sponsoring which hole. A great idea is to design a logo or something similar with the name of the cause and print it on all of these boards as in the example.
You don’t get much bigger than billboards. They are definitely statement pieces.
They are essentially large posters. Therefore, they are great at catching your audience’s attention. Besides this, they are often placed in spots where tonnes of people will see them regularly over roadways and so on.
As you can see with the example above, they provide a lot of room. You will be able to include loads of graphics and text. This is fantastic for promoting a cause. It can help to convince people to get involved by educating them. It should also give your contact details and actions they can take to provide support.
Like the sample, you can choose a font that is large enough to read from the ground. You should make sure that the text stands out from the background by using contrasting colors.
You can also learn from the use of photos on this board. On it is printed a picture of a woman, and her story is connected to the cause. Using emotional appeal is crucial in promoting a charitable cause.
Unfortunately, they are much more expensive than some of the other options. You usually have to rent advertisement space for them. They are on the high-end of adverts.
But, they are very durable and long lasting so they will keep on being of use.
You might feel that one sign isn’t enough. And there is no reason to limit yourself.
Marketing pros know how to use different platforms to achieve their goals. For maximum efficiency, you can even use them in the same location. Just check out thisexcellent use of floor graphics and wall graphics.
Placing printed materials on several surfaces in one spot can undoubtedly increase their overall impact. It’s rarer than only using one type, so it makes it much more memorable.
Another positive feature of this example is they used all the space available to their advantage by printing different graphics and text on each.
So if you want to not only gain exposure but make sure people don’t forget you might want to consider similar combos.
Learning from the past
All of these signs are great examples of how you can use these products to promote your cause. The different options can work better for specific locations and parts of your campaign.
These samples use a variety of principles to help make them more useful. Hopefully, they can inspire you by showing you how you can use them to get more support for your cause.
There is a lot of work that goes into making fantastic signs of any kinds. To help you make the most of it read our articles on mistakes when making promotional materials and the psychology behind good signage.
You’ve been brainstorming ways to get your message out to customers—from promoting an upcoming event to advertising a monster sale to simply saying “Hey, we’re here, drop by.” Obviously, signs are one way to say what you want to say without getting hoarse from yelling your news. And you’re thinking signs seem like a good choice for your business. However, you know Detroit won’t simply let businesses advertise whatever, wherever. So you want to boost your knowledge of the city’s do’s and don’ts regarding signage.
Maybe you remember the episode from a few years ago…Requiring compliance with Detroit’s existing policies for building signage
And, maybe sticking out in your mind are those tickets that rose as high as $1,500, according to the Detroit Free Press. With that in mind, you figure you should research before you get your signs rolling. That way, you hope to stay on the right side of the law, saving yourself headaches and perhaps money, too.
To do or not to do, that is the question
Let’s start with some things you may need to attend to when it comes to signage. Then we’ll follow the do’s with some don’ts.
Do – determine if you need to post a sign in your construction zone
Check out Ordinance No. 35-17. It reads in part: “A properly posted development notification sign is required for any construction site that is at least 10,000 square feet in area and that otherwise requires a building permit.” Of course, imagine how you’d feel if you lived in the area and wanted to know what was going on in the nearby lot.
Do – get proper permissions for inflatables
Thinking balloons would be just the thing to attract attention? Before you dive in, make sure you’re in the clear, and you know what’s allowed. Check out Ordinance No. 38-14. Part of it says,
Additionally, rules may apply to how long they can be there, where they’re placed, and how many permits you can get annually.
Digging into some “don’ts”
Let’s explore a few things you may need to steer clear of doing when it comes to signs.
Don’t – cover up anything you aren’t allowed to cover up
Here, we admonish you not to assume that you can tack up a sign wherever you deem appropriate. Be sure you research and understand if there’s anything you’re not allowed to cover over.
For this concept, we turn to Ordinance No. 38-14 which reads in part: A business sign (including an identification sign) shall not cover or conceal architectural features of a building including, but not limited to, windows, arches, sills, moldings, cornices, and transoms”.
Don’t – distract from traffic signals with your lighted signs
Obviously, traffic signals have important work to do, keeping traffic flowing and preventing accidents. Certainly, you don’t want your sign impeding this work. In this vein, check out a further statement of Ordinance No. 38-14, “No sign shall be illuminated in a manner that interferes with the effectiveness of an official traffic sign, traffic signal or traffic control device.”
Don’t – run through rotating images too quickly
If you’re a driver you may be able to relate to seeing an electronic message that flashed by just a bit too fast. You really wanted to read it next time it came up in the rotation. But the streetlight you were waiting for turned green before you got another chance. You’re driving away with the other cars and perhaps straining to see the message as you take off. Distracting!
Perhaps protecting its motorists is what Motor City has in mind with this statement, again from Ordinance No. 38-14 “Messages on an electronic message board may be a continuous scroll or may be intermittently changing static messages. Where messages are intermittently changing
and static, then each message must be displayed for a minimum of eight (8) seconds before changing.”
Don’t – let your illuminated signs be a nuisance to people who live nearby
This one relates to two statements of Ordinance No. 38-14. First, “…flashing signs are permitted only where farther than one hundred (100) feet from existing developed residential property…” Additionally, “Illuminated signs shall be arranged to reflect light away from residential structures.”
Really, take a moment to reflect on this one. If you lived nearby a business with a flashing sign that was lit up at night, might you find it irritating? Likely, you can visualize flashes of red (or any color) illuminating the sides of your window shade as you’re trying to sleep at night. If you wouldn’t like it, you can see why residents who live near your business sign wouldn’t like it too close either.
Check before you do
It’s important to realize that this is a sampling of ordinances that may apply. Of course, you need to check what applies to your particular situation. Be sure you’re clear before you go ahead. Because it would likely be more pleasant to figure out something is a no-go before you spend time, work, and money on it as opposed to after. In short, let’s say that what you need to know about Detroit’s sign policies and ordinances is check before you do.
When it comes time to get your outdoor sign up and off the ground (figuratively speaking), be sure you or your contractor get any sign permits you need. Additionally, check out what requirements apply if it’s a contractor getting the permit.
A sign for every occasion
Now, that you’ve started thinking about Detroit’s sign policies and ordinances, be sure you get “in the know” about each particular situation you’re considering. Maybe you’re getting the word out about your business event or company party. Or you’re letting the community know how many years you’ve been in business. Or perhaps it’s time to announce your grand opening. Whatever it is you’re doing, research the requirements adequately and head over to see how we can serve your sign needs.
Are you looking to celebrate something in or around Detroit? Maybe you’re planning a surprise birthday party, or it’s time to celebrate an anniversary in a big way. Perhaps it’s a baby shower or time to honor the retirement of a longtime employee. From graduation parties to company milestone celebrations to fundraising dinners, time to get started planning your event!
Out & about
Regardless of what you’re celebrating, you’re looking to create a great environment. Many times, parties can take place at someone’s house. Other times, if you’re planning a party for your business, you may be able to use the conference room or some other company area. But what do you do when your home isn’t the appropriate venue and hosting at the business isn’t a good option either?
It’s simple — you find a party venue. You locate a restaurant, hotel, etc. that can help you host your event. They provide the space (and sometimes the food) and you provide the celebration. When you decide not to celebrate at your own location (home, work, etc.), there may be pros and cons.
Pros & cons
Possible pros of an outside venue: It might be easier to host a surprise party. Plus, holding your party at the separate location could also be less work when it comes to setup and takedown.
Possible cons of an outside venue: One negative could be the extra expense associated with renting a location. Plus, there’s the additional legwork that may be involved in finding a place you want.
Here to help
The good news is we may be able to help you when it comes to one of those cons. And no, we won’t be paying for your party. What we do want to do today is help eliminate some of the legwork when it comes to finding your party location.
Let’s dive into some of the options for making your party a great occasion.
1 – The Westin Book Cadillac Detroit
Let’s say you’re looking not just for a place to host your party. You’d also like something that can accommodate out-of-town guests who’ve traveled in for the occasion. Consider hosting at The Westin Book Cadillac Detroit.
2 – Firebird Tavern
What if you’re hosting a retirement or birthday party, and you’re looking for more of a rustic feel? With its brick and wood, Firebird Tavern might be a great option for you.
3 – Planterra Conservatory
Rustic coziness not what you had in mind for your party? When your event calls for the freshness that living plants and natural light provide so well, what’s not to love about the Planterra Conservatory?
4 – Rust Belt Market
In the market for a venue with a unique feel? Rust Belt Market may be what you’re looking for.
5 – 3&UP
Calling for an outside-the-box party for your group? Consider the game-playing opportunity that 3&Up offers. It may make for some memorable fun celebrating.
Of course, choosing a location isn’t the only thing you need to do before the day of your party. Get started thinking about other tasks with our planning checklist.
- Mastermind the party program and other elements. Will you have speakers or a toast? Do you need to find a way to pull the party off as a surprise for a guest of honor?
- Determine what amenities you’ll need. For instance, you may need audio/visual capabilities if you plan to display a slideshow.
- Buy gifts. Or if it’s a group gift, select the gift item, then solicit contributions from others — as in the case of a retirement gift.
- Plan decor. You can get others to help you brainstorm or do an internet search for inspiration. Do you want to go with a theme color? Or perhaps you’ll choose a focal item or concept related to your guest of honor and plan your decor around it. Also, you may need to remember some or all of the following:
- Tablecloths & napkins (especially if you need them to match with or support your theme)
- Party favors
- Streamers & balloons
- Purchase signs. We love the idea of a standup cutout of the guest of honor or even a personalized banner
- Plan menu
- Purchase & send invitations
- Coordinate volunteers
- Prepare food. If you’re cooking/baking yourself, you may want to try to work in advance to minimize pressure on the day-off
A good time was had by all
Once you have your party planning underway, don’t forget to use our sign options to help you mastermind an event to be remembered. In a bid to stay calm and enjoy the whole event and planning process, begin your work in advance. Try to have as much planned and taken care of ahead of time so you can enjoy some socializing alongside your guests.
As the dream cruise weekend is coming to an end, all of the old school to newer looking cars are being put back into the garage for next year. The Dream Cruise weekend is an opportunity to show off your best looking car no matter the shape, the size, or the model. If you had the chance to have the best looking vehicle graphics on Woodward, would you capture it? Or just let it slip?
Signarama Troy has the best looking vehicle graphics in town! We can deal with any type of car, any color, and any size you can think of! If it moves, we can put graphics on it. We cover everything including: full vehicle wraps, vehicle graphics like a logo or quote, vehicle lettering, and even vehicle magnetic toppers.Everything we make is completely custom, so even if you have the craziest imagination, we could make something that fits it!
It is never too soon to get a jump start on next year! The worst thing you can do is wait until the last minute to get custom vehicle graphics put on your car. Bring your vehicle into Signarama Troy today and get the best looking vehicle graphics around!
Preceding Signarama Troy’s recent Caribbean Cruise, our team had the opportunity to visit the United Franchise Group World Headquarters. As a part of the Signarama franchise, our Hall of Fame location operates in the top 1% for the conglomerate. It was a huge honor and very exciting to visit the people who provide so much support for our business.
During our visit we toured the facility which is encompassed in what used to be a movie studio! The headquarters is a combination of offices, sample showrooms for each brand, research and development, production rooms, a full size gym along with a half basketball court, an amphitheater with translation room for international guests and much more. While we toured the grounds we were shown the various areas utilized for supporting our Signarama brand.
The highlight of the experience was a personal presentation by CEO, Ray Titus, inspirational talk from JJ Prendamano both with a video introduction by President, Jim Tatum. Ray had been preparing a speech for the “World Leaders Conference 2014” and presented it to our team as a “warm up”. His talk touched on life/work balance, continuing our education through books about self improvement, and not to multitask when doing certain tasks such as answering a phone or working with a client in person. He passed out several books to our team, notably “The Energy Bus”, by Jon Gordan. Our group has agreed after each of us read every book we will make a habit to enjoy lunch together while sharing our thoughts on each title.
Overall, our day was well spent. We came out of UFG inspired, excited and ready to take on new challenges. It was an experience we will never forget and will always be grateful for having.
With over 25 years in the franchising industry and more than 1400 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. Today, United Franchise Group has more than 200 employees with established offices in the United States, United Kingdom, and Australia. Its corporate headquarters are located in West Palm Beach, Florida and also house a superior state-of-the-art training facility, where all new franchisees are welcomed to begin their journey into business ownership throughout the year.
For more information on the United Franchise Group please visit: http://unitedfranchisegroup.com/
For more information on the World Leaders Conference 2014 please visit: http://worldleadersconference.com/