Signarama Troy expands into new 85,000sf Headquarters adding 25 jobs by 2025

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Signarama New HQ expandsSignarama Troy / Metro Detroit today announced a significant investment in the Troy community by acquiring a new 85,000 square foot Headquarters facility at Crooks Rd. & I-75. 

TROY, Mich. – Chapa Ventures today announced a formal purchase of a new 85,000 sq. ft. Headquarters facility in Troy (formerly PPG Industries Automotive Tech Center) to expand their Signarama and National Branding facility in the Troy & Metro Detroit area. This project will generate approximately $5.5 million in new private investment and add up to 25 new jobs by 2025.

Signarama Troy / Metro Detroit has been the largest Signarama franchise location globally for the last 5 years (out of 750 locations in 55 countries), and continues its focus on Michigan based sign and branding needs. Opening in 1999 in Madison Heights in an 850sf retail space, Signarama has seen steady growth and expansion in Michigan for over 22 years.

National Branding Co., founded in 2016 after a successful acquisition of JL Geisler Sign Company has quickly become an industry leader with National Signage & Branding Programs. National Branding’s Project Management team specializes in regional, national and international sign programs and rebranding packages. Development of proprietary software ( that offers best-in-class location-based project management has been a major catalyst in the rapid growth of National Branding (

“As we continue this trend of rapid expansion, our goal is to create a destination facility in the Metro Detroit region known as a hub for the creative industry. We are proud to call Troy, Michigan our home and look forward to many years of future success in the area.” said Bob Chapa. “Our top priority is to build a world-class facility that provides a revolutionary work environment and attract top talent from all surrounding communities.”

Signarama will add 25 new jobs related to graphic design, digital printing and electric manufacturing and invest $5.5 million into the expansion. This investment will cover facility development, research in new technologies and significantly upgrading printing and manufacturing equipment.

About Signarama Troy / Metro Detroit 

Signarama Troy / Metro Detroit is an award winning Hall of Fame franchise sign company. We are proud to be the largest Signarama location in the world since 2016. With the industries most experienced and attentive sales/customer service team, award winning graphic designers, sign manufacturing experts and the hardest working sign installation team in Michigan, we are proud to be the #1 rated sign company in Metro Detroit. Our team can be reached at 248-585-6880.

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