Portfolio: Five Below
About Five Below
Five Below is a chain of specialty discount stores offering fun, trendy products at unbeatable prices. Most items are priced at $5 or less, with some up to $25. The company’s core audience includes tweens and teens, but the lively shopping experience appeals to all ages. Headquartered in Philadelphia, Five Below stores average 8,000 square feet, providing ample space for an exciting, interactive retail environment.
Beyond offering affordable products, Five Below has a strong commitment to giving back. Since 2005, the company has donated over $19 million to organizations focused on children’s well-being. Recently, Five Below expanded its footprint in Detroit with a new location at the bustling corner of 8 Mile and Dequindre Street.
Project Overview
Signarama Troy, the world’s largest Signarama location, was proud to partner with Five Below for this project. The Detroit location required two sets of channel letters and updated ground sign panels to establish its presence. Channel letters are a staple of effective retail signage, combining visibility, durability, and brand consistency.
Navigating the permitting process in Detroit can be complex, but Signarama’s experienced team managed all the details. We worked to obtain the necessary approvals, ensuring compliance with city regulations. Our knowledge in this area helped avoid delays, keeping the project on schedule.
With approximately 40,000 vehicles passing this intersection daily, the signage needed to stand out. The channel letters were crafted to capture attention, even from a distance. The ground sign panels complement the channel letters, reinforcing the brand identity. Each element was designed to reflect Five Below’s playful, energetic aesthetic while maintaining their strict national brand standards.
Results
The completed signage delivered exceptional results for Five Below’s new Detroit location. The bold, illuminated channel letters immediately attract the attention from passing traffic, drawing customers to the store. The ground sign panels provide additional visibility, ensuring Five Below’s branding is consistent and engaging from every angle.
Thanks to Signarama Troy’s expertise, the project was completed efficiently, overcoming potential challenges with permitting and installation. The high-quality signage aligns perfectly with Five Below’s fun, affordable, and energetic image.
By partnering with Signarama Troy, Five Below benefited from unmatched attention to detail and industry expertise. Our team ensured every aspect of the project met the client’s expectations while adhering to their national branding guidelines.
Why Choose Signarama Troy?
As the world’s largest Signarama location, we specialize in delivering impactful signage for businesses of all sizes. Whether you’re opening a new location or rebranding an existing one, our team has the experience and resources to help. From concept to installation, we manage every detail to ensure your brand shines.
Let us help your business make a lasting impression. Contact Signarama Troy today to discuss your next signage project!
