Types of Signs
Illuminated Building Sign, Translucent Flex Face Cabinet for the company logo, Front lit channel letters for text copy, and glass mounted without penetration to the facade.
About Financial Services of America
Founded in 1984, Financial Services of America (FSA) educates people about saving for retirement. Today, FSA has grown into one of Michigan’s largest independent financial planning and insurance firms. Their professional team offers comprehensive, full-service financial planning for families and individuals. Unlike traditional firms, FSA provides an unbiased, educational approach. They offer a wide range of financial products and services tailored to their clients’ needs. In addition to insurance and investment options, clients gain access to CPAs, estate planning attorneys, and mortgage professionals. This unique, one-stop-shop approach creates a seamless experience for clients.
Project Overview
Work that Signarama Troy did for FSA
Financial Services of America needed enhanced visibility for its headquarters. Located at Big Beaver and Livernois in Troy, they wanted a standout sign to capture attention. To meet this need, Signarama Troy installed high-altitude signage on their building. The project included an illuminated building facade sign with front-lit channel letters and a translucent flex-face cabinet. The sign was installed 90 feet above ground without penetrating the glass, ensuring a sleek appearance. Signarama Troy needed the right equipment and used a 135′ JLG straight boom man lift to get the job completed!
Jason Swinney, FSA’s Director of Marketing and Tech, oversaw the project. He explored several sign companies before choosing Signarama Troy. Their expertise in aerial sign installation and knowledge of local regulations stood out. They managed the permitting process, securing approval for a slightly larger sign than typical standards. Jason was impressed with how quickly the project moved. In just a few weeks, Signarama Troy had sky-high signage installed, visible to over 200,000 vehicles daily.
Results
The results were impressive and immediate. Also, the vertical signage substantially boosted Financial Services of America’s visibility. Now, their brand stands out to thousands of daily commuters. Jason Swinney praised the seamless process and quick turnaround. The high-altitude signage was installed on time, within budget, and without complications.
Finally, this project highlights Signarama Troy’s expertise in high-altitude and aerial sign installations. Their ability to deliver on such a complex project demonstrates why they are the largest Signarama in the world. Signarama Troy continues to help businesses achieve valuable exposure with striking building facade signage for even the tallest structures.
