About Royal Fresh Market
Royal Fresh Market is a family-owned chain of full-service grocery stores with a presence in Detroit and Flint, comprising three locations in Detroit and one in Flint. Known for their dedication to serving the local communities, Royal Fresh Market prides itself on offering safe, clean, and well-organized stores where customers can find an array of high-quality products.
Each Royal Fresh Market features fresh meat, cut daily by skilled butchers, as well as farm-fresh produce delivered six days a week. Customers can also browse through a selection of dairy products, frozen treats, beer, wine, prepared foods, and more.
In addition to their comprehensive product range, Royal Fresh Market provides convenient services such as ATM access, coin machines, Amazon Locker, Lottery, and Bill Pay, although availability may vary by location.
Committed to both service and quality, Royal Fresh Market strives to exceed expectations across all four of their locations, ensuring that customers receive top-notch assistance and products every time they visit.
Project Overview – Signarama Troy and Royal Fresh Market:
Signarama Troy recently collaborated with Royal Fresh Market’s Grand River location to enhance customer navigation within the store. The project coincided with the store’s renovation, which encompassed various upgrades including shelving units, tile, ceiling tiles, and signage. Signarama’s scope of work involved creating wall murals for department sections such as Meat, Produce, and Dairy, implementing new aisle signage with changeable item sections, and incorporating branding graphics throughout the store. Through direct collaboration with the client, Signarama presented several design options to achieve the desired fresh look and improved navigation experience for both workers and customers.
Results: The collaboration between Signarama Troy and Royal Fresh Market’s Grand River location yielded impressive results, culminating in a refreshed aesthetic and enhanced navigation capabilities within the store. Customers and workers alike benefit from the clear signage and intuitive layout, facilitating a smoother and more enjoyable shopping experience. Mike Stephens, Senior Outside Sales Representative at Signarama Troy, expressed his satisfaction with the project, stating, “Working with Royal Fresh Market on this project was a fantastic experience. Seeing the impact our signage solutions have on improving customer navigation and overall store aesthetics is truly rewarding.”
Signarama Troy is proud to have contributed to Royal Fresh Market’s commitment to delivering excellence to their customers.