About The Client
MSX International has been a global partner to the automotive industry for over 25 years. One of their main headquarters is in Detroit and they have several office branches throughout the metropolitan area. At the beginning of 2019 they were looking to add another office in the Troy area, about a mile away from our shop.
Over the years Signarama has cultivated a good working relationship with MSX while working on several sign projects for their offices and tradeshow needs. When they were looking at moving and closing on their additional space in Troy, they reached out to us for their interior and exterior sign needs. For the interior they needed signs that were classy, high-end, and possibly with illumination. The wall the signage was to be going on was a focal wall, meaning, as soon as you walked into the space you’d notice it immediately. This wall was to be cladded with the brick/stone look then the reception sign was going to be mounted to that.
Being the wall was pretty neutral in color, we were afforded a greater range in color possibilities for the actual sign itself. We offered a few renderings with and without color and settled on the brushed silver metal look which really honed in on the “high-end” look of what the client was going for. With that narrowed down, we then added halo lighting to the fabricated metal letters. Each letter was solid metal construction, 1.5” in depth, halo-lit, and individually mounted to the wall. With this installation method, each letter would have an electrical whip which was fished up the drywall to the top of the drop ceiling where the electrical lines were tied together to a power source for them to light up.
In the end this was another successful sign project our team was able to produce for MSX International. We were able to bring our client’s vision to life and create that “WOW” factor every day when their staff walks in.