Types of Sign: New Wall Lit Sign
About Fire Sushi
Fire Sushi Grill opened in October 2024 at 21 Mile and Card Road in Macomb, Michigan. Known for their quality food, they use only 100% fresh, organic ingredients. Their diverse menu ranges from Egg Rolls and Hibachi Chicken to Miso Soup. Signature items include Shrimp Tempura, California Rolls, and Spicy Tuna Rolls, which are local favorites. Open daily, Fire Sushi Grill also offers delivery to the Macomb area, ensuring fresh flavors reach your door.
Project Overview: Enhancing Visibility for Fire Sushi Grill
Initial Consultation and Goals
When Fire Sushi Grill prepared to open, they turned to Signarama Troy for expertise in business signage. Located on a busy stretch of 21 Mile Road, the restaurant needed to stand out to approximately 16,000 daily drivers. After a complete consultation with the owners, the focus became creating a sign that would draw attention and increase walk-in traffic.
Design and Installation
The team at Signarama Troy designed and installed a custom wall-lit sign for maximum impact. The design emphasized “FIRE” with bold, illuminated lettering, while ensuring “Sushi Grill” was equally prominent. This combination balanced branding with clear communication.
Strategic Sign Placement
Positioning the sign on the building’s façade ensured visibility from the road. The illuminated design captures attention during both day and night hours, making it effective around the clock.
Results: Increased Brand Visibility and Walk-In Traffic
Stronger Curb Appeal
The vibrant, illuminated sign immediately made Fire Sushi Grill more noticeable to passing vehicles and pedestrians.
Increased Walk-In Customers
Thanks to the sign, walk-in traffic steadily grew during the first few weeks of opening.
Enhanced Market Position
In a sushi industry growing by 5% annually, Fire Sushi Grill now stands out as a prime dining option.
Improved Local Recognition
The bold, branded design helped establish the restaurant’s identity within the Macomb community.
By partnering with Signarama Troy, Fire Sushi Grill gained a valuable tool to support their successful launch.
