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About The Client

DENSO is a worldwide automotive part developer and manufacturer originally based in Japan. On a daily basis, DENSO produces everything from airbags to industrial robots for their customers. In 1970, DENSO decided to expand its presence in North America. Their sales division opened in 1975 in Michigan’s very own Southfield, making Michigan home to all DENSO sales in the USA. Today, they employ over 17,000 people in 38 branches across the world. Now that’s extensive!

Project Overview

DENSO was taking over a building in Texas and needed a showcase piece for when customers and employees entered the parking lot. Since the building façade was large, and the site was tucked back slightly from the main road, we definitely wanted to take advantage of the large lot and create a sign that would be seen from a distance.

Our team loves creating signage that stands out from a crowd, and this set of channel letters definitely does so. The clean lines and tall letters let customers passing by easily find their destination. Our team has a tremendous amount of experience with automotive signage on a national and local level, so this set of channel letters was right up our alley.

The channel letter pricing is based on the height of the letters, so if budget is a concern, all we have to do is make the letters slightly smaller and you can see a cost reduction.

The Result

We did go back 2 more times to this site after installing the exterior signage; but it was to install interior signage and interior lobby sign. We have now done 13 total sites for DENSO throughout the US and continue to grow our relationship with them.

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