Project Overview
The Brookstone Dental Signage Project began in spring 2024 when the dental team first contacted Signarama Troy.
At the time, Brookstone Dental was still searching for its new office location.
After several months, they secured a space in Shelby Township.
The project was divided into two phases: wall signage and a future monument sign.
The first phase prioritized clean, professional signage that aligned with the brand.
Brookstone wanted visibility, but also a subtle, upscale appearance.
We recommended halo-lit channel letters—also known as reverse-lit letters.
This type of sign is popular with healthcare and professional brands.
Two sets of letters reading “DENTIST” were fabricated for the exterior walls.
Each set featured solid metal faces and sides, spaced from the wall surface.
LEDs were installed behind the letters to produce a soft white glow.
This effect adds elegance and visibility without feeling too bold or flashy.
The design enhances the building’s exterior during both day and night.
Results
The final result was modern, refined, and highly effective.
Brookstone Dental’s new signage now reflects the quality of care they provide.
The soft halo glow communicates trust and professionalism to passing traffic.
Even better, the building stands out at night without harsh lighting.
Patients and visitors instantly recognize the location from both directions.
Because the signage aligns so closely with the brand, it leaves a strong impression.
Signarama Troy was proud to help Brookstone Dental shine in their new home.
We look forward to completing the monument sign in the next phase.
About Brookstone Dental
Brookstone Dental is a modern family dental practice in Shelby Township. Indeed, they provide high-quality care using the latest equipment and top-tier materials. Moreover, the team emphasizes gentle treatment and follows strict safety protocols. Therefore, patients are treated like family, with a focus on long-term oral health. Whether it’s a routine cleaning or cosmetic work, the care is personalized. So, schedule an appointment today and experience the Brookstone Dental difference.
