About The Client
Superior Electric of Troy is a full-service electrical contractor providing union electric service for large & midsize industrial and commercial jobs. Although their focus for years has been building & equipment projects in the automotive sector, they also provide services for sports stadiums, airport facilities, wind turbines, water treatment plants, data centers, and much more.
At the end of the 2019, Superior Electric’s marketing company had reached out to us regarding updating and re-branding some of their fleet graphics. Previous cargo van graphics were outdated with a basic design of just 2 colors. The company was seeking a bolder, more sophisticated look of their branded fleet of vehicles.
Their design team came to us with a preliminary concept. The design utilized the color of the black vans with orange and white graphics that created a strong contrast and attention grabbing design. This was certainly an advantage in terms of overall cost as we did not have to cover all areas of the vehicle with film. The design included three angled orange stripes, one wide, and two smaller which gave a subtle but unique design feature. With that layer applied first to the vehicle we added additional plotter cut white copy with the logo and key contact information.
The new look of the fleet turned out to be everything the client envisioned. We have wrapped more than 10 of their vans with the new scheme and more are on the docket to be changed out in the very near future.