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Solich Piano

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About Solich Piano Detroit

Solich Piano Detroit prides itself on offering an unparalleled selection of pianos at every price point. Their dedicated specialists are committed to assisting customers in finding the perfect piano to complement their lifestyle, ensuring years of enjoyment.

As the largest Yamaha piano retailer in Ohio, Western Pennsylvania, Michigan, and across the Midwest, Solich Piano & Music Company has established itself as a leader in the industry. Since 2019, they have been honored with the prestigious title of Yamaha Dealer of the Year, a testament to their unwavering dedication to excellence.

Over the past decade, Solich Piano has been recognized by esteemed publications such as Music Trades, MMR, and Music Inc. magazines for their significant impact on piano consumers and music schools alike. They remain steadfast in their commitment to advancing music education and continue to offer best-in-class pianos across all price ranges.

Project Overview:

Signarama Troy partnered with Solich Piano, a prominent piano and music company located in the Midwest, to enhance their visibility and messaging through a new location in Troy, Michigan. Situated on Big Beaver Road in Troy, Solich Piano benefits from heavy vehicle traffic, with over 50,000 vehicles passing by daily.
The primary focus of the project was to amplify Solich Piano’s presence along Big Beaver Road, ensuring that their signage effectively conveyed their brand message to passing traffic. Signarama Troy worked closely with Solich Piano to design and install Halo signage on the front and northwest side of the building. This strategic placement allowed for maximum exposure, as both front-facing and side-facing signage could be seen by commuters traveling along Big Beaver Road.
Additionally, Signarama Troy installed smaller signage on the back of the building, catering to visitors utilizing the parking lot. This signage was carefully designed to maintain visibility and brand recognition from various vantage points.

The design concept incorporated Solich Piano’s iconic blue logo, ensuring consistency and brand recognition across all signage elements. Through meticulous planning and execution, Signarama Troy aimed to enhance Solich Piano’s visibility and brand awareness among its target audience.


The collaboration between Signarama Troy and Solich Piano yielded positive results, bolstering the company’s visibility and brand recognition in the competitive landscape of Troy, Michigan. The strategic placement of Halo signage on the front and northwest side of the building proved highly effective, capturing the attention of the vast commuter traffic along Big Beaver Road.

By leveraging the high traffic volume in the area, Solich Piano is experiencing increased foot traffic and customer inquiries, translating into tangible business growth. The visibility provided by the signage solutions facilitated greater brand recall among potential customers, driving engagement and interest in Solich Piano’s products and services.

Furthermore, the installation of smaller signage on the back of the building optimized the customer experience, providing clear directional cues for visitors accessing the parking lot. This thoughtful approach to signage placement contributed to a seamless and memorable brand experience for patrons of Solich Piano.

Overall, the collaboration between Signarama Troy and Solich Piano demonstrated the power of strategic signage solutions in elevating brand visibility and driving business success. Through innovative design and precise execution, Signarama Troy helped Solich Piano establish a commanding presence along Big Beaver Road, solidifying its reputation as a premier destination for piano and music enthusiasts in the Midwest!



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