A Trusted Auto Industry Partner
Signarama Troy continues to lead as Metro Detroit’s Premier Sign Partner for the Automotive Industry. Our latest achievement—the Slate automotive signage project—showcases how we help innovative brands establish strong visual identities in the evolving EV market.
Bringing Slate’s Brand to Life
Our team designed, produced, and installed building and monument signs at two key Slate locations—Troy, Michigan, and Warsaw, Indiana.
At the Troy headquarters, we refreshed multiple addresses with modern building signage and sleek ground signs, including a prominent installation visible from I-75. At the Warsaw assembly plant, new building signage reflects the same clean and futuristic design as the corporate brand.
Precision, Secrecy, and Craftsmanship
Because Slate’s EV launch was confidential, our creative process required utmost discretion. We developed detailed rendering concepts behind the scenes, ensuring the new signage aligned with the company’s premium image while maintaining complete brand secrecy.
Mike Stephens, Senior Outside Sales Representative at Signarama Troy, explained,
“After 25 years helping automotive clients, I can say this project truly defines what we do best. As Metro Detroit’s Premier Sign Partner for the Automotive Industry, we understand how the right signage drives confidence and brand recognition.”
Results That Drive Recognition
Each installation amplified Slate’s presence in both Michigan and Indiana. The cohesive signage package captures their innovation, sustainability, and forward-thinking spirit—proof that Signarama Troy continues to set the standard for automotive signage excellence.
About Slate
Slate Automotive is an innovative automotive company developing next-generation electric vehicles set to debut in 2025. Combining design, performance, and sustainability, Slate is redefining the future of mobility. With advanced technology, visionary leadership, and a passion for clean energy, Slate aims to deliver a driving experience that’s efficient, connected, and inspiring for modern drivers.
