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SIRM – Specialists in Rehabilitation Medicine

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About SIRM:

SIRM – Specialists in Rehabilitation Medicine is comprised of a team of Physical Medicine and Rehabilitation physicians, commonly known as physiatrists. Specializing in the diagnosis, treatment, and management of a diverse range of musculoskeletal and neurological conditions, the dedicated professionals at SIRM are committed to delivering comprehensive care.

At SIRM, the Physicians, Advanced Practitioners, and Physical Therapists work collaboratively to assist patients in optimizing their function despite disabling conditions, ultimately enhancing their overall quality of life. Their expertise spans various areas, including Interventional Pain Management, Sports Medicine, Electrodiagnostic Testing, Physical Therapy, Holistic & Regenerative Medicine, and Occupational Medicine.

With a commitment to holistic care, SIRM addresses the diverse needs of patients across these specialized fields. The organization operates from three convenient locations in Rochester, Bloomfield, and Commerce, with the aim of extending their reach and serving the community effectively. The mission of SIRM is to empower individuals to overcome physical challenges and achieve optimal well-being through personalized and expert rehabilitation services.

Project Overview:

Signarama Troy collaborated with SIRM (Specialists in Rehabilitation Medicine) to address the signage needs for their new space in Bloomfield, Michigan. The customer, having taken over a new location, sought effective exterior wall signage to distinguish their Medical and Physical Therapy practices, both operating under the name SIRM. The unique challenge lies in accommodating separate entrances for each practice while maintaining a cohesive brand presence.

Signarama Troy engaged in an on-site collaboration with the customer to strategically map out the placement of directional and wayfinding signage. The goal was to create a clear and intuitive guide for patients and visitors, ensuring they could easily navigate and identify the respective entrances for Medical and Physical Therapy services. Color-coded wayfinding signage was implemented to correlate with each business, facilitating a seamless and user-friendly experience for those entering the facility.


The collaboration between Signarama Troy and SIRM yielded successful results, significantly enhancing the visibility and functionality of the new location in Bloomfield, Michigan. The carefully crafted exterior wall signage now effectively distinguishes the Medical and Physical Therapy practices, with separate entrances clearly marked.

The implementation of color-coded wayfinding signage has proven instrumental in guiding patients and visitors to their intended destinations within the facility. This thoughtful approach not only enhances the overall aesthetics of the space but also contributes to a positive and organized experience for individuals seeking medical and rehabilitation services.

The result is a well-signaged and easily navigable environment, reflecting the professionalism and commitment to patient experience that defines both Signarama Troy and SIRM in their respective fields. Patients and visitors can now confidently and effortlessly find their way to the specific services they require at the Bloomfield location.

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