About Pearle Vision
Pearle Vision Metro Detroit is a part of the larger Pearle Vision network with over 400 locally owned centers across the United States. Pearle Vision is dedicated to providing excellent eye care and prioritizes caring for both the eyes and the people behind them.
Founded in 1961 by Dr. Stanley Pearle, the practice was built on the principles of having the best doctors, a strong commitment to care, a wide selection of frames and lenses, and a dedication to serving the community of patients and customers. Today, Pearle Vision continues to live up to Dr. Pearle’s vision, with their doctors providing exceptional care at each of their five locations in Metro Detroit.
Signarama Tory recognizes the importance of Pearle Vision’s mission and was proud to work with them on their project in Metro Detroit. Pearle Vision is a trusted household name in eye care, a strong brand, and a very recognizable logo. Their commitment to excellence is evident in everything they do.
Project Overview
Signarama Troy had the privilege of working with three local Metro Detroit Pearle Vision sites, namely Royal Oak, Canton, and Waterford, over the span of two years to rebrand their storefronts. The project involved a complete transformation from the old slanted italicized font reading “Pearle Vision” to a clean and easy-to-read non-serif font, paired with a unique glasses logo.
Signarama Troy provided their expertise in building signage, including face changes on the monument sign, as well as creating custom window graphics and interior signage. The goal of the project was to modernize the appearance of the storefronts and create a consistent branding experience across all three locations.
The rebranding effort was a success and has helped to elevate the Pearle Vision brand in the Metro Detroit area. Signarama Troy is proud to have been a part of this project and looks forward to continuing to work with Pearle Vision to provide high-quality signage solutions.
Results
The rebranding project that Signarama Troy completed for three local Metro Detroit Pearle Vision sites – Royal Oak, Canton, and Waterford – has yielded fantastic results over the past two years.
The use of a clean and easy-to-read non-serif font, paired with a unique glasses logo, has elevated the Pearle Vision brand and created a more recognizable logo that stands out. The updated storefront appearance has been well-received by both loyal customers and new visitors, who appreciate the modern and professional look of the signage.
Signarama Troy’s building signage expertise was essential in achieving the desired results. Face changes on the monument sign, window graphics, and interior signage were all customized to match the new branding, creating a consistent and cohesive experience for customers across all three locations.
Overall, the rebranding project has successfully helped to modernize the appearance of the storefronts and increase brand recognition in the Metro Detroit area. The new logo and signage have helped Pearle Vision to stand out as a trusted provider of high-quality eye care services. Signarama Troy is proud to have played a part in this successful project and looks forward to future collaborations with Pearle Vision.
