Henkel Signage Partnership
The Henkel automotive signage partnership with Signarama Troy spans nearly two decades and continues to grow stronger. Together, we’ve built a relationship founded on trust, precision, and innovation. As Metro Detroit’s Premier Sign Partner for the Automotive Industry, Signarama Troy helps bring Henkel’s global brand to life locally — through quality signage that informs, inspires, and endures.
A Foundation of Trust and Precision
Since the early 2000s, Signarama Troy has proudly served Henkel as a trusted client. We have served their Madison Heights campus for 20 years. This long-standing relationship shows proven reliability. We ensure their manufacturing brand always stands out. Our team has worked closely with over 15 Henkel employees. The goal is to make their image bold and clear. Our work ranges from simple vinyl graphics to a main building sign. That large sign is visible from I-75 and Stevenson Freeway, where more than 170,000 vehicles pass daily, creating lasting visibility and brand awareness.
Comprehensive Branding Solutions
Our signage expertise is truly comprehensive. The team has designed and installed impressive building and façade signs that capture attention from the roadway. We also create monument signs that reinforce brand identity at each entrance. Inside, we produce interior graphics, award signage, and wayfinding systems that improve navigation and highlight company culture. Durable vinyl graphics enhance facilities, vehicles, and windows with strong brand consistency. These high-visibility installations help Henkel attract new partnerships and convey trust within Metro Detroit’s automotive industry. Every sign reflects a shared commitment to innovation and excellence.
Dedicated Partnership and Quality
Michelle Feltch, Business Development Officer at Signarama Troy, views the Henkel partnership as a true success story in the automotive industry.
“We’re proud of our decades-long partnership with Henkel,” said Feltch. “They’re a leader in automotive manufacturing, and we’re leaders in signage. Together, we’ve built a standard of precision, quality, and consistency that defines what Metro Detroit is known for — innovation and craftsmanship.”
This ongoing collaboration demonstrates how two top performers — one in automotive manufacturing and one in automotive signage solutions — can create a lasting impact through trusted partnership and shared commitment to excellence.
We continue to deliver innovative branding and signage solutions. Signarama Troy remains their trusted partner for impactful signage and brand visibility across the automotive sector.
About Henkel
Henkel is a global industry leader. Their diverse portfolio includes two main business units: Adhesive Technologies and Henkel Consumer Brands. Adhesive Technologies provides adhesives, sealants, and functional coatings — key materials for the automotive industry. Henkel Consumer Brands includes many well-known household names. The North American region represents 28% of Henkel’s global sales. Operating across more than 70 sites, Henkel employs over 8,000 people in North America and continues to advance sustainable innovation in manufacturing and consumer products.
