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About CATL:

CATL stands as a global leader in innovative new energy technologies, dedicated to providing premier solutions and services for new energy applications across the globe. With a history of supplying batteries to some of the world’s largest automakers, including BMW, General Motors, Tesla, and Volkswagen, as well as being one of Ford’s key battery suppliers, CATL has cemented its reputation as a key player in the industry.

CATL was founded with a vision to reshape the future of energy, and its journey since then has been one of relentless pursuit of excellence in new energy innovation. Its partnerships with renowned automotive giants underscore its position as a go-to provider of advanced battery technologies.

Headquartered in Ningde, Fujian, CATL operates on a global scale, touching lives and industries across the world. Beyond geographical boundaries, the company’s commitment to local communities reflects its global vision, ensuring that the benefits of its innovations are accessible to all.

CATL’s five state-of-the-art Research and Development Centers – four in China and one in Germany – serve as hubs of innovation, where ideas are transformed into tangible breakthroughs. A team of exceptional researchers, engineers, and visionaries collaborate in these centers, driving the frontiers of new energy technologies.

Project Overview CATL Signage by Signarama Troy/Metro Detroit

Signarama Troy/Metro Detroit recently collaborated with CATL to enhance the visual identity of their new facility in Auburn Hills. Having previously worked with CATL at their Rochester Hills location, Signarama was entrusted once again to create impactful interior and exterior signage that would effectively brand and highlight the new facility’s presence, ensuring visibility from I-75 and Featherstone location in Auburn Hills.

Scope of Work:

  1. Exterior Halo Lit Sign: Signarama designed and produced a prominent exterior halo lit sign. This sign was crafted on a sturdy metal backing, ensuring durability and longevity. The halo lit effect ensured that the sign was visible both during the day and night, making it a beacon of CATL’s presence from a distance.
  2. Interior Illuminated Signs: The project included the creation of two distinct interior illuminated signs that not only added a professional touch but also harmonized with CATL’s branding identity.
    • Fabricated Metal Halo Lit Variation: One of the interior signs comprised a fabricated metal halo lit variation. This design choice added depth and dimension to the signage, creating a sophisticated visual impact within the facility.
    • Acrylic Dimensional Letters with Halo Border Accent: The second interior sign featured acrylic dimensional letters affixed to a metal backer. The addition of a halo border accent in CATL’s signature “blue” color created a captivating play of light and shadow, further emphasizing the branding.


Signarama’s collaboration with CATL resulted in an impressive signage overhaul that successfully showcased CATL’s brand identity and the location of their Auburn Hills facility. The implementation of the exterior halo lit sign served as a distinguishing landmark, catching the attention of passersby on I-75 and those in the vicinity. This not only reinforced CATL’s presence but also established a memorable visual connection with their audience.

Internally, the fabricated metal halo lit variation and the acrylic dimensional letters with the blue halo border accent created an engaging and immersive environment. These interior illuminated signs imparted a sense of professionalism, aligning with CATL’s industry-leading stature.

The Signarama team’s expertise in design, materials, and lighting technology ensured that the signs were not only visually striking but also durable and energy-efficient, meeting CATL’s high standards.

In conclusion, Signarama’s collaboration with CATL in enhancing their Auburn Hills facility’s signage once again showcased the company’s dedication to quality, innovation, and effective branding solutions. The outcome is a visually appealing and strategically positioned signage ensemble that contributes to CATL’s brand visibility and identity in the Auburn Hills area.

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