Partnership Overview
Signarama Troy has delivered Bontaz signage excellence since 2018. Our partnership began with business identification projects and quickly expanded into branding and visibility solutions. Bontaz USA, based in Troy, Michigan, required signage with strong impact along I-75 Northbound. Because of this, we developed several exterior projects designed for maximum visibility and durability.
Major Exterior Projects
Bontaz needed three large signs. The first was a monument sign at the main entrance. It provides customers and visitors with clear facility identification. The second was a large building sign visible to vehicles traveling I-75 Northbound. Finally, a freestanding pylon sign was designed and mounted to existing poles, requiring structural reinforcement for safety.
Traffic counts on I-75 in Troy exceed 100,000 vehicles daily. With this traffic volume, all three signs showcase the Bontaz brand to thousands of drivers every day.
Structural and Branding Challenges
The pylon sign presented engineering challenges. Our team ensured the existing poles could handle the load of a new sign. Structural stability was critical, both for safety and for long-term performance. Addressing these challenges highlights Signarama Troy’s expertise with complex automotive signage projects.
Interior Signage and Graphics
Beyond exterior branding, Signarama Troy provided interior signage and vinyl graphics. Interior signs guide visitors, reinforce brand presence, and enhance the customer experience. Vinyl applications add style while maintaining brand consistency throughout the facility. These interior elements matter because they support the professionalism established by the exterior signage.
Industry Insight
“We take pride in delivering solutions that match the industry’s pace and visibility,” said Mike Stephens, Senior Outside Sales Representative at Signarama Troy. “Our work with Bontaz is a prime example of delivering high-impact signage for automotive clients.”
Why Automotive Signage Matters
Automotive suppliers and manufacturers depend on strong, clear signage. Highway visibility demands bold designs that capture attention quickly. Compliance, durability, and proper placement ensure success. Signarama Troy specializes in these solutions, reinforcing our role as Metro Detroit’s Premier Sign Partner for the Automotive Industry.
About Bontaz
Bontaz is a global leader in automotive systems, serving manufacturers worldwide. Their Troy, Michigan location sits along I-75, giving the company a prime opportunity for visibility. Since 2018, Signarama Troy has helped Bontaz strengthen its presence through monument signs, building signs, pylons, and interior branding. This partnership reflects Bontaz’s commitment to innovation and excellence in the automotive industry.
