The Motor City region boasts a thriving automotive industry. Businesses here need strong visual communication. Signarama Troy helps companies in this sector make a powerful impact with expert branding solutions. We help Metro Detroit with Auto Signs!
Signage Built to Perform
Our team specializes in ground signs, wall signs, and illuminated channel letters.
Each sign is built with durable materials and made to last.
From first impression to final install, our team handles every detail.
Plus, our permitting experience means fewer delays and faster approvals.
Highlight: Slate Auto in Troy
At Slate, there’s one job: building a vehicle you’ll love—right here in the USA.
Slate believes that car buyers—not car companies—should call the shots.
You choose what matters. You skip what doesn’t. You make it yours.
It’s called a Slate for a reason—because you start with a clean one.
When it came time to bring their bold brand to life, Slate turned to Signarama Troy.
Their vision was captured from every angle through our close partnership on signage.
Just as Slate simplifies the car buying process, we simplify the sign process.
However, permitting for automotive signs can be complex and time-consuming.Fortunately, with 27 years of experience working directly with the City of Troy, we make it easier.Decades of experience mean we know the codes, requirements, and who to talk to—so you don’t have to.
From start to finish, we take care of every step to ensure a smooth process.
Detailed drawings were submitted, adjustments handled, and direct coordination with city officials was managed by us allowing the process t moved efficiently and without unnecessary delays.
At Signarama Troy, we do more than build signs—we remove obstacles.
Ultimately, our goal is to make branding stress-free so you can stay focused on your business.
Therefore at Slate, the result was a powerful, professional sign package that reflects their mission and energy.
Ground Sign Details:
The ground sign features 3.5-inch deep, front-lit channel letters spelling SLATE. These letters have white faces with black trim and returns. For a bright display, they are internally illuminated with white LEDs. We installed aluminum panels over the existing sign cabinet, with sections customized to accommodate recent material updates.
Wall Sign Details:
The impressive wall sign measures 60 inches high by 174 inches wide. We crafted it with a 2-inch deep aluminum pan, painted in a standard color. The sign features 3.5-inch deep channel letters with white faces and sleek black trim. Our team fully installed this illuminated sign, including all necessary power connections. We also handled the removal and replacement of the old sign panel.
This sign project represents more than just letters on a wall. It reflects Slate’s values and style—clean, strong, and built for today.
Slate’s Power Players
Jeff Bezos is a key investor in Slate Auto.
While he didn’t start the company, his backing comes through Bezos Expeditions, his private family office.
In fact, Slate originated within Re:Build Manufacturing, co-founded by Jeff Wilke, the former CEO of Amazon’s consumer division.
Thanks to this level of support, Slate is rapidly gaining momentum in the competitive EV space.
Trusted by Automotive Leaders
Beyond the Slate project, our team has delivered results for many leading automotive companies. We have delivered branded signage for numerous automotive leaders. Our past clients include Autoliv, Bosch Automotive, Mullen Automotive, TI Automotive, and Lear Corporation. Often, these projects include illuminated logos, ground signs, and high-visibility building signage. Additionally, we offer wayfinding and interior signs for office and service centers.
Your Automotive Sign Experts
Whether you’re a legacy auto manufacturer or a new EV innovator, we can help. First, our team will assist with zoning, permitting, and even city meetings if needed. Furthermore, our branding team ensures your sign matches your company vision—perfectly.
Ready to upgrade your auto signage? Let’s start building your brand, one sign at a time. Call Signarama Troy to help with your auto sign!
