Before we answer your question about getting your vehicle wrapped in Detroit, we would like to ask you a few questions.
Questions to Ask Yourself Before Getting Your Vehicle Wrapped
- Do you want to maximize brand awareness of your company?
- Do you feel like the sign on your building is limited in reaching your potential customers?
- Do you ever use your car, truck or van, for business appointments such as deliveries or installations?
- Do you want people to take that “second glance” at your Detroit company?
- Do you want your brand to stand out above the competition?
If your answer is “Yes” to any of these questions, then the answer to yours is obvious: Yes! You should get your vehicle wrapped!
Vehicle Wraps Stand Out Above The Competition
Vehicle wraps can help you stand out above the competition because they aren’t as common as a typical business sign. When it comes to advertising, we as a society have come to block out most of it. If you spent a day driving and walking through Metro Detroit, just counting all of the advertising you could find, you’d be amazed at how many places it shows up: television, Internet, building signs, t-shirts, window graphics, yard signs, etc. We have just learned to tune most of it out.
The key is to move onto some non-traditional advertising that produces the wow factor for the second glance. The first look will often be ignored, but if you can get your potential customer to do a double-take, then you’ve made an impression, if only even in the slightest way.
Vehicle wraps have been around for quite a while, but they don’t dominate the general population of vehicles the same way that commercial buildings do. Just about every commercial building in Detroit has a sign, but not every Detroit vehicle has graphics.
Vehicle Wraps Are Mobile Signs
Also, your vehicle is mobile. You can get your brand name out to more than just those who drive by your business every day. If there’s an area of town you feel would have more effective results, take a drive and bring your name to them!
The other benefit of having mobile signage is that you can use it as additional signage towards your building when you are parked in front or nearby. If you are in a strip mall where your storefront may be offset a bit, consider parking your wrapped vehicle closer to stoplight traffic for that extra visibility.
Vehicle Wraps Are Meant to Complement
Don’t get me wrong though, building signs are still effective, and they always will be. If you are debating between vehicle graphics and a sign for your building, I’d say go with the sign. Vehicle graphics are meant to complement your building signage, not replace it.
Also, always, always make sure your wrap is on brand. Brand continuity is important for any business. It gives your customers trust that you are an established and reputable brand, so please keep this in mind as well when getting your Detroit vehicle wrapped.
Where Do I Get My Vehicle Wrapped in Detroit?
Of course, the answer to that question is Signarama Troy. We specialize in both designing and installing vehicle wraps. Detroit is a city that has lots of opportunity for increasing your brand awareness, so contact our vehicle wrap experts today! We guarantee you will be happy with the results!