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The Importance of Good Signage & The Psychology Behind it

Marketing wouldn’t be what it is today without psychology. Psychologists played a crucial role in developing methods and theories about advertising that are still being used. With the help of their work, ads have become much better at making an impact. This has...

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5 Worst Mistakes You Can Make With Your Promotional Materials

Learning from others who have done well with promotional materials their business can be instructive. But, on the flip side, you can also learn from marketing ploys that just don’t cut it. One is a case of imitating what someone else has done right. And the other...

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