At Signarama Troy, we understand that visual appeal plays a crucial role in creating a welcoming and inspiring environment. While businesses often seek “brand” or “logo” updates, institutions like churches and schools benefit from what we call an “Image Refresh.” This process involves modernizing and enhancing their existing signage to better reflect their values, mission, and community presence.
What is an Image Refresh?
An Image Refresh is more than just updating a logo or changing a few colors. It involves a comprehensive assessment and enhancement of all visual elements associated with your institution. This can include:
- Updating Signage: Modernizing the main signage to make it more visible and attractive.
- Refreshing Colors: Choosing a new color palette that better represents the institution’s identity.
- Improving Readability: Ensuring that signs are easy to read from a distance and in various lighting conditions.
- Enhancing Materials: Using durable, high-quality materials that withstand weather conditions and reduce maintenance costs.
Why is an Image Refresh Important?
For churches and schools, an Image Refresh can:
- Create a Welcoming Atmosphere: Updated signage can make the entrance more inviting for visitors and community members.
- Reflect Growth and Change: As institutions evolve, their visual identity should reflect their current values and vision.
- Improve Community Engagement: Attractive and readable signs can increase visibility and engagement with the local community.
- Enhance Navigation: Clear, updated directional signs help visitors navigate the premises more easily, creating a better overall experience.
Case Study: Unity of Orion
Recently, we had the pleasure of working with Unity of Orion, a church in Orion Township, on their Image Refresh. Below are the before and after images showcasing the transformation.
Linda La Croix, Unity Director at Unity of Orion said, “We are thrilled with the change that Signarama Troy has brought to our church. The new signage not only enhances our visibility but also beautifully reflects our mission and spirit. This Image Refresh truly stands out. It clearly states who we are and what our friends and members can choose to attain in their lives!
We inspire others with positive living, and thanks to Signarama our rejuvenated sign has a positive look! One member said; “Oh look, the church got a new sign, you know that means they are doing well!”
Our community is happy to see the change in our sign. The general feeling is that it creates a more welcoming and inspiring atmosphere. At the same time, it shows we are a church that grows with the times, a church 4 today’s times!
Before: The original signage was outdated and lacked visibility and did not include the web address.
After: The new signage features modern design elements, improved readability, and vibrant colors that pop as well as the web address!
The Transformation Process
- Consultation: We began with an in-depth consultation to understand the church’s values, mission, and vision for the future.
- Design Proposal: Our team created a design proposal that included updated signage options, color schemes, and material choices.
- Approval and Implementation: After getting approval, we moved forward with the production and installation of the new signage.
- Final Reveal: The final reveal showcased a refreshed, vibrant, and welcoming visual identity for Unity of Orion.
Benefits of an Image Refresh for Unity of Orion
- Increased Visibility: The new signage is easily visible from a distance, attracting more visitors.
- Enhanced Community Presence: The modern design aligns with the church’s mission to be a welcoming and progressive community hub.
- Boosted Morale: Members of the church feel a renewed sense of pride and belonging with the fresh, updated look.
An Image Refresh is a powerful tool for churches and schools to enhance their visual appeal and strengthen their presence in the community. At Signarama Troy, we specialize in transforming institutions through thoughtful design and quality materials. If your institution is ready for an Image Refresh, contact us today to start your transformation journey.
Let Signarama Troy help you create a welcoming and inspiring environment with a professional Image Refresh!
