What does your company’s brand look like to your customers? Do you have a business in Detroit that stands out above the competition? Do you come off as professional? Do you have a quality logo design? These are questions every business owner needs to ask.
When the term “brand” comes to mind, it is often described as your logo, your company’s atmosphere and attitude, and of course, the overall “look and feel” of your company.
Company Branding: Where To Begin?
The first step is to brainstorm about your company, and how it affects your customers. What does it currently mean to them? What do you want to mean to them? How can your company benefit their lives? If your business were a person, what personality traits would it have? Create a list of the desired characteristics of your company and narrow it down to a few.
Make Sure Your Logo Matches Your Brand
When someone talks about amazing logos, is it really the logo that’s amazing, or is it the brand that’s built around it? Sure, there really are some amazing logos out there, but without branding yourself, they don’t mean much?
Review that list of characteristics and look at your current logo if you have one. Does your logo seem to have most of those characteristics? If not, can you still spin everything else to make it match your brand, and not look out of place?
If the answer to both of these questions is no, then you need a new logo. Or, if you don’t have a logo, it’s time to get one. If you are someone who believes you don’t need a logo, then you probably have already stopped reading this article. If you are serious about your company’s brand, then it’s essential you have a quality logo design!
Where To Get Your Logo Designed
We at Signarama have capable designers who will take care of you and make sure your company gets the logo you need and deserve.
We will take the time to figure out what you want, and how it can best help your company. A proper logo design is an essential step to building your brand.
Next week, we will continue talking about building your company’s brand as we discuss your company’s atmosphere.