Artificial intelligence (AI) is rapidly transforming industries worldwide, and the graphic arts—especially signmaking—is no exception. From creative design to managing complex data, AI tools are becoming indispensable. Many sign businesses are already leveraging AI, with plans to integrate it even further in the near future. This exciting technology offers significant opportunities for efficiency and innovation.
AI in Action: Real-World Examples at Signarama Troy
AI delivers immediate value in practical ways. Here at Signarama Troy, we serve a wide range of local businesses and franchises across communities like Troy, Auburn Hills, Madison Heights, Novi, and Farmington Hills. Franchises, in particular, rely on uniform signage, which is vital for brand consistency. We’ve developed various AI-powered tools to enhance project management efficiency, including software that tracks order status and provides AI-driven insights into project health.
Our lead graphic designer, Marissa Ciavone, seamlessly integrates AI into her marketing efforts. She uses it to quickly develop content for flyers, generating short blurbs or catchy taglines. What’s more, within Photoshop, built-in AI tools accelerate editing tasks, such as removing existing signage or extending backgrounds to meet bleed requirements. Additionally, Marissa utilizes Topaz Gigapixel, a program that significantly enhances photo quality, which is incredibly helpful for low-resolution customer artwork.
Renee Wenner, our Project Director at Signarama Troy, also finds AI invaluable. “I often use AI to educate myself further on new materials, fabrication techniques, and industry trends in signage,” Renee explains. “It’s like having a dedicated research assistant right at my fingertips.” Our team also uses tools like Adobe Express and Adobe Firefly for digital rendering and editing photos for client presentations.
Embracing the AI Future in Signage
To start harnessing the power of AI, begin by regularly experimenting with large language model AI assistants such as ChatGPT or Galaxy AI. Explore their conversational modes. Frequent interaction helps you refine your prompts, allowing you to better assess their strengths and limitations. This practice is key to determining when the information they provide is truly valuable.
Consider designating an AI champion within your team. This person could be an IT specialist or another tech-savvy employee. Their initial task should be to explore AI capabilities within the tools your company already uses. For instance, look into Microsoft Copilot or the AI modules within graphic design software like Adobe, or engineering programs such as SolidWorks. Indeed, these are often “easy wins” that can quickly improve business efficiency. Your AI champion can then investigate other beneficial tools to further enhance our services for businesses in Troy, Auburn Hills, Madison Heights, Novi and beyond.
