Type of Sign: Ground Sign
About the City of Lathrup Village
The City of Lathrup Village, located in Oakland County, Michigan, is a charming inner-ring suburb of Detroit. Roughly 17 miles north of downtown Detroit, it is surrounded entirely by the larger city of Southfield. According to the 2020 census, Lathrup Village is home to 4,088 residents.
Its strategic location at the intersection of I-696 and Southfield Road makes it one of Metro Detroit’s most accessible communities. This unique positioning provides unparalleled exposure to local businesses and residents alike. Whether you’re running a home-based business or setting up in a commercial district, Lathrup Village offers a vibrant, connected atmosphere.
Project Overview: Ground Sign Installation
The City of Lathrup Village contacted Signarama Troy after a vehicle damaged their iconic “Welcome Home” ground sign. The city requested a like-for-like replacement, ensuring the new sign perfectly matched the original in design and colors.
Because Signarama Troy did not produce the original sign, the team performed detailed paint matching and font rubbings. This meticulous process ensured the new sign reflected the city’s branding seamlessly. Maintaining consistency was essential, as the sign serves as a welcoming landmark for the estimated 37,000 vehicles passing daily on Southfield Road.
City welcome signs like this play a critical role in community identity and local marketing. These signs catch the eye of potential residents and visitors, inviting them to explore the city’s charm.
Results: A Welcoming Finish
The completed project successfully restored the City of Lathrup Village’s beloved “Welcome Home” sign. The final product matched the original design, colors, and fonts, maintaining the city’s visual identity.
The new sign now greets thousands of daily commuters, strengthening community pride and promoting Lathrup Village as a desirable place to live. The seamless replacement not only preserved the city’s character but also enhanced its visibility to potential future residents.
Signarama Troy’s attention to detail ensured this important landmark continues to represent the community with professionalism and charm.
