Celebrating a Legacy
Signarama Troy proudly celebrates 25 years in automotive signage. This anniversary highlights our commitment to design, fabrication, and professional sign installation. Over two and a half decades, we have grown alongside the automotive industry, working with Ford, General Motors, and Stellantis. Our team has supported suppliers, dealerships, and manufacturers with custom solutions. We’ve touched every facet of automotive signage—from illuminated pylons to directional systems. Every milestone reflects the dedication of our team and the trust of our automotive clients.
How It All Began
Our story started in Madison Heights, Michigan—an ideal location near Detroit’s Big Three. From the beginning, we served Tier 1 and Tier 2 suppliers along the I-75 corridor in Auburn Hills, Troy, Madison Heights, and Royal Oak. Being close to the center of automotive innovation allowed us to meet the unique demands of manufacturers, suppliers, and dealerships. Quality signage and expert installation built trust and fueled growth. These early years laid the foundation for future expansion and larger opportunities.
Building Partnerships
Partnerships became the foundation of our success. Automotive suppliers and dealerships relied on us for signage that reflected professionalism and consistency. Our experienced teams delivered sign installation on time and with precision. Long-time team member Mike Stephens, who has been with Signarama Troy for over 25 years, reflected: “I’ve always enjoyed the automotive industry. The pace, the variety, and the challenge keep every project exciting.” Each completed project strengthened our reputation and demonstrated our ability to scale solutions for multiple sites.
Innovation and Growth
The automotive industry changes quickly. Branding requirements shift, technology advances, and customer expectations rise. We embraced these challenges with updated fabrication methods, cutting-edge design, and efficient installation processes. Bob Chapa, CEO and President of Signarama Troy, explained: “Our move to the new 85,000-square-foot facility at Crooks Road and I-75 in December 2022 was about growth and capability. It positioned us to serve the automotive sector better than ever.”
Preparing for the Future
Now, after 25 years, we look toward the future with excitement. Our legacy of signage and installation expertise shapes the next chapter. A major reveal is coming soon. We’ll highlight the lessons learned and share our Top 50 Automotive List, celebrating the companies that shaped our story. Stay tuned as Signarama Troy begins its next 25 years of innovation, service, and leadership in automotive signage.
