Using Pinterest for Business

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Signarama Troy Has a Pinterest!

Using Pinterest for business is becoming a wide spread trend throughout the United States. As of October 2013 the popular website logged over 70 million users. Companies like Sephora, Lowe’s and Sony Electronics are all utilizing the site to market their brands. If you’ve never used Pinterest here’s a breakdown of how it works!

 What’s Pinterest?

Pinterest helps people collect and organize the things they love. Here’s how it works for you.

The Pin Cycle

Pins can be almost anything—a gift, recipe, or even a quote. They’re like little bookmarks people add to Pinterest that always point back to the sites they came from (like yours!) If you add the Pin it button to your site, people can use it to add your stuff to Pinterest.

Beautiful boards

Boards are where people collect and organize their Pins. Each board tells a unique, hand-crafted story about what that person cares about. People can follow boards whose Pins they like—like yours!

Simple discovery

Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for you directly.

Connecting interests

Pinterest connects people through shared interests—their passions, hobbies, tastes and values. You can inspire them by using Pinterest in a personal, authentic way.

For a business, Pinterest can be beneficial in several ways. The opportunity to post photographs and links of your products is immeasurable. For Signarama Troy it is a way for us to showcase the many different types of signage we are able to create and produce. Our Pinterest page is geared towards the various projects we have worked on along with signs and other applications that inspire us from other pinners!

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