Business owners often make the mistake that any sign is better than no sign. But in today’s world advertisements are everywhere. It is easy for ads to get lost in the clutter.
Never fear! Experience has shown advertisers what can make your advertisement a hit or a miss.
If you apply these principles by carefully and plan out your signs, you are one step closer to success.
Designing the right graphics can be tricky. That is why we are giving you a breakdown of tips and tricks to creating effective signs for marketing.
#1 Keep it simple
The old cliche is still true that less is usually more. Simplicity is at the heart of designing successful and effective advertisements.
Well designed minimalist signs are often better at
- Grabbing attention
- Keeping attention
- Making an impact
- Being memorable
Often, attempts to make adverts exciting results in making them overly complicated. You don’t want people to be distracted by unnecessary details. Otherwise, they could miss the point of the sign.
Instead, you want your audience to be able to notice what the ad is about immediately.
The following are steps you can take to make your sign simple:
1- Bare necessities: Ask yourself if each element is absolutely necessary? Can your sign work without it? Throughout the conception and design, you should analyze whether each part is essential to the ad. This should be a continuous process to weed out any unnecessary clutter.
2- Quality over quantity: Instead of spending time on hundreds of elements, focus on a few and do them well. A few brilliant features will have much more impact than a mishmash of poorly defined ones. Try to make every small detail the best that it can be.
3- Be clever: Simple ads often stand out because they are smart. The designers find a way to do as much as possible with as little as possible. This is the time to get creative.
Keeping it simple can be a challenge. But it can have massive payoffs.
Unfortunately, businesses are often skeptical of whether a minimalist approach to advertising can work. If you still need to be convinced, take a look at these examples of super yet straightforward signs. They are striking and impactful.
#2 Color coding
Never underestimate the importance of color when you are designing an advert. Research has shown that this can have a significant impact on our moods and our responses to advertisements. As a matter of fact, entire theories have been designed for using color in advertising.
This is why you should select a color palette that matches the message of the sign. For example, green is associated with health and nature. So this is often a go-to color for healthy foods or products.
Don’t make the mistake of using colors that are too similar. Writing can quickly become lost against the background of the ad. So you need to use color carefully to create a contrast.
If your branding uses specific colors, you should try to focus on them. Or at least include them somewhere on the sign where they will be visible.
Very legible combinations are black on white, white on blue and black on yellow.
#3 Easy to read
We have all seen those signs which are virtually impossible to read. No matter how hard you try, you just can’t make out the words. This isn’t only frustrating to the audience. It can turn into a marketing disaster.
If the audience can’t read, they don’t know what the ad is about. Therefore, the sign failed in its purpose.
Illegibility is one mistake that you really want to avoid. If people need to strain to read it, they are probably going to skip it. Their eyes will instead wander to something else.
Luckily, it isn’t too tricky to get right.
Different factors influence whether you can read a sign or not. The following are the primary ones:
- Font: It’s essential to use a well thought out professional font on your sign. You don’t want to use one with too much ornamentation. The focus should be on finding a font that is simple and legible.
- Size: The typeface needs to be large enough to read. You shouldn’t need to squint. The words might look great up close but be impossible to make out once it is up.
- Spacing: You should pay attention to spacing. The closer letters are too each other, the harder they are to read.
- Amount of words: It is not only about the font and size but also about the number of words. Ads are much more difficult to read if there are too many words. People don’t want to spend too much time reading. So try to keep it as concise as possible.
- Words: You want a wide variety of people to be able to skim your sign. It works best to keep the words short and uncomplicated.
- Contrast: The color of the writing should stand out against its background.
#4 Think big
Another vital feature of creating an effective sign is to look at its size. You need to consider its dimensions carefully.
People often forget that the sign needs to be visible from a distance. Details of advertisements often get lost if you see them from far away.
To find the appropriate size for your sign, you need to have an idea of where you want to place it. Yes, you can just scale up dimensions for different spots. But this won’t necessarily always work. It usually works best to tailor-make the ad.
Imagine a sign on a building. It has to be seen from the ground, from the building across the road and sometimes from even farther away. The dimensions of these boards are usually set out to serve this particular purpose.
As we’ve said, choosing a font size is a crucial aspect of design. But this isn’t the only factor to look at. Any graphics or images also need to be visible.
Remember that size is even more critical in locations where the audience doesn’t have much time to look. For example, signs on the highway should be much, and the audience needs to understand its message much quicker.
The general rule of thumb is that the bigger it is, the higher the chance is that it will be noticed.
#5 Brand it
Consistency is crucial throughout a business, but especially when it comes to marketing. That doesn’t mean it needs to be boring. However, customers need to be able to recognize that the advert is yours.
This is where branding comes in. Effective signs, like other forms of advertising, are an extension of your brand. Therefore, it needs to reflect this in some way.
The key is that the audience should be able to recognize your brand immediately. Promotions often only hold people’s attention for a little while. So you want them to grasp what business the sign is about. This will also help to draw the attention of people who are familiar with your company.
Secondly, If they can recognize the brand people are more likely to act on the sign. Whether it is promoting a product, service, or event.
Keep in mind that you don’t have to include every aspect of your brand. The following are examples of features that you can use from your brand:
- Color palette
- The font you use.
- If your logo is well known, you can include it. But otherwise, it might take up too much space.
- Your motto or tagline
- Photos of your product or service
Branding is a central part of your business identity. It is essential that you create a coherent brand that portrays your message. Here is more information on the basics of branding your business.
#6 Sending a message
One trick to designing excellent signs is to formulate a clear message. This is basically the goal of the advertisement.
Do you want to create exposure for your brand? Is the aim to create awareness about a specific issue? Or do you want to sell a product?
It is easy to include too much information on the sign. But this can work to your detriment. You don’t want to confuse your target audience and leave people unsure about what the ad is actually promoting. That is why you want to keep the message concise and specific.
You shouldn’t try to include everything on one board. Instead, pick one specific product or service to advertise. Choose one that will be striking – like something new, something that is unique to your company, or one of your most popular items.
The sign isn’t there to give customers all the information about your business or product. Its goal is to attract their attention and to spark interest.
All of the design features should be focused on conveying the message. Everything from the color, to the font, are part of highlighting its purpose.
#7 Light it up
To light, or not to light?
The answer to this question depends on your specific advertisement and its location. It won’t work everywhere and can be a bit expensive. But if you use it well, it can make a huge difference.
Lighting can help to catch people’s attention. It is particularly useful if you want people to see the sign in the dark or even be able to read it at night. Billboards next to highways are usually lit up for his purpose.
Experts know how to use lights to highlight specific features on board. You don’t necessarily have to light up the whole thing but can shine it on particular parts.
Another option is to use lightboxes or LED signs. With these, the whole sign will be made from light. This usually works best to indicate a place.
In general, lighted signs are only used outdoors or in windows.
#8 Location, location, location
You need to remember that design isn’t the only part of making your signs effective. Advertisers need to carefully consider where the final product is going to be displayed.
You might not know the precise spot beforehand. But you should try to get a general idea. Experts know that the location is going to impact how a sign should be designed. Making sure that it is going to be suitable is vital.
If it’s placed in an unsuitable location, the success of the sign diminishes. And in the worst case scenario, you might be restricted from putting up the sign at all.
Many areas have local rules about what signs are allowed and what not. This can involve the size, shape, and content.
Besides these regulations, you want to make sure that the advert is going to stand out. Try to design it to look unique in its location.
You might not be able to place one sign in a variety of places. Designing several versions of the same ad can be helpful. They can resemble each other but can be customized to suit different locations.
Ask yourself who should see the sign? In what area is your target audience? Where will you get the most exposure? Will it stand out in the environment? Is it going to clash with its surroundings?
Here is a list of possible locations for a sign:
- Next to roads or highways
- Over or above roadways and highways
- In a yard
- On vehicles
- Bus stops
- Train stations
- Business windows
- On a building
In the end, you should try to choose a place with excellent visibility that gets a lot of traffic.
Close the deal with effective signs
Signs are an important puzzle piece in any marketing campaign. These tips and tricks lay out fundamental principles in the advertising industry. They can help you to design effective signs that will put your product in the spotlight.
Once you have chosen your design, you should hire a company to help you print them. Take a look at the types of signs that we offer at Signarama.
Serving up great food and drinks at your Detroit cafe may be job #1 in your day-to-day work. But, as a small business owner, you know that there are other important jobs to stay on top of, too. And one of them may be actually getting people in the door to your cafe. After all, what good is amazing cuisine if there’s nobody there to eat it?
Your goal is to serve great food and drink to great customers. You’ll shoot for great food by using excellent recipes, quality ingredients, and talented staff. And for the other side of the coin, getting good customers, maybe you’re thinking you need to step up your marketing game. So, let’s explore some marketing ideas to help you do what you do best: connect customers with food they love.
1 – Prioritize people
In a way, your cafe revolves around people—from chefs, waitstaff, and cashiers to the customers themselves. You want and need people to make your cafe a viable business. So, as you think about ways to grow your business, keep people at the front of your mind.
- This could include embracing a “customer first” mindset. As you shoot to improve sales, remember that a customer who’s in your cafe now may be more or less likely to return in the future based on how they’re treated today. Make them want not just to come back, but also to tell others to come.
- Additionally, it could include creating relationships so people feel like they know you, from remembering what a regular is going to order for breakfast to taking people “behind the scenes” in a social media post.
- Plus, remember that 1 happy customer has the potential to create more happy customers. So, if a local, well-known personality talks up your cafe (on social media or other outlets), that could be a great thing!
- Another thing to keep in mind is to make it worth their while. Consider rewarding repeat patronage with a program. For instance, provide free food after a certain number of visits. And don’t forget to use coupons to get them in the door, too.
- While you do want to focus on creating good experiences, also remember to follow up on bad experiences. If someone’s left you a bad review, consider reaching out to them to rectify things.
2 – Get seen on the internet
As you try to get people to spend time in your cafe, take a moment to think about where else people spend a lot of time: the internet. If plenty of people are there already, then set your mind to what you can do as a company to “be there” too.
- One possible way is your website. Currently, do you have a cafe website that looks like it’s as old as the internet itself? Then, maybe it’s time for a website makeover. When people see you for the first time on the web, shoot for a positive impression.
- Another thing to think about is getting social media savvy. Social media has become an enormous part of American life, for better or for worse. If that’s where potential patrons are spending their time, then that’s a possible avenue for reaching them. You may decide you need to devote some time to learning about marketing your cafe via social media.
3 – Get seen in the here and now
While the internet may be a great audience for you, remember that people do spend time elsewhere, too. Consider ways you can be visible around town or even wider than that.
- Maybe you could pair up with other companies in a way that benefits you both. Check out Dan Virgillito’s 6 Ideas for Cross-Promoting Your Small Business.
- Another way to “get out there” could be by supporting local causes. Take a look at Jessica Bosari’s Small Business Cause Marketing – Doing Well by Doing Good.
- Get a sign that looks great and is visible. When it’s time to hang out your shingle, make sure it’s large enough to see and good enough to remember. Check out our building signs to get you started. Plus, consider an A-frame sidewalk sign if you want to let passersby know what amazing, new special you have for today.
- Lean into the “power of the press.” Getting a chance to be featured in a local lifestyle magazine could introduce you to some patrons who didn’t know you existed before they read your story.
Think like a customer
Lastly, don’t forget to put yourself in the customer’s shoes and try to imagine what they want from a cafe like yours. Remember, that good food isn’t the only way to get customers into your cafe. In fact, some customers may be looking for more than a meal. Customers could be seeking a place with free WiFi so they can work, a quiet spot to have an important conversation, or extra space to host their company event.
You’ve been brainstorming ways to get your message out to customers—from promoting an upcoming event to advertising a monster sale to simply saying “Hey, we’re here, drop by.” Obviously, signs are one way to say what you want to say without getting hoarse from yelling your news. And you’re thinking signs seem like a good choice for your business. However, you know Detroit won’t simply let businesses advertise whatever, wherever. So you want to boost your knowledge of the city’s do’s and don’ts regarding signage.
Maybe you remember the episode from a few years ago…Requiring compliance with Detroit’s existing policies for building signage
And, maybe sticking out in your mind are those tickets that rose as high as $1,500, according to the Detroit Free Press. With that in mind, you figure you should research before you get your signs rolling. That way, you hope to stay on the right side of the law, saving yourself headaches and perhaps money, too.
To do or not to do, that is the question
Let’s start with some things you may need to attend to when it comes to signage. Then we’ll follow the do’s with some don’ts.
Do – determine if you need to post a sign in your construction zone
Check out Ordinance No. 35-17. It reads in part: “A properly posted development notification sign is required for any construction site that is at least 10,000 square feet in area and that otherwise requires a building permit.” Of course, imagine how you’d feel if you lived in the area and wanted to know what was going on in the nearby lot.
Do – get proper permissions for inflatables
Thinking balloons would be just the thing to attract attention? Before you dive in, make sure you’re in the clear, and you know what’s allowed. Check out Ordinance No. 38-14. Part of it says,
Additionally, rules may apply to how long they can be there, where they’re placed, and how many permits you can get annually.
Digging into some “don’ts”
Let’s explore a few things you may need to steer clear of doing when it comes to signs.
Don’t – cover up anything you aren’t allowed to cover up
Here, we admonish you not to assume that you can tack up a sign wherever you deem appropriate. Be sure you research and understand if there’s anything you’re not allowed to cover over.
For this concept, we turn to Ordinance No. 38-14 which reads in part: A business sign (including an identification sign) shall not cover or conceal architectural features of a building including, but not limited to, windows, arches, sills, moldings, cornices, and transoms”.
Don’t – distract from traffic signals with your lighted signs
Obviously, traffic signals have important work to do, keeping traffic flowing and preventing accidents. Certainly, you don’t want your sign impeding this work. In this vein, check out a further statement of Ordinance No. 38-14, “No sign shall be illuminated in a manner that interferes with the effectiveness of an official traffic sign, traffic signal or traffic control device.”
Don’t – run through rotating images too quickly
If you’re a driver you may be able to relate to seeing an electronic message that flashed by just a bit too fast. You really wanted to read it next time it came up in the rotation. But the streetlight you were waiting for turned green before you got another chance. You’re driving away with the other cars and perhaps straining to see the message as you take off. Distracting!
Perhaps protecting its motorists is what Motor City has in mind with this statement, again from Ordinance No. 38-14 “Messages on an electronic message board may be a continuous scroll or may be intermittently changing static messages. Where messages are intermittently changing
and static, then each message must be displayed for a minimum of eight (8) seconds before changing.”
Don’t – let your illuminated signs be a nuisance to people who live nearby
This one relates to two statements of Ordinance No. 38-14. First, “…flashing signs are permitted only where farther than one hundred (100) feet from existing developed residential property…” Additionally, “Illuminated signs shall be arranged to reflect light away from residential structures.”
Really, take a moment to reflect on this one. If you lived nearby a business with a flashing sign that was lit up at night, might you find it irritating? Likely, you can visualize flashes of red (or any color) illuminating the sides of your window shade as you’re trying to sleep at night. If you wouldn’t like it, you can see why residents who live near your business sign wouldn’t like it too close either.
Check before you do
It’s important to realize that this is a sampling of ordinances that may apply. Of course, you need to check what applies to your particular situation. Be sure you’re clear before you go ahead. Because it would likely be more pleasant to figure out something is a no-go before you spend time, work, and money on it as opposed to after. In short, let’s say that what you need to know about Detroit’s sign policies and ordinances is check before you do.
When it comes time to get your outdoor sign up and off the ground (figuratively speaking), be sure you or your contractor get any sign permits you need. Additionally, check out what requirements apply if it’s a contractor getting the permit.
A sign for every occasion
Now, that you’ve started thinking about Detroit’s sign policies and ordinances, be sure you get “in the know” about each particular situation you’re considering. Maybe you’re getting the word out about your business event or company party. Or you’re letting the community know how many years you’ve been in business. Or perhaps it’s time to announce your grand opening. Whatever it is you’re doing, research the requirements adequately and head over to see how we can serve your sign needs.
Are you looking to celebrate something in or around Detroit? Maybe you’re planning a surprise birthday party, or it’s time to celebrate an anniversary in a big way. Perhaps it’s a baby shower or time to honor the retirement of a longtime employee. From graduation parties to company milestone celebrations to fundraising dinners, time to get started planning your event!
Out & about
Regardless of what you’re celebrating, you’re looking to create a great environment. Many times, parties can take place at someone’s house. Other times, if you’re planning a party for your business, you may be able to use the conference room or some other company area. But what do you do when your home isn’t the appropriate venue and hosting at the business isn’t a good option either?
It’s simple — you find a party venue. You locate a restaurant, hotel, etc. that can help you host your event. They provide the space (and sometimes the food) and you provide the celebration. When you decide not to celebrate at your own location (home, work, etc.), there may be pros and cons.
Pros & cons
Possible pros of an outside venue: It might be easier to host a surprise party. Plus, holding your party at the separate location could also be less work when it comes to setup and takedown.
Possible cons of an outside venue: One negative could be the extra expense associated with renting a location. Plus, there’s the additional legwork that may be involved in finding a place you want.
Here to help
The good news is we may be able to help you when it comes to one of those cons. And no, we won’t be paying for your party. What we do want to do today is help eliminate some of the legwork when it comes to finding your party location.
Let’s dive into some of the options for making your party a great occasion.
1 – The Westin Book Cadillac Detroit
Let’s say you’re looking not just for a place to host your party. You’d also like something that can accommodate out-of-town guests who’ve traveled in for the occasion. Consider hosting at The Westin Book Cadillac Detroit.
2 – Firebird Tavern
What if you’re hosting a retirement or birthday party, and you’re looking for more of a rustic feel? With its brick and wood, Firebird Tavern might be a great option for you.
3 – Planterra Conservatory
Rustic coziness not what you had in mind for your party? When your event calls for the freshness that living plants and natural light provide so well, what’s not to love about the Planterra Conservatory?
4 – Rust Belt Market
In the market for a venue with a unique feel? Rust Belt Market may be what you’re looking for.
5 – 3&UP
Calling for an outside-the-box party for your group? Consider the game-playing opportunity that 3&Up offers. It may make for some memorable fun celebrating.
Of course, choosing a location isn’t the only thing you need to do before the day of your party. Get started thinking about other tasks with our planning checklist.
- Mastermind the party program and other elements. Will you have speakers or a toast? Do you need to find a way to pull the party off as a surprise for a guest of honor?
- Determine what amenities you’ll need. For instance, you may need audio/visual capabilities if you plan to display a slideshow.
- Buy gifts. Or if it’s a group gift, select the gift item, then solicit contributions from others — as in the case of a retirement gift.
- Plan decor. You can get others to help you brainstorm or do an internet search for inspiration. Do you want to go with a theme color? Or perhaps you’ll choose a focal item or concept related to your guest of honor and plan your decor around it. Also, you may need to remember some or all of the following:
- Tablecloths & napkins (especially if you need them to match with or support your theme)
- Party favors
- Streamers & balloons
- Purchase signs. We love the idea of a standup cutout of the guest of honor or even a personalized banner
- Plan menu
- Purchase & send invitations
- Coordinate volunteers
- Prepare food. If you’re cooking/baking yourself, you may want to try to work in advance to minimize pressure on the day-off
A good time was had by all
Once you have your party planning underway, don’t forget to use our sign options to help you mastermind an event to be remembered. In a bid to stay calm and enjoy the whole event and planning process, begin your work in advance. Try to have as much planned and taken care of ahead of time so you can enjoy some socializing alongside your guests.
It can be a challenge to promote fundraisers successfully. You have to compete to be noticed between thousands of other advertisements. If you want to draw attention to a charity, the stakes are even higher.
Luckily, there are many strategies that coordinators can turn to that will help get their fundraiser the recognition it deserves. There are hundreds of platforms and approaches for you to choose from. It is crucial that you find the method that is right for you.
This guide will help you get your fundraiser noticed. These tips will help you to spread the word and to convince people to give their support.
Tips on how to get your fundraiser noticed:
When you are trying to get support for your fundraiser you should contemplate both the platform and the nature of the promotion. There are plenty of tried and true methods that can help you to get results.
No matter the platform, here are some general principles that you should keep to mind:
- Keep it simple: In trying to make their promotions, exciting coordinators often overcomplicate things. But balance is essential. They need to see with a glance what the advert is about. Less is more.
- Grab their attention: Promotional material is more prolific than ever before. So to be successful, yours should stand out from the crowd. One potential way to do this is by using compelling imagery. And to make sure that any text stands out.
- Clear call to action: Even if the promotion has been noticed, this is nothing without support. The advertisements should clearly state how they can contribute to the fundraiser. Therefore, it has to have a call to action which is a prompt for the audience to take action.
- Make it memorable: It is not enough if your fundraiser is noticed, you want people to remember it as well. Try to think of ways to make your promotions unique.
- Be transparent: An unfortunate consequence of scammers is that people are often suspicious of giving money to causes. This is the last thing that you want. You can help to gain the audience’s trust by being open and honest in all your communication.
- Exposure: You should consider which platform will reach the most people and get their attention. Additionally, look for the platform that will reach the people who are most likely to give their support to your cause.
Know your audience
Throughout these tips, you’ll notice that your target audience is an essential factor. These are the people at which your promotions need to be aimed. In terms of a fundraiser, your target audience is those who will give their support by donating to the cause.
The first step in building a relationship with them is to ask yourself who they are.
The following are aspects to consider:
- Their age
- Where they live
- Their lifestyle
- What appeals to them
- What media they consume
- Where they get their information from
- What their concerns are
- What their interests are
One way to do this is to assess who has supported your fundraiser in the past. While you do this, consider if there are more people who you would like to reach.
If your fundraiser is new, a good idea is to research the supporters of similar causes.
Once you have this information, we recommend you write out a description of the target audience. Make a profile of typical members of your supporters.
Your promotional campaign should always be designed with them in mind. Take a look at this overview of identifying your target audience.
Now let’s look at some of the most popular platforms and methods you can use to get your fundraiser noticed.
Social media marketing
Social media marketing is a game changer when it comes to promoting your fundraiser. These pages are indeed some of the most popular platforms that are available. Facebook, Twitter, Instagram and others can all be vital tools in your toolbox.
The different social platforms each have their own strongpoint that you can use to your advantage. But some strategies are useful across all of them.
One useful strategy is to post updates on your page regularly. This will keep the campaign fresh in your audience’s memory. People are more likely to contribute if they feel a fundraiser is making progress.
Make sure that you create a catchy hashtag for the fundraiser. It should be something that is easy to remember.
Hashtags are all the rage. They are an excellent way to create awareness and will give your supporters the chance to share your fundraisers with their own followers and friends.
Facebook, Twitter, etc. give coordinators a way to communicate with their supporters. It is a place where you can thank them for their contributions and encourage them to get involved. Creating events on Facebook are also a very effective way of spreading the word about the fundraiser.
It is an understatement to say that the internet has revolutionized how we promote products, services, and campaigns. Websites have become an essential part of any business or ventures repertoire. It is no different with fundraisers.
A web page can have hundreds of uses. You can use them for the following features among others:
- Websites are a fantastic way to provide people with information on the campaign.
- A place to share updates about the fundraiser. For example, you can use a progress bar to show how much funds you have gathered.
- The page should have a contact page that gives the necessary contact details. It can also possibly have a way that they can directly connect with you.
- You can provide supporters with a feature to donate funds on the web page. Or at least list how they can contribute.
You can place this link on any of your promotional material to let people know where they can find more info.
Logos and branding
Branding isn’t typically associated with non-profit ventures or fundraisers. But they can be another great way to get your campaign noticed.
You should build a brand that is coherent and that suits your fundraiser.
A crucial part of branding is to design a logo that packs a punch. Keep in mind that you want it to stand out and be unique. You should also decide on a color scheme that matches the logo.
You can maximize the effectiveness of your promotions by using your branding across all the platforms that you use. This will contribute to your audience building a relationship and with your fundraiser.
In other words, branding can make your fundraiser more memorable. This could help to increase long term support for the cause.
If you are wondering how to get your fundraiser noticed, a fantastic place to start is with outdoor signs. They can be a very effective way to get your campaign seen. It is recommended to hire a professional to help you bring your ideas and vision to life.
Signs are all around us. They are used for everything from directions to promotions. We become accustomed to looking at them for information wherever we go.
One of the best features of this platform is the variety of different options available. You can choose between sizes, shapes, and dimensions. Companies will offer signage at a range of prices so that you can select the ones that suit your budget.
The following are some of the main types of outdoor signs:
- Metal signs
- Neon signs
- Window graphics
- LED message centers
- Magnetic signs
- Correx boards
The key is to design these advertisements so that they will attract attention and to place them in a location where they will give you maximum exposure. Keep them simple so that people can read them on the go.
Companies like Signarama will be able to assist you in creating signs that are as attractive as they are useful.
Watching videos online has become increasingly integrated into our lives and our online experiences. It is no wonder that this has also become a valuable advertising platform.
It is estimated that videos will make up 82% of all consumer internet traffic by 2021.
Creating a video to market your campaign can play a huge role in getting your fundraiser noticed. Research has shown that visual content appeals to a variety of different audiences.
You should try to include footage about your project or cause. This will help to get people invested in the outcomes of your campaign.
You can upload the video to your website, youtube, social media or other digital platforms.
Nowadays, people tend to discount the potential for press releases. However, they can be a great way of getting the attention of news and media outlets. A successful one shows that your fundraiser is newsworthy.
Thanks to the internet, a press release can now reach more people than ever. Most contemporary news outlets have websites, YouTube pages, and social media pages as well as printed media. You can also often send pieces through to radio stations.
The typical process will involve you writing a piece of communication that describes your fundraiser, what it’s for, and how they can support or make contributions. Include the relevant contact details as well. Then you should send it through to potential outlets.
Here are some steps to writing a press release for your campaign.
Teaming up with businesses or other campaigns can help you to get your fundraiser noticed.
These type of partnerships are popular for a reason. It has benefits for both parties. It is an advertisement for both. And it will give them a chance to reach target audiences that they potentially would not have otherwise.
If your fundraiser is for a charity, you can ask local businesses to sponsor fundraising events. Look out for companies or brands that are aligned with the goals and values of your cause.
Another option is to ask them to advertise your fundraiser in their physical locations. They can also mention it on their online pages or any media.
Host a launch
One way to start your campaign off right is to hold a launch event. This can help get your fundraiser noticed before it even starts. Launches are an opportunity to get people involved in your campaign and to show them what it is about.
There are a variety of event types to choose from. From dinners to sponsored walks, try to opt for one that suits your fundraiser.
With careful planning, an event can keep on generating interest even after its over. Invite some journalists or bloggers who can possibly write a piece about the launch. Social media is also a valuable resource here. You can get more exposure by people sharing photos or writing posts about the event.
Remember to provide an opportunity for attendees to support the fundraiser at the event.
Because of the global nature of contemporary fundraisers, it might not fit every campaign. But it can still be a great way to get noticed and to gain local support.
This is another more conventional promotional medium. Printed material can include flyers, business cards, booklets, and newsletters. They all are relatively inexpensive ways to promote your campaign.
Another benefit is that there are a large number of places where you can distribute them. You can give them out at events or ask a business to keep some of them at their reception or pay points.
Don’t be afraid to get creative. Design and material can make this traditional medium more exciting. For example, make business cards from compostable material if you are running an eco-friendly campaign.
The end goal
Hopefully, this article has helped you understand how to get your fundraiser noticed and to maximize support. To sum up, success mainly boils down to choosing the right platform and using it effectively. This will give you the chance to get your message out there to your target audience.
Remember that the key to successful promotions is to use methods that are appealing to your audience, and more importantly, encourage them to take action. At Signarama we are dedicated to making signs that will help you to make your campaign successful. Take a look at our outdoor signs and our logos.