A sign is a very common method to let people know where your business is. While business signs vary in appearance and location, many businesses do indeed use them. If you’re faced with the task of selecting a sign for your company, you know there are plenty of options. And your search could have you wondering, What is a monument sign?
What is a monument sign?
Like any sign, a monument sign exists to get a message across. Monument signs are usually mounted on and close to the ground. Likely, you’ve seen a lot of them before. But you may not have known them by that name.
The common signs you see at the edge of a dentist or doctor’s office lawn—those are monument signs. Additionally, you’ll see monument signs marking shopping centers, churches, apartment complexes, restaurants, and banks.
A sign for every kind of company
Unsurprisingly, just like they can mark many different kinds of locations, they can do it in many different ways. Their shapes & sizes vary—as do the appearances they create.
A monument sign outside a professional building might be made of stone or wood (or at least look like it). But not all monument signs will look so upscale. In fact, some LED signs with messages that change from time to time could also be monument signs. Even the popular changeable copy signs with messages spelled out letter by letter could be constructed in monument sign form.
So many signs
In addition to the question, what is a monument sign? there’s also this question. How can you use monument signs? Well, there are about as many ways to use monument signs as there are different types of companies needing signage. If you’re a company, organization, or even a branch of government, a monument sign may be right for you.
All sorts of entities can announce their presence in the neighborhood with monument signs (if they have the proper space). An office complex with multiple businesses in it could use multi-tenant monument signs. And they may even elect to put suite numbers for each company on the sign. That way, clients will know they’ve reached the right complex and can then navigate by the suite numbers.
As we mentioned earlier, changeable copy signs can take their place as monument signs. Thus, you might find them at the edge of a local school’s grounds. Here, they could announce when summer break begins. Then, at another time, they can present the school’s word of the week or promote a reading program.
Using monument signs
Of course, to use a monument sign, you’ll need ground space. First, you definitely want to be sure you’re in the clear as far as local sign ordinances are concerned. Check on this by reaching out to your sign specialist or to your local officials. Once you do this, you can begin crafting a sign that reaches your clients well.
Plus, if your sign is in a lawn, note it will probably look better if the lawn around it is well maintained. And some good landscaping might work in your favor, too.
Choose wisely where your monument sign will be located. Likely, you’ll want it visible from the road. And you’ll probably want the vital text to be large enough for your clients to see even if they’re driving. Additionally, ensure your monument sign is the right height and note that nearby trees or shrubs won’t obscure it.
Your sign says more than the words
Next, try to match the appearance of the sign with the impression you want viewers to have of your business. Let’s say you’re a wealth management company. As such you want to be perceived as a trustworthy source for high-income clients. Thus, be sure you craft a sign that radiates this. Go for something respectable.
Likewise, if you’re an up-and-coming tech company, you may shoot for a different look than a local historical society would. While the historical society might choose a sign flanked by red brick columns, you may not. In fact, you might lean more toward an asymmetrical metallic monument sign. You may feel its sleek minimalism reflects your commitment to using modern technological solutions to simplify your client’s processes.
Select a sign & let it speak up
Once you’re armed with information to answer your question What is a monument sign? your job isn’t over. Now, you can work on identifying what type of monument sign would work the best for your needs. In fact, you may even want to run the question by a good sign company in your area. And if you’re looking for help designing your sign, check out 6 Elements You Must Include On Your Sign | Tips On Layout & Design.
When it comes to signs, it can sometimes feel like people are speaking a foreign language. There are hundreds of terms that are specific to the design and manufacturing process of signage.
Because we know how confusing it can be, here is a range of some of the critical sign terminology. It will cover everything from the different elements of signs to a few key types of signage.
This is a sturdy and durable plastic that manufacturers use to make signs. This colored, clear, or frosted material is often called plexiglass. It is a fantastic alternative to glass because it is lightweight and shatter-resistant.
Aesthetics refers to perceptions of an object’s beauty and taste. Your signage needs to have some artistic appeal. Several elements play into this like the material, design, color, construction, the form of the sign. But the complete picture that these aspects create is critical.
This is another material that is commonly used to design signs. Sign makers use it because it is lightweight yet durable and resistant to corrosion and rust. Besides this, they can use it to manufacture the poles and frames for certain signs.
The next term applies to digital signs and advertisements. Aspect ratio is the width-to-height ratio or proportion of an image. For example, most high definition television screens have a proportion of 1.78:1.
These are signs which represent action or motion. Manufacturers usually create this depiction through changes in colors or light. The graphics and images are generally more central in these types of signage.
You will typically find these on storefronts. Manufacturers usually construct them from some type of heavy fabric which they drape over a metal frame. These project over the entrance or facade. You can print words or graphics on them, while also using it as a covering over your storefront.
A backlit sign is a sign which is lit from behind. Professionals usually do this by projecting light onto a surface behind the object. This creates a halo effect. You can choose between a variety of backlit signs like letters or awnings. They are best if you want to draw attention at night.
This product is a sign that is made of fabric and draped over a framework. Importantly, you can buy these in a variety of designs. Some of them are made to hang off buildings or structures, and others are freestanding.
You can use this phrase to talk about the physical edges of the sign. Or you can use it to describe the outline in the form of a line or band of color around the signs’ contents.
This one sounds pretty complicated. But don’t worry, it’s quite simple. CMYK is an abbreviation for cyan, magenta, yellow and black. It is one of the color profiles that are used by printers. You can use these shades to create a full spectrum of colors.
You can’t discuss sign terminology without discussing copy. The phrase is used to refer to all the words on a sign. This is the entire body of text from the business’ name to persuasive phrases.
An alternative for this term is corrugated plastic. It is a plastic which resembles cardboard. The benefits of this material are that it is inexpensive and light, but still sturdy. Sign makers generally use it to produce temporary signs like yard signs.
Cost per thousand
CPM is the cost necessary to bring a message to a thousand people. Marketers calculate this by dividing the money needed to produce one sign by the number of viewers who would see it. You can use this concept to help you find the most cost-effective signage solution for you.
The relative difference or variance in the hue, intensity, and saturation of different colors. Higher contrast signs are much easier to read than lower-contrast signs. Your audience will be better able to make out the individual elements.
Electronic message board
A board with LED lights that can be used to display computer-generated messages or graphics. Most of the times, you need to mount them on another sign like a monument sign.
Engraving is a technique which you can use to cut or curve a text or graphic onto a hard surface. Manufacturers can do this on a variety of materials like wood, plastic, or aluminum. You can use this to create a 3D effect on the sign.
The finish is the coating that sign makers can apply to a sign. Most of them are formulated to protect its surface. For example, there are finishes which you can choose for extra weather resistance. Others are purely aesthetic.
Font, or the typeface, is a set of letters, punctuation marks, and numbers which conform to specific design standards. For example, Gothic, Helvetica, and Times New Roman. The font can affect the sign’s visibility, readability, and aesthetics.
Many signage products need to be mounted on a pole or structure like a building. But others are freestanding. This means that the manufacturers designed and constructed them to stand on their own. For example, monument signs and A-frame sidewalk signs.
These are bulbs that are vacuum-sealed and contain a wire filament. When an electrical current passes through it, it lights up. They are often used in households but can also be used in signage.
Signage products are constructed for specific purposes to be used in particular places. Interior signs are made to be placed indoors. For example, menu boards, lobby signs, and wall wraps.
The letters stand for Joint Photographic Experts Group. This is quite the mouthful. To put it simply, it is one of the most common formats for colored digital images. To decrease the size of the file, a jpeg can be compressed. In the process, the image loses some of its sharpness.
The abbreviation refers to a light-emitting diode. It is basically a device which emits light when an electrical current is passed through it. They are extremely energy efficient. Experts can attach them to computer arrays to create changing video like displays. LED signs are perfect for getting attention and displaying information at night.
Overall, the legibility of a sign refers to how easy it is to read and to make out. You will find that this depends on several factors. The most crucial are the typeface, size, colors, contrast, spacing, and view distance.
In this case, the term is used to describe the various letters that are used in signage. You will generally use them to spell out your company’s name. There are many different types available like channel letters, dimensional letters, or backlight letters.
Logos are a name or symbol which represents a business, service, or product. It should be unique and visually distinctive. Your logo is vital to your branding. That is why you will probably want to incorporate it in some way on your sign.
The frontage is the facade of a building. It is the space which typically makes up the storefront of a business. Therefore, this is usually prime real estate for signage.
These are vinyl signs which are mounted on a magnetic back. They are usually flexible so that you can attach them to metal objects. That’s why they are often put on vehicles.
The phrase is critical in all kinds of artistic composition, including signage. It’s the unused space on the sign face. You should consider the empty parts of the design just as much as the spaces which are filled.
It is an inert gas which emits light when an electrical charge is passed through it. It has a distinctive orange glow.
These are the signs which use neon gas to light up. They are made of vacuum tubes that manufacturers can mold into an endless number of shapes of different sizes. You can use it to create letters, graphics, or frames. Its main benefit is that it often lasts longer than other options.
The optimal distance is the ideal distance from which a sign should be viewed. This is the best position from which to read and see its different elements. You should try to calculate this based on the distance where most of your audience will be. Besides this, you need to consider the viewing angle as well.
While some signs only need to be used indoors, others need to be used outside. Sign makers need to make them more weather resistant and durable. Examples of these are building signs, yard signs, and monument signs.
Naturally, the opposite of negative space is a positive space. These are all the areas of the sign that are filled with content, whether it is text or graphics. This will include the main focal point of the board.
Pixels per inch (PPI)
Yet another abbreviation for you to learn. Pixels per inch is a term used to describe the pixel density of the image. The higher the density, the greater the resolution a picture has. Because of this, the image will be sharper, and you will be less likely to see individual pixels.
Whenever you plan on hiring a sign-making company, you need to ask them exactly how the final product will look. To do this, they will probably show you a small digital representation of the design. This is called a proof.
The term describes graphics or lettering which is cut through the sign face and backing material, The manufacturers will then push it through and mount it on the inside of the sign face, so that extends out of it.
You can use this technique to create a 3D-effect. Many times, designers will put lights behind them to illuminate it from behind.
Real estate signs
Overall, this is one of the most popular signage products. They are often temporary and cheap and are coroplast or aluminum. Sign makers can construct them to be planted in the ground or fastened to poles or so on.
It’s great if you can create a sign that will catch your audience’s eye. But this isn’t enough. It needs to be memorable too. Recall can be defined as the ability of a viewer to remember the message even when they are not viewing it.
RGB is another popular color profile. But it is typically used only for digital graphics. In this case, the abbreviation refers to red, green, and blue. By combining these, you can also produce the full-color spectrum.
You always need to make sure that your signage is up to code. Part of these regulations covers the size of the board. To check this, you need to calculate its total sign area. The formula for this is “width x height”.
This is the area on which the copy and content will be printed. It is the front of the sign.
This describes the profile of the most desired consumers for a particular product or service. These are the people that you want to see your sign. It’s crucial that you define your target audience. To do this, you need to consider aspects like their age, gender, occupation, and location.
There are hundreds of factors which affect where you place a sign. One of these is the traffic count. The term is used to refer to the estimate of how many people will be able to see a sign in a given period.
You can use this term to describe the overall style of printed words. This is influenced by its font, size, color, spacing, and length. It’s all about making your copy legible as well as attractive.
SImilar to readability, this refers to the qualities that allow the audience to see the sign. You need to make sure that they can distinguish the individual elements and the whole from the background.
These are features on a sign that enables people to find their way to a specific location. You can convey the directions in the form of arrows and pointers or text. Wayfinding signs should be helpful and informational.
Power of knowledge
This covers the sign terminology you need to know for the design and production of your signs. Knowing these terms will help you communicate with designers and sign making companies to make sure you get the product your business needs.
Now it’s all about putting these terms into practice. To do this, you also need to know more about the different types of signs. It may also be useful to check out our guide on what to look for from a sign making company.
Sports play a large role in American culture today. Whether your favorite sport is baseball, football, hockey, basketball, soccer, golf, or even Ultimate Frisbee, sometimes you want to show your team spirit. That’s where signs come in. Signs are a great way to say what you want to say. And you can say it without tiring out your voice or being present in-person the whole time.
Obviously, Detroit has a lot to offer when it comes to sports. With the 4 major leagues represented in the city, you might say Detroit has all the sports. Need convincing? Take it from Click On Detroit: Pistons move makes Detroit only North American city with 4 pro teams in its downtown.
Thus, the city not only has teams, but it also has team spirit. And when you want to express your team spirit, what better way than with a sign? Maybe you’re looking for something to display outside your house or your company. Or it could be time for a sign outside—so it can be seen by pedestrians and drivers, too. Whatever you want to say, let’s look at some signs that can reflect how you feel about your team.
Say it outside
When you need to align yourself with your team outside a building, you have several options.
LED sign – Start with an LED message center. Here’s a sign option that’s perfect for those of you who want to change the message from time to time. (Or even change the message frequently). With an LED sign, you can personalize the sign to celebrate team wins. And your company can build rapport with the community by celebrating the victories of local school or community sports leagues.
Monument sign – Sometimes, you may need a sign that isn’t going to change—something with an air of permanence. Let’s say you’re celebrating a team accomplishment like a series of victories, for instance (maybe even years of victories). Then a monument sign might be the order of the day. From its spot at the entrance to a city or district, it can announce “Welcome to ___ (name of team) Country.” Or it could list an achievement like your number of championship wins.
Parking signs – Sometimes you have to mark your turf. And for sports fans that could include their parking spaces. So, you might just be looking for a playful parking sign that restricts a space to vehicles transporting fans of a particular team. For instance, you might need a “Parking for Detroit Lions fans only” sign.
Say it inside
When what you say is going to be inside a building, you still have more than one way to go. Check out these ideas.
Wall murals – What better way to commemorate something like NBA championship wins than with a whole wall? Wall murals are eye-catching and give you a lot of space to work with. Also, if you’re looking for something hard to miss, then you should definitely keep this option on the table. (Or should we say “on the wall”?)
Floor graphics – No walls available in your space? Then how about finding an underused area to show your team spirit—namely, the floor.
Meeting & event signs – If you’re celebrating your team at an indoor event, plan ahead and get event signs customized for the occasion. For example, secure printed table covers, photo standups, or pop-up displays.
Inside, outside, everywhere
Some signs can help you speak up inside or outside. See if any of these signs is right for your business or home.
Banners – Here’s a way to communicate the joy and celebration surrounding a win. Plus, banners can also share your message of support—letting your team know you stand behind them. You can use them for parties or even to let others know about a sporting event. And you can get them in on the action congratulating a team or even a particular player.
Neon signs – When we say neon signs, the illuminated window signs that tell customers a business is open may come to mind. But that’s not their only application. Neon signs could take their place outside or inside your building, shedding fan fervor and light at the same time.
Learn & dive in
Maybe all this sign talk has you curious about what type of signs are out there. So head to A Comprehensive Guide To The Different Types Of Signage & Their Uses to learn more. And if you’re ready to get started on a sign, you need a sign company. Be sure to check out What To Look For From A Sign Making Company + Questions To Ask
All businesses can benefit from using signs of one type or another. This is true whether you are running a restaurant or an accounting firm.
You can use them to advertise your business or to convey information to your customers.
This is all good and well. But you might be asking yourself, how exactly can you truly take advantage of these products for your own company? Each venture has its individual unique requirements, don’t they?
Never fear! We’ve got your back. Just read this article for our guide to how different businesses can best use a variety of sign types. We’ll cover the following businesses, but keep in mind that the suggestions here can be adapted to suit your particular product or service.
- Law firm
- Non-profit organization
Your main goal will probably be to promote your range of lovely baked goods. To do this, you have to attract potential customers to your storefront.
Let’s look at how you can use sign types to do this.
A-frame sidewalk signs
Most bakeries depend on foot traffic. That’s why you will probably want to put up some signs where it will be able to reach the most pedestrians.
This is where A-frame sidewalk signs come in. Place it right outside your storefront or on the pathways leading up to it. They will be most useful here, and you can easily keep an eye on them.
Always ask yourself what makes your business unique? In the case of a bakery, it is your freshly baked goods.
So show it off. These signs are the perfect place to let your customers know about your new products or remind them of your specialty. If this is your plan, you will probably need to change it often. Therefore, using a frame with blackboard surfaces or ones with slots that you can change will be ideal.
Additionally, you can write or print the words, “OPEN” in large font on the sign to invite people in.
Humans are such visual creatures. Chances are that long before they can smell the sweet fragrances of your baked goods, they will see your store.
You can use window graphics to make your store more appealing from the outside. Think of them as another form of advertisement for your business. In addition, window graphics can be used to present important information, like your trading hours, attractively and stylishly.
A pro tip for any bakery owner is to never entirely cover the windows. You want people to be drawn in by the beautiful pastries inside.
In fact, your window graphics should help you frame your products. Use them with your goods to tell a story to your customers.
Not all your signs will be centered around your storefront. Banners are some of these. While you can use them on location, you can also place them throughout the surrounding area. As a baker, most of your customers will probably live in the neighborhood.
Banners are a super cheap way to get more exposure for your bakery.
You can hang them on poles, posts, and buildings or use free standing ones.
Consider putting the directions to your business on banners. They’ll help you persuade the locals to visit your bakery and help them get there too!
LED message centers
Another way to let people know you are open and ready for business is with LED signs. These are a great way to stand out from the competition.
You will even find that the traditional LED “Open” sign holds some nostalgic appeal. They remind us of classic diners and cafes.
However, you can also use these signs to present additional facts to your customers. For instance, set it to play messages about how to place orders if a customer shows up after closing time.
There is a wide variety of retailers with endless numbers of products on sale. But in the end, every retailer’s main goal is to draw in customers and convince them to buy your products.
Signage can be some of the best tools to achieve this.
A-frame sidewalk signs
One of the signs that can give you the most value for money is A-frame sidewalk signs.
You can place them in front of your store or in the shopping center and pathways around it. This way, you can attract pedestrians by promoting your store and whatever you are selling.
One of the best ways to improve the profits of any retailer is through sales and discounts. But first, you have to let people know about the specials. You can print these on A-frame boards.
These signs can also be a great way to advertise any new products and to indicate when your store is open.
Most stores have huge windows on their front. This is prime real estate for advertising.
Window graphics can be crucial in helping you persuade customers to come in. It can be challenging to make a store stand out from those around it. But bright and colorful window graphics can be one of the best ways to accomplish this.
An expert tip is to make sure that the decals conform to your branding. You want your customers to be able to recognize your brand from a distance.
As with the other sign types you can boast about your sales with window graphics. We just recommend buying a product that is easy to remove as you will need to switch them out frequently.
Another essential signage product for retail stores is banners. You can place them throughout the surrounding area and on location.
One of the best ways to use banners is to buy free-standing ones to place in your store’s parking lot. With these, you can let customers know about your current sales and discounts. Be sure to make them bright so they catch potential customers’ attention.
LED message centers
As with a bakery, lighted signs can tell your customers whether you are open or closed. And if you are open 24 hours, be sure to show off that fact in bright lights.
Consider instaling a more expensive screen which can project graphics in a variety of colors and shapes. Digital signs like this can be a fantastic way to advertise your store and the range of products that you offer.
Professionals who offer services like legal advice can benefit just as much as others from signage. However, the design on their products should be quite distinct.
A-frame sidewalk signs
Like the other businesses mentioned, law firms can find sidewalk signs helpful.
Yes, you probably won’t get most of your business from walk-in customers. But it is still an excellent way to gain exposure. A-frame signs can increase the chances that people will remember your business when they find themselves in troubled water.
On top of this, if you place it in front of your offices, it can help customers find your firm when they are looking for you.
The most important thing to include on these signs would be your contact details. And it can be helpful to print a list of the services you provide.
Window graphics can be vital for conveying information to your law firm’s potential clients. Use them to supply your contact details so that clients can make use of your services.
Keep in mind that window graphics often play a crucial role in creating a good impression with your audience.
Unlike with retail stores or even a bakery, you don’t want the graphics to be eye-catching by making them bright. Instead, they should look understated and professional.
Potential customers want to feel that they can trust you and that you take your business seriously.
If you are looking for a way to get more exposure for your firm, why not consider banners?
Place them where they can be seen by as many passersby as possible whether they are in cars or on foot. You want to increase the chance that someone in help of legal advice will see it.
Again, you want to focus on making the design look professional. Instead of trying to make it interesting, keep it simple and clear.
You should design the banner so that your firm’s name and details stand out.
If you want to make sure your brand fits the bill, read more on branding for law firms.
LED message centers
Even law firms can benefit from LED signs and boards. Similar to retailers, you can use them for critical information like your hours and contact details.
In addition to this, it may be helpful to play a reel of your list of services on the screen. This can run day and night so that your customers will always be able to see how you can help them.
Signs aren’t only useful for increasing profits. In fact, they can be fantastic resources for NPO’s like schools, charities, and foundations.
A-frame sidewalk signs
There are a variety of critical uses for sidewalk signs at non-profit organizations. Importantly, the way you use it depends significantly on the type of venture.
Similarly to other businesses, you can use them to advertise your organization. It can help you to get more exposure to passersby.
Perhaps even more common will be to utilize sidewalk signs to convey information. For example, organizations like schools with vast grounds can print directions on them. You can also print instructions on how people can get involved in your venture on these boards.
These are all long term uses. However, sidewalk signs can be fantastic as temporary signage to advertise events like fundraisers for your NPO. They are cheap, mobile, and quick to manufacture.
Window graphics won’t necessarily be appropriate for all types of non-profit organizations. But they can work brilliantly for ones with campaign offices in retail parks or something similar.
Design these decals to give your audience information about your venture. At the same time, use them to influence their impression of your cause. For example, if you’re organization focuses on raising funds for people in need, make the graphics persuasive by using emotional appeals.
It may be appropriate to get window signs which cover the whole window. As opposed to a bakery, you might want to prevent people from seeing into your organization from the outside.
For the most part, NPO’s host more events than any other type of organization. Banners can be one of the best signage products for these.
Because banners are inexpensive, you can use them to advertise your event affordably.
In addition to this, banners also serve other practical purposes. They can provide directions for participants or present a timetable for the day of the event.
Besides this, banners are a great long-term solution for promoting your NPO. Similar to other businesses, you need to include key information, like the name of your NPO. And it’s probably even more important in your situation to place contact details on the banner.
LED message centers
Non-profit organizations are indeed where LED signs get the chance to shine. No pun intended.
No matter the type of venture, LED signs can become a vital tool to convey important information. The ease with which you can change the board’s message makes them extremely versatile.
You can use it to display your name, hours, and contact details. Additionally, these signs are the ideal way to tell people about upcoming, one-time events or even regular ones, like classes and workshops. You can play all of these messages in a continuous loop.
Intermittently, you can provide updates on any fundraisers or campaigns that you are currently running.
If you want to, you can mount the LED board on its own. However, they are often more effective when combined with other types of signs, like monument signs.
Success with sign types
As you can see, businesses can find unique and tailor-made purposes for the different sign types. The key is to be creative. Ask yourself what the main goal for your venture is and how you can shape signage products to help you achieve this.
Choosing the right type of sign for your business is essential. But so is good design. Great layout and graphics will help your organization truly stand out. Make sure you know the crucial elements that you must include on your sign.
Graduation season is finally here. Not only will there be plenty of excitement, there will also be plenty of work. And if you’re responsible for planning events or hosting parties, you know you’ll be busy.
That’s why it’s a perfect time to explore tips to help you plan and execute great graduation events.
Let’s start will a simple idea that can have a large impact on your event (and your stress level). Here it is: you don’t have to do it all yourself. That’s right. Getting other people in on the operations could be a great help. While you may be planning and coordinating a major event, you don’t have to do every task yourself.
And keep this in mind regardless of the type of graduation event you’re working on. Some of you might be about to throw a graduation celebration barbecue in your back yard. Others could be laying the groundwork for a graduation ceremony. Still others may be prepping an award or recognition ceremony. No matter the content of your graduation event, remember that having others join in on the work could be a great help.
Minimize stress with the division of labor
As you work with others leading up to your event, think about what abilities and talents they bring to the table. Let’s say someone on your committee is a graphic designer. Then, it makes sense to ask them to help with signs, programs, and other materials. Or if a team member is a cake decorator, they might be a great person to supervise the cake-procuring process.
As people offer assistance (or agree to help after being asked), you may find it useful to specifically assign tasks. In short, make sure people know what their jobs are. That way, they can take ownership and carry the task to completion.
Break down tasks
Since a large event has a lot of parts and pieces, consider creating a task breakdown. For instance, “Plan graduate’s walk” could break down into many other tasks. It could look like this:
- Select preferred recording of “Pomp and Circumstance” and send to audio/visual team.
- Mark floor so graduates know where to stand.
- Acquire diplomas.
- Find graduation gown supplier if necessary.
- Plan stage arrangement.
- Plan location of graduate lineup.
Once you know the component parts of a particular event, you can assign these jobs to your helpers.
Do a trial run
Obviously, on the actual day of the event, you’d like things to go smoothly. A trial run could help you iron out any wrinkles ahead of time. You’d certainly like to know now about any problems, if possible—because at this point you can still make changes.
This could look like setting up a stage in advance and having some (or all) students walk across. Can they be seen clearly from the audience seating area? Can the audience hear the sound well? Do the students have an unobstructed path to the post-walk seating?
Get input from others
As you coordinate and plan for success, be sure to learn from others. Some people may have valuable thoughts to add. And they may also have more experience with similar situations—so why reinvent the wheel?
For instance, maybe you know a family that’s hosted numerous successful graduation parties for their kids. So, it might be a great idea to appeal to them for do’s and don’ts for hosting an enjoyable celebration.
Collect contact information
Here’s another tip to help keep the wheels moving well. Make sure you have adequate contact information. This could mean getting the cell phone number of the person who handles audio/visual equipment. (That way, if you run into a hearstopping hangup, you know who to call).
Or it could mean knowing how to reach the janitor in case you find a door unexpectedly locked. Plus, you may want to find out the best way to contact the members of your event team. Then, you’ll be able to reach out directly to any helper to ask questions or share information when necessary.
Keep calm, cool, and collected
When different people with varying opinions collaborate on an event, things can get stressful sometimes. You may be able to help others handle situations calmly by being calm yourself. You could find yourself at a point where people are disagreeing and tempers are flaring. If so, keep your own response in check. And, if possible and appropriate, try to help others deal calmly and constructively with the situation.
Get started on signs
With your graduation event just around the corner, be sure to get your signs started adequately in advance. For some events, you could want directional signs (like A-frames or lawn signs). Use them to direct graduates and guests where to find parking. Or deploy them to point out where to head next when you have a series of events in different locations.
Then, of course, you may want banners, too. Whether you’re celebrating one person or a group, a banner can help you “say it with a sign.” Plus, feather flags could be useful—maybe to mark the start of the graduate lineup.
Remember to leave enough time to design signs in addition to simply having them made. You certainly want signs that look good and get the message across. So, give yourself time to make that happen. If you don’t have a designer available, you can also check into your options for having your sign company help with the design.
Don’t charge in blindly
And if you haven’t done so already, take a moment to sit down and think things through from a big-picture perspective. Grab a piece of paper and take stock of the different elements of a successful event. Writing it down and mulling it over may help you ensure you’ve covered all your bases. And for a few more event planning thoughts, head to The Ultimate Guide To Event Planning And Advertising.
Nowadays, stores not only need to compete with other business in the local area. But they compete with online retailers too. That’s why it’s more critical than ever to look for ways to draw in crowds.
If you feel like you need to attract more customers to your shopping center you might want to take a look at your advertising. Whether you own a mall or a small retail park, signs can play a crucial role in this.
Today, we are going to look at how you can create the perfect shopping center sign to attract clients. To do this, we will first look at tips on design then at a few useful examples.
Purpose of the sign
Before anything else, you need to figure out what you want to achieve with the sign. Do you want to promote the center? Are you looking for a way to show your customers where to go?
There are several different uses that signage can serve at a shopping center. Here are the main ones:
- Name board: You need a sign to indicate the name of the shopping center. This will not only help guide people to the park but give you exposure to.
- Directions: You will need signage to give your potential customers direction. It can point out critical places like parking spots specific business and bathrooms.
- Safety: Another essential purpose is to use signs to warn people of potential hazards. Remember that this is important for legal protection and the insurance policies of your business as well.
- Information: Besides this, you will need to convey other relevant information to any customers. For example, which stores are at the center and so on.
- Promotional: One of the most critical uses of signs will be to advertise your retail park.
- Highlights: A rather unique use of signage in shopping centers is to point out its highlights. You can show off the most lucrative and exciting business in the park or landmarks and even art installations that might be of interest.
To make your shopping center successful, you will probably need to invest in a few of all of these types.
The first step to attracting new customers is always to be noticed. You need to catch their attention and get them interested.
One of the best ways to do this is by using signs, well-designed signs.
You need to design them to catch your audience’s attention. When it comes to advertisements and name boards, this aspect is particularly important.
So how do you achieve this?
- Go big or go home: This principle is pretty simple. You need to make signs large enough to be noticed. This doesn’t only mean the size of the sign. You shouldn’t make its contents so small that it isn’t legible to the audience.
- Color it in: Colors are an essential tool in advertising and design. Bright shades are highly visible, and you can certainly use them to grab potential customers attention. Besides this, the colors you use can make your signs more appealing and therefore more useful. If you want more information, check out which colors are the best at increasing sales.
- Light: Nothing catches the eye like a flash of light. Lights will clearly work best at night but can still increase visibility during the day. If you don’t want to actually install LEDs or other bulbs you can even create a fantastically shiny effect with reflective surfaces.
- Bold: All of these factors can be summed up in one word: bold. You want to make your sign as striking as possible while still being stylish and straightforward.
But making a great sign isn’t enough. You need to pay attention to where it will be put up to make sure it helps you achieve your goal.
The most significant factor when considering their placement is the purpose of the sign. It all depends on whether you want to reach customers who are outside or already inside the center.
For example, the purpose of name boards is to indicate the name and location of the retail park and specific stores in it. That is why they should be placed near the entrance of the center. You might also want to put some next to the roadway leading up to it. These are the places where the products will be the most effective at attracting customers.
On the other hand, advertisements can be put in a much more extensive range of spots. You can place a few of these signs right outside the center. But you can also place them throughout the local neighborhood.
However, this isn’t the only consideration. You need to be concerned with how visible the sign would be in its specific location. Ask yourself where most people will be able to see it, and you will get the most exposure.
No matter its purpose, you can use signs to help create your center’s atmosphere. In the case of name boards, they are the first thing that people see when they arrive at your location. First impressions are vital, so try to make yours count.
You might be surprised how much can be conveyed through simple letters and graphics on signs. They can be used to create emotional appeal, persuade people, and compel people to take action. Therefore, you can also use them to create the feel of your shopping center.
The right atmosphere can help to attract crowds to your business. Significantly, it can keep them coming back and help you to ensure their loyalty and future support.
Before you can move forward, you should decide what type of environment you want. Is it your goal to create a premium shopping experience? Do you want your customers to see it as a fun place to hang out?
Several elements on signage can contribute to these effects:
- Color: Bright and neon colors can help to create a casual yet upbeat and fun environment.
- Font: Different fonts have different effects on people. Script lettering will look elegant and formal. On the other hand, sans serif fonts can look neater and evoke ideas of modernity.
- Wording: Words are powerful. They can create strong emotions. We certainly have different connotations with different terms.
- Materials: The material that you use for the sign could also have an effect. Glass and metal often look quite premium.
Choosing the right product
A pivotal choice to make regarding your shopping center sign is which type of sign you are going to go with. There are hundreds of varieties available, but there are a few products which work particularly well at retail parks.
Ask yourself these questions to help you determine which is the ideal solution for your business:
- How much can you spend on signage?
- What do you want to achieve with this specific sign?
- Where will you put the sign?
- What size and shape do you want it to be?
- How long does it need to last?
Once you have answered these, you are ready to go talk to signage professionals. They will be able to take this information and suggest which of their products are right for you.
Now let’s look at some of the most common types of signs that can be used at shopping centers.
One potential shopping center sign is the billboard. Billboards are large advertising structures that are used outdoors. You will typically find them in high traffic areas, often literally speaking over and along highways. They are used to appeal to both pedestrians and people in cars.
In the case of shopping centers, you can use billboards in front of your location. But you can also use them to promote your shopping experience throughout the area. It can give you plenty of exposure. And be a great tool to draw in crowds.
Because of their size, billboards are brilliant at catching your audience’s eye. You shouldn’t have any problems with visibility if you get one of these.
They are made especially for the outdoors. That’s why manufacturers make them particularly durable. Most billboards are weather resistant and can even last a few years. However, they are quite expensive, and smaller businesses and retail parks may not be able to afford one.
Another excellent option is a monument sign. These are freestanding boards which usually stand on the ground.
Traditionally, manufacturers made the base of these signs from masonry. Nowadays, many are still made of masonries like stone or concrete. However, it’s not unusual to find some that only mimic these appearances and textures.
For monument signs, you can also choose a base which is solely metal or acrylic.
The sign that is attached to this base will display the graphics and wording that you want. It can be made with a variety of materials and in a variety of shapes, sizes, and designs.
You can use monument signs as name boards for your shopping center. For this purpose, you will want to place it at the entrance. If you need to, you can use it to point out directions as well.
Monument signs can help make your business look professional and well established.
Next, we are going to look at pylon signs. They work exceptionally well at shopping centers. Some manufacturers call them road signs, freestanding, or pole signs. But their basic structure and purpose will be more or less the same.
These are freestanding signs that tower above its surroundings. Because they are so tall, they are usually very visible.
You have a lot of customization options with these products. If you want to, you can design one with only one board. Alternatively, you can place several on the structure.
As a result, it can work well as a name board for the shopping center. And you can even list the names of the individual businesses and stores underneath that of the retail park.
If the stores in the center change often you can even choose one with slots into which you can slide new naming panels.
Illuminated box signs
All of the signs previously mentioned can be extremely effective during the day. However, they don’t always work as well in the dark. Not only can they be difficult to notice, but sometimes, they become entirely illegible.
One solution to this problem is to install illuminated box signs. Manufacturers typically make these products with some kind of plastic and install a light inside.
Illuminated box signs usually aren’t freestanding. So you will need to mount it on some kind of structure. You can even attach it to monument signs or pylon signs.
Many business owners use them alongside traditional unlit products. That way they can capitalize on them throughout the day and night.
Sometimes bringing the human element into your signs can make a world of difference. It can help get your signage noticed and can help people to make a connection with your business. That’s why sign twirlers can be so useful.
If you are trying to promote your shopping center, you may want to hire people to stand in the surrounding areas. They will be more effective if you place them right on the sidewalk of the road that leads up to the park.
Other signs for a shopping center
The products we have looked at so far work well as the primary ones for shopping centers. But you will also have smaller signs that are spread throughout the location, like ones used by individual stores.
The following is a list of other signage options that you can use in retail parks:
- A-frame sidewalk signs
- Channel or dimensional letters
- Building signs
- Window graphics
- LED message centers
- Floor graphics
Each of these can serve specific purposes on the grounds or buildings of your retail park.
Create an experience
One thing to remember is that customers aren’t only looking just for a place to buy. Instead, they are looking for a whole shopping experience. So it is essential that you use your shopping center sign to help you create the right atmosphere.
To do this, you might have to use a variety of different products.
If you have more questions about signage, read our article on do sign twirlers really increase sales? And also check out what to look for from a sign making company + questions to ask.
When you want to reach people with a message, a sign is an obvious choice. Unlike speaking word of mouth, a sign can communicate without constant human input. Yard signs in Detroit are just one way to do this. And they have plenty of applications—some you may not have thought of!
First, the obvious use
There’s one common and well-recognized use for yard signs that surfaces every time an election rolls around. That’s right, political signs. Used to show support for a favorite candidate, they crop up cyclically in neighbor’s yards and by the side of the road. Still, the popularity of using political yard signs may be waning.
However, there are plenty of other uses for these small signs—from business promotions to community events. We’ll dig into some below. But even these possibilities aren’t the extent of your options for yard signs.
Raise awareness for people or issues
While signs can take sides for a politician, they can also be used to promote policies as opposed to people. And some of these issues could even be bipartisan. For instance, a local group could use them to create awareness of a contested local-interest topic. Here’s a Virginia community where signs are lobbying for firefighters’ interests.
Promote community events
Additionally, you can put signs to work letting the community know about events they might want to attend. Even if you’re advertising your event elsewhere (like social media or bulletin boards) yard signs can still inform and remind. Here’s an Ohio community tapping into the power of yard signs—for a community yard sale.
Give directions with yard signs in Detroit
Of course, any time you’re trying to get to a destination, you need directions of some sort. Sometimes, you know based on prior experience. And other times, the GPS is invaluable. But what about the times that you’re almost all the way to your destination, yet need some indicators at the last moment? You’re just not sure which driveway entrance to use or where to park.
Well, as a business or individual you can take some of the guesswork out of problems like these for your patrons or guests. Don’t leave the poor drivers to figure it out for themselves. Instead, use yard signs to make directions clear. Placed by the edge of the road, they can tell guests where a birthday party is. Or, they can point patrons toward the main entrance of a business.
Use yard signs for your business
Since businesses want to communicate with current and future customers, they can put yard signs to work, too. Real estate agents might promote an open house using a yard sign. A company recently moving into the area might use a yard sign to announce that they’re “Now Open.”
Plus, if a company isn’t very visible from the nearby road, they could choose a yard sign with their logo. Placing it near the road could alert people passing that the company is there, even if their storefront isn’t visible.
And businesses can also use road signs to let customers know about one particular product or service among the many they offer. For instance, a medical clinic might promote its sports physicals with a roadside sign. That way, athletes or parents passing by will know that the clinic offers this specialized medical exam.
Yard signs in Detroit could even give a boost to small businesses operating out of the owner’s home. For instance, if you keep honeybees and have honey to sell, a roadside sign could help. Your neighbors might drop by for some. And drivers might stop as they pass by your house.
Yard signs in action
For those of you who like to see things in action, here are some yard sign examples. Yard signs have been used for:
Yard signs can also be used more than one way, too—as Xavier Cortada’s idea to upcycle spent political campaign signs demonstrates.
Shoot for a successful sign experience
As you create a great yard sign, remember to check on any rules and regulations that apply. This could include any ordinances set by the locality you live in. And it also could include any restrictions imposed by your HOA if you have one. Check ahead of time, so you don’t end up with any surprises after the fact.
Here’s another thing to consider. Unless your yard signs are designed to get the attention of pedestrians, you may want to make sure your vital information is large enough for passing drivers to see. For one thing, you don’t want your communication to be fruitless because drivers couldn’t see it. Plus, you don’t want your sign to cause an accident because a driver was trying so hard to see it.
Your sign company may offer design services in addition to their manufacturing. If so, they may be able to assist you here. See if they have wisdom to share in determining the optimal size for your sign’s text and other elements.
Say it with yard signs in Detroit
Whatever your message, consider using yard signs in Detroit as a way to get your message to your audience. From invitations to open houses or alerts about special promotions, get these signs in on the action. Create your signs thoughtfully, too. Learn more with The Importance Of Good Signage & The Psychology Behind How It Works. Or check out our Tips And Tricks To Creating The Most Effective Signs For Marketing.
You can use signs for such a wide array of purposes from advertising to conveying safety information. However, no matter how you use these products, certain features are almost universal among all the types.
These are the crucial aspects that signage needs to make it a success. You can arrange these in a variety of ways to suit your sign’s specific purpose.
Let’s look at six elements that you need to include on your signs. Together with this, we will cover a few more bonus tips for designing effective signage.
The primary purpose of any sign is to communicate information to its audience. This is what makes it such a powerful tool in the hands of any business owner.
But how do you get this message across?
Yes, images can convey certain messages. But oftentimes, not as clearly as you can with words. It is up to a certain amount of interpretation. Therefore, the meaning an image conveys can be pretty ambiguous.
This is where using text comes in. Here are several reasons why words can be the ideal solution:
First, writing can help you to achieve the goal of the specific sign. What do you want to accomplish? Do you want to sell a particular product? Are you promoting a charity or cause? Use words when advertising something or describing something.
Second, you can use words to share crucial information about your business, like its name.
Third, you will often have to use text to communicate some terms and conditions or disclaimers.
The following are principles which you need to consider when it comes to text:
- Font: You need to choose the font carefully. Don’t choose one that is ornamental nor one that is too thin.
- Size: The text should be large enough that people will be able to read it from the relative distance.
- Amount: Keep it short and sweet. People are much more likely to read and remember a sign with fewer words.
- Complexity: Keep it simple. Go for clarity above anything else. Don’t use too many long and complicated words.
- Readability: All of these aspects boil down to how legible the words will be. There is no point to putting text on your size if people won’t be able to read it for any one of these reasons.
Even though, the script is the key to conveying specific information clearly and unambiguously don’t discount images. Big or small, graphics are still an essential element of signs. It’s no wonder that most signs, whatever their goal, feature graphics of some kind or other.
Images are clearly the main alternative to communicating a message without any words. They are often the element that takes up the most space of any feature on the sign.
One critical use of images in advertising is to create an emotional appeal. This is key if you are trying to persuade an audience to take a particular action. Photographs often work best in this regard.
Graphics not only make a sign more interesting to look at but can also make it more memorable. All of this can help you to achieve your specific goals.
Obviously, some signs are limited in what they can include on them like our channel letters. But for graphics specific promo merchandise, you can get creative.
Another way in which graphics are used on signs is through symbols. Symbols are a mark or character used as a conventional representation of an object, function, or process. So these are images whose meaning will be recognized by most people.
Therefore, they are most often used on safety and warning signs like exclamation marks and also on directional signs like with arrows.
Whatever image you go with, try to make it as impactful as possible. You probably only have one chance to catch a person’s attention.
A third critical element on most types of signs is some form of branding.
But what exactly are we talking about here?
Branding is a practice through which a business creates a design, symbol or name that is easily identifiable as theirs. This is essential to help the audience recognize the company or other venture to which it is relevant.
People usually won’t have time to read your entire sign. So it’s better to play smart and make sure that the significant parts, like who your company is, are noticeable.
Here are ways you can incorporate branding on a sign:
- Logo: If your company has a well-established logo this should feature somewhere on your signage.
- Name: Otherwise, you could print your venture’s name somewhere on it. It should be legible. You don’t have to use both if one would be enough to tell people whose sign it is.
- Colors: Does your brand have a specific color palette? If so, it can be a good idea to incorporate this on the sign.
- Motto: A tagline can make your business much more memorable as long as it is catchy. If it fits the purpose of the sign, you could incorporate it too.
The board doesn’t have to be covered with features of your brand, but it should be noticeable.
Remember that your brand identity will be more effective if it is consistent. For this reason, you should keep it recognizable across all your platforms.
However, this aspect isn’t necessary for all signage. For example, there is typically no reason for a safety sign to show off a brand. As a matter of fact, many informational and directional signs won’t need to be branded.
Few things in the world can have such a powerful effect on our minds as color can. It can be challenging to imagine signs without it. Even if you make your signage black and white, it is still an important feature to consider.
Color is a brilliant way to catch people’s attention. Bright and bold shades can help you make sure your sign stands out from its environment.
Additionally, you can use color to make small parts of the sign more visible. It can literally be the best highlighting tool. You can emphasize the most essential elements of the product by printing it in a different color or one that contrasts with its background.
Most of this boils down to creating the right aesthetic for your sign. You want to use the palette to your advantage to make it as appealing and impactful as possible.
Besides all of this, one of the most impactful uses of color is how you can employ it to affect your audience’s mood. You want to pick a palette that will evoke the right emotion and associations in people.
For instance, if you are making a sign to advertise a beach resort, you don’t want to coat it in red. Instead, use blue which can have a calming effect.
To use this effectively, you should learn as much as you can about the psychology of color.
5- Call to action
What is the point of designing and printing a sign if it doesn’t create the desired effect?
All types of signs are made to lead its audience to one action or another. Designers create advertisements to persuade people to buy a product or service from your company. These type of persuasive signs are probably the most flashy and exciting of all the signage products.
Not so differently, safety and warning signs are there to stop people from doing something that can harm them or others. And so forth.
No matter the sign, this is where the call to action comes in. This is any device which is used to prompt a response in the audience.
Nowadays, you will usually hear the term used to talk about digital sales and marketing. However, it is just as crucial in printed media.
A call to action should clearly tell the audience what you want them to do. It can be just a few words or a few sentences, but it should contain a verb of some kind. Words that you can use are:
These can work on both digital and printed signs.
Here are easy techniques you can use to make it more impactful:
- Create a sense of urgency. People are more likely to act if they feel they only have a short time to do so. That’s why limited offers and sales are so popular.
- Tell them what they will gain by taking action. Happiness? Excitement? Knowledge?
- You can make your call to action much more successful by using emotional appeal to persuade your audience.
For some inspiration, take a look at these brilliant examples of digital CTA’s. See for yourself just how effective they can be.
6- Interactive elements
Nowadays, another fantastic feature that you can include on your signage is interactive elements. These are devices that allow your audience to interact with the product physically. This adds a whole new level of depth to the experience.
Today, interactive features are one of the hottest tools in the industry. And for a good reason.
Research has shown that using them can lead to significant results. For example, the duration which a video holds your attention is increased by a whopping 47% when you add interactive elements.
What else do they bring to the table?
- They’re great at grabbing people’s attention. Besides this, it keeps your audience interested for longer.
- You don’t get much more memorable than interactive ads. The more time people spend with a sign, the more likely they are to recall it and your business later on.
- If you use them right, interactive elements can make your signage fabulously fun and exciting. Overall, this means that people are more likely to build positive associations with your brand.
- In digital products, you can use interactive features like a call to action. This can significantly boost responses to your ads.
Once again, this device can work wonders in both digital and printed signage.
You can make digital products interactive by adding links through buttons to creating virtual signs like banners. But this is only one potential application among many. The sky’s the limit to what you can do.
You also have more than one option when it comes to printed media. For example, an easy way you can implement this is to make signs that encourage people to take photos with it – like large frames. Another is to print QR codes on your sign that people can scan in order to find a link to your app.
Other tips to designing signs and their layout
But it’s not enough to simply throw all these elements together. Here are some pro tips on the design and layout of both your digital and physical signs:
- Save space: Don’t overwhelm your audience with new input. You really don’t have to fill every inch of your sign. Instead, stick to the essentials. Focus on making the critical message come across.
- Top to bottom and left to right: This is how we read, so it makes sense that the layout of your sign should match this style. Our eyes are trained to move this way. Therefore, you need to keep this in mind when planning the flow of the sign.
- Focal point: Successful signs usually have one primary central point. This can help you to grab people’s attention. Experts use lines to lead your eye to this center. On top of this, they use contrasting colors to highlight the point.
Intelligent design is becoming increasingly important in the modern world. The more saturated our environment’s become, the harder it can be to create a sign that will catch people’s eye. It’s all about putting the elements together to form a complete picture.
For more information read our article on the importance of good signage and the psychology behind how it works. And if you are having trouble choosing the right products perhaps take a look at the comprehensive guide to the different types of signs and their uses.
Maybe you haven’t heard them called by this name “sign twirlers,” but you’ve sure seen them. Sign twirlers are the people who stand on the street corner and use a sign to garner attention for an area business. There are several different names for them, but “sign twirlers” help you out by providing a mental picture of what some of them do.
And note that we said it provides a mental picture of what some of them do. Of course, not all sign twirlers offer the same performance to passersby. In fact, sign twirling routines can range from nearly non-existent to stunning (and probably everything in between).
Do sign twirlers really increase sales?
While there’s no guarantee that you’ll experience a good ROI in your particular situation, a sign spinner can be worth it according to the director of Liberty Tax. On Marketplace.org Janet Nguyen writes, “Martha O’Gorman, Liberty Tax’s chief marketing officer, said that for every two hours a Liberty store has a waver outside, they typically get one customer.”
Below the surface
As with marketing and advertising generally, take time to determine what effect you hope to achieve when you begin a new campaign or program. Keep in mind that a sign spinner could have an effect that’s not immediately apparent. While some companies may be looking to increase walk-ins immediately, it’s possible that the advertising you do today may offer results tomorrow.
For instance, maybe your sign twirler won’t convince anyone to enter your pizza shop for today’s special. Still, it’s possible that passing drivers will remember your shop next time they’re hungry for pizza. And they may even think “That’s the place that always has great deals” based on what they saw on the street corner.
What colors should I use for my sign?
You’re going to put time, money, and effort behind your company’s sign. Understandably, you want to make a good investment which is why you may be wondering whether any colors are better than others.
Certain colors could affect viewers in different ways. As you choose your colors, you may enjoy gathering ideas from what some say about how different colors are perceived. Start by checking out The Logo Company’s infographic shared in Jeff Desjardin’s article about color choice. And is it any surprise that Cassel Promotions & Signs identifies yellow as a color that “Symbolizes alertness, cheerfulness, happiness, and warmth”?
On the other hand, keep in mind that Gregory Ciotti makes a good point on HelpScout.com as he points out that it’s not a definite science. He says, “Bottom line: There are no clear-cut guidelines for choosing your brand’s colors. “It depends” is a frustrating answer, but it’s the truth.”
Still, he doesn’t advocate ignoring the whole field. And if you’re interested gathering some color-related inspiration, Canva’s Build your brand: 20 unique and memorable color palettes to inspire you might help get you thinking creatively. Then, for more information on creating good signs, check out our Tips And Tricks To Creating The Most Effective Signs For Marketing.
Do I need a sign?
While this one is pretty basic, you may be wondering if you need a sign for your business. Plus, you may be thinking If I do need a sign, why? If this is the direction your thoughts are taking you head over to our The Importance Of Good Signage & The Psychology Behind How It Works.
Can I put my business sign anywhere I want?
Wondering about the limits on where you can place your company’s sign? It’s great that you’re thinking about this. Checking into sign placement do’s and don’ts before setting up a sign is a wise way to avoid trouble later. No, you can’t necessarily put your sign anywhere you want, as certain Detroit businesses can attest. While your sign company may be able to help you out with information here, be sure you also do your own due diligence.
Make an impression (and make it a good one)
As you create your own sign, you may find it useful to begin with the end in mind, as they say. If your sign is part of a broader advertising campaign, identify outcomes you hope to achieve. Then, you can design your sign to fit with those objectives.
Choose your sign company wisely
And don’t hesitate to learn from the wisdom of a good sign company. They may be able to help you with sign design in addition to construction. Plus, look for a company that will be responsive to your needs. And you can always ask to see successful projects they’ve already completed—that way, you’ll feel more confident about working with them.
Children’s birthday parties are all fun and games. Or are they?
For the parents, who have to organize everything, the experience can be quite different. Instead, it can be nerve-wracking and tense. You just want the best for your kid but how can you manage this?
If you’re on the party planning train, take a look at our step-to-step guide on how to plan a fantastic children’s birthday party. It will also cover a few bonus decorating ideas.
Step 1: Calculate a budget
First things first, you have to get money matters out of the way. We all want the best for our children. But practically there are limits to what we can spend on their birthday parties.
Luckily, you don’t necessarily have to spend big to create a fantastic day. There are plenty of small things that you can save money on. For example, try baking the cake yourself.
To calculate the budget, you should consider what you want to spend, how much the different aspects will cost, and how much you can afford. Or else you can start off with how much you want to spend and plan everything around this.
If you consider this well, you can make the whole process go much more smoothly.
Step 2: Involve your child
It can be easy to get carried away with your vision and plan. But remember to involve your child from the start. Many kids love nothing more than to help come up with ideas for their own party.
This will help you make sure that they love the day from the beginning to the end. Here are some key aspects that you should ask them about:
- Which activities do they enjoy?
- How many friends would they like to invite?
- Who do they want to come?
- What is their favorite movie or book?
- Is there a specific place they would like to go?
- What are their favorite colors?
- Which foods do they enjoy?
Unfortunately, children’s expectations could often get out of hand. So you have to temper them to prevent them being disappointed later on. A great way to do this is through compromise. Real unicorns might be off the cards, but a pony ride might be brilliant too.
If you want it to be a surprise party, you can keep everything a secret. However, consider their personality, likes, and dislikes the whole time.
Step 3: Choose a theme
One of the critical things you can decide on with your child is the theme of the party. Of course, this will depend on the age of your child. If they are still too young, you can decide on one of the things that they like.
There are often trendy themes which all the kids want. Like the Frozen craze a few years back. But there are endless options that you could go with.
If you are having trouble deciding on one here are a few ideas that are always popular:
- Superheroes: All the kids can dress as their favorite hero.
- Movies night: You can set up a screen and let them watch some movies while eating popcorn and so on.
- Tea party: Need I say more, teacups and cupcakes are perfect for many young romantics.
- Dumbo: Dumbo is one of the biggest animated films of 2019. It’s no surprise that many kids would love a party with this adorable elephant as the focus.
- The Secret Life of Pets: This is another movie about adorable animals that your kid might fall in love with.
- Pirates: Pirate themed parties are a timeless favorite. Everyone can dress up, and you can arrange games like a treasure hunt.
- Activity focused: You can plan a party that is based on a specific event like horse riding or ice skating.
You can use these ideas to tie the whole day together from food to costumes to decor.
Step 4: Location
Now that you have a better idea about what type of party you are planning, you can begin looking for a venue.
Here are the essential aspects to keep in mind:
- How many people will it accommodate?
- Activities at the location
- Distance from your home or neighborhood
- Does it fit the theme?
If you want to, there are businesses which specialize in hosting children’s birthday parties. For example, some tea gardens and restaurants.
Don’t worry. You don’t have to rent out a fancy venue. Many kids love nothing more than a party at their home. One benefit of this is that you have more time to set up and prepare and you can keep everything on hand. Another is that there might be fewer safety concerns.
But a possible downside is that cleaning up afterward would be entirely your responsibility.
One more budget-friendly location is your local park. This gives you a lot of space to work with and your kids’ plenty of space to play in. Many parks also have jungle gyms, and so on that, they can enjoy.
Step 5: Send out invitations
Next, it is time to send out invites to all the friends that your child wants to come. Do this early so that everyone can put the date aside. Distribute them at least two weeks beforehand.
You can have a lot of fun with the design for the invites. They can match the theme of the day in creative ways. For example, if you are hosting a movie night party, print out invitations which resemble cinema tickets.
Nowadays, you could choose digital invites instead of printed ones. Rather than handing them out at school you can email it or send it as a message to the parents.
The invite should contain the following details:
- The date
- If they need to bring anything like towels and sunscreen
- Dress code (if there is one)
- Whether or not parents should accompany their children.
- How and when they should RSVP
Step 6: Decor
Once this has been finalized, you can go on to planning and sourcing the decor for the party.
Some locations will need far less to jazz it up while in others it will be entirely up to you to paint the scene.
But no matter the place, the decor should fit the theme of the day whether that be pirates or safari. This will help you to get everyone into the right mood and make the day more memorable.
You’ll be able to buy many of the items you need like printed napkins. Other things you could rent, like tablecloths and costumes.
Overall, getting everything together can take time. Therefore, you should start planning and gathering the items early on.
Step 7: Games
No children’s party is complete with activities of some kind. Surely, it’s a crucial part of helping all the kids have fun.
Moreover, you will need something to keep all the children busy for several hours on end. And we all know how easily they could get bored. Therefore, you should choose a variety of activities,
Plan three or four short games that are spread out throughout the day. For example, a sack race, tag, and pin the tail on the donkey.
Finally, it can work well to select different types of activities. You can choose one which involves lots of running and one which is less active like coloring.
Step 8: Organize the food
Eventually, you will need to give some attention to the refreshments that you are going to serve. This includes both food and drink. You will need to consider how many children and adults are going to attend
Preferably, you should arrange this at least a week before. If possible, wait to finalize the amounts until you’ve received the RSVPs.
You can make everything yourself, or you could hire a caterer to make a few platters. A good rule of thumb is to have enough food for a portion for each guest and some extra. Hence, no one will go home hungry.
To be safe, ask the parents on the RSVP if their children have any allergies or dietary requirements that you need to be aware of.
Most important, don’t forget the cake! Some would say you can’t have a party at all without a cake.
Step 9: Favors
Another aspect to consider is party favors. These are small gifts that you can give to each guest. You don’t necessarily have to get something too elaborate or expensive. Instead, you can just buy a treat to thank them for coming.
If you enjoy getting creative, you can make these yourself. And you can even write out a little thank you note to go with it.
Goodie bags are always a crowd favorite.
Take a look at these list of options of items that you can combine into a bag or give on its own:
- Assortment of sweets
- Candy skewers
- Pencils or crayons and a coloring book
- Water gun or bubble gun
- Homemade cupcakes or cookies
- Materials for painting
- Plush toys
- DIY slime
- Masks or costume pieces and props
- Lego pieces
Overall, try to have it suit the activity or theme of the party.
Since parents also come to younger children’s parties, consider getting some treats for them too.
Step 10: Set up
Finally, you need to get everything in place for the party. If you are hosting it at your home, you can start the day before. But if it is at a venue, you will probably only be allowed to start the morning of.
You can put up any decor items beforehand. However, it will be better to only serve food, drinks, and other perishables during the party.
An expert tip is put up signs to point the direction to the party. This can be extremely helpful whether you host it at home or somewhere else.
The best signs for these will probably be ones made from coroplast like yard signs. They are cheap and quick to make. And any professional signage company will be able to print them for you.
In addition, they should be able to make them in a variety of shapes and sizes.
While setting up, you can put signs in your yard to indicate that this is the location for the party. You can also tie some to poles in the street leading up to your house. Of course, they work even better if the party is in a large location like a park or a zoo.
Here are some additional ideas for decor to get you inspired:
- Bright and colorful: Children are drawn to bright colors. Use these throughout your party decor. This will help you to make the day much more festive.
- DIY: A smart way you can save some money is by making some items yourself. For example, make your own paper flowers. This can be a great way to get your kids involved.
- Mason jar magic: Take old glass containers and paint them. You can even stick on some decorations like glitter and use them as vases for flowers, candles or to place candy in.
- Reuse: Besides this, you can get creative with items you already own. Like using any old basket to pack a picnic in.
- Balloons: Nothing says party like balloons. So don’t forget to get some. You can make a balloon wall or even double them up as a party game like balloon darts.
- Food as decor: Food shouldn’t just taste good, it should look good too. So get creative with snacks, like chocolate pots which resemble real flower pots.
- Costumes as decor: The clothes that the kids wear can form an essential part of the aesthetic. So if everyone dresses up, you are one step closer to creating your vision.
- Go green: If you want to teach your children about protecting the environment, this is an excellent opportunity. Wherever you can, use eco-friendly decor like paper straws.
- Use banners: Signs aren’t only useful before the party but during it too. One fantastic product is banners. You can design personalized banners which wish your child a happy birthday or something similar. You can hang them up in several places at the party. The same company that manufactures the coroplast signs for you can also print these for you.
An important thing to remember when planning any party, especially a children’s birthday party is to have fun. Don’t take things too seriously and don’t sweat the small stuff. The more relaxed you are, the more everyone will enjoy the day. You want you and your child to look back on it as a happy and stress-free day.
One thing that can help you to achieve this is by asking for help. Don’t be afraid to let someone else handle some of the details. Consider hiring a professional company, like Signarama to design and print all the signs that you could possibly need for the day.