Just what is the difference between a custom capsule and channel letters? As is often the case, it’s easier to demonstrate than to describe. So, let’s take a quick look at the two different sign types.
First, let’s take a look at a great example of a custom capsule for a T-Shirt company.
Notice how the sign is composed of a mostly flat sign face and the content is for the most part flush with that face?
Now take a look at this channel letter job to illustrate the difference between the two.
See how the letters are 3D and not at all flush with a flat sign face? Now that you’re getting a feel for the difference, let’s take a quick moment to note that the custom capsule vs channel letters question doesn’t require an all or nothing answer. In fact, you can actually have both at the same time.
A hybrid—the best of both worlds
That’s right, you can have channel letters combined with a custom capsule. While you can choose all one type or all the other, sometimes you might decide that selecting both is actually the best way to get your message across. Case in point? Advantage Financial Cash Advance—take a look at how our job for them represents the best of both worlds when it comes to custom capsules and channel letters.
Custom capsule or channel letters?
So, which is a better choice for your business, a custom capsule or channel letters? Or does your best bet stem from some combination of the two? Either way, you may find yourself wondering how you should choose among the options. Let’s explore some factors to help aid your decision making.
You may want to choose a custom capsule if…
Here are some scenarios that might mean a custom capsule makes sense for you. Be sure to talk it out with your sign specialist to get an expert’s perspective tailored to your particular situation.
1 – You have a lot of words and content
Yes, some companies have names with just one word. You saw one above when we profiled Huf as an example of a business with a channel letter sign. However, plenty of companies need more than one word to reflect what their business does and offers. Take, for instance, Blue Apron Baking Company.
They’re a perfect example of a company with plenty to say on their sign—and they provide a great glimpse into part of the rationale behind custom capsules, too. Custom capsules offer additional space for your message without taking up all the space that channel letters could. Plus in this case, the smaller font used on the custom capsule provides a great balance to the sign. It’s quite clear the message wouldn’t have looked nearly this good constructed from only channel letters in only one size.
2 – You’re working with a particular budget
Custom capsules can actually help keep your sign cost on budget. Take the case of Kim’s Alterations. Aiming to stay within the set budget, our sign team put channel letters and a custom capsule together to reconcile cost and aesthetic considerations all at once.
3 – Your sign needs contrast
While uniformity is often a great thing, sometimes you need a little contrast to provide eye-catching appeal. In the case of signs, you can provide contrast by varying font type, sign color, or text size. And custom capsules can help you make this happen. For instance, check out how both the phone number and the word Canal are set off in this combination sign for Canal Pharmacy.
4 – You’re aiming to make the best use of your space
Imagine you want to fit all of your sign content in the limited space you have, but you’re worried about overfilling. You don’t want viewers to feel like they’re being overwhelmed with information. Plus, you know you need to keep the overall appearance visually appealing instead of information overloading. Check out how Star Nails and their custom capsule combined with channel letters fits two words into the available space by stacking one word on top of the other. There’s even plenty of open space leftover on all sides, too.
5 – You want to say it all—in every color, too
Some companies want their signs to be more than their name alone. And we could see that above with some of the combination custom capsule and channel letter signs. Additional words and even a logo could be natural additions to a sign.
While combinations are great, sometimes a custom capsule alone can fulfill all of a company’s building sign needs. Take, for instance, the first sign we showed you earlier. For I’m Just Say’n a custom capsule was the perfect match for their needs—providing plenty of space for all of their words and enough flexibility to accommodate the wide range of colors.
A sign for every need
When it comes to the question of custom capsule vs channel letters, there’s no one-size-fits-all solution. Instead, take stock of your own needs, preferences, and budget and discuss your options with a sign professional. And don’t forget to check out our Tips & Tricks To Designing Eye Catching Business Signs. Plus, you can also begin collecting ideas for displaying your sign’s text with our 10 Professional Sign Fonts + The Meanings Behind Them.
Undoubtedly, the cost is one of the key concerns when it comes to creating signs for your business. But it doesn’t have to be this way. Those money headaches can be a thing of the past with a bit of planning and preparation.
If you’re worried about the financial side of signage, you’ve come to the right place. In this article, we’ll guide you through critical aspects of calculating a budget with several examples to make it clear.
Why are sign budgets so important?
All types of marketing can potentially be a bottomless pit. Typically, there seems to be no end of products, projects, and strategies you can try to promote your business, products, or services. However, most owners won’t be able to afford it all. Nor is it always necessary.
So don’t blow all your money on signs. Yes, they can work miracles for your advertising and hence your business. But their impact doesn’t necessarily scale up with their price. It’s all about using and choosing them strategically.
No one will benefit if you spend more on your signs than you would get in return. Therefore, it’s crucial to focus on the average return on investment of each product. In short, this is a measure of the efficiency of any investment.
Generally, in the case of signs, it refers to the amount of exposure or business you generate as a result of each one.
Another reason to work out a detailed budget is that it helps you with your long term planning. Now you will be able to keep track of exactly how much you spend during a period on which products.
You can then assess your expenditure and make informed decisions next time you need to commission signs. This will clearly help you plan ahead and save some cash for the purpose.
Overall, one of the primary reasons to work with a budget is to reduce risk. Each time you forego this blueprint, you’re taking a leap of faith. You might accidentally spend more than you can afford to.
Unfortunately, this could result in you not being able to pay your bills or having to cut costs elsewhere. Particularly if you run a small business, you want to avoid this at all costs.
Calculating a sign budget
Above all else, don’t just pick a number out of the blue. Generally, this will defeat the purpose. Instead, you should take some time to calculate the figures carefully. Doing this could potentially help you cut down on costs, but make sure you still get decent products at the end.
It’s all about getting your money’s worth.
There are a handful of factors you need to include in your considerations and calculations.
Percentage of revenue
First, you should decide how much of your turnover you can or want to spend on marketing. On average small business owners spend around 1% while larger companies often spend between 7% to 11%. The costs scale up according to the business’ size and industry.
Remember that although they are critical, signs are only one part of marketing. You also need to allocate funds for social media marketing, events, and so on. Therefore, you should make sure that you divide this number proportionately.
The longevity of the sign or campaign
Besides your marketing cost, you should decide how long you would ideally use the sign. Do you want to use it mainly for seasonal content? Or do you want to use it for years to come?
If you’re going to replace it several times a year, your budget should accommodate this. In cases like this, you want to spend less on each individual product. But for long-lasting signs, you should typically consider the higher quality and higher-priced options.
Types of products
Another key factor is what signs you want to create and how many of each. All of the different products are available at different price ranges.
Usually, there will be some back and forth on this issue. You might need to adjust your ideas based on the money you have available and vice versa.
Content and design
Preferably, you want your signs to be unique and stand out from the crowd. This way, you can really get a one-up on your competitors. But sometimes these customizations come at a cost. The final price of a product could be affected by its design, for example, the color scheme.
So feel free to ask your sign company about this. Once you have more information, you can work this into your budget and decide on the best course of action.
Doing the math
All in all, then, you need to take multiple considerations into account to work out a suitable budget.
In the end, it will be the sum total of the following:
- Fabrication costs
- Possible design fees
- Installation costs
- Rent for an advertising space
- Any other additional services
Furthermore, it’s a good idea to allow for some flexibility in the case of unforeseen expenses.
Keep in mind that sign companies differ in the ways they calculate and structure their prices.
What can you get for your budget?
In the end, a budget can help you simplify things. But if you are still new to the sign industry, it will undoubtedly be more challenging to come up with a realistic one. Moreover, it could be quite a challenge to envision the results.
So to give you some guidance, here are examples of the types of signs we offer at different price ranges. However, keep in mind that you can get the same kind of product (such as banners) at different price ranges depending on the design, size, and material.
$100 – $400
Don’t fear if you only have a relatively small budget to work with. There are plenty of options for signs that you can commission between the price of $100 and $400.
For instance, for $100, we made these full-color vehicle magnets. The clients were two students from Avondale High School who were members of the homecoming court. They were looking for a way to arrive at the homecoming parade in style.
But what if you are looking for an advertisement that you can send home with your client?
One of the best options for this is fridge magnets. These nifty cards can double up as business cards as they are the perfect size for a wallet. For $200, we printed some for the owner of I Buy Houses… All Cash.
You could also invest in a banner at this price range. Just check out this sign for Ealain Ceime Irish Dance School that cost $300. They took the banner with them to any events in which they participated and even carried it in parades.
$500 – $900
In the intermediate range, you can typically create signs that are larger, more durable, and with more design options. But for the most part, you won’t be getting a sign with electronic or illuminated features.
If you have a slightly bigger budget, you could opt for vehicle graphics like these instead of magnetic signs. This sign was commissioned by Arctic Air, Inc. in Royal Oak. For $650, we applied vinyl to the sides and the back of the van in a minimalist yet eye-catching color scheme.
If you want a sign for your storefront instead of your vehicle, window graphics can be the ideal choice. One example is this stylish promotion of Breitling watches that we installed for Lucido Jewelers.
What you are seeing is Window Perf, which is 50% vinyl and 50% holes. Thanks to the way the light reflects, you only see a solid image from outside. And see nothing at all from inside.
In this price range, you’ll find more complex and three-dimensional signs. On top of this, it is also more likely that you will be able to afford illuminated options.
This next example is a fun take on old-school neon signs while using modern energy-efficient LED bulbs. To achieve this, we used the business’ existing channel letters and transformed them into a complete product. This cost UDetroit $1000.
The owner of Nafas Fitness was looking for exterior signs for their building.
Using their logo and other details that they provided, we came up with this design. The result was a dimensional routed board made from a metal composite Dibond, which is known for its durability. It cost $2700.
Aperam, a global player in the steel industry, commissioned this set of dimensional letters for $5000. We fabricated each figure using 18 gauge and 22 gauge steel with a satin finish.
Afterward, we printed and adhered vinyl graphic overlays to the board to create that fantastic color spectrum.
$6,000 – $10,000
Now we’re getting to the more premium products. Once again, these products are a step up in terms of several factors. It includes their size, content, durability, and the technology used too.
At this budget, you could also get quite an extensive package of different signs.
Generally, in this price bracket, you get a much more extensive range of customization options to choose from. For example, take a look at these channel letters for the small family microbrewery, Witch’s Hat Brewing Company.
You can easily see that this sign is a pretty high-end product that was made with high-quality materials, including LED bulbs.
Finally, we will now look at an example of how you can commission more than one sign in this price bracket. Mor-Tech Design, Inc was looking for ground signs for two of their new physical locations.
They wanted the boards to feature a relatively consistent design. Therefore, we fabricated one 4′(h) x 8′(w) x 9″(d) double-sided monument sign and another 3′(h) x 6′(w) x 9″(d) single-sided monument sign. Both signs were made from an aluminum extrusion kit and Dibond and without lighting.
In total, the two signs cost them $8000.
The next example is another type of board with lighting, which is known as an illuminated sign cabinet.
We fabricated one of these for Vito Anthony Homes in Rochester Hills for $10,000. They wanted the board to be a ground unit similar to a monument sign. And they wanted to use the product for years to come. To meet their needs, we built the sign with replaceable panels so that they could switch out the names of their tenants.
Tips on sticking to your guns
The following are several tips that can help you stick to your budget:
- Communicate your budget clearly and unambiguously with your sign company from the start. Let them know if there is any leeway or not. And whether it’s negotiable at all. Doing this will get them on board to assist you in sticking with your plan.
- Ask the sign company if they have any promotions or sales that you’re eligible for. This could be, for example, a seasonal special, or discounts on bulk or price cuts on certain products. You might just be able to save a buck or two.
- Check whether you’ll have to pay any additional fees. In some cases, you might have to pay for the installation, labor, etc. If you don’t include this, it can completely break your budget later on.
- Investigate the prices of different types of signs that you can use for the same purpose. For example, if you are looking for a building sign, you could use channel letters, dimensional letters, or lightboxes, to name a few.
Overall, the most crucial part is to choose and hire a professional and reputable sign company. At Signarama, we value your budget as much as you do and will do everything we can to help you stick to it.
New year, new signage
2020 is finally here. The new year is often the ideal time to turn a leaf on your signage and other advertising strategies. Kick things off right by commissioning new signs for your business while sticking to your budget.
But remember that winter is in full swing now. Believe it or not, this can take a toll on your signage. So check out how to protect your signs in cold, harsh weather and keep them in tip-top shape.
Letting your clients, customers, and visitors know who you are and what you do is important for your company’s success. Of course, every company has to choose its own ways to get this information to their stakeholders. One particularly fun and creative way to share your mission and message is floor graphics.
You may already have signage on your building front, in your company yard, and even on the walls inside your location. But do you have signage on your floor? If you think about it, your floor is actually a vast amount of unused space. So, why not get started putting it to use?
Think outside the box
While you might think of floor graphics as a top-tier way to advertise your company’s values or abilities, floor graphics are not limited to commercial use. Nonprofits can use them for special events. Individuals can use floor graphics for weddings or parties. Even schools can get in on the action.
Begin with a solid design
Think of your design as the foundation of your floor graphics. Naturally, you want to begin with a solid foundation. Of course, you’ll want the graphics installed well and maintained well over time. But if you don’t get things off the right foot with stellar design, you won’t have much to brag about, will you?
That’s why there’s a point to be made for getting some specialized assistance with this. Not everyone is gifted at graphic design and some people simply aren’t as visually-oriented as others. So, it makes sense to get the help of someone whose talents lie in that direction. That could be professional design services, or it could be simply assigning the design to the most design-savvy team member within your company if it falls inside their skill set.
Size well for the space you have
One advantage of floor graphics is just how much possible canvas you’ll have available. Walls may be spoken for to accommodate doors and windows, and ceilings might be needed for lights, ductwork, or a ductwork screen. But the floor—that mostly just needs to be traveled on (and sometimes have HVAC registers placed in it, of course).
So, if you find yourself with plenty of floor space that’s not spoken for from a design standpoint, then graphics could be a great choice. Take time to select a floor design that works well for the space you have. Also, don’t forget to take into account the shape of your space, its location in your building, and the vantage point from which viewers will see your graphics.
For instance, what you do in a long school hallway could be quite different from what you do in a small hotel entry lobby. Similarly, floor graphics that stretch up stairs will be different from those that adorn a conference center floor.
Beware of small squares and rectangles
We suggest you approach small squares and rectangles cautiously. They could easily look underwhelming instead of stunning. And this could especially be the case if they’re overfilled with text and other content. Go for eye-catching graphics that actually fit with your space. A small square or rectangle could look disappointing and slightly out-of-place—as though you just came up with a quick image and stuck it to the floor.
Instead of small, constrained graphics, explore the possibility of larger graphics. Spreading across a large floor space might be just the eye-catching approach you need. And don’t think that your graphics need to have easily visible, squared-off edges either. Graceful curves or sprawling lines might be just the thing.
Custom wedding floor graphics for the Bride and Groom to be! Contact Signarama Detroit today to add the perfect finishing touch to your special day!Posted by Signarama Detroit on Monday, November 25, 2013
Get expert input
As we noted above, sometimes design projects are outside the scope of a company’s expertise. You want to connect with clients who need the service you offer because you’re good at what you do. Signage is a way to connect with those clients. However, you might be perfectly aware that creating signage is not what you’re good it. After all, if everyone was good at crafting signs, every company would be a sign company.
The good news is that there are companies that specialize in the things that you need but can’t do yourself. And that’s exactly why you should consider reaching out to a sign specialist. Not only can they craft your sign based on their accumulated expertise, but they may be able to assist in the design phase, too. Check with your sign specialist to see if they offer graphic design services.
Explore your options
Of course, with floor space to spare, floor graphics make sense. But there might be other types of signs that are perfect for your company, too. Check out How Your Business Can Take Advantage Of The Different Sign Types. Or take a look at Tips & Tricks To Designing Eye Catching Business Signs.
Whether you’re a restaurant, cafe, pizzeria, or other foodservice establishment, you may be looking for ways to fill your space with holiday cheer. Naturally, your menu boards are one possible canvas. That’s why we’re going to explore the intersection of the holidays and your business’ menu boards.
First up—some tips for advertising your holiday specials for any type of menu board. Then, we’ll dig into the different type of menu boards you might be using this holiday season (and all year round).
Play with puns for your holiday specials
That’s right, whatever your restaurant’s special is for the season, see if you can come up with a fun, catchy name or way to describe it. Even something that will make your customers laugh. You can actually get the whole team in on this by holding a contest for the best names for holiday specials.
Put on a festive air
You can use great colors and even strings of lights to make your menu boards advertise your specials in a sparkly and colorful way. For instance, a string of battery-powered lights could help draw attention to the seasonal treat advertised on your A-frame sidewalk sign.
Match with your vibe
Of course, as much as we might recommend a joyous, festive look, do remember to link your restaurant’s overall look with your signage. So, if you mostly have a black and white aesthetic (with metal like wrought iron, perhaps), then you’ll want to make selections accordingly.
Now let’s take a look at some of the menu boards you might be using this holiday season.
Static printed menu boards
For this type of board, while you don’t change the messaging on the board itself, you can swap the boards in and out. At least, you can if you choose a menu board with a snap frame. This means, that for your holiday specials, you’ll likely need a new board face that you can place in the frame. And the advantage to that is that it forces you to be intentional and to think in advance.
Reach out to your sign specialist ahead of time to get the ball rolling. Of course, it may be you’re only aiming to make your menu board look special and you aren’t actually changing your menu offerings. In that case, you may not need a whole new board. Instead, try dressing up what you have.
Fill in the board’s open spaces with festive extras. Attach snowflakes, winter scenes, or sparkles. Or simply twine bubble lights around the board’s frame. (Note that you should always ensure that your additions won’t damage your sign face. Check with your specialist if you have any doubts.)
Dry erase menu boards
Naturally, when your menu board is designed with change in mind, you’ll have a lot of leeway for your holiday specials. However, what you will need is someone with a steady hand and an artistic eye to make your menu board shine.
First step—choose the colors you’ll use and purchase the appropriate markers. If you have a lot of board space to fill, be sure to buy enough markers to complete the project. Plus, you’ll want enough to make changes or touch-ups as necessary.
There are so many ways you could go with a dry erase menu board. You could take advantage of the base of your menu boards to color in a winter scene—complete with snowflake swirls and a snow-dusted outdoor vista. Or, you could simply use holiday colors to rewrite your usual offerings on the board. Holiday-themed questions that patrons can answer to win extra punches on their loyalty cards could also take their places on the board.
Magnetic menu boards
Magnetic menu boards offer you a good chance to change your menu. Plus, you may be able to swap out the board’s design with something more appropriate to the holidays. First, start by deciding what your holiday menu items will be and creating the corresponding magnetic strips. Once you know what your holiday offerings are, try laying the corresponding magnets out on a nearby table to mastermind the layout.
Now comes the fun part—adding holiday-themed magnets. Select magnets that match with your establishment’s theme. And arrange the layout so that your holiday magnets promote cohesiveness and holiday cheer simultaneously. As we mentioned with static printed menu boards, you may want to think in advance for these boards. That way, you’ll have time to choose and purchase holiday-themed additions.
Digital screen menu boards
If you’re looking for a holiday menu board that allows for a lot of change, a digital screen menu board is just the thing. Plus, adding video to your menu board can even be an option with a digital board. So, if you already have a holiday marketing reel designed for your Facebook page, you may be able to reuse it on your signage.
For a cozy coffee shop, create a video with gently falling snowflakes to truly evoke some seasonal warmth. And don’t forget to feature one of your signature offerings prominently in the video, too.
If you’re a cafe, customizing your menu boards for the holidays could begin with high-quality photos of your food alongside holiday props. However, some restaurants may choose to keep food photos off the menu board—opting instead to use specific colors, fonts, and non-photo images to display holiday cheer.
Whatever type of menu signage you have, plan your holiday changes in advance. If you’ll need to make purchases to get your menu boards prepared, that gives you time to do so. But even if you don’t have to buy anything, planning ahead is still a good idea. It gives you time to roll out the changes by the proper date, without a stressful last-minute scramble. Need more seasonal tips for your signs? Check out How To Make Your Signage Seasonal Without Spending A Lot Of Money.
Billboards are a premium signage product. They are one of the most sought-after options, thanks to their high impact and improved visibility. However, the effectiveness of signs is heavily dependent on their design.
The content and appearance can make or break the sign. You don’t want a high-end product like billboards to fall short of their full potential. So take a look at our guide to creating a sign that will stand miles above the competition.
Whenever you’re planning on creating a sign, there is a process that you should follow. Following these steps increases the chances that your boards will pack a punch and be a success. Arguably, this is even more important with high investment products like billboards.
You don’t necessarily need to work through them in a specific order. Plus, you might need to repeat some of them more than once. But you should try to complete each one at some time.
1 – First, you should do some research to make the best out of your sign. To do this, you should find out more about your target audience, competition, and advertising techniques.
2 – Second, you should also research the sign-making companies in your area. You want to get some information like quotes and then compare them to each other. Check that you’re going to get the bang for your buck.
3 – Next, you need to work out the design for the billboard. This includes deciding on the content, text formatting, images or graphics, color schemes, and more. Take your time with this step. There might be a lot of back and forth, particularly if you are consulting an expert on this.
4 – Even if you’re happy with the design, you should ask for a final proof. Images always look different once you’ve printed it. Therefore, to avoid wasting money and time later on, ask for a mock-up from your sign company.
5 – Once everything has been double-checked, you can move on with the process. Sit back and relax while the manufacturers do all the hard work.
6 – Finally, all that’s left is to do is to install the sign. You can set up some signage by yourself. But we strongly recommend that you hire the sign making company or other experts to mount a billboard. These signs are simply too heavy and large to handle without expertise and equipment.
A good story
Billboards are essentially a type of visual storytelling. You are trying to tell people more about your brand, your products, or your services. Why are you doing this?
Well, because it’s easier to remember a story than pure facts. You are aiming to make your signs memorable and have them leave an impression with your audience. The ability to do this is what often distinguishes an average sign from a fantastic one.
Don’t just list the ingredients on your pizzas on the sign. Instead, show them how delicious they are and how people enjoy eating them with their friends and families.
Overall, with billboards, you want to convey your message mainly using images. They grab attention, are easy on the eyes, and take much less time to understand. Often with billboards, the words are just the icing on the top.
In case you want to make your sign even more impactful, try to get at people’s funny bone. If you can make people smile, they will undoubtedly be able to recall your ad better than that of your competition.
Location, location, location
Choosing a good location is crucial for any type of sign. But dare we say, it’s even more so with billboards. These products were designed specifically for outdoor advertising. In particular, sign companies produce them to place over freeways or other high traffic roads. For this reason, they are big, bold, and highly visible.
Generally, freeways are the ideal locations for billboards. Did you know that American travelers, on average, spend more than 18 hours on the road per week?
Besides this, 71% of travelers look at messages next to the roadside. These statistics are great news for anyone interested in creating a billboard.
Do a bit of research on the roads in your area or leading to your town or city. Choose a roadway that is fairly busy. Preferably, pick one that is often congested up with traffic. Luckily, there are plenty of companies that have frames to rent for billboards.
If you want to, you can even use several signs to build up some hype. Work out intervals like installing boards every five miles, reminding them of your business.
Call to action
According to this study, billboards have a significant impact on consumers’ purchasing decisions.
Three-quarters of viewers go shopping on their way home from work. And more than two-thirds decide what to buy while they drive. All these figures are quite impressive and show how influential billboards can be.
You need to take advantage of this potential impact. These signs will give you the chance to really increase your profits and sales.
One way you can do this is to include a clear call-to-action (CTA) on your signs. The phrase refers to a statement that is constructed to elicit a response from the audience. Through this, marketers are trying to convince people to act on what they’ve seen, like buying the advertised product.
Nowadays, this marketing strategy is incredibly popular for digital signs. But it can work just as well for billboards too.
Good ideas for a call-to-action on a billboard are:
- Let people know that you are on social media and encourage them to take a look.
- Give directions to your storefront, offices, or physical location.
- Ask them to call a specific number or use a specific email address.
- Direct your audience toward your website.
When you are using a CTA, you might find these tips helpful:
- Choose your words carefully
- Make sure the instructions are easy to perform
- Keep it simple and easy to understand
- Focus on trigger words
- Create a sense of urgency
- Highlight and make the CTA visible
Say it in less
One thing to always keep in mind when designing billboards is that people are going to see the signs on the go. Most of them will be driving cars on their way to work. Unfortunately, this means many viewers will only be able to spare a glance.
Ideally, you want them to understand the message on the board in 5 to 10 seconds. Typically, this will be how much time people can spend looking at the billboard.
Remember that this doesn’t mean you will have their undivided attention for that time. More likely than not, they will be looking at the road or distracted by other things along the way.
So this means you want to keep your message short, very short. Generally, you want to stick to a maximum of seven words for your main point. Don’t worry. This might sound too little. But the good news is that it forces you to be creative.
Aside from this, you will probably need to include some essential info like contact details. These don’t count towards the word limit. However, try to prioritize what you include.
If you include more content, you will only be wasting some of your time and effort. But not only that, the additional ink and colors that the manufacturers use to print it can mean more money too.
The chances are that viewers will give up trying to understand a message that is too long and complicated and look at someone else’s board that is clear and concise instead.
Play with textured and 3D elements
One way to make your billboard unique is to play around with textured or 3D elements on the sign. If you do this well, it’s one surefire way to create signs that are interesting, exciting, and memorable.
Due to the size, these elements typically add a touch of novelty and even humor to the design. As an example, for a construction company’s advertisement, it could be as simple as adding bricks or objects that resemble them.
It’s a good idea to use these types of features to show what your company is all about.
But you don’t necessarily have to add an actual 3D object to the design. Clever use of the environment around the sign and cutouts can create an illusion of depth that can work brilliantly.
Go big or go home
Compared to other signs, billboards are massive. The size is one factor that makes them so visible and eye-catching. There are generally three types.
Bulletins are usually 14’ x 48’ while posters are 10 ’x 22’. And junior posters are the smallest at 6’x12’.
Depending on your requirements, you can fit a few standard sheets together if you want to.
But no matter the size, you need to adjust the content to those dimensions. You can’t put teeny, tiny letters or graphics on these gigantic boards.
So if you want your billboard to hold its own against the competition, you need to go big and bold. The rule applies to both the text and images.
Here are some general guidelines for text size on billboards:
- 1 Foot letter height
- Readable at 120 ft
- It takes 1.25 seconds to decipher at 60 mph
- 2 Feet letter height
- Readable at 240 ft
- It takes 2.5 seconds to decipher at 60 mph
- 3 Feet letter height
- Readable at 360 ft
- It takes 4 seconds to decipher at 60 mph
- 4 Feet letter height
- Readable at 480 ft
- It takes 5.25 seconds to decipher at 60 mph
Avoid using several small images on the sign. Instead, pick one sizeable primary picture for the design. Not everyone uses images for billboards and people can create striking boards using only text. But a well-chosen image can take the sign that extra mile.
Just remember that the resolution needs to be pretty high for images of these dimensions.
Visibility is always a critical factor in sign design. Because billboards are typically placed next to the roadside, people will drive by it at all times of the day and night.
You need to make sure that there are already lights mounted on the frame for the board. Or else make sure that you install suitable lighting. Usually, people fit them so that they protrude overhead or underneath the sign so that the whole sign is illuminated.
Lights won’t just make your signs easier to see. They can make your sign more appealing too. For instance, if advertising a car, you might mount LEDs where the headlights would be. So there are opportunities to get creative with this.
Similarly to other kinds of signs, the use of color is a critical component of the design. Effective use of colors can be a brilliant way to get your billboard to stand out.
There are two main routes you can go.
First, you can use a very bright and colorful palette. Generally, doing this will make your billboard stand out from its surroundings. Many of these bright colors are inherently appealing to most people like a bright blue or green.
But as with other types of signs, you don’t want to use too many different shades lest it might turn your design into a bit of a mess. Instead, pick two to five colors that will be the main ones.
Alternatively, you can use more muted shades as long as you use contrast well. The colors should stand out from one another without clashing like black on white.
Whatever palette you decide to go with, always keep the colors for your branding in mind. Plus, consider how the colors could affect the mood of your viewers and how they interpret the sign. For instance, people often associate yellow with summer and feelings of happiness.
Don’t be afraid to be unique
Whenever you’re creating media for your business, focus on your brand and identity. You need to bring that across. But you should also keep contemporaries at the back of your mind. Competition is often stiff, and advertising is a vital strategy to hold your head above water.
As you can see with billboards, you must brag about the features that make your company unique. By showcasing this, you can add some creative sparks to your signage.
Part of your holiday preparation may include creating holiday-themed signs for your business. But what if you’re feeling fresh out of inspiration? After all, knowing you want to do something and actually carrying through on the idea are two totally different things. Sometimes, you just need an extra boost of inspiring ideas to help you generate a good idea then execute that good idea. And that’s what we’re here for today—to show you some signs to motivate your own holiday sign additions.
#1 Wordplay on the window
If your office space or restaurant has plenty of windows facing the street, you may already know that these could be a prime spot to reach passersby. (And a side benefit to window signs is that you don’t have to remove them at the end of the day as you might with a sidewalk A-frame.)
Of course, window signs can reach your customers as they walk in your door. But they can also reach people who happen to be strolling past—and that could make for good advertising. An eye-catching sign might just turn a random jogger or passing driver into a customer or client. Even if they don’t divert their path into your shop today, they might return tomorrow or next week based on what they saw.
Check out what this Virginia coffee shop did to welcome the season. There’s so much to love about their cheery design. Not only is it whimsical and welcoming, it’s also humorous thanks to the play on words. If you can get your patrons laughing before they even come in the door, that has to be a good thing, right?
#2 Coziness and colors
And check out how the same coffee shop used bright colors and upbeat words to get their holiday cheer outside their shop’s four walls. Incidentally, this is actually a great example of reusing your signs on social media, too.
#3 Say it with lights
If you have the time, resources, and know-how, cheery holiday lights can actually do some of your speaking for you. Check out this sign at the Detroit zoo to see what we mean (photo 3 of 4). After all, if your sign needs to welcome people to a light display, what better way to go than to make your announcement with…more lights!
Try co-opting this idea for your own business needs. Be sure to connect with a specialist if necessary to make it happen. Holiday lights could make for showstopping signage on an exterior wall of a brick building. Or, if your facility has plenty of lawn space, setting up a sign made of lights in the middle of your grass might also be a great option.
#4 Let them know with Legos
It often makes sense to create a sign that’s specifically related to your area of specialty. So, if you’re a dentist, signage that incorporates a tooth is a natural idea. And if you’re a restaurant or coffee shop, somehow including food, dishes or cups in your signage is also reasonable.
But if you happen to have a very specific niche, then your holiday signage might just turn out to be as unique as unique can be. Case in point—LEGOLAND Florida’s Christmas Bricktackular. While Christmas countdown calendars are a normal part of holiday preparations for some, you have to admit that LEGOLAND’s version (photo 1) is one-of-a-kind.
When it comes to signage, it doesn’t get more unique than building it with Lego bricks. And while this may not work for every business, it surely teaches us to think outside the box. What unique elements of your own company could you use as a springboard for a holiday sign?
If you’re a storage facility or a fulfillment center, try creating a cheery sign on the exterior of a cardboard box. (Note, however, that if this sign will be exposed to the elements, you’ll definitely need to explore options that look like cardboard but are actually more durable.) Why not spread a cheery message across the exterior of your oversized box, tie a huge bow around it and display it by your company’s road sign or monument sign? It’s sure to turn heads.
Take it away!
With a little inspiration, it’s time to start brainstorming for your own spectacular holiday signs.
And don’t just stick to the ideas you found here. Tap into the deep knowledge you have of your business’s specialties and your target market. What could you do that would catch people’s eyes and also display a festive attitude? For more enjoyable inspiration, be sure to check out our 3 Fun Ways To Get Your Signs Ready For The Holidays.
There are only a few weeks left until winter and best of all, Christmas. It’s a time of transition where the world around us changes in many ways. But what does this mean for your marketing and your signage in particular?
Signs are all about communicating with potential clients and existing customers. As a business owner, you should use all the opportunities you can to connect with your audience. To help you stay on top of your advertising, check out our tips for designing signs for winter.
The challenges of winter
Before we jump into the solutions, let’s first define the problem so that you know what you’re dealing with. Afterward, you will be in a better position to counteract them. So, what are the difficulties you are dealing with when designing signs for winter?
The slow season
First, many industries thrive in some seasons and stagnate in others. Sometimes this is because people only really use the products or services in certain types of weather. Otherwise, it could be the general off-season for tourism in the region.
In winter, everyone might be fleeing the town or city for warmer weather. Unfortunately, this can leave seasonal businesses in the lurch. For example, companies that often struggle in winter are landscapers, pool cleaning services, ice cream stores, plant nurseries.
Many small businesses simply close their doors for the off-season. But in some cases, you could be able to take steps to turn things around.
Harsh and cold weather
One of the critical reasons why winter can be a slow season is the cold and harsh weather. Of course, the impact of this is enhanced in areas like Michigan, where winter can get rough.
Aside from this, did you know that it can affect your signage too? Certain conditions can damage and wear down your sign.
You need to keep this in mind when you’re designing the products.
Issues with visibility
Multiple weather conditions that are common during winter can decrease outdoor visibility. So, they can impact how well your audience can read your signs or whether they can see them at all. It’s crucial that you plan to combat this with your design.
Conditions to watch out for are:
- Ice storms
But undoubtedly winter isn’t the off-season for everyone. It is the time when snow removal services, Christmas decor stores, ski stores, and more get the time to shine.
If you are in one of these industries, you need to leap to take advantage of this.
That’s why competition for seasonal products and services can be fierce. Therefore, you need to find ways to stand out from the pack.
Tips on designing signs for winter
In general, you want to keep these challenges in mind when you’re designing your signs for winter. To do this, you need to consider different elements of the design, like colors, fonts, and graphics.
These hints will be particularly handy if you’re designing new signs to be put up during or before winter. But you can also use them to change and update your existing signage, which is especially hassle-free if you are using digital signs.
#1 Go bright and bold
We’ve mentioned that visibility can be significantly decreased during winter. One way to compensate for this is by choosing the colors on your signs wisely. Preferably, you shouldn’t use just any palettes. Instead, you should use colors that have been optimized for winter.
You want to use shades that stand out against the snow and the other conditions. In a winter wonderland, the environment is typically coated in white and other muted colors.
The critical phrase here is contrast. In other words, you should use colors that are strikingly different. That’s why you want to stick with dark and bright colors on your designs mainly.
You don’t want to limit your palette to only darker hues. But instead, use these strategically to make your signs more noticeable.
#2 Push the right products and services
Clearly, a central decision in designing signs is selecting the content. You have to decide carefully what the purpose of the sign is and what you want to communicate. One of the key goals is certainly advertising.
Generally, you should try to sell products or services that work all year round or even ones that are specifically tailored for winter. For example, offer a spiced hot chocolate drink or heater repairs.
Once you’ve set this in place, make sure that you brag about it in your advertisements. You want to let your community know that you’re getting into the winter and festive spirit too.
You should make these products a central part of your signage. Highlight them using text, colors, graphics, and layout.
#3 Seasonal greetings
Show your customers that you care by adding a seasonal greeting to your design. Add a small message that will warm their hearts. By doing this, you can encourage new customers to support your business.
You can keep it simple by adding “Happy Holidays” or something similar to the start of your text.
#4 Winter images and graphics
Typically, graphics and images are a crucial part of any signage. They aren’t equally vital for all sign types. Images are usually less critical for informational and directional products but more so for promotional ones.
You can refresh your designs by adding some winter-themed graphics.
Ideas of images that you can use are:
- Snow, snowflakes, and ice
- Santa Clause themed graphics
- Christmas trees
- Fires and fireplaces
- Warm and cozy clothing
- Skis and sleds
- Holly, mistletoe, and pinecones
- Steaming hot drinks like cocoa
- Decor items like garlands, ornaments, and string lights
#5 Winter sports for the win
All in all, you should try to think of any seasonal event, activity, or theme that can help you make your designs relevant. In the US, you can’t do this without considering sports. It’s one of those things that brings people together and gets them excited.
So it’s a fantastic idea to add some references to winter sports in your signs. You can do this by adding graphics, symbols, and showing support for your local team.
For example, you can embrace sports like:
- Ice hockey
- Ice skating
#6 Light it up
Twinkling lights are synonymous with Christmas cheer. Just think of light shows, string lights, and flickering candles. So one way to show your business’s festive spirit is to include some customized lighting on your signs.
Aside from this, illumination plays a critical role in making signage more visible even in the worst weather conditions. For this purpose, you want to choose lights that are brighter, more intense, and illuminates the majority of the sign.
A few lighting solutions to consider are:
- Sticking some temporary strip lights to your signs
- Using LED’s
- Incorporate an electronic message center
- Hanging string lights over your signage
- Adjust your lighting for shorter days
- Or use illuminated products like lightboxes, digital signs, or electronic message boards.
Many of these are more permanent design features. But others can potentially work as quick, easy, and temporary enhancements.
It’s essential that you also check all your existing lighting and replacing lights and bulbs that are beginning to dim.
#7 Craft your palettes
Next, you must choose and create a color palette that is ideally suited for either winter and the holidays or both. Have some fun and get creative with the colors that you use. You aren’t stuck only using red and green to show festive cheer.
One option is to use wintery colors. In this case, we’re specifically talking about themes that match the shades in the natural environment. First, you can use icy colors like icy blue and grey. Second, you can use earthy palettes like brown, orange, and dark grey.
Another option is to go with warm colors. Doing this will help you to create pleasant associations with your business. They will be drawn to the warmth. Colors like red and orange will work well. Dark jewel tones are also an incredibly popular choice.
Nowadays, winter and the holidays are often associated with a bit of sparkle and shine. Therefore, you can incorporate glitter and metallic colors into your designs.
Plus, you can evoke a winter wonderland look and feel by using appropriate palettes that include white, light grey, cream, and pastels like light blue and peach.
If you want more ideas, take a look at these winter-themed color palettes.
#8 Wintery fonts
No matter the type of sign, using seasonal fonts can be the perfect way to increase their relevance.
Luckily, there is a huge variety of ready-made fonts available online that you can use. You might need to pay for some of them. But others are on-the-house.
The following are fonts that you should keep in mind:
#9 Festive touches
You don’t necessarily have to go all out with your winter and Christmas themed designs. Instead, including tiny touches can make all the difference.
One fun idea for adding some holiday flair to your signs is by temporarily adding festive touches to your logo. You don’t have to change it completely, and you can revert to the old one afterward.
However, it can work well to modify it by, for example, adding Christmassy or wintery colors, graphics like snowflakes and sprigs of holly, and so on.
#10 Choosing the best signs for winter
Overall, when you’re putting up new signs in winter or just before it, you should be careful about the ones you choose. Unfortunately, not all signage stands up as well as others during cold and harsh weather.
Yes, your sign making company can produce most signs with weatherproof materials and other protective measures. But some types will still work better than others.
A few of the options that we recommend are:
- Any illuminated signs like channel letters, LED signs, or lightboxes.
- Digital signs such as electronic message boards so that you can easily change the content and because they are great at drawing attention.
- All the different kinds of indoor signs.
#11 Weatherproof materials
Additionally, you need to consider your hardware as part of the design process. Preferably, you only want to use materials that can withstand the cold and harsh weather during winter.
Generally, you should ask your sign company for help and advice.
If you are given the option to choose the material for your signage, we recommend the following weather-resistant materials:
- Stainless steel
#12 Protective measures
Besides choosing durable materials, there are other protective measures that you can try. These can keep your signs safe, working, and in the best possible shape.
Tips include but aren’t limited to:
- Securely fasten and mount all your signage
- Apply water repellent to your signs
- Mount your signage out of the wind.
- Regularly clean any dirt or debris from the boards.
- Move vulnerable signs indoors when a storm starts.
- Prevent moisture build-up
#13 Seasonal promotions
Seasonal offers, sales, and events are a great way to spice up your business during the slow season. These limited promotions work really well to entice customers to buy your products or services.
Therefore, it’s important that you advertise them on your signage. You can include related information and images in the design.
24/7/365- Make every season count
‘Tis the season to connect. Design your signs or update your old ones to show your community that you are getting ready for winter with them. Plus, you can show them that you are as excited about the festive celebrations as they are.
You can get much more out of your boards by designing them with year-long use in mind and following some of our tips. If you want to add more lighting to your signs to achieve this, take a look at three fun ways to use illuminated box signs + design tips.
With the holidays just around the corner, it’s a perfect time to plan for incorporating them into your business signage. If you’re looking for ways to display holiday cheer in and around your location, your existing signs are a natural option. But just what can you do to deck them out for the season? Let’s break down your signage decor in two ways. We’ll explore tangible/3D decor ideas. Then, we’ll look into visual/2D or intangible decor.
Tangible and 3D decor
This is the decor you’ll actually be able to hold and touch—and it will take up space. Granted, it won’t necessarily take up very much space, but it will take up space nonetheless.
A prime example? Planting whimsical snowmen figures by the monument sign at your office’s entrance. That will certainly take up space, and if your work involves children (e.g. dentist’s office, school, library, etc.) it will be a fun way to get their attention. Another option is to place a wreath near your business sign on your building’s facade, as you see in the second photo here.
On top and wound around
Monument signs, post and panel signs, and pylon signs are all candidates for garlands or greenery. Twining holiday-themed items around your posts or poles is one way to go. And don’t forget you can add lights, too. Even lights alone could have a striking effect—especially when the evening darkness falls sooner thanks to daylight savings time.
Small signs and indoor signs
These ideas also hold true for smaller signs, whether indoors or out. Additionally, if you’re working with indoor signs, you can feel free to use decor items that might not hold up outside.
Cozy plaid ribbons can be tied around desktop signs or A-frame signs. And they can also be tied into bows and applied to wall plaques. Image a hallway full of offices—each office’s occupant identified by the plaque outside their door. Now image what a striking appearance you could achieve down the hall by placing a festive plaid bow on each plaque.
Intangible and 2D decor
Now it’s time for the second type of holiday decor that your signs can sport—holiday-themed visuals. Unlike draping garlands over your monument signs or affixing wreaths to your pylons, deploying intangible decor and 2D decor will consist of items that are less touchable.
This could include selecting holiday-themed graphics for your billboard. Or, it could look like changing your sign messaging or LED display. But it could also mean selecting add-ons to your already existing physical signage—like sprawling holiday chalk paintings across your cafe’s menu board.
Your LED display changes will be mostly intangible. You can see them, but you can’t really touch them. Theoretically, you could actually reach out and touch your menu board chalk paint (why would you though?). So, we’ll concede that that’s tangible. But unlike garlands and wreaths, it’s 2D visual decor.
Time off for the holidays
Of course, you may also need to rope in some special holiday signage to let your clients and customers know that you’re closed or are only working special hours. After all, you’ll likely be taking some time off this season. But there’s no reason your “out of the office” signs have to be boring or spiritless. Instead, infuse them with humor and cheer.
Use humor or a play on words
It’s the perfect time for your company signs to display a sense of humor. That is, if humor is appropriate in your line of work (it isn’t in every industry, of course). For instance, you could paste a cheery sign in your office’s front window (or on your door). It could say, “We will resume our awesome work after the holidays are past.” And you may even want to leave the date on which clients can expect you back in the office.
If you’re a bank, or otherwise in the financial services industry, a laughable statement could be, “We’re not Scrooge—we close for the holidays.” A changeable message sign or LED display is a perfect place for more wordplay or humor. Try something like, “Closed until ___ [insert date] so our team can be Home for the Holidays.”
Beyond the building
Another fun idea is to get temporary signs for your business’s branded vehicles. You might opt for magnets or explore some other temporary solution with your sign specialist. It’s a creative way to extend the festivity beyond the four walls of your physical location.
Match your decor with your company
Keep in mind you may be able to match your holiday decor with the colors of your logo or other elements of your company. Even more importantly, you’ll want to ensure that the image your decor projects matches with your company image.
Choosing whimsical decor may be appropriate for certain companies. But it’s doubtful that all companies should go that route. If you run a funeral home, for instance, you may need to select holiday decorations that are subdued and classic.
Talk it out
Don’t stick with just our ideas. Ask co-workers and employees for ideas to get everyone thinking creatively. Plus, you can always ask your sign specialist if they can recommend any sign types that would be easy to personalize for the holidays.
Winter is slowly approaching. The temperatures are gradually dropping, and the conditions are becoming harsher. These changes can take a toll on everything in the environment, which includes your outdoor signage too.
Many types of signs are at an increased risk of damage caused by frost, wind, and snow. Now is the perfect time to start implementing protective measures.
Because we know how important signage is for any business, we are going to show you how you can protect your signs in cold and harsh weather.
The risks of cold and harsh weather
As you know, winter in the Northern hemisphere can be a bit rough. Depending on where you live, you have to contend with all kinds of conditions like snow, sleet, and wind.
For example, here in Michigan, winter storms are not uncommon, which can even include real blizzards. The 2019-2020 winter is expected to come with an “arctic cold.” On average, it is about 27 °F. But the temperatures can drop lower.
Sounds chilly, right? Let’s look at the specific conditions you need to be concerned about.
Weather conditions to watch out for:
- Fog: It is basically a cloud that is floating at ground level. Typically, the phenomenon is more common when the seasons turn, especially when autumn changes to winter. Significantly it can cause moisture build-up.
- Rain: Once again, the main problem with rain is moisture. It can seep in between the parts and panels of a sign. If the metal isn’t protected, it can rust. Unfortunately, it can also damage the quality of an image.
- Snow: There are two critical ways in which these frosty flakes can cause trouble. First, snow is pretty heavy, so it can weigh down your signs. Second, when it melts, it can leave your products wet and damp.
- Cold: Lower temperatures also pose a risk to signs. Extreme drops and increases in temperature are especially hazardous. Materials like plastics can crack if they heat up or cool too quickly.
- Ice and frost: Like snow, ice and frost can cause trouble in several ways. They can cause mechanical or physical damage to the boards and scratch the surface. Clearly, the cold that accompanies it is also an issue, not to mention the moisture.
Tips for protecting different kinds of signs
All of these conditions put your outdoor signs at risk. The more they are exposed to the elements, the bigger the potential problems.
Luckily, there are various steps you can take to keep them safe.
Due to variations in structure and material, the weather can affect different signs in different ways. That’s why we will cover some of the common sign types and how you can protect each one.
On the whole, banners are one of the most popular sign types. They are incredibly cheap, versatile, flexible, customizable, and easy to find. In general, they are one of those products that work as well inside as they do outside.
However, some harsh weather conditions might be too much to withstand. These signs are lightweight and cover a large surface area. Hence, banners take tremendous strain from any wind.
If not tied down securely, they can fly away. Or in some cases, the wind can rip them apart.
To prevent this, we recommend that you try some of these measures:
- Did you hang the banner over a street or corridor? In this case, only use heavyweight material and consider using steel cables to tie it down.
- Try to install the signs against a solid surface. In general, this will help to reduce the exposure to wind.
- If you did secure it against a flat surface, make sure it is sitting as tightly to it as possible. You can mount it with grommets and pull it tight to make sure there is as little space as possible for air to enter.
- Consider using bungee cords instead of rope to hang the banners. The material is slightly elastic, so it has a bit of stretch in high winds.
- Interweave the rope or cord through more than one grommet.
- Regularly check the lines and tighten them if necessary. Higher tensions mean less movement and less chance of ripping.
Electronic signs are brilliant inventions. These products have improved visibility and viewing distances during the night and day. But they are very vulnerable to harsh weather.
Moisture from rain, fog, and snow can affect the way they work. And temperature fluctuations can cause havoc to their hardware. On top of this, any conditions that apply force to the surface pose a risk.
Therefore, to protect your electronic signs, you should take the following steps:
- Check that your sign company used hardware that’s appropriate for outdoor use.
- Inspect and regularly maintain all of your digital signage. Pay extra attention to the seals and make sure there aren’t any spaces between their parts where moisture can seep in.
- LED’s for outdoor signs usually work optimally at a temperature between 59°F and 77 °F. The temperatures usually drop below that during winter. So ask your sign company if they have any heating or heat maintenance solutions.
- Overall, the most effective solution is to build or buy weather-resistant enclosures for your electronic signs. It should have a tight seal, good ventilation, heating systems, and consist of rust-resistant materials.
- Securely mount the sign so that it won’t be carried off by the wind. Aside from this, you don’t want any smaller parts to break off, either.
- Another critical step in thermal management is using suitable insulation. You can pack foam insulation into the sides and back of the enclosure to help to keep the heat in.
Metal panel signs
Another staple of the industry is metal panel signs. Businesses use them for a variety of purposes, from advertising to giving directions. Once again, they are relatively expensive and durable. Yet they aren’t immune to damage from harsh weather conditions.
Here are some strategies that you can try:
- Choose the right material. Aluminum and stainless steel are particularly weatherproof. Both of these are rust-resistant, so they should work well in areas where there is frequent rain and snow.
- If you use other metals like iron or bronze, you must coat it with a waterproof sealant that will prevent corrosion.
- You need to weld the panels together correctly. They should sit tightly so that they won’t be pulled apart. Plus, you should seal the connection so that it won’t rust.
- Typically, it works best to use a single metal panel.
Nowadays, businesses usually rely on metal, acrylic, and other fabricated materials for their signage. But there is nothing wrong with wood signs. You can still work wonders with these. However, they are often less resistant than some of the “newer” contenders.
You need to take several steps to keep them safe.
First, you should seal the wood with a laminate or water repellent. Usually, it’s safer to go with more than one coat.
Second, you can attach plastic or metal caps to the edges of the signs. The trim will keep water from seeping in and prevent the wood from warping and swelling. Aside from this, it can be useful for protecting the sign in storms with debris flying around.
Third, you have to remove rot, mold, or mildew as soon as it appears. Inspect your sign every few weeks or after a few days when there has been heavy snowfall or rain.
More tips and tricks
Now we can look at some additional tricks that you can use with different kinds of signs and materials.
Commission high-quality signage
The better the quality of your sign, the better it will be able to withstand wear and tear and the ravages of harsh weather. Therefore, if you don’t want to replace signage frequently, make sure you hire a good sign company.
Moreover, you need to choose materials and designs that are appropriate for the outdoors. There is a reason why fabricators recommend specific products for outdoors use. You can’t always the same signs in the interior and exterior of your business.
Replace old products
Everything has an expected lifetime. You can take protective measures to prolong their usefulness. But eventually, you’ll have to get new. If you don’t want the boards to look worn out and shabby be sure to replace your sign once it is nearing its end.
Overall, you can reduce the risk of damage if you use several measures at once. While this may take more time and effort up front, it is a sensible decision in the long-run. There are a variety of weather conditions that can cause problems, and different strategies are needed for each.
Focus on the mounting
No matter what type of sign you are dealing with, you should make sure to mount it securely. The weight of frost, ice, and snow can distort structures, loosening or breaking parts off. Overall, wind can affect signage in much the same way.
Therefore, you need to pay attention to the way you install your signage.
Poles are one of the most durable ways to mount signs. Attach your board to more than one leg for extra security.
Preferably, you should choose metal for the material. Carbon steel is a fantastic choice as it can withstand floods, as well as hurricane-and-tornado force winds.
Besides this, it’s a good idea to fix the base of the structure in cement or concrete.
Prevent water build-up
This strategy is particularly essential whenever snow or ice is beginning to melt. The water can damage many materials, and the added weight can also become too much. In some cases, it can even wear away at the support structures for the sign.
Regularly clear away any water from depressions on the product. And consider installing a cover like an awning over it if the problem becomes excessive.
Preventing water build-up is vital in the case of freestanding signs or products that you install on the ground like monument signs. To do this, you should place them on well-draining soil. Or even dig a trench around them to direct the water.
On the move
Admittedly sometimes, the best solution is to take the sign away. Usually, this is the only guaranteed way to protect your posters from harsh weather. You can store the boards at night when the temperature drops or when a storm starts picking up.
If this sounds like the right plan for you, consider investing mainly in freestanding and mobile signs like A-frame sidewalk signs. Alternatively, you can install some wheels to the frame of the sign so you can roll it inside.
Aside from protecting the products, you can benefit from being able to relocate it as you see fit.
Above all, don’t wait until it’s too late. Without a doubt, it’s better if you could implement preventative measures before the harsh weather strikes. Once the damage is done, you might only be able to slow its progress.
Use the environment
Last but not least, you want to use the features of the environment to your advantage. By doing this, you will be working smarter, not harder. You can exploit existing cover without needing to construct any additional structures.
For example, keep your eye out for:
- Surrounding buildings
Try to put your signs in spots that are less exposed but still visible.
Stay ahead of the game
The cold and harsh winter weather can cause significant damage to unprotected outdoor signs. This isn’t the only challenge. It can also make it trickier to install new signs.
However, business rarely stands still. Therefore, you should consider reaching out to expert hands to help you keep your signage in tip-top shape year-round.
But it’s not all bad news. The festive season is also on its way. This means that there are fun and merry times ahead. Plus, new opportunities for you to promote and grow your company. So check out: how to make your signage seasonal without spending a lot of money.