When the owner of Canal Pharmacy came into our showroom to learn about channel letters he was very excited about opening an independent pharmacy in Metro Detroit. We love to help small business owners in the Detroit community and were happy to spend extra time working on a custom channel letter design that would let folks passing by his business know it was a pharmacy right away.

This set of channel letters is a great example of how to use a custom capsule to get a bigger message out of your building sign. Capsules are typically an oval shape that we install vinyl graphics on top of. The cost of channel letters are based on the number of letters and the height of each letter, so combining parts of a company name in the capsule can greatly reduce the overall cost of a channel letter project.

As you can see on the final picture, we were able to reduce the cost for Canal Pharmacy by putting the word “CANAL” and also the phone number in a capsule. Overall, the owner was very pleased and we were fortunate to install another great channel letter project in Sterling Heights!

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